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2018 MEDIA KIT
2018 MEDIA KIT
BRAND OVERVIEWWith a combined print + digital subscription audience of 50,000, our magazine is the right buy for any budget because we reach the most lucrative consumers of guns and gear. Our average reader reports owning 41.8 firearms, has an average household income of $118,000 and plans to spend $4,430 annually on guns and accessories.
While GunDigest.com hosts more than 5 million visitors/year, that’s only one piece of our online reach. Email newsletters, sponsored email sends, video presentations, and custom programs that tap into our social audience of 800,000+ firearms enthusiasts are all options when you want to get your message in front of the most highly engaged buyers and shooters.
Modern Shooter TV showcases the details and capabilities of the latest innovations from our sponsors. Airing on GunDigest.com and promoted across all of our digital channels, this format provides an uncluttered platform for manufacturers and pro staffers to explain the features, details and advantages of firearms and shooting accessories.
The Gun Digest Annual, now in its 72nd edition, is only one of more than 100 active titles on guns, shooting, reloading, personal defense, collecting and gunsmithing, with another 200 titles available as ebooks. We publish 15-20 new titles each year, providing numerous unique advertising and sponsorship opportunities.
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AT GUN DIGEST,
OUR PROMISE TO READERS THAT
WE KNOW GUNS SOYOU KNOW GUNS is driven home in each monthly issue plus four specially focused issues (with expanded distribution) that key on topics trending heavily in the firearms industry. Rifles, shotguns, handguns, old guns, new guns, black guns, collectible guns ... we cover them all. Whatever a firearms fanatic is interested in, there’s something in our pages to satisfy their craving for more and better information.
Every monthly issue of Gun Digest the Magazine features a lineup of industry-influencing columnists who are leaders in their areas of expertise:
RELOADING BENCH by Phil Massaro Massaro is passionate about big-game hunting across North America and Africa and the study of ballistics. His projects with Gun Digest Media include authoring Big Book of Ballistics and frequent contributions to our Gun Digest Annual and Cartridges of the World books.
PRECISION RIFLE SHOOTING by Ryan ClecknerCleckner is a former special operations sniper with multiple combat deployments (1/75 Ranger). Today he is a firearms attorney, sniper instructor, university lecturer on Constitutional Law, and owner of RocketFFL. His recent book, Long-Range Shooting Handbook, is a top seller at Amazon.com.
DEFENSIVE HANDGUNNINGby Richard Mann A Gunsite Academy Alumni, Mann is also a former street cop and special agent. During his law enforcement and previous military career he was a small arms instructor. He has contributed to most major firearms periodicals, and authored Handgun Training for Personal Defense for Gun Digest Media.
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AR ESSENTIALS by Tiger McKee As the founder of northern Alabama’s Shootrite Firearms Academy in 1995, McKee teaches armed defense full-time to private citizens and employees of local, state and federal agencies. He has been featured in numerous videos, is a contributor to the Tactical Wire and authored AR-15 Skills & Drills for Gun Digest Media.
COLLECTOR’S CORNER by Jerry Lee Lee has over 30 years’ experience as an editor and writer for gun books and magazines. He is the editor of Standard Catalog of Firearms, an annual 1400-page price and refer-ence guide, as well as the editor of the Gun Digest Annual and contributor to the online edition of the NRA’s American Rifleman magazine.
MODERN GUNNERY by GD Staff and Guest ContributorsThis column educates readers about the latest technologically advanced products. It concentrates on explaining the details of complex hardware, much of which has been introduced in the last few years. It includes occasional coverage of do-it-yourself gunsmithing and aftermarket accessory applications.
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2018 PRINT SCHEDULEFEBRUARY AD CLOSE 1/1; MAIL DATE 1/23 • Bonus content: Rimfires and Airguns
SPECIAL CONCEALED CARRY ISSUE AD CLOSE 1/22; MAIL DATE 2/13• Coverage of every aspect of the guns and gear that are part of the CCW lifestyle• 40,000 additional newsstand copies distributed
MARCH AD CLOSE 2/5; MAIL DATE 2/27 • Bonus content: Home Defense Products • Quarterly Expanded Show & Auction Guide
APRIL AD CLOSE 2/26; MAIL DATE 3/20• Bonus content: Custom and Collectible Guns• Bonus Distribution at Tulsa Arms Show (April 7-8)
MAY AD CLOSE 4/2; MAIL DATE 4/24 • Bonus content: AR/Tactical Rifles • Bonus Distribution at NRA Convention (May 3-6)
SPECIAL SHOOTER’S GUIDE ISSUE AD CLOSE 4/23; MAIL DATE 5/15• Coverage of new products introduced at SHOT Show 2018• 40,000 additional newsstand copies distributed
JUNE AD CLOSE 5/7; MAIL DATE 5/29 • Bonus content: Big Guns! • Quarterly Expanded Show & Auction Guide
JULY AD CLOSE 5/28; MAIL DATE 6/19 • Bonus content: Reloading, Ammunition and Ballistics
AUGUST AD CLOSE 6/16; MAIL DATE 7/10 • Bonus content: Optics, Lights and Lasers
SPECIAL LONG-RANGE SHOOTING ISSUE AD CLOSE 7/9; MAIL DATE 7/31• A deep look inside the hardware and skills that continue to drive our readers’ fascination with long-range shooting• 40,000 additional newsstand copies distributed
SEPTEMBER AD CLOSE 7/30; MAIL DATE 8/21 • Bonus content: Semi-auto handguns • Quarterly Expanded Show & Auction Guide
OCTOBER AD CLOSE 8/27; MAIL DATE 9/18 • Bonus content: Hunting Guns
NOVEMBER AD CLOSE 9/17; MAIL DATE 10/9 • Bonus content: Suppressors • Bonus Distribution at Tulsa Arms Show (Nov 10-11)
SPECIAL BEST OF GUN DIGEST ISSUE AD CLOSE 10/8; MAIL DATE 10/30
• As a nod to the rich firearms tradition we all cherish, this issue features the best contributions from the nation’s top gun writers from more than seven decades of Gun Digest publications
• 40,000 additional newsstand copies distributed
DECEMBER AD CLOSE 10/30; MAIL DATE 11/20• Year-End Double Issue! • Bonus content: Gear of the Year • Expanded Show & Auction Guide
JANUARY 2019 AD CLOSE 12/3; MAIL DATE 12/24• Bonus content: Insight into new industry developments that will be driving manufacturing and sales throughout the year. • Bonus distribution at SHOT SHOW 2019 (Jan 22-25)
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General Conditions: Cancellations must be made in writing and are not accepted after the published ad closing date. Publisher reserves the unrestricted right to reject any advertising at any time after receiving proofs of text and illustrations. Publisher holds advertiser and/or its agency jointly and separately liable for such monies as are due. Publisher shall not be liable for any costs or damages for failing to publish an ad. Position of ads is at the discretion of the publisher except when a specific position is expressly guaranteed in writing. Publisher is not responsible for insertion of incorrect pub set key codes. It is understood that, in consideration of the publication of advertisements, the advertiser and agency jointly and severally, will unconditionally indemnify and save that publisher, its agents, employees, and officers harmless on demand, from and against any and all loss, liability, and expense (including reasonable attorney fees) suffered or incurred by any reason of any claims, proceedings, or suits for libel, violation of right of privacy, plagiarism, copyright infringement, and any other claims or suits based on contents or subject matter of advertisement. Credit and Payment Terms: All advertisers must have a credit application on file before any advertisement is published. Once credit is approved, payment terms are net 30 days/2% monthly late fee. Agency Commission: 15% commission to recognized advertising agencies on general advertising rates only. Commission forfeited if not paid within 30 days.
Display Advertising Rates | ALL ADS ARE 4 COLORAd Size 1x 3x 6x 12x 16xPage $2,645 $2,445 $2,395 $2,145 $2,030 2/3 Vertical 1,905 1,755 1,725 1,540 1,4301/2 Island 1,545 1,425 1,360 1,315 1,1801/2 H or V 1,420 1,310 1,260 1,215 1,0551/3 Sq or V 1,050 995 930 870 7951/4 Vertical 750 685 630 590 540
Cover Advertising RatesAd Size 1x 3x 9x 12x 16xBack $3,305 $3,055 $2,880 $2,680 $2,670Inside Front 3,110 2,880 2,705 2,520 2,325Inside Back 3,110 2,880 2,705 2,520 2,325
Bleed Ads: No additional charge.Guaranteed Position: 15% additional.Supplied Inserts: Accepted on a limited basis. Contact your sales rep for details.Materials Due: Day following ad close.
Display Ad Dimensions:Full Page: 7" x 10"2/3 Vertical: 4.625" x 9.5"1/2 Island: 4.625" x 7"1/2 Horizontal: 7" x 4.625"1/2 Vertical: 3.4375" x 9.5"1/3 Vertical: 2.25" x 9.5"1/3 Square: 4.625" x 4.625"1/4 Vertical: 3.4375" x 4.625"
Page size:Trim Size: 7.75" x 10.5"Live Area: 7" x 10"Full-page Bleed: 8" x 10.75"
Marketplace Classified Advertising RatesAd Size 1x 3x 6x 12x 16xFull Page $1,960 $1,760 $1,620 $1,458 $1,2902/3 Vertical 1,405 1,267 1,170 1,050 9271/2 Island 1,185 1,066 975 891 7941/2 Horiz. 1,072 965 875 803 7151/3 Vert./Sq. 824 762 695 640 5671/4 Sq. 567 515 465 417 3701/6 Horiz./Vert 454 422 381 350 3153 in. x 1 column 185 170 155 140 1252 in. x 1 column 130 118 108 98 88
Ad Material Deadline: Materials due day following ad close.
Classified Ad Dimensions:Full Page: 7” x 10”2/3 Vertical: 4.625” x 9.5”1/2 Island: 4.625” x 7”1/2 Horizontal: 7” x 4.625”1/3 Vertical: 2.25” x 9.5”1/3 Square: 4.625” x 4.625”1/4 Horizontal: 7” x 2.25”1/6 Horizontal: 4.625” x 2.25”1/6 Vertical: 2.25” x 4.625”3” x 1 column: 2.25” x 3”2” x 1 column: 2.25” x 2”
Page size:Trim Size: 7.75” x 10.5”Live Area: 7” x 10”Full-page Bleed: 8 x 10.75”Ad Specifications and Accepted Advertising File Formats:continuous tone and 600 dpi minimum resolution for line art.
2018 MARKET PLACE BW RATES2018 DISPLAY RATES
Full Page7" x 10"
2/3 Vert.4.625" x 9.5"
1/2 Island4.625" x 7"
1/2 Horiz. 7" x 4.625"
1/2 Vert. 3.4375" x 9.5"
1/3 Vert.2.25" x 9.5"
1/3 Square4.625" x 4.625"
1/4 Vert. 3.4375" x 4.625"
1/4 Horiz 7" x 2.25"
Full Page7" x 10"
2/3 Vert.4.625" x 9.5"
1/2 Island4.625" x 7"
1/2 Horiz. 7" x 4.625"
1/3 Vert.2.25" x 9.5"
1/3 Square4.625" x 4.625"
1/4 Square 3.375" x 4.625"
1/4 Horiz 7" x 2.25"
1/6 Vert. 2.25" x 4.625"
3" 2.25" x 4.625"
2" 2.25" x 2"
1/6 Horiz. 4.625" x 2.25"
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A SUPERIOR DIGITAL DYNAMICWE KNOW GUNS SO YOU KNOW GUNS.
THAT’S OUR MANTRA, AND WE LIVE BY IT.
GUN DIGEST.COM + GUN DIGEST FACEBOOK + GUN DIGEST INSTAGRAM + GUN DIGEST ENEWSLETTERS + GUN DIGEST YOUTUBE = INDUSTRY LEADING REACH AND ENGAGEMENT
But we also know our audience — so you know our audience. We monitor and measure digital trends on a daily basis, allowing us to not only create cutting-edge content and campaigns, but to also optimize it and place it directly at the fingertips of eager gun enthusiasts, generating unparalleled engagement and reach.
At Gun Digest, we’re pairing our 73 years of experience with the latest digital and social media platforms to spread our message — and yours — across an expansive highly-engaged multi-channel network.
GUN DIGEST.COM: 1MM average monthly page views GUN DIGEST FACEBOOK: 700k Likes // 685k Follows
D I G I T A L H I G H L I G H T SGUN DIGEST ENEWSLETTERS: 85k-100k double opt-in subscribers
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DIGITAL PRODUCTS AND RATESFiring Line VideosYour product, our voice … delivered in video.Firing Line provides firearms enthusiasts with the opportunity to see the latest in guns and gear in a highly engaging video format. Gun Digest Editor Luke Hartle will use and discuss a highlighted partner product, extrapolate its features and benefits, and provide a short review. Firing Line shows a wide range of products that every gun owner is considering … and gives them the inside scoop on new products consumers need to be considering.
Sponsored NewsletterYour product, our voice … sent to our highly engaged double opt-in enewsletter subscribers. Gun Digest delivers a weekly e-newsletter to a double opt-in audience, providing industry-leading reporting and reviews on firearms, optics, relevant concealed carry and tactical gear, as well as tips, tactics, how-to tutorials and Second Amendment legislation information. Sponsorship includes preferred editorial coverage in the main article feature slot.
Dedicated Email SendYour message, our highly engaged audience.Deliver your own, exclusive email message with high impact to premier gun owners and shooting enthusiasts who have elected to receive information from companies like yours. Your message is delivered right to their email address under a name they trust: Gun Digest.
Custom, Targeted Social Media CampaignsCustom messaging, delivered consistently over time. Promote a product, using editorial, over time. This exclusive package allows sponsors to reach the core of the Gun Digest audience where they are most active and engaged, and where campaigns are highly measurable: via Facebook posts through long-standing campaigns customized to reflect your message and goals. Our editorial team works with you to create a campaign, and our experts make sure it is targeted at the most avid customers.
Social Media ContestsCustom giveaways to drive brand engagement.Collect email addresses and drive brand engagement through contests to Gun Digest’s social media audiences and email audiences. Work directly with Gun Digest’s editorial team to define specific goals and objectives and create custom contests designed around sponsor needs.
SEO Landing Page Takeovers and Display Advertising OpportunitiesSearch-based advertising to the most engaged audience on the internet. Reach your targeted audience where they live most often online: the search. With SEO Landing Page takeovers, you can advertise directly to consumers visiting GunDigest.com from high-placement, high-traffic Google search term results. We also offer a vari-ety of options for positioning your brand in front of the engaged readers and viewers at GunDigest.com and on our editorial enewsletters .
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DIGITAL RATES AND DISTRIBUTIONFiring Line VideosAudience: Combined social, digital and email audience of 2MM+Cost per episode (1): $3,000Cost per episode (2+): $2,700
Custom promotions aimed at highly targeted audiences, both proprietary and semi-proprietary, are available on a CPM and CPA basis. Custom programs around product launches, mid-cycle, mature and end of life/succession are available.
Sponsored NewsletterAudience: 85k-100k subscribers ($25 CPM minimum) Cost per sponsored E-Newsletter (1): $2,500Cost per sponsored E-Newsletter (2+): $2,200
Dedicated Email SendAudience: 85k-100k subscribers ($20 CPM minimum)Cost per DEB (1): $2,500Cost per DEB (2+): $2,000Orr CPM-based list segmenting in blocks of 25K emails ($20-25 CPM)
Custom, Targeted Social Media CampaignsAudience: TBD per campaign, goal dependent (impressions, reach, engagements, clicks) Gun Digest’s Facebook page stats: 700k Likes
Cost per Targeted Social Media Campaign: $TBD per campaign, goal dependent (impressions, reach, engagements, clicks)
Social Media ContestsAudience: 700k Facebook Likes and email audiences of 85k-100k opt-in subscribers Cost per Contest (1): $1,500Cost per Contest (2+): $1,000
Display Advertising Opportunities• Gun Digest E-Newsletter (85k-100k opt-in subscribers): $20 CPM• GunDigest.com (more than 1MM averaged monthly page views): $15 CPM• SEO Landing Page Sponsorships: Keyword specific pricing starting at $50 CPM
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GUN DIGEST BOOKSThe Gun Digest Books program presents a unique way for manufacturers to get their message in front of the most engaged firearms consumers. Since the first Gun Digest Annual was published in 1944, the Gun Digest brand has been recognized as the industry leader in content for serious gun enthusiasts. Today we maintain more than 125 active titles while continuing to publish another 20 new titles each year.
Top authors such as Massad Ayoob, Patrick Sweeney, Phil Massaro and Tiger McKee make Gun Digest Books content stand out from the crowd. From shooting skills to history to reloading to ballistics to new product coverage … we have it covered.
Advertising and sponsorship opportunities are available for covers and inside. It’s a chance to make your product stand out in a key channel. All titles are also sold through our robust ebooks program, making them available from more than 30 digital vendors. Through ebooks, images and interior advertising continue working long after the physical book goes out of print.
Gun Digest Books are distributed through every major book seller, plus numerous specialty retailers. Contact your sales rep about Gun Digest creating a customized message for you through the power of the industry’s No. 1 books brand.
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PRINT AD SPECSComplete Ads: • Preferred Format: PDF (PDF/X-1a)• PDF 1.4 or 1.3
Other Acceptable Formats: • Adobe InDesign CS3-CS6 (.indd). Make sure files are packaged with fonts and
images included.• Adobe Photoshop CS3-CS6 (.psd, .tif/.tiff or .jpg/jpeg or .eps). Include fonts for files that
are unflattened.• Adobe Illustrator CS3-CS6 (.ai or .eps). Include fonts, or create outlines of them.• QuarkXPress 6.0 – 8.0 (.qxd) Include all fonts and images.
Formats That are not Recommended:• Microsoft Word• Microsoft Publisher• Microsoft Excel• Coral Draw• Microsoft PowerPointNOTE: Any other formats should be approved prior to submission.
For Ad Creation:Images: • Raster or Continuous tone Artwork: .tif, .psd, .jpg, .eps, • png, 300ppi at 100% image size
to be used.• Vector or Line art: .ai or .eps
Text: • Microsoft Word (.doc or .docx)• Microsoft Excel (.xls or .xlsx)• Text Edit (.txt)
Color Mode:• CMYK color mode• NOTE: RGB, lab, spot/Pantone and index colors will be converted to CMYK, some color
shifts may occur.
Technical Requirements:• 300 ppi (pixels per inch) for raster or continuous
tone artwork. 200 ppi will be acceptable for tabloids for raster or continuous tone.• NOTE: Anything less than 300/200 ppi will result in poor print reproduction, the images
will appear “fuzzy” on the printed product. • 600 ppi for vector or line art created in Illustrator or Photoshop. • NOTE: Any text layed out in a Photoshop document should be 600 ppi as well. • 300 ppi will be acceptable for vector/line art for tabloids. • All fonts need to be embedded • Avoid Composite fonts• Avoid using colored 6pt text• Make sure any small text uses 100% K or 100% black ink• Double check overprints and transparency• Avoid using spot colors, when they are converted to CMYK. • Do not exceed 280% ink density for enamel and 260% for newsprint stock.
FTP Instructions:Directions on how to FTP files:
Mac and PC Users:• Use an ftp client software like Filezilla, Transmit or Cyberduck, CuteFTP, ect.• Host: ftp.krause.com• User ID: anonymous• Password: their email address• Go to the Inbound folder and look for the publication folder.• Drag and drop your file into the publication folder.• Files should be zipped or compressed prior to upload for unlocked file formats (native apps).
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General Terms & Conditions
CANCELLATIONS: Print advertising canceled after the published close date (see 2018 Rate Card) for the issue will be charged at earned rate to the advertiser with an additional fee of up to $500 for remake of the page. Digital advertising must be cancelled within two business days of start date. Digital advertising canceled less than two business days before the start date or any time afterwards will be charged at earned rate to the advertiser. All cancellations must be made in writing and sent to advertising sales representative or production coordinator for property involved.
SHORT RATE: If program is not completed as described in agreement client will be billed for advertisements delivered at highest available frequency discount per 2018 Rate Card. All products that are in process or have not been cancelled as described as above will be billed at highest available frequency discount per 2018 Rate Card.
AD RATES: Subject to prevailing Rate Card at time of publication unless other rates are in effect per signed agreement or accepted insertion order.
POSITION: Position of ads is at the discretion of the publisher except when a specific position is expressly guaranteed in writing.
ACCEPTANCE: Publisher reserves the unrestricted right to reject any advertising at any time after receiving proofs of text and illustrations. Publisher holds advertiser and/or its agency jointly and separately liable for such monies as are due. Publisher shall not be liable for any costs or damages for failing to publish or distribute an ad.
It is understood that, in consideration of the publication of advertisements, the advertiser and agency jointly and severally, will unconditionally indemnify and save that publisher, its agents, employees, and officers harmless on demand, from and against any and all loss, liability, and expense (including reasonable attorney fees) suffered or incurred by any reason of any claims, proceedings, or suits for libel, violation of right of privacy, plagiarism, copyright infringement, and any other claims or suits based on contents or subject matter of advertisement. Publisher reserves the right to reject any advertising for any reason, without liability. Publisher assumes no responsibility or liability for errors in advertisements provided by third-party.
CREDIT & PAYMENT TERMS: All advertisers must have a credit application on file before any advertisement is published. Once credit is approved, payment terms are net 30 days/2% monthly late fee.
GUN DIGEST MEDIA, LLCP.O. Box 12219
Zephyr Cove, NV 89448
JIM SCHLENDERPUBLISHER & EDITORIAL DIRECTOR
LUKE HARTLEEDITOR
DREW WARDENMANAGING EDITOR
VICKY KOSSPRODUCTION COORDINATOR
CONTACT
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