2018 MerinoLink Sponsorship PROSPE TUS...Sponsorship PROSPE TUS Engagement – Education -...

MerinoLink Limited Chief Executive Officer - Sally Martin - M: 0400 782 477

E: [email protected] W: www.merinolink.com.au

2018 MerinoLink Sponsorship

PROSPECTUS

Engagement – Education - Exploration - Exchange

mailto:[email protected]

http://www.merinolink.com.au/

Page 1 MerinoLink Limited Chief Executive Officer - Sally Martin - M: 0400 782 477


MerinoLink CONTACTS www.merinolink.com.au Chair: Richard Keniry (Commercial Breeder)

Vice Chair: Rick Baldwin (Ram Breeder)

Directors: Craig Wilson (Service Provider), Sally Martin (Service Provider), Steve Jarvis (Commercial Breeder), David Davidson (Commercial Breeder), Robert Mortimer (Ram Breeder), Lexi Cesnik (Service Provider) and Matt Crozier (Commercial and Ram Breeder).

Chief Executive Officer: Sally Martin M: 0400 782 477 E: [email protected] Technical Assistant: Rachael Gawne M: 0428 212 801 E: [email protected] Postal address: PO BOX 1533, YOUNG NSW 2594

General enquiries: [email protected]

MerinoLink Limited is a not for profit organisation that aims to facilitate the link between sheep breeders and service providers with industry information, knowledge and research.

MerinoLink’s founding members are from a wide range of sheep businesses with varying production systems. The members have been brought together by a common enthusiasm for profitable Merino sheep and a desire to continue to build their businesses, client businesses and the sheep industries profitability. MerinoLink is committed to assisting our members make better use of past and current research. In addition, MerinoLink aims to build networks and add value to existing and future research and development. MerinoLink recognises the opportunities to work together to develop research projects for the future improvement of the Australian Sheep industry. MerinoLink aims to provide all members with access to industry organisations and facilitate a two-way dissemination of information. MerinoLink consists of ram and commercial producers, and service providers wanting to move our industry and members forward as fast and effectively as possible. This is made possible by MerinoLink’s engagement with members and industry, education of members, exploration of research ideas and exchange of the results.


http://www.merinolink.com/







MERINOLINK’S FOCUS

• To ensure all data and information disseminated by MerinoLink has integrity and a commercial focus.

• To promote the profitability of Merino sheep.

• To be open to anyone joining, embracing a wide range of ideas and perspectives.

• To provide education and networking opportunities to breeders and service providers.

• To provide mentoring to young people wanting a career in agriculture, in particular the sheep and wool industry.

• To liaise and work with organisations such as the Sheep CRC, Sheep Genetics, Australian Wool Innovation and Meat and Livestock Australia about issues and research questions relating to members and the industry as a whole.

• To promote the use of ASBV’s, Central Test Sire Evaluation, Merino Challenge and other trials that provide benchmarking information.

• To identify and initiate research and development.

2016 drop Merino Lifetime Productivity F1 Ewe – October 2017





MERINOLINK MEMBER DEMOGRAPHICS MerinoLink was officially launched in February 2013 and has been gradually growing its membership base. The majority of current members (54%) are commercial sheep producers. MerinoLink plan to expand their membership base to students in the future and continue to grow the core membership base over the coming years to reach a sustainable critical mass.

•

•

As at 1st December 2017 No. Members % Members

Ram Breeder 52 29%

Commercial Breeder 96 54%

Service Provider/Sponsor 25 14%

Under 25 years 6 3%

Total Financial Members 179 100%

Total number of ram buying clients of MerinoLink Ram Breeder Members: ~5,500

Total rams sold by MerinoLink Members in 2017: ~21,000

Total doses of semen sold by MerinoLink Members in 2017: ~10,000 (doses)

Total Number of sheep run by MerinoLink Members in 2017: 1,477,990

Total Number of ewes joined in 2017: 790,980

Service Provider member’s client networks: 10,000





MERINOLINK STRUCTURE





MERINOLINK CURRENT PROJECTS 1. Merino Lifetime Productivity Project – Host Site (2016 – 2023)

The Merino Lifetime Productivity (MLP) project has been designed to capture lifetime data from diverse environments, genetics and Merino types that will help us

better understand and deliver lifetime performance outcomes for the Australian Merino industry. The project is funded by entrants and Australian Wool Innovation.

The project offers a unique opportunity to answer many industry questions. The MLP project runs on five sites where sire evaluation trial operates for the first two years and then the MLP project continues to measure the performance of ewe progeny over four to five joinings and annual shearings.

The ewe progeny will be annually assessed for visual and objective traits. Below is a list of sires participating at the MerinoLink site.

Joined Sire Name

2016 Bella Lana,130296

2016 Boyanga, 145112

2017 Bundilla, 140055

Joined Sire Name

2017 Centre Plus Poll, 407185

2017 Collinsville, 130545 (Apollo)

2017 DT Kenilworth, WH13017

2016 Glen Donald,120014

2016 Greendale, 120012


2017 Lachlan, 305

2016 - Link Leahcim Poll, 090918

2017 Leahcim Poll, 132624

2016 - Link One Oake No. 2 R56

2016 Pastora Poll, 082893

2016 Poll Boonoke, 120020

2016 Pooginook Poll,140632

2016 Roseville Park, 140611

2017 Tallawong, 150280

2017 Toland Poll, 151058

2017 Trefusis, 150282

2017 - Link Trigger Vale Poll, 140477

2016 Trigger Vale Poll, 140477

2017 Wallaloo Park, WP 422

2016 Wattledale, 140754

2017 - Link West Plains Poll (Mercenary), 110004

2016 Wurrook, 130149

2. Sheep Supplement Trial (2015-2016)

MerinoLink partnered with Charles Sturt University (Veterinary Faculty) to conduct a project funded by the NSW Sheep Industry Fund to investigate several vitamins, mineral and trace element supplementations for sheep currently on the market. Anecdotal reports from producers and suppliers

indicates regular use of these supplements on sheep farms, however there is little or no recent literature or research that investigate the cost benefit of using these products to promote growth rates and health in sheep in eastern Australia.

3. Group Buying Power (2014 – ongoing)

On behalf of our members, MerinoLink has been able to negotiate group buying power opportunities. We are able to offer, exclusive to MerinoLink members, discounts of up to 25% on electronic tags and up to 12% on visual tags. MerinoLink is working with three

companies – Moses & Son, Ear Tag Warehouse and Shearwell. This offer can provide you with significant savings for example if you purchase 1000 electronic tags (NLIS or Non-NLIS) you can save up to $445.00. This would cover your MerinoLink membership fee.



Page 6 MerinoLink Limited Chief Executive Officer – Sally Martin - M: 0400 782 477


4. MerinoLink Annual Conference (2014 – ongoing)

MerinoLink host an Annual Conference and Conference Field Day. The conference features a range of topics covering the latest research in sheep and wool and industry trade displays. Members have an opportunity to have direct input into the program. The conference has been held in Temora, Wagga and Goulburn NSW. In 2018 it will again be held in Goulburn NSW. The conference aims to challenge members and bring the most up to date research and ideas to the forum.

5. MerinoLink Sire Evaluation (2014, 2015, 2016 and 2017)

MerinoLink coordinate two Merino Sire Evaluation sites in Southern NSW. One near Jugiong NSW and one near Yass NSW, under the auspices of the Australian Merino Sire Evaluation Association (AMSEA).

Sires being evaluated at Jugiong in 2014, 2015 and 2016 are from the following ram breeders: Billandri

Poll Merinos (WA); Roseville Park (NSW); Hazeldean (NSW); Weealla Merinos & Poll Merino Stud (NSW); Mumblebone Merinos (NSW); Centre Plus (NSW); Willandra Poll Merino Stud (NSW); Pastora Poll (NSW); Wattledale Merinos (WA); Woodpark Poll (NSW); Greendale (NSW); Pooginook (NSW); Kerin Poll (NSW); GRASS Merinos (NSW).

The 2017 MerinoLink Sire Evaluation joining will be run at “Ravenswood”, part of “Cavan” Station. “Cavan” Station is an historic property located along the Murrumbidgee River in the Southern Tablelands, South of Yass, NSW. MerinoLink joined with the Monaro Farming Systems Group to jointly host the sire evaluation and to expand our groups’ networks. Rams entered in the 2017 sire evaluation include: Bundilla 140055 (Link); Hazeldean 11.3542 (Link); Centre Plus 407185 (Link); Bogo 500300, Pooginook Poll 125188; Rocklyn Merinos 120182; Woodpark Poll 150106; Centre Plus 307603; Hazeldean 13.4936; GRASS 142000; Adina 124156; Nerstane 150076; Greendale 150018; Boudjah P0005; Centre Plus WA 338205; Hazeldean 204030.

6. eID Tag Demonstration and Evaluation (2014)

“What electronic tag is the best?”

This is a question many sheep producers ask when considering using electronic tags for the first time. MerinoLink with the assistance of Moses & Son has set up a trial to evaluate five (5) different tag options

currently on the market. We would like to thank and acknowledge the support from Allflex, Leader Products and Shearwell Australia for both supporting our trial and providing tags.

MerinoLink supported the Sheep CRC Re-bid Application to extend the program for another 5 years (2014-19). MerinoLink has been involved in a number of the CRC projects and has access to new developments as part of our support agreement.

Project involvement includes the Genomic Flock Profile test and hosting RamSelect workshops. The Sheep CRC also support the MerinoLink annual conference by providing speakers and allowing access to current CRC developments.

7. Sheep CRC Rebid (concludes 2019)





8. Genomic Demonstration and Validation project (2013 – 2015)

MerinoLink was successful in securing funding from Australian Wool Innovation to demonstrate and validate the commercial use of the Genomics Tools developed by the Sheep CRC in a ram breeding operation. The 2011 drop ewes that have been bred as part of the Bluechip Livestock Sire Evaluations, and the 2012 drop rams from the Bluechip

Livestock Young Sire Program were used in this demonstration. Findings showed: 1. DNA parent tests provide excellent pedigree identification; ewe efficiency and syndicate data.

2. Commercial breeders should be confident when purchasing rams using ASBVs to achieve

a breeding objective; 3. The overall Ram Team Average remains stable over time.

9. Merino Wether Extension Project (2017 – 2020)

The Merino Wether Extension Project will value add to the existing Merino Lifetime Productivity (MLP) Project and Standard Sire Evaluation sites by measuring the post weaning and yearling meat traits of the 2016 MerinoLink MLP F1 wethers, and the adult wool and weight traits of the 2017 MerinoLink & Monaro Farming Systems Sire Evaluation (Yass) and the 2017 MLP F1 wethers. A total of 42 progeny groups and 40 Merino sires will be evaluated for additional traits. The three evaluations (mentioned above) have linkage to

other Standard Sire Evaluations and the Merino Lifetime Productivity (MLP) project sites.

The Merino Extension Project will assess the wether progeny for meat and wool traits at post weaning, yearling, hogget and adult stages to produce genetic and phenotypic comparisons. The data collected will also be used to generate a farming system report to highlight the profitability per head and per hectare under different breeding objectives.

Drop SIRE NAME

2016 Bella Lana, 130296

2016 Boyanga, 145112

2016 Glen Donald, 120014

2016 *Greendale,120012

2016 *Leachim Poll 090918

2016 *One Oak No. 2 R56

2016 Pastora Poll,082893

2016 Poll Boonooke, PB2020

2016 Pooginook Poll, 140632

2016 Roseville Park,140611

2016 Trigger Vale Poll, 140477

2016 Wattledale,140754

2016 Wurrook,130149

2017 Bundilla 140055 (MLP)

2017 Centre Plus Poll, 407185

Drop SIRE NAME

2017 *Collinsville, 130545

2017 DT Kenilworth, WH13017


2017 Lachlan Merinos, 305

2017 Leahcim, 132624

2017 Tallawong, 150280

2017 Toland Poll, 151058

2017 Trefusis, 150282

2017 *Trigger Vale Poll, 140477

2017 Wallaloo Park, WP 422

2017 West Plains Poll, 110004

2017 Adina, 124156

2017 Bogo, 500300

2017 Boudjah, P005

2017 *Bundilla Poll, 140055

Drop SIRE NAME

2017 Centre Plus WA, 338205

2017 Centre Plus, 307603

2017 *Centre Plus, 407185

2017 GRASS, 142000


2017 *Hazeldean, 11.3542

2017 Hazeldean, 15.3247

2017 Hazeldean,13.4936

2017 Nerstane, 150076

2017 Pooginook Poll, 153420

2017 Rocklyn Merinos, 120182

2017 Woodpark Poll, 150106

* = Link sires across sites and between years





MERINOLINK PROPOSED PROJECTS MerinoLink is constantly looking for opportunities to answer member and industry questions. The following project proposals have been developed from industry grass roots and MerinoLink is currently in the process of seeking funding to conduct the research and adoptions projects/trials.

6 Month Shearing Project (Proposal)

Background

Over the past ~10 years there has been an increased uptake of shearing sheep every 6 months, moving away from 12 monthly shearing. As the volume of clips move to 6 months shearing many producers are questioning if the practice of shearing every 6 months is economically viable; if there is a sustainable market for the increased premature shorn wool; and what the tangible benefits are. Many growers are not willing to consider the alternative time of shearing based solely on anecdotal evidence.

Purpose/Description

To measure and assess a mob of 1,000 Self Replacing Merino ewes over a four year period to compare the economic, production and animal health benefits of 6 months shearing compared to 12 months shearing intervals.

Objectives

1. To determine the economic value (cost benefit) of shearing every 6 months compared to a traditional 12 month shearing interval on a per head and per hectare basis using a rolling 5 year average wool price.

2. To determine what the production traits positives and negatives are of 6 months shearing compared to 12 months shearing on a per head and per hectare basis.

3. To measure the economic viability by measuring the price basis for the length difference.

4. To monitor and record the mob animal health differences between 6 months and 12 months shearing.

DNA Stimulation Project

Purpose/Description

The purpose of the MerinoLink DNA Stimulation project is to work with a group of seed stock and commercial breeders to increase their use of genetic and genomic tools currently available, with the aim to double genetic gain in line with the MLA’s National Livestock Genetic Consortium’s strategic direction by 2022.

Objectives

1. To increase the number of Merino ram breeders submitting full pedigree data to sheep genetics by 100% (greater than 95% full pedigree flocks) of the top tier. The impact will be to increase the accuracy of ASBV’s and genetic gain.

2. To increase the number of Merino ram breeders using genomic testing to select stud sires. The impact will be to improve accuracy and increase selection accuracy.





3. To increase the number of Merino ram breeders exposure, and potential use of MateSel to maximise genetic gain.

4. To increase the number of commercial Merino breeders use of the Flock Profile test, and to test it as a benchmarking tool to assess their genetic progress, and target ram selection by incorporating the information in the RamSelect App.

5. To explore the use of the Flock Profile test by ram breeders and their clients to better tailor ram selection to client needs and measure changes in breeding programs over time.

6. To facilitate data collection and genomic testing to enhance the existing genomic reference population.

7. To test the concept for ram breeders to carry out genomic testing only, without phenotypic measurement, whilst being supported by an industry run reference flock that they are linked to (strategic linkage).

8. To provide an extension process to guide, facilitate and explore future opportunities with the project participants and mentor new service providers in this space.

MerinoLink Merino Lifetime Productivity F2 Progeny Project (Proposal)

Background

There has been an increase in the understanding and use of Australian Sheep Breeding Values (ASBVs) across the sheep industry. There is still some confusion with some commercial and ram breeders about the benefits of and how to use the ASBVs when selecting or purchasing rams. Sire Evaluations provide a physical demonstration of the impact one sire can have. This project will focus on the impact a single ram and a team of rams can have.

Purpose/Description

To use the F2 progeny from the 2016 Merino Lifetime Productivity (MLP) F1 ewes to demonstrate the production outcomes and resulting value from selecting Merino rams with higher clean fleece weight ASBVs. The F2 progeny will be a physical extension tool to demonstrate the production and economic differences between two groups of rams, to show the predicted outcomes verse actual outcomes.

Figure 1 – the predicted outcome for each ram team (High HCFW; Low HCFW)

Objectives

Compare the progeny from two groups of rams that have a similar combined economic index (Merino Production Plus) but differing ASBVs for hogget clean fleece weight (HCFW). High HCFW (23.0) and Low HCFW (6.5). The average HCFW ASBV for the High syndicate is currently in the top 5% of the Sheep Genetics database and the average HCFW ASBV for the Low syndicate is in the bottom 70% of the SG database.

To provide an economic comparison between the two ram groups expressed as dollars per head ($/head) and dollars per hectare ($/ha).

To investigate if the ASVBs have predicted how the progeny performs by measuring production differences (Fig. 1). Demonstrating the use and economic merit of using ASBVs in ram selection.

MerinoLink Conference – Hour of Power

An initiative to encourage the involvement of young people in the Sheep & Wool industry. The Hour of Power will be a fast-paced informative session presented by a range of young researchers, scholars and innovators.

Each young person under 30 years will be partnered with a mentor during the conference who will assist in making network connections during the conference.





MERINOLINK MEMBERSHIP CATEGORIES

There are 5 membership categories available – Ram Breeder; Commercial Breeder; Service Provider; Under 25 years; and Corporate. MerinoLink relies on membership, sponsorship and project funding to fulfil its objectives.

MEMBERSHIP BENEFITS – RAM BREEDERS - $495 (GST INC)

Ram Breeder membership is valid for two (2) people only, additional members cost $50/person.

✓ eNewsletter and Hard Copy Newsletter.

✓ Input into the content of the annual MerinoLink Conference.

✓ Reduced entry into the annual MerinoLink Conference.

✓ First preference and notification in entering sires or clients in MerinoLink performance trials, e.g. wether trials,

sire evaluations and on farm demonstrations.

✓ Access to the MerinoLink run sire evaluations.

✓ Notification of all affiliated MerinoLink performance trial results – summary; directed to full reports; access to

information on the members section of the MerinoLink website.

✓ Availability of cutting edge breeding technology, for you to trial and assist in its development and validation.

✓ Product purchasing power, for example electronic sheep technologies.

✓ Two-way communication with industry leaders.

✓ Opportunities to have input into research trial development.

✓ To have a collective voice on issues that impacts our industry and your business.

✓ To be better informed and be more active in the Australian sheep industry.

MEMBERSHIP BENEFITS – COMMERCIAL BREEDERS - $195 (GST INC)

Commercial Breeder membership is valid for two (2) people only, additional members cost $50/person.


✓ Input into the content of the annual MerinoLink Conference.

✓ Reduced entry into the annual MerinoLink Conference (MerinoLink member rates).

✓ Notification of all affiliated MerinoLink performance trial results – summary; directed to full reports; access to

information on the members section of the MerinoLink website.

✓ Product purchasing power, for example electronic tag technologies.

✓ Priority preference and notification in entering sires or clients in MerinoLink benchmark performance trials.

✓ Opportunities to have input into research trial development.

✓ To have a collective voice on issues that impacts our industry and your business.

✓ To be better informed and be more active in the Australian sheep industry.





MEMBERSHIP BENEFITS – SERVICE PROVIDERS - $396 (GST INC)

The Service Provider membership is for an individual only not an organisation, see Corporate Member for additional options.


✓ Notification of all affiliated MerinoLink performance trial results – summary; directed to full reports; access

to information on the members section of the MerinoLink website.

✓ Reduced entry to annual MerinoLink Conference (MerinoLink member rates).

✓ Notification of sheep technology trial information and opportunities to have input into research trial

development and to have a collective voice on issues that impact our industry and your business.

MEMBERSHIP BENEFITS – UNDER 25 YEARS - $55 (GST INC) Under 25-year membership is for an individual only.


✓ Notification on upcoming events and youth opportunities, for example Peter Westblade Scholarship and

Breeding leadership programs.

✓ Provide mentoring opportunities and networks.

✓ Reduced entry to annual MerinoLink Conference (MerinoLink member rates).

MEMBERSHIP BENEFITS – CORPORATE MEMBER Corporate membership options relate to the categories outlined in this Sponsorship Prospectus.

2017 MerinoLink Conference, Goulburn NSW





WHY PARTNER WITH MERINOLINK LIMITED? Partnering with MerinoLink will provide you with an unique opportunity to deliver your message to a targeted audience at five levels: locally, regionally, nationally, commercially, and seed stock. If your organisation has a strong interest in agricultural development, agricultural research, innovative science and viable regional communities you will be interested in forming a strategic partnership with MerinoLink. Active participation with MerinoLink, and/or attendance at events, presents an opportunity for you to develop local and national networks, and build relationships with members, industry leaders, and key stakeholders.

Partnering with MerinoLink will expose your organisation to a network of genuine sheep producers, service providers and research organisations. This unique opportunity will allow you to showcase your products and services to a target audience. This sponsorship prospectus allows your organisation to secure the best possible exposure to our members and associates through a range of options for all budgets. If there are elements that you think would complement your marketing strategy but are not listed, please don’t hesitate to contact us to discuss options.

Sample Field Day Flier - 2017





SPONSORSHIP CATEGORIES

MerinoLink receives financial contribution from membership, project funding and sponsorship. To underwrite the projects and aid in the development of new projects and initiatives for members and the wider sheep industry, MerinoLink seeks sponsorship from others within the industry and community. As MerinoLink Limited sponsors, you will receive the following package(s) of benefits.

Sponsorship Level Diamond

POA Gold

$10,000 Silver

$5,000 Bronze $2,000

Project/trial Naming Rights (to be approved by MerinoLink Limited Board)

✓ - - -

Your custom message distributed direct to members A tailored sponsorship package will be developed

✓ ✓

- - -

Advertising opportunities ➢ Annual Report ➢ Annual Conference Proceedings ➢ Hard Copy Newsletter ➢ eNewsletter ➢ Advertorial – Hard Copy Newsletter (~2-3/year)

2 Pages 2 Pages

Full page Logo

Full page

Full page Full page ½ page

Logo ½ page

½ page ½ page

Logo -

¼ page

¼ page ¼ page Logo

- -

Annual Conference ✓ Complementary Trade Display ✓ Complementary registration ✓ Opportunity to have a 10-minute presentation

✓

x 4 ✓

✓

x 3 -

✓

x 2 -

✓

x 1 -

Reports ➢ Acknowledgement of sponsor level in annual

report (logo) ➢ Acknowledgement of sponsor level in quarterly

newsletter

Front &

Back page

Back page

Back page

Back page

Website ➢ Home page advertising/acknowledgement ➢ Web link to sponsors web page ➢ Member log in page logo

✓ ✓ ✓

✓ ✓ ✓

- ✓ -

- ✓ -

Media ➢ Support acknowledged in press releases and

media interviews ✓ - - -

MerinoLink Membership x 8 x 5 x 3 x 1



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