2018MUAHSAWARDSPRESSCOVERAGEREPORT

SATURDAY,FEBRUARY24,2018|THENOVOATL.A.LIVE

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MEDIACOVERAGESUMMARYAsofMarch2018,theMake-UpArtists&HairStylistsGuild2018Awardshasearnedover152.1million

impressions andreceivedover385pressbreaks.

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MEDIAVALUESOVERVIEW

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TOTALPICKUP

3,228

TOTALAUDIENCE

1.14+BILLION

TOTALPUBLICITYVALUE

$6.92MILLION

*NUMBERSANDANALYTICSGATHEREDVIACRITICALMENTIONANDVISIBLITYREPORT(S)OFALLOUTGOINGMUAHSRELATEDPRESSRELEASES

• TOTALPICKUP:Thisnumberreportshowmanynewsoutletshavepickedupthestory.Nine(9)pressreleasesandmediaalertsweredistributedandhavebeenmentioned/featured3.2Ktimesonvariousoutlets.

• TOTALAUDIENCE:Thisisthenumberofonlinenewsvisitorseachoutletreceivesthatshowsusthepotentialviews.Atotalof1.14+BillionviewerswereexposedtotheMUAHSpressreleasesandmediaalertsthrougheachoutlet.

• TOTALPUBLICITYVALUE:Publicityvaluecanalsobeviewedasfree‘advalue,’asmentionsofMUAHSviatherespectivepressreleaseormediaalerttakesuprealestateonthemanydifferentoutlet’swebsites.

PRE-EVENTPUBLICITYApproximately nine (9) press releases and media alerts

were distributed prior to the event:

May 16 Announcement/Timeline

Oct.16 SubmissionsOpenNov.14 LifetimeAchievement Awards– GregCannom &MaryGuerreroNov. 16 Gary Oldman - Distinguished Artisan Award

Dec. 5 Loni Love Announcement (Host)

Jan. 1 NOMINATIONS

Feb.6 PresentersAnnouncement– MediaAlertFeb. 13 Presenters Announcement – Media Alert

Feb. 14 Red Carpet Live Stream with Frankie Grande

Feb.24 Post-EventRelease/WinnersRelease

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PRE-EVENTBREAKS

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MEDIABARTERS/TRADEADVERTISEMENTS

Afull-pagecoloradraninTHR’sFeb.21issue.Magazinesweredistributedattheawardshow.(Totalbartervalue- $10K)

Afull-pagecoloradraninVariety’sMar.7issue.(Totalbartervalue- $31K)

Banners ranonSHOOTonline’s emailnewsletterandSHOOTonline.com.

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Aspartofthebarteragreementanadwithallnomineesand

highlightedwinnerswasfeaturedintheVarietypost-OscarsMar.7issue.Oneoftheirmostpopular

issues!

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2018 MAKE-UP ARTISTS &

HAIR STYLISTS GUILD AWARDS

FEBRUARY 24, 2018 AT THE NOVO BY MICROSOFT

AT L.A. LIVE

CONGRATULATIONS TO ALL THE HONOREES

AND NOMINEES OF THE

GARY OLDMANDISTINGUISHED ARTISAN AWARD

GREG CANNOMLIFETIME ACHIEVEMENT AWARD

MAKE-UP

MARY GUERRERO LIFETIME ACHIEVEMENT AWARD

HAIR STYLING

FEATURE-LENGTH MOTION PICTURE

BEST CONTEMPORARY MAKE-UPBABY DRIVER

FIONAGH CUSH, PHYLLIS TEMPLEGHOST IN THE SHELL

DEBORAH LA MIA DENAVER, JANE O’KANEPITCH PERFECT 3

MELANIE HUGHES-WEAVER, JUDY YONEMOTO, ERICA KYKER

THE BIG SICKLEO WON, KIRSTEN SYLVESTER

WONDERNAOMI BAKSTAD, JEAN BLACK,

MEGAN HARKNESS

BEST CONTEMPORARY HAIR STYLINGGUARDIANS OF THE GALAXY VOL. 2

CAMILLE FRIEND, LOUISA ANTHONY, JULES HOLDREN

PITCH PERFECT 3CHERYL MARKS, MELISSA MALKASIAN,

ANDREA BOWMANTHE BIG SICK

TONIA CICCONE, TONI ROMAN-GRIMMTHREE BILLBOARDS OUTSIDE EBBING,

MISSOURICYDNEY CORNELL, SUSAN BUFFINGTON

WONDERROBERT PANDINI, AILSA MACMILLAN

BEST PERIOD AND/ORCHARACTER MAKE-UPBLADE RUNNER 2049

DONALD MOWAT, JO-ANN MAC NEIL, CSILLA HORVATH BLAKE

BRIGHTALESSANDRO BERTOLAZZI, CRISTINA WALTZ,

JUDY MURDOCKDARKEST HOUR

IVANA PRIMORAC, FLORA MOODYI, TONYA

DEBORAH LA MIA DENAVER, TERESA VEST, BILL MYER

MUDBOUNDANGIE WELLS, CARLA BRENHOLTZ, EMILY TATUM

THE GREATEST SHOWMANNICKI LEDERMANN, TANIA RIBALOW,

SUNDAY ENGLIS

BEST PERIOD AND/ORCHARACTER HAIR STYLING

ATOMIC BLONDE ENZO ANGILERI

BEAUTY AND THE BEASTJENNY SHIRCORE, MARC PILCHER,

CHARLOTTE HAYWARDBLADE RUNNER 2049

KERRY WARN, LIZZIE LAWSON ZEISS, JAIME LEIGH MCINTOSH

DARKEST HOURIVANA PRIMORAC, FLORA MOODY

I, TONYAADRUITHA LEE, MARY EVERETT

MUDBOUNDLAWRENCE DAVIS, DANA BOISSEAU

BEST SPECIAL MAKE-UP EFFECTS

DARKEST HOUR KAZUHIRO TSUJI, DAVID MALINOWSKI,

LUCY SIBBICKGUARDIANS OF THE GALAXY VOL. 2

JOHN BLAKE, BRIAN SIPESTAR WARS: THE LAST JEDI

NEAL SCANLAN, PETER SWORDS KINGTHE SHAPE OF WATER

MIKE HILL, SHANE MAHANWONDER

ARJEN TUITEN, MICHAEL NICKIFOREK

TELEVISION AND NEW MEDIA SERIES

BEST CONTEMPORARY MAKE- UPDANCING WITH THE STARS

ZENA SHTEYSEL GREEN, ANGELA MOOS, SARAH WOOLF

GRACE AND FRANKIEROBIN SIEGEL, DAVID DE LEON,

BONITA DEHAVEN

RuPAUL’S DRAG RACEDAVID PETRUSCHIN, JEN FREGOZO,

NATASHA MARCELINA DE POYOSATURDAY NIGHT LIVE

LOUIE ZAKARIAN, AMY TAGLIAMONTI, JASON MILANI

THE HANDMAID’S TALEBURTON LEBLANC, TALIA REINGOLD,

ERIKA CACERES

BEST CONTEMPORARY HAIR STYLINGDANCING WITH THE STARS

MARY GUERRERO, KIMI MESSINA, GAIL RYANEMPIRE

MELISSA FORNEY, THERESA FLEMING, NOLAN KELLY

GRACE AND FRANKIEJULIE REA, JONATHAN HANOUSEK,

MARLENE WILLIAMSRuPAUL’S DRAG RACE

GABRIEL VILLARREAL, HECTOR YOVANI POCASANGRE

SATURDAY NIGHT LIVEJODI MANCUSO, JENNIFER SERIO,

INGA THRASHER

BEST PERIOD/CHARACTER MAKE-UPGAME OF THRONES

JANE WALKER, NICOLA MATTHEWSGLOW

LANA HOROCHOWSKI, MAURINE BURKESATURDAY NIGHT LIVE

LOUIE ZAKARIAN, AMY TAGLIAMONTI, JASON MILANI

STRANGER THINGSAMY L. FORSYTHE, JILLIAN ERICKSON

THE CROWNIVANA PRIMORAC

BEST PERIOD/CHARACTER HAIR STYLING

GAME OF THRONES KEVIN ALEXANDER, CANDICE BANKS,

NICOLA MOUNTGLOW

THERAESA RIVERS, VALERIE JACKSONSATURDAY NIGHT LIVE

JODI MANCUSO, JENNIFER SERIO, INGA THRASHER

THE CROWNIVANA PRIMORAC

VIKINGSDEE CORCORAN, ZUELIKA DELANEY,

PETER BURKE

BEST SPECIAL MAKE-UP EFFECTSGAME OF THRONES

BARRIE GOWER, SARAH GOWERSATURDAY NIGHT LIVE

LOUIE ZAKARIAN, JASON MILANI, TOM DENIERSTRANGER THINGS

AMY L. FORSYTHE, JILLIAN ERICKSONTHE ORVILLE

HOWARD BERGER, TAMI LANE, GARRETT IMMELTHE WALKING DEAD

GREG NICOTERO

TV MINI SERIES OR MOVIE MADE FOR TELEVISION

BEST CONTEMPORARY MAKE- UPAMERICAN HORROR STORY: CULTERYN KRUEGER MEKASH, KIM AYERS,

SILVINA KNIGHTBIG LITTLE LIES

STEVE ARTMONT, NICOLE ARTMONTFARGO

GAIL KENNEDY, JOANNE PREECE, DANIELLE HANSON

MICHAEL JACKSON: SEARCHING FOR NEVERLAND

GENEVA NASH-MORGAN, SUSAN LA PRELLE, APRIL CHANEYTWIN PEAKS

DEBBIE ZOLLER, RICHARD REDLEFSEN, MANDI CRANE

BEST CONTEMPORARY HAIR STYLINGAMERICAN HORROR STORY: CULTMICHELLE CEGLIA, SAMANTHA WADE,

BRITTANY MADRIGAL-FIELDBIG LITTLE LIES

MICHELLE CEGLIA, FRANCES MATHIAS, LONA VIGI

FARGOCHRIS GLIMSDALE, PENNY THOMPSON,

JUDY DURBACZMICHAEL JACKSON: SEARCHING FOR

NEVERLANDKAREN DICK,

ELIZABETH “LIZ” FERGUSON-BURNETTMTV VIDEO MUSIC AWARDS 2017

JERILYNN STEPHENS, MEAGAN HERRERA-SCHAAF, MARIA SANDOVAL

BEST PERIOD/CHARACTER MAKE-UP

A CHRISTMAS STORY LIVETONIA GREEN, SILVIA LECZELFEUD: BETTE AND JOAN

ERYN KRUEGER MEKASH, ROBIN BEAUCHESNETHE WIZARD OF LIES

CARLA WHITE, RONNIE SPECTER, LORI HICKSTWIN PEAKS

DEBBIE ZOLLER, RICHARD REDLEFSEN, MANDI CRANE

WET HOT AMERICAN SUMMER: TEN YEARS LATER

LINDSAY GARRISON, LAURA PEYER, ALEX PERRONE

BEST PERIOD/CHARACTER HAIR STYLING

A CHRISTMAS STORY LIVEDEAN BANOWETZ, LOTUS SEKI,

DERRICK SPRUILLAMERICAN HORROR STORY: CULTMICHELLE CEGLIA, SAMANTHA WADE,

JULIE RAELFARGO

CHRIS GLIMSDALE, CAROL DORANFEUD: BETTE AND JOAN

CHRIS CLARK, RALPH ABALOS, WENDY BOSCON-SOUTHARD

THE WIZARD OF LIESJERRY POPOLIS, AARON QUARLES,

CAROL HEMMING

BEST SPECIAL MAKE-UP EFFECTSAMERICAN HORROR STORY: CULT

ERYN KRUEGER MEKASH, MICHAEL MEKASH, DAVID ANDERSON

BLACK MIRROR: “USS CALLISTER”TANYA LODGE

FARGOGAIL KENNEDY, DAVE TRAINOR,

CHRISTINA TEA SCOTTGENIUS

DAVINA LAMONT, GORAN LUNDSTROMTWIN PEAKS

DEBBIE ZOLLER, RICHARD REDLEFSEN, JAMIE KELMAN

COMMERCIALS AND MUSIC VIDEOS

BEST MAKE-UPAMERICAN HORROR STORY: CULT

PROMOTIONAL CAMPAIGNKERRY HERTA, JASON COLLINS, CRISTINA WALTZ

FOO FIGHTERS “RUN”TONY GARDNER, THOMAS FLOUTZKATY PERRY “SWISH SWISH”

KOJI OHMURA, APRIL HUTCHINSONNFL SUPER BOWL BABY LEGENDSNICOLE HAWKYARD, MICHELLE RADOW

SPECTRUM TV COMMERCIAL “PARENT TEACHER NIGHT”

EDWARD FRENCH, MARGARET BESERRA-PRENTICE, BART MIXON

BEST HAIR STYLING

AMERICAN HORROR STORY: CULT PROMOTIONAL CAMPAIGN

NICKI ALKIRE, FERNANDO NAVARRO, STEPHANIE RIVES

HONDA CAR COMMERCIAL WITH SEAN HAYES “JACK GOES BIG”

TIM BURKE, RENEE VACAiPHONE X, DAVID BECKHAM AND SPRINT:

GAME CHANGERSJERILYNN STEPHENS,

MEAGAN HERRERA-SCHAAF, KEN PAVESKATY PERRY “SWISH SWISH”

AUDREY FUTTERMAN-STERN, TOM OPITZSELENA GOMEZ “BAD LIAR”

LINDA FLOWERS, ANNA ROSE KERN, JAMES SARTAIN

PLATINUM SPONSORS SILVER SPONSORS

RUBY SPONSORSDIAMOND SPONSOR SAPPHIRE SPONSORS PREMIER SPONSORS

GOLD SPONSOR

THEATRICAL PRODUCTIONS (LIVE STAGE)

BEST MAKE-UPKING CHARLES III

RAENAE KUAEA; JAZMYN AUBREYMAMMA MIA

VANESSA DIONNE, CHRISTINA TRACEY, ROMAINE MARKUS-MYERS

NIXON IN CHINAVANESSA DIONNE, RHEANNE GARCIA,

DONNA LEVYSALOME

DARREN JINKS, BRANDI STRONATHE TALES OF HOFFMANN

DARREN JINKS, BRANDI STRONA, RENEE HORNER

BEST HAIR STYLING

LES LIAISONS DANGEREUSESJESSICA MILLSMAMMA MIA

VANESSA DIONNE, CASSIE RUSSEK, RHEANNE GARCIANIXON IN CHINA

VANESSA DIONNE, RHEANNE GARCIA, TIM BOHLETHE TALES OF HOFFMANN

DARREN JINKS, RAQUEL BIANCHINI, LINDA CARDENAS

ZOOT SUITJESSICA MILLS, RICK GEYER, MARIO DURAN

CHILDREN AND TEEN PROGRAMMING

BEST MAKE-UPANNE WITH AN E

DIANE MAZUR, LARISSA PALASZCZUKHENRY DANGER

MICHAEL JOHNSTON, PATTI BRAND-REESE, MELANIE MILLS

JUST ADD MAGICMYRIAM AROUGHETI, MERRY LEE TRAUM

THE THUNDERMANS MICHELLE KECK SMITH, CHELSEA JOLTON

WALK THE PRANKJENNIFER ASPINALL, NED NEIDHARDT

BEST HAIR STYLING

AN AMERICAN GIRL STORYIVY & JULIE 1976:A HAPPY BALANCE

JOSIE PENG, JENNIE LECHLEIDNERHENRY DANGER

JOE MATKE, ROMA GODDARD, DWAYNE ROSSJUST ADD MAGIC

GABRIELLE SUAREZ, DESIREE PONCETHE THUNDERMANS

JEANETTE (JANI) KLEINBARD, JANET MOOREWALK THE PRANK

URSULA HAWKS, MARY HOWD

DAYTIME TELEVISION

BEST MAKE-UPDR. PHIL

COOL BENSONSUPER SOUL SUNDAY

DERRICK RUTLEDGETHE BOLD AND THE BEAUTIFUL

CHRISTINE LAI-JOHNSON, CHRIS ESCOBOSA, JENNA WITTMAN

THE REAL DAYTIME TALKSHOWMELANIE MILLS, GLEN GUTIERREZ,

MOTOKO HONJO-CLAYTON

BEST HAIR STYLINGTHE BOLD AND THE BEAUTIFUL

LISA LONG, DANIELLE SPENCER, DANIELLE DIXON

THE REAL DAYTIME TALKSHOWROBERTA GARDENER-ROGERS, RAY DODSON,

NOOGIE THAISUPER SOUL SUNDAY

NICOLE MANGRUM

MUAHS-THR_full-page.indd 1 2/16/18 3:01 PM

AspartofthebarteragreementanadwithallnomineeswasfeaturedintheTheHollywoodReporterFeb.212018issue.Oneoftheir

mostpopularissues!

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EVENTLISTINGSThegalawaslistedon35+industrycalendarsandeventlistingsites.

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CREDENTIALEDREDCARPETPRESSOver35outletswerecredentialedtocovertheAwards;thisincludedover20photographers,video

interviewersandprintreporters.

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REDCARPETLIVESTREAMForthefirsttime,theMUAHS’redcarpetwentlivefromtheredcarpet.HostFrankieGrande interviewed

honorees,nomineesandMUAHSVIPsbeforetheshow.Theshowcurrentlyhasover1.8Kviews.

FrankieGrandewasadrivingforcewithMUAHSpublicitywithhislargefanbase.ManyofournomineesandsponsorswereabletosharetheirMUAHSexperienceonthelivestreamwithhim.

WatchLiveStreamHere:www.local706.org/live-red-carpet/

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SEATEDPRESSOver10reporterswereinattendanceasseatedpress.

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PHOTOandVIDEOCOVERAGE

• GettywashiredtobuildanEPKsiteepklink.com/muahsawards2018 thathousesphotos,videoandthewinnersrelease.

• HoneysweetProductionsgatheredvideothroughoutthenightthathighlightspecialmomentsandspeechesthatwerepublishedtotheEPKsite.

Immediatelyaftertheshow,thisEPKlinkwasblastedtoWMC’spresslist,aswellas,Getty’sdistributionlistofover1,500outlets.

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POST-EVENTPUBLICITYThewinnersannouncementearnedover59millionimpressionsand82breakswithatotalpublicityvalueof$2.6million.Topdriversofpost-awardscoverageincludedHenryDangerwinandDarkestHour.

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POST-EVENTPUBLICITY

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POST-EVENTPUBLICITY

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2018MUAHSAWARDSSOCIALMEDIAREPORT

SOCIALMEDIAREPORT– TOPPOSTS

Facebook TopPost:• Reach: 1,058• Reaction: 48• Likes: 45

Instagram TopPost:• Reach: 1,709• Likes: 220

TopTweet:• Impressions: 14.8K• Engagements: 226

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TWITTERSUMMARY

TopMention:

Via@FJGCheerSquad258Engagements,22Retweets,135Likes

TopMediaTweet:

Via@Local_7067.1KImpressions,13Retweets,13Likes

OverallSummary:

Tweets: 42TotalImpressions: 117.15KProfileVisits: 4.4KNewFollowers: 71Mentions: 141AnalyticsviaTwitterInformationshownaboveisbetweenthe#MUAHSAwards daterange(Jan.2018– Mar.2018)

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NOTABLEMENTIONS

OliviaSanabia |Presenter7.8KFollowers|7Retweets|67Likes

Loni Love|Host362KFollowers|2Retweets|28Likes

FrankieJGrande|RedCarpetHost&Performer1.15MFollowers|46Retweets|369Likes

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TWEETSFROMSPONSORS

Hask Hair|Sponsor20.7KFollowers

NYXProMakeup|Sponsor991KFollowers

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INSTAGRAMSUMMARY

186likes|1.5KReach|5Comments

179likes|1.6KReach

183likes|1.5KReach

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INSTAGRAMSUMMARYCONTINUED

GALLERY|201likes|2KReach|6Comments 220Likes|1.7KReach|7Comments

OverallSummary:

Posts: 41TotalLikes: 4.4KTotalComments: 109Avg.LikesPerPost: 107.5Avg.CommentsPP:2.7AnalyticsviaHootSuiteInformationshownaboveisbetweenthe#MUAHSAwards daterange(Jan.2018–Mar.2018)

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HONORABLEMENTIONS

@OliviaSanabia @AmberoniStevensWest@ComicLoniLove

OliviaSanabia |Actress|JustAddMagic43.8KFollowers

Loni Love|MUAHSHost|TheRealDaytimeTalkshow896KFollowers

AmberStevensWest|Actress|Ghosted86.9KFollowers

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Thisyear,wedevelopedaplantotakeadvantageofInstagram’s‘Story’featuretosharewinnerannouncementslivefromtheevent.

Theimageswepostedtothegridincludedredcarpetlooks,backstagepreviewsandtheprofessionalphotosthatweretakenattheevent.

Eachpostearnedover540impressionseachfromFeb.23– Mar.3withaover11Kviewtotal.

Thestoryissaved on@Local_706’sInstagramprofilepermanently.

INSTAGRAMSTORY

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MUAHSAWARDSSOCIALMEDIAREPORT– SHOWDAY

This year, Twitter, Instagram and Facebook were used to promote the MUAHSAwards. We shared a range of content across all three platforms including, text,video, photos, graphics, emojis and GIFs.We gave followers a chance to see behind-the-scenes footage from the redcarpet and backstage throughout the night. Twitter and Instagram were usedfor live winner announcements. Facebook was used for pre-show promotion ofour social media coverage on Twitter and Instagram.We earned a combined total of 221K impressions and gained 327 followers.The official #MUAHSawards hashtag was used over 1.2K times and earned3.5M impressions.

SUMMARY

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Facebook was usedprimarily to promote theevent and other socialmedia platforms where wewere live announcingwinners. We used Facebookto share post-show updatesand images. We also clippedvideo from the show andpromoted across all socialplatforms.

OverallSummary:

PageViews: 1.1KPageLikes: +82Reach: 4.2KPostEngagements: 1.2KPageFollowers: 91AnalyticsviaFacebookInformationshownaboveisbetweenthe#MUAHSAwards daterange(Jan.2018–Mar.2018)

FACEBOOKSUMMARY

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ATAGLANCE

PageViews: 1.1KPageLikes: +82Reach: 4.2KPostEngagements: 1.2KPageFollowers: 91

Posts: 41TotalLikes: 4.4KTotalComments: 109Avg.LikesPerPost: 107.5Avg.CommentsPP:2.7

Tweets: 42TotalImpressions: 117.15KProfileVisits: 4.4KNewFollowers: 71Mentions: 141

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UNTILNEXTYEAR!