2018 National Annual Report Summary - Amazon Web Services · 2018 Annual Report. Intro Summary –...

2018 National Annual Report Summary4.30.2019

Annual ReportNational

Page 2

Agenda

2018 Annual Report

Intro Summary – the highlights

DCFC Infrastructure

L2 Infrastructure

Education & Awareness

Corporate Citizenship

Conclusion


Page 3

Our transformational opportunity:the largest single investment ever made in infrastructure, education and awareness, and access to drive ZEV adoption

Electrify America will be a catalyst for promoting ZEV adoption by offering transformative, customer-centric infrastructure, and energy management solutions.

Our Mission

Electrify America is a subsidiary of Volkswagen Group of America created to implement the $2 billion ZEV Investment Commitment. We have recruited talent from across diverse industries.

Our Company

Electrify America is a data-driven company committed to increasing the use of ZEV technology.

Our Approach


Page 4

Electrify America has achieved multiple milestones in 2018


First workplace charging site opened

“JetStones” #5 most talked about ad

on social media

3 Interoperability agreements announced

Site Acquisition 96% Complete

60th DCFC site commissioned

Contracts announced with two EV OEMs

First 350 kW Station Opened in Chicopee, MA

Awarded Popular Science “Best of What’s New 2018”

First certifiedliquid-cooled

charging cable & 150/350 kW DC

Fast Charger.

Figures as of 12.31.2018

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2019

Page 5

Agenda

2018 Annual Report


DCFC Infrastructure

L2 Infrastructure



Conclusion


Page 6

Electrify America validated sites in 100% of Cycle 1 Target Zones by the end of 2018



327/327Target zones w/ a

Qualified Lead


Master Agreement


Validated Site

322/327Target zones w/ a Contract Executed

Target zones w/ an Identified lead 327/327

DCFC Site Acquisition327 Total target zones for investment

✔

Page 7

98% of Target Zones had an executed lease, including the largest retailers, shopping centers, and retail fueling stations

Contracts Executed

322/327

Twenty-five major real estate partners signed in 2018.



Sheetz, Fueling, Dining, and Convenience Chain, Girard, OH

Walmart, major national grocery and retail chain

Brugh’s Mill Country Store,Fincastle, VA

Macerich, Real Estate InvestmentTrust Specialized in Malls

Dell Mercantile, General store & Post Office, Dell, Montana

Target, major national grocery and retail chain

Page 8

Electrify America’s deployment is the fastest and highest-powered in history



297/327Sites in Design &

Engineering

276/327

Sites with Permits

Submitted

219/327

Sites with Permits Complete/

in Construction

131/327Sites Construction

Complete

60/327Sites

Commissioned

Contracts executed 322/327

DCFC Infrastructure as of 2018

Electrify America team overachieved its site development targets, exceeding original

expectations and commitments.

Page 9

Permitting in California presents a number of challenges; costs and standard durations for projects much longer than National

1Duration measured in business days2Sample size of 46 projects in California with permitting durations of over 35 days3Does not include delays prior to permit submission

53

36

California (actual)

National (actual)

35 Standard EA scheduled duration for permitting

Top

5 Pe

rmit

ting

Del

ay

Rea

sons

2

Redundant review/comments (13%)Jurisdictions raise concern over previously approved details which result in multiple rounds of review and comments

Extended Zoning Department review (33%)Many zoning reviews in California require public hearings, which can result in weeks of waiting periods.

Extended Building Department review (17%)Typical building reviews in California are 3-4 weeks with some being extended to 6-8 weeks.

Relocation/redesign request by jurisdiction3

(9%)Relocation or redesign requests require additional item for vendors to revise and resubmit permit applications. See next slide.

Incomplete permit package (7%)Unclear direction from jurisdictions and/or vendors failing to provide all information require multiple iterations before permit package can be reviewed.

1 2 3 4 5

Perm

itti

ng D

urat

ion1

(Bus

ines

s D

ays)

% o

f Pr

ojec

ts in

Pe

rmit

ting

for

50+

Day

s

66%

California

32%

National

Ave

rage

Num

ber o

f D

esig

n R

evis

ions

per

Sit

e

1.672.28

National California



California DCFC stations have 32% higher design, permitting, & construction costs than national average due largely to permitting related costs and statewide requirements

As ofApril 2019

41

66

Page 10

As stations open, Electrify America is gathering new data and learning new lessons

*Early data not fully reflective of steady-state network operations due to:

• limited marketing & awareness,

• “island sites” awaiting construction of sites on one or more sides,

• small sample sizes

Vehicles requiring higher charging power and offering longer range expected beginning in 2019.

Utilization Data

• Charging sessions

• Energy dispensed

• Charging duration

Trends

• Network growth

• Customer behavior


Page 11

Summary of Charging Datafor Operational DCFC Sites1

May 2018-December 2018

Charger TypeNationalSessionCount

CASession Count

TotalSession Count

CCS 1,008 145 1,153

CHAdeMO 412 30 442

Level 2 18 15 33

Total Energy 21,347 1,383 22,729

The vast majority of site usage is from CCS cars

1. Does not include stations funded by Electrify America, but not on the Electrify America network2. Excludes micro-sessions (duration < 1 min, energy < 0.5 kWh)


71%

27%

2%

SESSIONS BY CHARGER TYPE

CCS CHAdeMO Level 2

Data shows a growing presence of CCS capable vehicles in the market.

Page 12

Usage on the Electrify America network continues to grow

Statistic 49 States California Total

2018

Sessions(Count)

1,438 190 1,628

kWh(count)

21,347 1,383 22,729

0

500

1,000

SepMay NovJun DecJul Aug Oct0

5,000

10,000

May OctJun DecJul Aug NovSep

Monthly Sessions Monthly Energy Usage

Trends

Note: Data does not include stations funded by Electrify America, but not on the Electrify America network. Excludes micro-sessions (duration < 1 min, energy < 0.5 kWh)


Page 13

Agenda

2018 Annual Report


DCFC Infrastructure

L2 Infrastructure



Conclusion


Page 14

The workplace/multi-family Level 2 network relies on turnkey vendors to identify and acquire the best sites

*6 metros in California, 11 additional nationally. Contracts executed exceed the plan minimums for MSAs and Workplace vs MUD Breakdown of ~375 sites.

3 Turn-Key vendors across 17 metro areas.

• Minimum 35% for low-income and disadvantaged communities in California

• Vendors pursue leads, and contract directly with site hosts


Page 15

Workplace & Multiunit Dwelling Level 2 program has made significant progress towards site acquisition; construction is underway



607/215

LeadsValidated

✔

199/215

SiteAgreements

Executed

Stations in Service

52/215

National Sites

215 Station Sites Targeted 743 Total Leads

Page 16

Agenda

2018 Annual Report


DCFC Infrastructure

L2 Infrastructure



Conclusion


Page 17

Electrify America released a set of education and awareness materials throughout 2018, including a TV commercial

Campaign toolkit for OEMs, CBOs, Utility companies, site hosts, ZEV car clubs,

and other ZEV organizations

Campaign Toolkit

• HGTV• AMC• TLC• Food

Network• The Weather

Channel• ESPN• Comedy

Central• TBS• E!• Nickelodeon• truTV• Discovery

Channel• USA• VELOCITY

• Investigation Discovery

• History

TV, Radio, Search Campaign

The “JetStones”

Sampling of Media Channels

Click Here to View Commercial www.PlugInToThePresent.com

Plug Into the Present Website

Addresses myths about Zero Emission Vehicles and offers

expressive graphics to inspire readers to share


https://www.youtube.com/watch?v=ePweaPo7Nok&feature=youtu.be



Page 18

Electrify America marketing initiatives made over 337 million impressions on viewers & listeners nationally

103k+ Clicks

57%

Traffic Source

Paid Search

PlugInToThePresent.com Streaming Audio

38M+ impressions generated

Outperformed auto industry click through rate

Streaming Audio

Flight 1

Launch

The “JetStones” campaign launched in August across TV,

radio and paid search

August - October 2018

Flight 2

Sustain

Flight 2 continued with paid search and amplified programmatic

streaming audio (Pandora & Spotify)

November – December 2018

Flight 3

AmplifyRamp up across all existing channels and introduce targeted digital, paid

social and OOH to ensure the program is live across all key channels

February – June 2019




Page 19

Agenda

2018 Annual Report


DCFC Infrastructure

L2 Infrastructure



Conclusion


Page 20

Electrify America’s ZEV Investment Plan was developed to meet the needs of drivers andcommunities

• 800+ submissions receivedo 172 from California representing 54+

communities and 25+ counties

• More than 100 phone calls and dozens ofin-person meetings to follow up

Outreach Responses


Academics, National Labs

Veloz, NASEO, NESCAUM

Utilities

Auto, Bus & Fleet Manufacturers

Environmental Justice Groups

Community-Based Organizations

State, Local and Tribal Governments

Federal Agencies: DOT, DOE

Key StakeholdersKey Stakeholders

Metro Kickoffs

Academic/Expert

ConsultationWorkshops& Webinars

National Outreach Website

CommunityConsultations

IndustryCollaboration

Page 21

The Commission worked for a year to identify the most impactful bipartisan policy solutions to move America toward achieving this goal

AUTOMOBILITY LA 2018Forth Roadmap 11 50x50 Commission Rollout

Electrify America has taken an active roll in promoting EV adoption at events across the country


AUTOMOBILITY LA showcases the intersection between vehicles and tech. It opens the Los Angeles Auto Show and brings together some of the leaders and brightest minds in the industry.

GOAL:Reduce US transportation

energy use 50% by 2050, while meeting future mobility needs

2050

Roadmap Conference is the largest annual conference on electric and smart mobility in the United States.Attendees include industry, utility, and government leaders

Page 22

Agenda

2018 Annual Report


DCFC Infrastructure

L2 Infrastructure



Conclusion


Page 23

Page 24

Approximately 100% of 484 Cycle 1 DCFC projects are now in various phases of design, permitting, and construction

1Includes back-up sites; not all sites have leases signed.2Includes seventy-one sites construction complete, waiting for equipment or utility connection.Note: Does not include stations funded by Electrify America, but not on the Electrify America network

Contracts executed

492 /4841

450/484

+29% sinceDec 2018

Sites with Permits Submitted

358/484

+41% sinceDEC 2018

Sites with Permits Complete/

in Construction

Sites in Design & Engineering

482/484

+25% sinceDec 2018

Sites ConstructionComplete

247 /4842

+76% sinceDec 2018

146/484

Sites Commissioned

+132% sinceDec 2018



+10% sinceDec 2018

Page 25

Washington, DC

PhiladelphiaNew York City

Boston

Raleigh

Miami

Denver

Seattle

Portland

SacramentoSan Francisco

San JoseFresno

Los AngelesSan Diego

Houston

Chicago

+30% sinceDec 2018

+303% sinceDec 2018

Site acquisition complete for L2 MUD/Workplace; focus is on final permit submission and construction

Figures as of 04.17.2019*Contracts executed exceed the plan minimums for MSAs and Workplace vs MUD Breakdown of ~375 sites. Additional sites always anticipated to meet $26M spend.

Sites with Permits Submitted

445/471

Sites with Permits Complete/ in Construction

375/471

Sites Construction Complete

270/471

Contracts Executed*

471

Sites in Design & Engineering

471/471


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