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425-522-3579
JPNicols.com/Class• All slides• All videos• More Resources:
• Blogs• Podcasts• Books• Conferences
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Engagement•Teams and/or process may be new•Creating policies, procedures, process
Effectiveness•Need to accelerate existing programs• Focus on getting to ROI faster
Emphasis•Tackling a lot of things at once•Often playing catch-up from past underinvestment
Efficiency• Seeking efficiency in process and/or network effects to maximize upside• Focused on proprietary and/or big strategic bets,•Making strategic investments
Where is your institution now in the innovation maturity cycle?
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Threat of New Entry
Supplier Power
BuyerPower
Threat of Substitution
Competitive Rivalry
Porter’s Five Forces
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Experience Level
Tactical Level
Strategic Level
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Launch
Growth
Decline
Innovation
Innovation
Paul Nunes & Tim Breene, 2011
Bank Business Cycle(adjusted for interest rate
and economic cycles)
Jumping the S Curve
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Innovation vs. Core Business• Existing Products• Existing Customers• Existing Markets• Internal Resources• Reduce Variability• Meet/Exceed Metrics• Increase Volume• Maximize Profit• Manage Known Knowns• Enforce Best Practices
• New Products• New Customers• New Markets• Partner with Others• Increase Variety• Create New Metrics• Nail it, then Scale it• Maximize Learning• Explore Unknowns• Discover Next Practices
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7© FTForge, LLC | FTForge.comFIRE™
Empathy
Define
Ideate
Prototype
Test
Business(Viability)
Technology(Feasibility)
People(Desirability)
Discovery Validation
Modern agile business methods
Risk Management Compliance Infrastructure
Culture Core Processes
Custom tailored for a highly regulated environment
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FastIterativeResponsiveExperiments
Shorten the gap between idea and results
Process of continuous improvement
Data drives subsequent iterations
Structured to maximize learning
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Innovation is implementing new ideas that create value.
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Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
The Next Big Idea?
The Gartner Hype Curve, 1995
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Early Majority
34%
LateMajority
34%Laggards
16%MIL
Early Adopters
13.5%Innovators
2.5%
Chasm
Diffusion of Innovation
Everett Rogers, 1957 Geoffrey Moore, 1993
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Early Majority
34%
LateMajority
34%Laggards
16%
Early Adopters
13.5%Innovators
2.5%
Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
Chasm
Financial Services
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Minimum Viable Product (MVP)
Must be able to test along the way
Iterations help build value at every stage
Not this…
But this!
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Plan your Work,Work your Plan.
Lean Startup
Build
MeasureLearn
The Lean Startup, Eric Ries, 2011
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“The facts lie outside the building.”
Steve Blank
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Sales? •Hire first sales staff • Build sales organization
Marketing? •Create materials•Create Positioning
•Hire PR Agency•Create early buzz
•Create Demand• Splashy launch• “Branding”
Finance? • Initial forecast: revenue and expenses
• Finalize budget •Measure/report results
What does this mean to:
Adapted from Steve Blank, 2007
Business Plan/ Requirements
Product Development
Alpha/Beta Tests Launch
Traditional Product Development
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Customer Development
Customer Discovery
Customer Validation
Customer Creation
Company Building
STOP STOP STOP
Turn Hypotheses into Facts
Identify Scalable and Repeatable Sales Model
Exploration Execution
Steve Blank, 2007
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Types of Innovation Trials
Trials can start anywhere in the process and steps can be jumped; an MVP can take many different forms
Assessment & Development External
Opportunity
Launch
Evaluation Proof of Concept(Feasibility)
Prototype(Desirability)
Pilot(Viability)
Phased Rollout
Flush out idea, organize team,
develop action plan
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Business(Viability)
Technology(Feasibility)
People(Desirability)
The Sweet Spot
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Desired Outcomes of a Trial• Both failure and success are expected.• Goal is to reach a quick decision.• After everything necessary has been learned, it’s a waste of
time to continue with the same trial.• Success cannot be viewed as consistently moving along with
the same idea.• It is desirable to have trials that don’t work. That means we
are learning.
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Focus on most basic level of technical
feasibility
Run rapid, controlled trial (no customers
impacted)
Measure and interpret results
Move to next trial if feasibility is confirmed
Proof of Concept: Technology/Feasibility
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Low-fidelity mockups
Text and
graphics
Travel
through
user
experienceDemonstrate the look and feel and product design
Gather feedback on how product will be used in real world
environment
Prototype: People/Desirability
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Pilot: Business/Viability
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• Product introduced to customers in cohorts
• Product, messaging and processes adapted to results
• Timeline is flexible and can be changed as needed
Phased Rollout
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Programs vs. Systems
Change the State vs. Maintain the State
Effectiveness vs. Efficiency
Zone to Win, Geoffrey Moore, 2015
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High Level Solution Design
Refine Approach
Review Potential Partners
ComplianceValidation
Rapid Prototypin
g
Executive Leadership
TRIAL 1 TRIAL NTRIAL 2
FIRE Break™
Funding and Governance
Risk and Compliance
FIRE Teams™Test and Learn
High Level Solution Design
Refine Approach
Review Potential Partners
ComplianceValidation
Rapid Prototypin
g
High Level Solution Design
Refine Approach
Review Potential Partners
ComplianceValidation
Rapid Prototypin
g
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Understand Diverge HypothesisDefine Decide
1 UNDERSTAND user needs, business value and technology capacity
3
DEFINE the problem, key strategy and focus2
DIVERGE from a single potential solution to create diversity of options to explore
4 DECIDE on the most promising ideas from the range of options
5 HYPOTHESIS of a problem statement and solution that can be tested
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Empathy
Design Thinking
Define
Ideate
Prototype
Test
Dschool.stanford.edu
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Pains and Gains
• Get in the way of the job to be done• Annoyances• May cause work-arounds
• Can be well understood and sought out• May be hidden or unexpected• Often involve tradeoffs
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Pains
• What unaddressed pains can you think of?• What drives you crazy as a customer?• What complaints do you hear from friends and
family?• What pain points do you hear from
customers?• Where are customers creating work-arounds
because their current products and services don’t provide exactly what they need?
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Gains
• What kind of gains are customers looking for?– Lower prices?– Higher quality?– Faster service?– More customization?– Feelings, such as prestige or status?
• What tradeoffs are they willing to make?• What unexpected gains could you offer?
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Empathy Map• Name your Persona– Lifestyle details– Personality– Pains/Gains/Jobs to be done
• What is their current experience with your product?• Where are there gaps?• How can you fill them?
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How Might We…?
HMW…
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Five Whys• Why?• Why?• Why?• Why?• Why?
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Process Map
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Solution Sketches
41© FTForge, LLC | FTForge.comSprint: How to Solve Big Problems and Test
New Ideas in just Five Days - Jake Knapp, et all
42© FTForge, LLC | FTForge.comSprint: How to Solve Big Problems and Test
New Ideas in just Five Days - Jake Knapp, et all
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Mad Lib
____________ need to ____________ because ____________
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Horizon 1Extend and
Defend Core Businesses
Horizon 2Build
Emerging Businesses
Horizon 3Create Viable
Options
McKinsey, 1999
Three Horizons Model
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Time FrameHorizon 1
(0-12 Mos.)Horizon 2
(12-36 Mos.)Horizon 3
(36-72 Mos.)
Driving Goal Maximize Economic Returns
Become a Going Concern
Create a Category
Key Performance Indicators
• Revenue vs. Plan• Bookings• Contribution
Margin• Market share• Wallet share
• Target accounts vs plan
• Sales velocity• Deal size• Segment share• Time to tipping
point
• Name-brand customers
• Deal size• Name-brand
partners• PR buzz• Flagship projects
OPEX TIMEX CAPEXPrecious Commodity:
Goals and Metrics: Three Horizons
Escape Velocity, Geoffrey Moore, 2011
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Operational Excellence
Customer Intimacy
Product Leadership
“The Discipline of Market Leaders”Michael Treacy and Fred Wiersema, 1995
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Customer Relationship Management
Infrastructure Management
Product Innovation
“Unbundling the Corporation”Harvard Business Review– John Hagel and Marc Singer, 1999
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Customer Relationship Management
Infrastructure Management
Product Innovation
Efficiency/RenewalStrategies
Growth Maturity Decline
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Customer Relationship Management
Infrastructure Management
Product Innovation
Efficiency/RenewalStrategies
Disruptive Innovation
Application Innovation
Value Engineering Innovation
Integration Innovation
Process Innovation
Value Migration
Innovation
Product Innovation
Platform Innovation
Line Extension
Innovation
Enhancement Innovation
Marketing Innovation
Experiential Innovation
Renewal Innovation
Acquisition Innovation
Adapted fromDealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution, byGeoffrey Moore, 2005
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Adapted from Dealing with Darwin, Geoffrey Moore, 2005
Product Leadership
Disruptive Innovation Horseless Carriage, Napster, iTunes
Application Innovation Delivery vans, Desktop Publishing
Product Innovation Auto transmission, Hybrid engines
Platform Innovation Assembly line, Microsoft Windows
Customer Intimacy
Line-Extension Innovation SUVs, ESPN2
Enhancement Innovation Anti-lock brakes, airbags,
Marketing Innovation Ford Mustang, Tesla, IKEA
Experiential Innovation Lexus, Tesla, Uber, Disney
OperationalExcellence
Value-Engineering Innovation Toyota, Hyundai, Flat screen TVs, computers
Integration Innovation Printer/scanners, Mutual funds
Process Innovation Toyota, Dell, IKEA
Value-Migration Innovation Uber, Salesforce
CategoryRenewal
Organic Innovation IBM, Apple
Acquisition Innovation Cisco, Daimler (Car2Go)
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Standardized Process Specialized
Low
Tou
ch
Int
ima
cy/
EQ
Hig
h To
uch
Execution Diagnosis
Adapted from True Professionalism
© 1997 David H. Maister, used by permission
Fees
Scalability
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Standardized Process Specialized
Low
Tou
ch
Int
ima
cy/
EQ
Hig
h To
uch
Execution Diagnosis
Adapted from True Professionalism
© 1997 David H. Maister, used by permission
• Product Advice• Onboarding• Fiduciary• Complex issues• Small Business
• Relationship Management• Strategic Planning • Nonfinancial Advice
• Custom Credit• Asset Mgmt• Trust Admin• Corp Banking• ABL• Syndications
• Basic Service• Statements• Std. products• Transactions• Item process.• Payments• Cards
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Standardized Process Specialized
Low
Tou
ch
Int
ima
cy/
EQ
Hig
h To
uch
Execution Diagnosis
Adapted from True Professionalism
© 1997 David H. Maister, used by permission
• Product Advice• Onboarding• Fiduciary• Complex issues• Small Business
• Relationship Management• Strategic Planning • Nonfinancial Advice
• Custom Credit• Asset Mgmt• Trust Admin• Corp Banking• ABL• Syndications
• Basic Service• Statements• Std. products• Transactions• Item process.• Payments• Cards
Technology
§ Artificial Intelligence§ Virtual Reality§ Machine Learning§ Deep Learning
§ Data Analytics§ Business Intelligence§ Heuristic Algorithms§ Data Aggregation
Customer Experience
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Expense
Income Growth
Foundation
Current Future
Revenue
Portfolio Approach
Infrastructure
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New
New
Portfolio Allocation
Existing Products/Services
Cus
tom
ers
/Ma
rke
ts
Core
Adjacent
Transformational
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Portfolio Allocation
Core
Adjacent
Transformational
70%
20%
10%
Risk
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Return On Innovation
Core
Adjacent
Transformational
10%
20%
70%
Return
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• Over-met/Under-met Needs• Increase/Reduce• Add/Subtract• Strategy Map• Business Model Canvas
Finding the White Space
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• Substitute• Combine• Adapt• Magnify• Minimize• Modify• Put to other uses• Eliminate• Reverse• Rearrange
SCAMPERR Model
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Blue Ocean Strategy MapPr
ice
Star
Per
form
erA
nim
al S
how
Ais
le C
once
ssio
nsM
ultip
le S
how
…Fu
n &
Hum
orTh
rills
& D
ange
rU
niqu
e Ve
nue
Them
e
Refin
ed…
Mul
tiple
…A
rtis
tic M
usic
&…
Ringling Brothers and Barnum & Bailey Regional Circuses Cirque du Soleil
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Temperament Role Role Variant
Concrete or Abstract?
Cooperative or Utilitarian? Informative or Directive? Expressive or Attentive?
Observant
(S)
Guardian (SJ)
Conservator (SFJ)Supporting
Provider (ESFJ): Supplying
Protector (ISFJ): Securing
Administrator (STJ)Regulating
Supervisor (ESTJ): Enforcing
Inspector (ISTJ): Certifying
Artisan (SP)
Entertainer (SFP)Improvising
Performer (ESFP): Demonstrating
Composer (ISFP): Synthesizing
Operator (STP)Expediting
Promoter (ESTP) Persuading
Crafter (ISTP): Instrumenting
Introspective
(N)
Idealist (NF)
Advocate (NFP)Mediating
Champion (ENFP): Motivating
Healer (INFP): Conciliating
Mentor (NFJ)Developing
Teacher (ENFJ): Educating
Counselor (INFJ): Guiding
Rational (NT)
Engineer (NTP)Constructing
Inventor (ENTP): Devising
Architect (INTP): Designing
Coordinator (NTJ)Arranging
Fieldmarshal (ENTJ): Mobilizing
Mastermind (INTJ): Entailing
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Kaizen Model
Standards
Improvement
Innovation
Front Line
Supervisors
Middle Mgmt
Senior Mgmt
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The Four Zones of Innovation
RevenuePerformance
Disruptive Innovation
EnablingInvestments
SustainingInnovation
Zone to Win, Geoffrey Moore, 2015
TransformationZone
IncubationZone
PerformanceZone
ProductivityZone
Horizon 1
Horizon 1
Horizon 2
Horizon 3
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Low Directive Behavior High
Low
S
upp
orti
ve B
eha
vio
r H
igh
Hersey and Blanchard, c.1975
Delegating
Supporting
Directing
Coaching
Situational Leadership
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Clear, compelling
case for change
Demonstrated leadership
commitment
Clear WIFM for all
Concrete implementation
planReinforcement
Skills, knowledge, tools in place
Demonstrated leadership
commitment
Clear WIFM for all
Concrete implementation
planReinforcement
Skills, knowledge, tools in place
Clear, compelling
case for change
Clear WIFM for all
Concrete implementation
planReinforcement
Skills, knowledge, tools in place
Clear, compelling
case for change
Demonstrated leadership
commitment
Concrete implementation
planReinforcement
Skills, knowledge, tools in place
Clear, compelling
case for change
Demonstrated leadership
commitment
Clear WIFM for all
ReinforcementSkills,
knowledge, tools in place
Clear, compelling
case for change
Demonstrated leadership
commitment
Clear WIFM for all
Concrete implementation
planReinforcement
Clear, compelling
case for change
Demonstrated leadership
commitment
Clear WIFM for all
Concrete implementation
plan
Skills, knowledge, tools in place
“See It” “Own It” “Do It”
Moving from Strategy to Results through People - @1999 AchieveGlobal
“It’s not urgent”
“It’s not real”
“It’s not worth it”
“It’s not going anywhere”
“It’s not possible”
“It’s not for long”
“It’s working!”
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Innovation Team
Centralized Broad Based
Decentralized
Less More
More
Breadth of Involvement
De
pth
of I
nvo
lve
me
nt
Depth vs. Breadth
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Traditional R&D
Crowd/Partner Sourced
Open Innovation
Employee Sourced
Less More
More
Internal Involvement
Exte
rna
l Inv
olve
men
t
Internal vs. External
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GovernanceNeeds to be specifically identified; frameworks can be used to effectively structure team
ResourcesInternal and external resources (including financial budget) needed for the process
Innovation ManagementSmall team will help make sure that day-to-day progress aligns with strategic vision
Data ReportingCapturing data in a systematic
way and presenting finding versus relevant benchmarks will help inform conclusions
Decision Making1) Proceeding, 2) revising
and redoing or 3) abandoning are all successful
outcomes
Taking ActionBased on the data and the
decision, the team will craft an action plan to proceed
1
2
3
4
5
6
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Responsible for actually completing the task.
Accountable for the completion of the task. Delegates work to those responsible.
Resources allocated to responsible to actually support completion of the task.
Consult with opinions on project via two-way communication.
Kept up-to-date on progress, often only on completion; one-way communication
RESPONSIBLE
ACCOUNTABLE
SUPPORT
CONSULTED
INFORMED
RASCI Matrix: Framework helps assign and display responsibilities for individuals within an organization. Everyone on the team has a role.
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Low EFFORT High
Low
IMP
AC
TH
igh
Incremental
Easy Wins Big Bets
Money Pit
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1 532 4
What is the long-term strategic value?
How rare is this in the marketplace?How difficult would this be for competitors to replicate?
Can we to organize around this as a core differentiator?
Impact
Impact Score: 2.2
How oriented is this towards revenue?
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1 532 4
How long will this take?
How broad is the demand on internal resources across the organization?
How much much board/ELT attention needed?
How much will this cost?
Effort
Effort Score: 2.0
How much experience do we have in successfully implementing similar projects?
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IdeaLong-term strategic value
How rare is this in the market?
How hard is it to replicate?
Will we organize around it?
ImpactScore
Cost/ Effort/ Attention?
Past experience/ success?
EffortScore
Mobile App 5 1 1 3 2.2 2 4 2.0SMB Lending 5 4 4 4 4.1 2 4 2.0CRM 4 3 4 3 3.4 5 2 5.2Onboarding 2 4 3 2 2.7 4 3 4.1P2P 2 3 1 1 1.5 2 3 2.1Mortgage App 3 3 2 1 1.9 1 4 1.0Website 3 2 2 3 2.5 2 5 2.0Cybersecurity 2 2 1 1 1.3 3 3 3.1
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Idea Effort Impact ICE Index
SMB Lending 2.04 4.10 201
Mortgage App 1.02 1.90 186
Website 2.02 2.50 124
Mobile App 2.04 2.20 108
P2P 2.06 1.50 73
Onboarding 4.12 2.70 66
CRM 5.20 3.40 65
Cybersecurity 3.09 1.30 42
CurrentRevenue
Future Revenue
Foundational Investments
ExpenseReduction
Value Drivers
ICE MatrixPrioritization Dashboard
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IdeaLong-term strategic value
How rare is this in the market?
How hard is it to replicate?
Will we organize around it?
ImpactScore
Cost/ Effort/ Attention?
Past experience / success?
EffortScore
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High Level Solution Design
Refine Approach
Review Potential Partners
ComplianceValidation
Rapid Prototypin
g
Executive Leadership
TRIAL 1 TRIAL NTRIAL 2
FIRE Break™
Funding and Governance
Risk and Compliance
FIRE Teams™Test and Learn
High Level Solution Design
Refine Approach
Review Potential Partners
ComplianceValidation
Rapid Prototypin
g
High Level Solution Design
Refine Approach
Review Potential Partners
ComplianceValidation
Rapid Prototypin
g
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Executive Leadership
FIRE Break™
Funding and Governance
Risk and Compliance
FIRE Teams™Test and Learn
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Enablers Blockers