2018 NYC Pride

Pride PartnerOverview

2

Who is NYC Pride?

NYC Pride is

produced annually

by Heritage of

Pride, the 501c3

non-profit that has

been in existence

since 1984

The organization is

made up of a

volunteer

Executive Board of

14, two Co-Chairs,

five full-time staff

members, and

three seasonal

support staff

1500+ volunteers

for the events

Produces more

than 16 official

events in June

3

World Pride x Stonewall 50N Y C W E L C O M E S T H E W O R L D I N 2 0 1 9

NYC Pride has won the bid to host WorldPride in 2019 in conjunction with the 50th

anniversary of the Stonewall uprising.

The world will descend on New York City in June of 2019 with events being planned for

the entire month.

Actively working with NYC & Co, city, and state to maximize the event’s potential.

In 2017, Madrid hosted WorldPride and saw an additional 1 million+ people in

attendance. NYC Pride is projecting roughly 1 – 1.5 million additional people for 2019.

Brand rollout began in July of 2017 and will continue to grow momentum. Sponsorship

materials will be available in the fall of 2017.

4

NYC Pride Guide Overview

N Y C P R I D E S P O N S O R S H I P P I L L A R : N Y C P R I D E G U I D E

• DOUBLE exposure: Will be expanding to TWO

issues in 2018 (Pride & Holiday) to raise awareness

for WorldPride 2019

• Pride Partners get inclusion within the editorial

inside the magazine

• Lifestyle publication that features fashion, style,

travel, interior design, entertainment

• Celebrities consistently grace the cover such as

Patti Labelle, Laverne Cox, and Titus Burgess

• Largest Pride focused magazine in the U.S.

• 100,000 printed copies

• Over 55,000 readers online

• Distributed at local bars, restaurants, retailers,

throughout Manhattan, the West Village as well as

drops on Fire Island

5

NYC Pride further integrates its Pride Partners in

the ongoing year-round dialogue throughout all of

its social platforms. Qualifying Pride Partners can

easily tap into the largest Pride social network for

any Pride organization in the world. NYC Pride’s

current social followers include:

S O C I A L M E D I A

Social & E-Newsletters

125,000+

B R A N D I N T E G R AT I O N : S O C I A L & E - N E W S L E T T E R S

NYC Pride sends out bi monthly or weekly newsletters to

its dedicated group of insiders. Depending on type of

Pride Partnership, partners can tap into these blasts to

over 25,000 active emails.

E - N E W S L E T T E R

30,000+ 17,000+

6

nycpride.org continues to be the go-to

website for all things Pride related in New

York. In 2016, the website was refreshed

allowing for further integration points for

Pride Partners. All participating programs

are listed within the site as official programs

of NYC Pride.

W E B S I T E

nycpride.org

B R A N D I N T E G R AT I O N : W E B S I T E

15%increase in visits to nycpride.org in 2017

making it the most visited website for any

Pride organization in the U.S.

750,000+unique visits in May & June alone

7

• Launched a live broadcast with ABC7 of

the NYC Pride March for the first time in

history

• 3X the normal viewership with 335,000

(combined population of Pasadena, CA

and Syracuse, NY)

• Organic, authentic, and highly visible

integration points for Pride Partners

throughout

the broadcast

• 20k web stream starts

O V E R V I E W

Broadcast

B R A N D I N T E G R AT I O N : O N - A I R

8

30 Second(s) 2018 2018 & 2019

1 $7,000 $5,000 / yr

4 $20,000 $15,000 / yr

8 $35,000 $ 30,000 / yr

10 $45,000 $ 40,000 / yr

2018 Broadcast

A N N U A L & M U L T I - Y E A R B R O A D C A S T C O S T O V E R V I E W

Add On Opportunities:

• Your marching group featured within the 2018 NYC Pride March:

$10,000

• Live on-air interview with brand reps - $15,000

• Produced on-air segment - $30,000

9

2 0 1 8 P R I D E PA R T N E R S O V E R V I E W

Non-Profit

(Small)

Under $1 Million

budget

Non-Profit

(Large)

$1 Million + budget

For Profit

Individual / Small

Business

Corporate Premium

Allowed usage of “Official Partner / or Event of NYC Pride”

verbiage in any promotional materialsYes Yes Yes Yes Yes

Allowed usage of NYC Pride logo on any promotional materials

for the eventYes Yes Yes Yes Yes

Listing on NYC Pride official calendar on www.nycpride.org Yes Yes Yes Yes Yes

Editorial inclusion in the 2018 Pride Guide within the Pride

Partners section

*Copy / image must be submitted no later than April 15, 2018

Yes Yes Yes Yes Yes

Event Name/Logo (hyperlinked), and event name listing on Event

Partners section of nycpride.com/sponsor/pride-partners/ Yes Yes Yes Yes Yes

# of Twitter mentions on NYC Pride’s official page

*Copy / image must be submitted no later than June 1, 2018) 2 3 3 5 8+

# of Facebook mentions on NYC Pride’s official page

*Copy / image must be submitted no later than June 1, 2018) 1 2 2 3 6+

# of Instagram mentions on NYC Pride’s official page

*Copy / image must be submitted no later than June 1, 2018) 1 2 2 2 6+

# of e-mail blast inclusions within NYC Pride’s e-newsletter

totaling roughly 25,000+ emails *copy / image must be submitted no

later than June 1, 2018

1 2 2 2 6+

10% Discount on Pride Guide Advertising (Deadline for payment

and artwork submission is April 15, 2018)X X X X X

728 x 90 Banner ad unit promoting the event on

www.nycpride.orgX X

Event inclusion as an Official co-produced event with NYC Pride X

Inclusion on all NYC Pride street banners across New York City X

Dedicated full page editorial coverage of the partnership / event X

Inclusion as on official NYC Pride event on the all-events ad of

NYC PrideX

T O TA L $ 3 0 0 $ 6 0 0 $ 7 5 0 $ 1 6 0 0 C O N T A C T