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07/14/18 2018 Summer Assembly 1 2018-Summer Assembly Area 5 Public Outreach Status Report Contact: Rick Godec Phone: 720-759-9414 Email: [email protected]
07/14/182018 Summer Assembly 1
2018-Summer AssemblyArea 5 Public Outreach
Status Report
Contact: Rick GodecPhone: 720-759-9414
Email: [email protected]
07/14/182018 Summer Assembly 2
“If…Al-Anon groups do not let the public know of our presence, perhaps by announcing the time and place of meetings in local newspapers or by some other means, we block ourselves off from those in need.”– Lois Wilson from Lois Remembers page 194
Step 12: Carrying the Message
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∗ Information from WSO∗ 2018 Survey∗ 2019 Al-Anon Faces Alcoholism
∗ “Al-Anon Faces Alcoholism” Distribution Campaign∗ Background Information: Past WSO Surveys∗ List of all CO Certified & Licensed Therapists and Counselors∗ Links to Editable Spreadsheet and Google Map for members
∗ PSA Broadcast Status Report∗ PSA Background Information∗ Current Funding Status ∗ Next Campaign and Next Steps
∗ Area 5 Outreach Team Members
Report Agenda
1) 2018 Membership Survey: ∗ Largest number of participants ever, more than 13,000 members, a
8,517 participant increase from 2015! ∗ Results due December 2018 and will be posted on the WSO website.∗ CHECK-OUT the New Al-Anon Website at www.Al-Anon.org !!
2) Al-Anon Faces Alcoholism 2019 (AFA 2019) magazine orders:∗ Orders placed before July 11, 2018, 5 pm ET will ship in August.∗ Members, groups, Districts, Al-Anon Information Services can
carry our message of hope and help to families of alcoholics at offices of professionals and public places.
∗ It is a simple Public Outreach activity for a complicated family illness.
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New WSO InformationClaire Ricewasser- WSO Assoc. Dir.-Professionals
http://www.al-anon.org/
What is Al-Anon Faces Alcoholism?
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Families of alcoholics learn about Al-Anon
Professionals have Al-Anon information for themselves, and their patients/clients
Members are involved in a very important Public Outreach activity
Members experience Step Twelve7
8
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What is the Top Way to Bring New Members into Al-Anon?
∗ #1 way to bring new members into Al-Anon is to “Practice the Al-Anon Principles in All Our Affairs!∗ WSO Member Surveys 2006,
2009, 2012, 2015, and our 2017 Assembly GRs all said
~ 60% of newcomers join Al-Anon from the recommendation of Friends, Family or Co-Workers.
0% 10% 20% 30% 40%
RadioChurch
Co WorkerTreatment Center
CounselorA Friend
Family Member
Who or What Brought You into Al-Anon?
#1 Outreach: Practice the Al-Anon Principles in ALL your affairs!
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What is the #2 Top Way to Bring New Members into Al-Anon?
∗ #2 way to bring new members into Al-Anon is to “make Al-Anon friends” of Counselors and Treatment Centers”∗ Those same surveys state
that:~30% of newcomers come
to Al-Anon because of recommendations from Counselors or Therapists.
0% 10% 20% 30% 40%
RadioChurch
Co WorkerTreatment Center
CounselorA Friend
Family Member
Who or What Brought You into Al-Anon?
#2 Outreach: Reachout to Counselors, Therapists, and Social Workers!
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What are the Best Ways to Reach-out To Our Counselors and Therapists?
How do we reach out to them?We Need to Find Them! Their addresses are @ Colorado Department of Regulatory Agencies (DORA) Then What? 1) We contact them and visit the interested ones. 2) We explain what Al-Anon is and is not, remind them Al-Anon and Therapy is Complementary, and providing copies of AFA & CAL literature to them.
~30% of newcomers come to Al-Anon because of recommendations from Counselors or /Therapists.
0% 10% 20% 30% 40%
RadioChurch
Co WorkerTreatment Center
CounselorA Friend
Family Member
Who or What Brought You into Al-Anon?
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We have downloaded the following Spreadsheets from DORA:
New Major AREA 5 Outreach Effort:Contact Counselors and Provide
“Al-Anon Faces Alcoholism”
Name # of People License Expiration
LPC- Licensed Professional Counselors 6660 8/31/2019
PSY- Licensed Psychologist 2664 8/31/2019
MFT- Marriage and Family Therapist 899 8/31/2019
CSW- Licensed Clinical Social Worker 5056 8/31/2019
LSW- Licensed Social Worker 1149 8/31/2019
TOTAL= 16,428
1. We will work with closely with all the DRs and the District Outreach Coordinators to offer experience, strength, and support.
2. We will ask the DRs and District Outreach People to introduce the Project to their district’s Groups. We would love to have our Groups “adopt” those professionals that are interested.
3. The effort could take 2-12 months to complete, depends on how many people each “willing” group will need to contact.
4. We will provide links to an Editable Spreadsheet that will include the Professionals, Name and mailing address, the professional’s interest in learning more, what group has contacted them, and when was the last contact, groups will add to the data base the willing professional’s phone # and email addresses. And invite them to attend an Open Meeting.
5. We will provide a Google Map showing where each Group is and show where all the professionals are located that are close to them.
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What is our Plan and Tools to reach-out so many professional people?
Current Team Members: Rick G., Jake O., George T., and Sonja H.(an expert in data bases, Maps, Outreach, and a Licensed Psychologist)
District 20 has already done a project similar this!
Map of Groups and LPCs in Longmont
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Click on a Group- what happens?
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Click on an Licensed Professional Counselor:
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Paid Broadcasted WSO PSA played on KOSI 101.3
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∗ Broadcasting Stations license public airway frequencies, in exchange for that, they agree to be of Service to the Public. One way to show that service is to broadcast PSAs.∗ The FCC no longer expects stations to do PSA’s, they do it at their own
discretion. ∗ The “Internet” has put new financial pressures on Broadcasters and it is
expensive for them to compete.∗ Jake O. asked stations why they would not broadcast our PSAs for
free∗ They already filled the limited PSA times with medical health and
government PSAs∗ That is why our Al-Anon PSA’s are rarely broadcast for free today.
Why are so Few Public Service Announcements being Broadcast?
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Paid Broadcast WSO PSA Campaigns
1st Campaign:• KOSI 101.1 was selected to target females 30-65 years old. • A total of 53 prime time PSAs were played over two weeks, to 284400 people!• The cost was $2040. Funding was provided by Districts, Groups, and Members.• In only two weeks in January, more Al-Anon WSO PSA’s were broadcast in CO
than in the past 12 years!
New 2nd Campaign:• September is Recovery Month• This is a more expensive time of the year, estimate
they will need about $4,000.• They have currently raised $1,870 to date! • We have a radio professional member now helping.• We want to do a different Station! • WHAT STATION DO YOU THINK THEY SHOULD TRY?• Please Keep the Donations Coming In!
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District 12 Effort to Fund Paid Radio PSAs Broadcasts
Please Send Your Donations to:Contact: Rebecca K. Phone: 720-386-0681
Email: [email protected]
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∗ We have now have over 27 members across Colorado that have volunteered for local outreach activities.∗ District 12 attracted 12 people that are interested in Al-Anon at PrideFest!∗ District 20 has reached out to the interested Professionals in their District∗ There lots of local outreach projects in Colorado, to many to report here.
∗ Outreach Training is available for Districts and Groups∗ If you missed the ordering deadline for copies of “Al-Anon Faces
Alcoholism”- there will be more available from the Area 5 Outreach Coordinator.
For More Information contact Rick Godec at:[email protected]
720-759-9414
Area 5 Public Outreach
mailto:[email protected]
2018-Summer Assembly�Area 5 Public Outreach�Status ReportStep 12: Carrying the MessageReport AgendaNew WSO Information�Claire Ricewasser- WSO Assoc. Dir.-ProfessionalsWhat is Al-Anon Faces Alcoholism?AFA ContentAFA Magazine Outreach Project Helps �AFA Magazines Can Be Taken to Facilities and Public Locations in Your Community �What is the Top Way to Bring �New Members into Al-Anon?What is the #2 Top Way to Bring �New Members into Al-Anon?What are the Best Ways to Reach-out �To Our Counselors and Therapists?New Major AREA 5 Outreach Effort:�Contact Counselors and Provide�“Al-Anon Faces Alcoholism”What is our Plan and Tools to reach-out so many professional people?Map of Groups and LPCs in LongmontClick on a Group- what happens?Click on an Licensed Professional Counselor:Slide Number 17Why are so Few Public Service Announcements being Broadcast? Paid Broadcast WSO PSA CampaignsDistrict 12 Effort to Fund Paid Radio PSAs Broadcasts� �Please Send Your Donations to:Area 5 Public Outreach
