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2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District...

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2018 VISITOR STATISTICS WASHINGTON, DC
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Page 1: 2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073

2018 VISITOR STATISTICSWASHINGTON, DC

Page 2: 2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073

14.8 15.5 16.1 16.8 17.4 18.3 19.3 20.0 20.8 21.9

1.51.7 1.7

1.7 1.61.9

2.02.0

1.51.9

0

5

10

15

20

25

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

VISI

TOR

S (IN

MIL

LIO

NS)

OverseasDomestic

16.317.817.2

18.319.0

20.221.3

22.022.8

23.8

In 2018, DC welcomed a total of 23.8 million visitors, setting a new record for the city.

Overseas visitation is for the District of Columbia only, and does not include Mexico or Canada.

Sources: DK Shifflet; Travel Market Insights, National Travel & Tourism Office, U.S. Department of Commerce

TOTAL VISITATION TO WASHINGTON, DCWASHINGTON, DC (DISTRICT OF COLUMBIA)

Page 3: 2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073

1. China 226,000 ↓25%2. United Kingdom 191,000 ↑16%3. India 117,000 ↓13%4. Germany 114,000 ↓9%5. Brazil 100,000 ↑41%6. Australia 90,000 ↑13%7. France 79,000 ↓16%8. South Korea 74,000 ↓46%9. Italy 60,000 ↓12%10.Spain 59,000 ↑4%

Source: Travel Market Insights, National Travel & Tourism Office, U.S. Department of Commerce

1.9MOverseas Visitors

to DC in 2018

TOP OVERSEAS MARKETS TO DC IN 2018

Page 4: 2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073

AIRPORT ARRIVALSDCA AND IAD

Source: Metropolitan Washington Airports Authority

-3.2%

2.6%

0.9%-0.6% -0.6% -0.9%

7.7%

1.2% 2.3%

1.3%0.3%

2.5%1.8%

3.3%

4.4%

2.0%

-2.1%

6.4%

3.6% 3.2%

-4.0%

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

CH

ANG

E O

VER

PR

EVIO

US

YEAR

CHANGE IN AIRPORT ARRIVALS Series2

Series3

Domestic

International

Page 5: 2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073

HOTEL PERFORMANCEWASHINGTON, DC (DISTRICT OF COLUMBIA)

For ADR, use left axis; for occupancy, use right axisSource: STR

199202

206203

209 210

216

224

234

221

7374

75 75

76

77

78 78

79

78

70

71

72

73

74

75

76

77

78

79

80

180

190

200

210

220

230

240

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

ANNUAL AVERAGE DAILY RATE AND OCCUPANCY

Average Daily Rate ($) Occupancy (%)

Page 6: 2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073

TOURISM INDICATORS2017 VS. 2018

ADDITIONAL TOURISM INDICATORS 2018 Visitation Percent Change 2017-18

National Park Service – Mall locations 31.3 million 3.8%

National Park Service – All DC area locations 34.0 million 4.6%

Smithsonian – Mall locations 20.7 million 10.7%

Smithsonian – All DC area locations 27.7 million 4.6%

Total Domestic Arrivals (DCA+IAD) 19.5 million 1.3%

Total International Arrivals (DCA+IAD) 4.2 million 3.2%

Sources: National Park Service, Smithsonian Institution, Metropolitan Washington Airports Authority

Page 7: 2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073

VISITOR SPENDINGDOMESTIC & INTERNATIONAL

Includes both domestic and international spendingSource: IHS Markit

$6.81

$7.10

$7.31

$7.53

$7.83

2014 2015 2016 2017 2018

VISITOR SPENDING (IN BILLIONS)

Page 8: 2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073

Lodging34.8%

Food and Beverage29.5%

Entertainment15.9%

Shopping11.6%

Transportation8.2%

Expenditure Category 2018 ($) % Change

Lodging 2.72 billion 2.0%

Food and Beverage 2.31 billion 6.1%

Entertainment 1.24 billion 3.7%

Shopping 910 million 6.4%

Transportation 643 million 5.6%

Total 7.8 billion 4.3%

Source: IHS Markit

VISITOR SPENDINGWashington, DC (District Of Columbia)

Page 9: 2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073

TAX REVENUEVISITORS TO WASHINGTON, DC (DISTRICT OF COLUMBIA)

Source: IHS Markit

Local Tax Revenue ($)Corporate Income 20,630,511Personal Income 48,007,065Social Security & Other Taxes 1,589,294Occupancy Tax 288,482,293Property Taxes 227,923,976Excise & Fees 22,076,865Sales Taxes 241,900,470

Restaurant 161,060,656Retail 70,475,023Airport 7,455,838Car Rental 2,908,953

Local Total 850,610,474

Federal Tax Revenue ($)Corporate Income 87,923,024Personal Income 162,726,399Excise & Fees 53,090,416Social Security & Other Taxes 376,459,450Federal Total 680,199,289

Local + Federal Total =$1.53 billion

+3.9% change from 2017

Page 10: 2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073

If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073 households in DC in order to maintain the current level of tax receipts.

Travel and tourism spending supports 76,522 jobs annually.

Travel and tourism jobs support $4.32 billion in wages.

Domestic spending was up 4.0% to $5.7 billion; international spending up 4.9% to $2.1 billion in 2018.

Source: IHS Markit

TOURISM IMPACTWASHINGTON, DC (DISTRICT OF COLUMBIA)

Page 11: 2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073

TOURISM IMPACTWASHINGTON, DC (DISTRICT OF COLUMBIA)

Each Washington, DC visitor generates about $329 in expenditures.

Every 313 visitors creates a new job in Washington, DC.

Each visitor creates about $64 in tax receipts, $36 of which goes to local government.

Each visitor generates $182 in wages.

Sources: IHS Markit; DK Shifflet; Travel Market Insights, National Travel & Tourism Office, U.S. Department of Commerce

Page 12: 2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073

CONVENTION FORECASTBOOKED BY DESTINATION DC

Chart reflects room nights confirmed as definite as of Oct. 2, 2019. Bookings are for calendar year.Source: Destination DC

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

2018 2019 2020 2021 2022 2023 2024 2025 2026

TOTA

L R

OO

M N

IGH

TS

ALL CONVENTION ROOM NIGHTS BOOKED Walter E. WashingtonConvention CenterHotel Only

Page 13: 2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073

CITYWIDE FORECASTWASHINGTON, DC

Chart reflects room nights confirmed as definite as of Oct. 2, 2019 for the calendar year; citywides are a minimum of 2,500 rooms on peak.Source: Destination DC

478,955

399,169

488,596456,867

416,475

347,096

500,892

345,105

447,750

0

100,000

200,000

300,000

400,000

500,000

600,000

2018 2019 2020 2021 2022 2023 2024 2025 2026

CIT

YWID

E R

OO

M N

IGH

TSALL CITYWIDE CONVENTION ROOM NIGHTS BOOKED

Page 14: 2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073

VISITATION FORECAST THROUGH 2022WASHINGTON, DC (DISTRICT OF COLUMBIA)

Sources: IHS Markit; DK Shifflet; Travel Market Insights, National Travel & Tourism Office, U.S. Department of Commerce

DC’s total visitor volume in 2018 reached a record high and is expected to continue to increase by 2 to 4% each year through 2021.

0

5

10

15

20

25

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019f 2020f 2021f 2022f

Visi

tors

(In

Milli

ons)

Overseas

Domestic

Page 15: 2018 VISITOR STATISTICS WASHINGTON, DC · If tourism did not exist in Washington, DC, the District would need to generate an average of $2,844 in local taxes from each of the 299,073

METHODOLOGY

VISITOR VOLUME: MMGY Travel Intelligence (DOMESTIC) AND TRAVEL MARKET INSIGHTS (OVERSEAS)

Domestic data is collected using an online panel methodology, contacting more than 50,000 distinct U.S. households each month; data is weighted by key demographics to balance the sample to the U.S. population.

Overseas data comes from the I-94 form for visitors to the U.S. and is supplemented by data from the Survey of International Air Travelers. The data is released by the U.S. Department of Commerce.

VISITOR FORECAST AND ECONOMIC IMPACT: IHS MARKIT Visitor volume data is combined with economic variables, DC tax collections

and other tourism indicators like airport arrivals, transportation statistics and attractions attendance to calculate forecasts and economic impact.


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