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EFFECTIVE STORE LAYOUT &MERCHANDISE MANAGEMENT
GROUP MEMBERSASHOK KUMAR PANDA(07)DIBYATEJA SENAPATI(16)
KAMAL KIRAN BEHERA(21)
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OUTLINE Store Atmosphere Management Definition & Importance of S.L & V.M
Big Bazaar Store Layout & Visual Merchandising
at Big Bazaar
Other elements of Internal StoreAtmosphere
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ExternalInternal Store Front Entrance Display Window Adjoining Stores Parking Accessibility
Store Layout Visual
Merchandising Flooring Lighting Color Sound Temperature
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Definition Store Layout
- A plan or manner according to whichproducts or merchandise are arrangedin a retail outlet.
Visual Merchandising The artistic display of merchandise or
art of persuasion throughpresentation, which puts themerchandise in focus.
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Why V.M & S.L areImportant?
Ensure optimum utilization of retailspace
Enhances image of the store &attracts new customer
Creates definite USP Facilitates easy movement in the
store Influences service quality experience Informs & Educate Customers
Evokes Customer emotions
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Big Bazaar Retail initiative by Mr. Kishore Biyani
which is under Future Group
Caters around 2 mn customers
every week Over 1 mn loyalty card members
More than 1,60,000 products are
sold Big Bazaar stores cover nearly 4 mn
sq.feet of space
Has 120 centers across India
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Big Bazar @ Cuttack
Located in theheart of the city
Housed in NetajiSubashChandra BoseArcade
Has also a FoodBazar nearBadambadi
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Store Layout & VisualMerchandising
atBig Bazaar
Cuttack
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Layout Big Bazaar follows the
pattern of Grid Layout It is efficient in terms
of space use
Helps shoppers see agreat number of items easily
Is simple & predictableto navigate
Efficient to maintain Has different Entry & Exit
points Have spacious gap
between aisles i.earound 5 ft.
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Composition
3 floors @ Big Bazaar, Ctc Ground Floor
Mens Apparel, Specialty Items, Footwear, FMCG
First Floor , , , , W o m e n s A p p arel K id s Item s Toy s O rn am e n ts
U te n sils
Second Floor , , ,Furniture Luggage Electronic Appliances Stationery
Items
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Ground Floor
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Mens Apparel High Variety (Western & Indian) Brand
DJ & C Levis Others
Jeans (Stacked) T-shirts (Hanged) Stand Hangers Aisles (Shirts) Stockpile (Socks & Underwears)
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Specialty Items Mobile Phones
Nokia, Sony Ericson, Samsung, Spice Watch
Timex, Titan, Sonata Spectacles
Himalaya, Fastrack, DJ & C Footwear
Own Brand(DJ & C), Lotto
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FMCG
Necessary Items of all leadingbrands e.g- P & G, HUL
Groceries (Branded & Local) Cold Beverages (Freezer)
All items displayed in aisles insufficient quantity
Similar products displayed sideby side Complete Basket of Goods Customer convenience considered
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First Floor
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Womens & Kids Apparels
All types of Dress material of latestfashion
Sarees & Inners Sanitary Napkins Kids Wears Baby Care Product
Glamourized background to attract kids Use of stand hangers & dummies for
display of sarees, dresses etc.
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Toys Bicycles/Baby Trolleys Ornaments
Necklace Rings Ear studs
Utensil Glass Fibre
Steel Fragile Items were kept at upper racks
of aisles, so that children cannot reach it.
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Second Floor
S d Fl C i d f
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Second Floor Consisted of Luggage
Aristocrat, VIP, American Tourister,Samsonite Electronic Appliances
Washing Machine, Refrigerators,Televisions, Fans,Music Systems, Ovens, Iron etc .
Brands Whirlpool, Philips, LG, Samsung,
Videocon Koryo, Sanyo, Fujitech
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Cont. Stationery Items
Books, CDs, CD case, Globes & Maps,Pen, Pencils, Sketches
Interior Decorators Wall hangings, Paintings, Wind
chimes, Masks
Furniture Dining Tables, Computer Tables, Beds,
Dressing tables
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Design of the environment
Visual communication Name,logo,identity Institutional identity Departmental & category signage Point of sale signage Lifestyle graphics
Lighting Highlight merchandise Capture a mood(soothing and attractive) Makes difference in fashion departments
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Cont.
Color(can influence behavior) Cool colors( relaxing, peaceful ,calm,
pleasant causing products)
Sound Soothing music-valuable marketing tool
Customized to customer demographics Tool for crowd control-volume & tempo
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Elements Lighting (All White CFL) Ceiling (White) Flooring (Granite) Temperature (Central A/C) Color (Warm) Music (Slow-Fast) Signage (Appropriate) Advertisements & Promotion Banners
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Thank You !!!!