상상을 현실로SW가 미래다

2019. 12. 4.(Wed) ~ 6(Fri)

COEX Hall B

SW Business Trade Show 2019

I Organizer I SoftWave Organizing Committee

I Sponsors I

Software is not technology, it is life!The traditional concept of SW has been perceived as a secondary means of hardware, a digital tool for analog processes. It was the domain of “developers” and “programmers” with expertise, and it had little to do with the general public.The current SW represented by the fourth industrial revolution is key to creating new digital values and changing the social paradigm. Every time we open our eyes in the morning, drive, work, relax and enjoy, SW is together in our lives.

Open a Bigger market with SoftWave X ‘SW Week’!In order to advance the SW industry, there are many tasks such as global competitiveness of technology/products, fostering and improving quality human resources, deregulation and fair competition system, and raising awareness of SW value. This can be overcome only with the efforts and cooperation of all members of the market ecosystem, including businesses, governments and users.In this sense, ‘SW Week’, which has been attended by all SW members, has a profound meaning of integration with SoftWave. The ‘SoftWave 2019’ will be held with various events of ‘SW Week’ including technical seminars, policy announcements and discussions, public R&D commercialization, government demand announcements, awarding excellent tech/company, and business matching.

I Overview I

● Fair Date : 2019. 12. 4(Wed) ~ 6(Fri), AM10 ~ PM5

● Venue : Hall B, COEX Exhibition Center, Seoul, Korea

● Scale : 250 Companies, 500 Booths, 30,000+ Visitors

● Organizer : SoftWave Organizing Committee

● Sponsors :

, Korea's only SW business expo, will evolve into greater market with SW WEEK

Korea’s only SW-oriented exhibition, SoftWave Collaborates with SW WEEK to form bigger market.

I Exhibit Categories I systems, OS, network, office, information protection/security, storage, mobile enterprisePackage SW

SW for collaboration, enterprise resource management, supply chain management, manufacturing SW, engineering SW, customer relationship management, big data, cloud, edge computing, middleware SW, network equipment

IT Service

public SW, education, human care (medical/healthcare), defense, e-government/public solutions, automobiles, financial/fintech, logistics, telecommunications/5G, energy, smart cities, etc. (artificial intelligence, IoT, blockchain, AR/VR, robots, etc.)

Convergence SW

Mobile network, broadcasting and communication, social/new media, shared economy platform, O2O, portal/search, and other information services

Games, applications, development engines, location-based services, edutainment, computer graphics, design, and other digital content

Internet SW

Game/Content SW

, Korea's only SW business expo, will evolve into greater market with SW WEEK

Korea’s only SW-oriented exhibition, SoftWave Collaborates with SW WEEK to form bigger market.

Korea’s Only Software Professional Business Exhibition‘Soft Wave’ is the only SW-oriented exhibition in Korea. Until now, even though the country wanted a SW driven innovation, there was no SW professional business exhibition in Korea.SoftWave will open the way to software-oriented society by sharing technology, information and creating business link.

Why ?It's the biggest and only trade show fully focused on SOFTWARE

Creating a Business Ecosystem between Small and Medium BusinessesSoftware industry is a field that needs co-working environment between large corporates and SMEs. In software industry, networking and cooperation itself is a business and a cooperating partner itself is a client. ‘Soft Wave’ is a marketplace where various industry players such as large corporates, SMEs, affiliates, vendors, developers and distributers gather around to form a business network.

Opportunity to enter public sector, such as central/local governments and educational institutionPublic sector is a huge market with stable returns. While it is necessary to rationalize excessive dependence, still the public sector is a springboard to enter private sector market. To help exhibitors enter public sector, ‘Soft Wave’ collaborates with central and local governments, schools and other public institutions.

Launch new products/services at ‘Soft Wave’Newly developed solutions, services and products, are welcome to join the show. ‘SoftWave’ will be the best channel to introduce new products and technology. SoftWave will create a stage where developers can meet various potential buyers.

I SOFT WAVE 2018 Visitor count I

, The proven market packed with premium buyersSoftwave is a proven market where public and private sector industry players gather and create SW convergence business opportunities. Meet new customers in Softwave.

Occupational classification

Area of Interest

Purposeof visit

Day 1 Day 2 Day 3 TOTAL (visitors)

3,732Pre-register

1,821On-site register

4,258Pre-register

1,976On-site register

3,769Pre-register

2,926On-site register

11,759 63.6%Pre-register

6,723 36.4%On-site register

5,553 6,234 6,695 18,482

I Target Visitors I

● SW suppliers/buyers from Government and Public Institution● CIO, CTO, vice CIO, IT Manager● IT planner, IT technology supplier● Conglomerate/group company, IT Manager from financial institutions● Venture Capitalist and Investment Institution/Company● Sales and Marketing Agency, Distributor● Other potential customers: manufacturer, distributor, web service, hospital, construction, consulting, developer

TOTAL 100.0%

TOTAL 100.0%

TOTAL 100.0%

IT Service/SW 34.0%

Electronic/Home appliances 15.1%

Public Sector 11.9%

educational/research institution 6.0%

student 5.6%

Communication/Network 5.2%

Finance/FinTech 4.3%

Distribution/Trade 3.7%

General Service 3.4%

Game/Contents/App 2.5%

PR/Consulting 1.5%

Press/Media 0.6%

Others 6.2%

AI 14.1%

Big Data/Cloud 13.2%

IoT 10.5%

SI/Solution 10.1%

Information Protection/Security 7.5%

Robot/Drone/3D 6.2%

VR/AR 5.5%

Game/Contents/App 5.3%

5G/Network 5.2%

Finance/FinTech 4.8%

Edu/Med/Def 4.5%

Self-driving/Traffic 4.3%

Manufacture/Device 3.5%

Energy/Bio 2.4%

Others 2.9%

Tech Information 33.4%

Buying 18.8%

Research 13.5%

Industry insight 8.8%

Seek partner 7.0%

Export/Import 1.6%

Others 16.9%

SoftWave hosts various sub-events to attract visitors from IT/SW industry as well as potential customers in other fields.

, The ideal place for sharing information and network

Soft Wave Summit 2019International Conference on Business and Market Outlook

Seminar on Prospects for Public Sector SW/ICT Equipment/Information ProtectionOutlook on governments’ purchasing demand and plans

Soft Wave Biz-Matching 20191 on 1 business matching between buyers and exhibitors

Medical IT Leaders Forum 2019Technical and Industrial Outlook Conference on Medical IT and SW

Presentation of IT Investment and Business Strategies of Medical Institutions, and

Networking between Government, Medical Institutions, and Medical IT Enterprises

Soft Wave Awards 2019Awards for outstanding companies(exhibitors) through visitors on-site voting

Soft Wave Networking Party 2019Networking dinner for exhibitors, buyers and other guests

How to apply

How to Apply

Participating fee information

Payment Instruction

Complete Exhibitor Application Form & Contract and submit with a Copy of Down Payment wire transfer receipt to the SoftWave Organizing Committee (austin@ipr.co.kr)Application Deadline: November 8, 2019*Please note, Allocation of pavilion and booth location will be at the final discretion of the Organizer

Booth & Additional Facility fees Payment Schedule

Down Payment 50% of the booth fee Submit with the application form

Full Payment Remaining amount (including rental fees) November 8, 2019

• Standard booth(9㎡: 3m x 3m): Standard booth setting with basic furnishing - Facilities: Fascia, Partitions, Lighting, Pytex floor, 1 Cabinet, 1 Chair• Raw space(9㎡: 3m x 3m): Raw exhibition space. Minimum applicable raw space, 4 booths.

Participation Format Fee

Custom-built Participation (min. 36sqm) US$ 300 per sqm

9sqm Standard Booth (3 x 3m) US$ 3,000

• Tel: (82)-2-2168-9332 [ET News] / (82)-2-551-7104 [IPR Forum]• Email: manager@k-softwave.com [ET News] / austin@ipr.co.kr [IPR Forum]• Address: 51, Beodeunaru-ro 12ga-gil, Yeongdeungpo-gu, Seoul [ET News] #305, 511 Youngdongdaero, Gangnam-gu, Seoul [IPR Forum]

Inquiries

- Payment account info: *Attn: IPR FORUM, *Shinhan Bank(159-1 Samsung-dong, Gangnam-gu, Seoul, Rep. Korea) *Account Number: 180-004-577071 *SWIFT Code: SHBKKRSE

www.k-softwave.com

Soft Wave Secretariat

• Tel: +82-(0)2-2168-9332 [ET News] / +82-(0)2-551-7104 [IPR Forum]

• Email: manager@k-softwave.com [ET News] / austin@ipr.co.kr [IPR Forum]

• Address: 51, Beodeunaru-ro 12ga-gil, Yeongdeungpo-gu, Seoul [ET News]

#305, 511 Youngdongdaero, Gangnam-gu, Seoul [IPR Forum]

SW Business Trade Show 2019