2 0 1 9 - 2 0 2 0 F VA G R A N T S

Acknowledging & Promoting Your

FVA GrantContract Requirements

Publicity & Press ReleasesThe FVA Logo

Submitting Photos

Contract Requirements for Acknowledgment

Acknowledgment Required

• By accepting your Fund for Veterans’ Assistance grant, you have made a commitment to acknowledge our support publicly See: Request for Applications Section X. “Texas Veterans Commission Recognition.”

• Acknowledging your grant means that our logo and language is clearly and correctly displayed where TVC funding has been used

• You must do this for the duration of your grant contract

This program is supported by a grant from the Texas Veterans Commission Fund for Veterans’ Assistance. The Fund for Veterans’ Assistanceprovides grants to organizations serving veterans and their families. For more information, visit TVC.Texas.gov.

Verbiage, Logo, and Link Together

When & Why To Acknowledge

• You must acknowledge your funding from the Texas Veterans Commission (TVC) in all your promotional work about the grant-funded program.

• This helps the public see how public funds are being spent, and the contribution it makes towards improving the lives of Texas veterans and their families.

Compliance Visits & Communications

• Compliance staff will look for appropriate acknowledgment of FVA’s grant when conducting a routine visit.

• May bring this issue to your attention if clear, visible acknowledgment is not displayed.

Publicize Your Program

Events

• Acknowledge your grant: • At any event you host which relates to an activity FVA has funded• On printed promo materials and in presentations• On event signage (physical or digital)• Verbally in speeches and presentations• When you explain what your grant has achieved

• Inform FVA of events or openings • TVC can amplify what you do• VIPs

Interviews

• Get in touch with FVA before you give an interview, make a public statement, or issue a press release about work that we have funded.

• Acknowledge FVA’s grant funding verbally in speeches, presentations, radio, and TV interviews

• Acknowledge FVA’s support in any press coverage throughout the life of your grant

Social Media

• Leverage your personal networks and their enthusiasm• Show off works in progress, tell success stories• Prep your influencers & coordinate, THEN go live• TVC social accounts may be able to boost – Tell us in advance!• @TexasVeterans• @TexasVeteransCommission

News & Traditional Media

• When you have big, community-wide news to share• Announce new initiatives, major milestones, or new support• Look for outlets and journalists who cover your area & interest• Got big news? Issue a press release• Remember the weekly news cycle• Tuesday @ 10AM• Don’t overload the reporter

Good Grant News: We Want To Hear

• Send us good news coverage every quarter if possible• Newspaper, magazine article, nightly new clip, news website, blog,

and social media• Email to Elisabeth.Webster@TVC.Texas.gov• We will use your good news and photos on our website,

social media accounts, and publications.

Press Releases

Your Press Releases & FVA

• FVA must approve press releases about your grant-funded project before they go out to the media

• Send your draft in about a week before you plan to release it• If you receive press coverage, send news links by email• Elisabeth.Webster@tvc.Texas.gov

Basics of Writing a Press Release• Maximum 300-400 Words• Include media contact info (Name, Phone Number, Email)• Who, What, When, & Where in the first paragraph• Include a quote from leadership or program coordinator• Include boilerplate info about your organization• Read, print out, and edit before you send

How to work with traditional media pros

• Reporters are drinking from the information firehose 24/7• Help them help you – be concise, clear, and accurate the first time• Cultivate relationships with reporters who have already covered your

sphere of influence (i.e. issues affecting veterans in your community)• Reporters look for tips, angles, and topics of interest to pitch

stories/segments to their editors• Editors select and assign stories/segments based on

the current news cycle

Timing & the news media

Tuesday @ 10AM = Yes!Good news comes earlier in the day and weekNews in the morning gets covered on all the daily broadcastsMore interest in hard news during the week

Friday @ 5PM = NO!Bad news gets dumped on Friday @ 5PMFewer weekend news broadcasts & staff on duty to write the storyMore interest in entertainment and leisure topics on the weekends

The FVA Logo

How To Use The FVA Logo

• Use it clearly and correctly• Display where FVA funding has

been used• .JPG and .PNG in RGB color

for websites• .PDF and .EPS in CMYK color

for printed materials and promotional items

Round or Rectangle?

• Use the best logo for your space and design

• PDF & EPS of both available on request

• Contact Elisabeth D. Webster if you need a vector file for large print projects.

245KB, JPG: 1456x1455, Round on white130KB, PNG: 1456x1455, Round on transparent

43.1KB, JPG: 1500x212, Rectangle on white

Display Restrictions

• Do not scale logos larger than 100%• Do not change the colors• Do not redraw or alter in any way• Do not stretch (squish) or crop (chop up)• If you are creating an oversized billboard

or banner, please request the vector logo file to preserve image quality.

FVA Logo: DO

• Include all three elements (logo, verbiage, and TVC website URL) each time you acknowledge your FVA grant.

• Use the exact verbiage for acknowledgment included in the Program Requirements and Terms & Conditions.

• Hyperlink the FVA logo to the TVC website in all online recognition

FVA Logo: DON’T

• Represent the FVA logo as the logo of your grant project. • Use the FVA logo without the FVA verbiage and TVC website link • Separate the elements of award acknowledgment (logo, verbiage,

and link to TVC website URL) visually in your layout.

Submitting Photos

What we look for

• Clear and well-lit• Capture progress

and success• Show the difference

FVA grants make

Photos & Expectations

• Submit photos every quarter if possible• Photos submitted to TVC should be cleared for use in publicity• Store photo releases on file for the people pictured

Submit Your Photos

• Email to fundmedia@TVC.Texas.gov or Elisabeth.Webster@TVC.Texas.gov• File size of each photo should not exceed 9MB• TVC email boxes cannot accept emails over 25MB total size• DropBox, OneDrive, and Google Drive file transfers OK

• Be sure to include what is in the photographs for captioning• Who (Full name, rank, title, or relation to beneficiary)• What• When• Where• Which grant

Sample Photo/Video Release (Adult)

I hereby grant _______________________ permission to use my likeness in a

photograph/video, without payment or any other compensation.

I am 21 years of age and am competent to contract on my own behalf. I have read this

release form before signing below, and I fully understand the contents, meaning, and impact of this

release.

__________________________ ________________________Signature Date

______________________________Print Name

Sample Photo/Video Release (Under 21)

I hereby grant _______________________ permission to use the likeness of

_______________________, a minor child, in a photograph/video without payment or any other

compensation.

I hereby certify that I am the parent/guardian of the named minor child, and do hereby give

my consent without reservation to the foregoing on their behalf.

___________________________________ ________________________Parent/Guardian’s Signature Date

Contact FVA Communications Elisabeth D. Webster (512) 463-5880 Elisabeth.Webster@TVC.Texas.gov TVC.Texas.gov/grants