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Evaluation of 2019 Evaluation Lab Workshop Melissa Binder, Evaluation Lab Director Lauren Hutchison, MPP Graduate Assistant May 22, 2019 This report provides an evaluation of the 4 th Annual Evaluation Lab Workshop held on April 12, 2019, based on observations of the Evaluation-Squared Team (Eval^2) and participant feedback provided via an electronic survey. Eval^2, so called because it evaluates the Evaluation Lab, began meeting in January 2019 to plan the Workshop and to oversee the annual evaluation of the Student-Organization Partnership program. The Partnership is our core program; it creates evaluation teams composed of graduate students, organization staff and an experienced UNM or community evaluator. Students take a graduate course in evaluation science in the Fall and complete a companion project-based course in the Spring. The 2019 Eval^2 members were: Evaluation Lab Director, Melissa Binder Associate Director, Sonia Bettez Team Lead, Claudia Díaz Fuentes Fellow, Felicity Fonseca Senior Fellow, Audrey Cooper The cornerstone of the annual Workshop is a poster session where students describe the evaluation projects conducted during the year. The Team solicited input from the Evaluation Lab class for other Workshop content and decided to include three of their ideas: training on survey design, a panel on how organizations have benefited from evaluation, and a session to consider “Life after the Evaluation Lab” to help partner organizations plan for conducting evaluations on their own. The Team also added a 30- minute introduction to the Lab, to address the suggestion from previous years’ participants that the Workshop include more information about how it operates, and invited Kim Straus, Manager for Brindle Foundation as keynote speaker. (See appendix for the final agenda.) The Center for Nonprofit Excellence (CNPE) co-sponsored the Workshop. CNPE promoted the event on its website and provided the conference room at the United Way, logistical support and coffee. The intended audience was partner organizations and unaffiliated nonprofits. Partner organization staff registered for free; unaffiliated nonprofits paid $30 per person. Goals for the Workshop were to: 1. Create excitement about evaluation 2. Demonstrate that evaluation is do-able 3. Promote Summer Institute for those who want comprehensive training The promotional flyer for the Workshop included the following language, which we hoped would accurately portray the event:
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Page 1: 2019 Eval Lab Workshop Evaluationevallab.unm.edu/learning-center/evaluation-of-2019-evaluation-lab-workshop.pdfThe 2019 Eval^2 members were: • Evaluation Lab Director, Melissa Binder

Evaluationof2019EvaluationLabWorkshopMelissaBinder,EvaluationLabDirectorLaurenHutchison,MPPGraduateAssistantMay22,2019

Thisreportprovidesanevaluationofthe4thAnnualEvaluationLabWorkshopheldonApril12,2019,basedonobservationsoftheEvaluation-SquaredTeam(Eval^2)andparticipantfeedbackprovidedviaanelectronicsurvey.

Eval^2,socalledbecauseitevaluatestheEvaluationLab,beganmeetinginJanuary2019toplantheWorkshopandtooverseetheannualevaluationoftheStudent-OrganizationPartnershipprogram.ThePartnershipisourcoreprogram;itcreatesevaluationteamscomposedofgraduatestudents,organizationstaffandanexperiencedUNMorcommunityevaluator.StudentstakeagraduatecourseinevaluationscienceintheFallandcompleteacompanionproject-basedcourseintheSpring.

The2019Eval^2memberswere:

• EvaluationLabDirector,MelissaBinder• AssociateDirector,SoniaBettez• TeamLead,ClaudiaDíazFuentes• Fellow,FelicityFonseca• SeniorFellow,AudreyCooper

ThecornerstoneoftheannualWorkshopisapostersessionwherestudentsdescribetheevaluationprojectsconductedduringtheyear.TheTeamsolicitedinputfromtheEvaluationLabclassforotherWorkshopcontentanddecidedtoincludethreeoftheirideas:trainingonsurveydesign,apanelonhoworganizationshavebenefitedfromevaluation,andasessiontoconsider“LifeaftertheEvaluationLab”tohelppartnerorganizationsplanforconductingevaluationsontheirown.TheTeamalsoaddeda30-minuteintroductiontotheLab,toaddressthesuggestionfrompreviousyears’participantsthattheWorkshopincludemoreinformationabouthowitoperates,andinvitedKimStraus,ManagerforBrindleFoundationaskeynotespeaker.(Seeappendixforthefinalagenda.)

TheCenterforNonprofitExcellence(CNPE)co-sponsoredtheWorkshop.CNPEpromotedtheeventonitswebsiteandprovidedtheconferenceroomattheUnitedWay,logisticalsupportandcoffee.

Theintendedaudiencewaspartnerorganizationsandunaffiliatednonprofits.Partnerorganizationstaffregisteredforfree;unaffiliatednonprofitspaid$30perperson.

GoalsfortheWorkshopwereto:

1.Createexcitementaboutevaluation2.Demonstratethatevaluationisdo-able3.PromoteSummerInstituteforthosewhowantcomprehensivetraining

ThepromotionalflyerfortheWorkshopincludedthefollowinglanguage,whichwehopedwouldaccuratelyportraytheevent:

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Yesyoucan!Accessible&Hands-OnEvaluation2019EvaluationLabWorkshop

FeaturingKeynoteSpeakerKimStraus,FoundationManager,BrindleFoundation

• LearnabouttheUNMEvaluationLabapproachandprogramsthathelporganizationsuseevaluationtoolstoimprovetheireffectiveness.

• Seehowstudentspartneredwithorganizationtodesignparticipantsurveys,exploreddatabasesolutions,measuredintangibleoutcomesandusedevaluationtodevelopnewprograms.

• Participateinahands-ontrainingforcreatingmeaningfulsurveys.

Inretrospect,weshouldnothaveadvertised“ahands-on”trainingforsurveys,sincethatimpliesthatparticipantswouldbedevelopingsurveysonthespot,andseveralparticipantsexpresseddisappointmentthatthetrainingwasnotmore“hands-on.”

ItisdifficulttomanageexpectationsfortheWorkshop,andthisyear,intryingtodoabetterjobofexplainingwhatwedo,wemayhaveinadvertentlycreatedanatmospherewhereunaffiliatedparticipantsfeltlikeoutsiders.OneparticipantlatersharedwithCNPEthattheyweren’tsuretheyweresupposedtobethere,sincetheeventwasaboutorganizationsalreadyinvolvedwiththeLab.Asurveyrespondentfoundthatweusedjargonthattheydidn’tunderstand.

Inresponsetothisfeedback,Eval^2brainstormedalternativeformatsfortheend-of-yeargathering:

• Wecouldinterleavethepostersessionwithcontentrelatedtoposters,sothereismoreexplanation.

• Wecouldmovefroma“Workshop”toa“Reception,”anddoawaywiththetrainingsotheintentionisclear.

Ithinkweneedtobemorefocusedonmessage.Forexample,wewantedtoshowthat“Yesyoucan!”Soweshouldhavesomehowtalkedabouthowwemadetheprojectshappen...

Mostparticipantsdefinitelyengagedaswehadhopedtheywould.Feedbackfromthesurveywaspositive,andallrespondentssaidtheywouldrecommendtheWorkshoptoacolleague.

Organizationrepresentativeshadmorepositivefeelingsaboutevaluationaftertheworkshop,comparedwiththeirfeelingsbefore.

InresponsetoaquestionaboutsomethingtheylearnedintheWorkshop,participantssaidtheylearnedaboutlogicmodels,differentevaluationprocessesusedindifferentorganizations,datapresentationanduse,andspecificsforsurveydesign.

Eval^2notedhowtruncatedthesurveyresponseswere,comparedwithlastyear’sfocusgroupdata,whichfeltmuchricher.

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SurveyQuestionsandResponses

35surveyscompleted:34onlineand1paper

Q1.Iama: 23oftherespondentswererepresentativesofnonprofitorganizations(65.71%).

9individuals(25.71%)answeredstudent.4individuals(11.43%)answeredOther.

Q2.Whatword(orwords)describes(ordescribe)yourthoughtsandfeelingsaboutevaluationthismorning,beforeyouattendedtheworkshop?[Selectallthatapply.]

OverhalftherespondentssaidtheywereinterestedinEvaluationpriortotheworkshop.

Mostoftheselectedanswersshowthatthecrowdwaslookingforwardtobeingabletoansweranyquestionstheyhadaboutevaluation.Themostselectedanswerswere:Interested,excited,nervous,understanding,andquestions.

Q3.Whatword(orwords)describes(ordescribe)yourthoughtsandfeelingsaboutevaluationnow?[Selectallthatapply.]

Overhalftherespondentsansweredtheywereinterestedinevaluationafterthesession.

Thetopsixresponsesshowedthatattendeeswalkedawayfromthesessionveryhappyandwithmoreunderstanding.Thetop6answerswere:Interested,Pleased,Understanding,Excited,Energetic,andConfident.

RespondentschosemorepositivewordsforevaluationaftertheWorkshop.(Seefigure1.)

Q4.Whatdidyoulearntodaythatyoudidn'tknowbefore?

Organizationrepresentativesreportedthattheylearned...• abouttheEvaluationLab• aboutsurveydesignandimplementation,includingthatiPhonescan

scanQRcodes;inthewordsofrespondents:“Matchingsurveyresponsestoprogrammission.Codingsurveyresponsestofindthemes,”“Usingnationalquestionstocomparetonationalsurveys.”

• aboutdatapresentationanduse• newideasforevaluation;onerespondentwrote,“Ilearnedabout

thedifferentevaluationprocessesfromdifferentagencies.”• whatalogicmodelisandhowtopresentit• frompeers,vianetworking

(Seefigure2forallresponses.)

“Ilearnedwhatlogicmodelswereandtheimportantsteps/tipstocreatingsurveysthatIdidn’tthinkaboutbefore.”

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Figure1.Organizationrepresentatives'choiceofwordstodescribeevaluationafterandbeforeWorkshop(fromquestions2&3)

Note:Thisfiguresummarizestheresponseof23organizationrepresentatives.Respondentscouldchoosemorethanoneword,andtheycouldalsoaddtheirownwords.

1

1

1

1

1

1

1

1

3

6

2

2

5

7

1

2

3

6

4

17

1

1

1

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0 2 4 6 8 10 12 14 16 18

Boring

Cautious

Doubtful

Manageable

Necessary

Obligatory

Opportune

Scared

Unaware

Unsure

Abitmoreinformed

Motivated

Unsurewhetherboardwillwanttodoasurvey

Nervous

Neutral

Stressed

Overwhelmed

Questions

Confident

Energetic

Pleased

Excited

Understanding

Interested

After Before

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Figure2.WhatrespondentssaidtheylearnedintheWorkshop(fromquestion4)

Q5.Whichsessiondidyoulikethebest?

MostorganizationrespondentslikedthePosterSessionortheSurveysTrainingbest,butallsessionswerelikedbestbyatleast2people.(Seefigure3.)

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Figure3.Sessionsthatorganizationrepresentativeslikedbest

Note:Thechoiceswere:HowtheEvaluationLabWorks,PosterSession,MeaningfulSurveys,KeynoteSpeakerandPanelontheValueofEvaluation.

Q6.WhatwouldyouchangeaboutthesessionsoranyotheraspectoftheWorkshop?

Responsesincluded:• Nothingtochange• Makesessions/activitiesmore“hands-on”• Logisticalchangestopostersession• Timesuggestions(i.e.morebreaks,sessionstoolong)• Moreexplanations/info(i.e.explainacronyms,logicmodels,etc.).• Wouldlikeadifferentlocation/layout• MoreFood• Wouldlikehandouts

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Figure4.WhatrespondentswouldchangeabouttheWorkshop

Q7.WouldyourecommendtheWorkshoptoacolleague?

Allrespondentsanswered“yes”tothisquestion.

Q8.Overall,howwouldyouratetheWorkshop?(Movetheslidertomatchyourrating.)

Thisquestionappearedasaslider,withapoopemojiattheleftend,aneutralfaceatthecenter,andasmilingemojiwithheartsattherightend.Adjacenttothesliderisaboxthatrecordsascore.Thesliderwassetinthemiddle,at50.(Seefigure5.)

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Figure5.ScreenshotofthesliderforratingtheWorkshopoverall

Theaverageratingfortheworkshopwas86/100.TheworkshopgetsaB.

Thesliderappearstobeagoodwaytoassesssatisfaction.Duringthesurveytraining,anaudiencememberinitiatedadiscussionaboutcustomerservicepollsexpecting“Excellent”scores.Thereisanexpectationthatnotgivingsomeonetopscoresmeansthereissomethingwrong.Eitheraudiencememberstookthattoheartingradingtheworkshop,ortheslidergivesamoreintuitivewayofchoosingaranking.ABseemsnotsogreat,butvisually,youcanseethatit’sdefinitelyalmostallthewayto100.Mostoftheparticipantsgaveascoreof80ormore;fourwerelesssatisfied.(Seefigure6.)

Figure6.Distributionoforganizationparticipantratings

Q9.Isthereanythingelseyou’dliketoshareabouttheWorkshop?

Responsesincluded• praiseaboutvalueofworkshopandfood;onerespondentwrote,“This

wasgreat!Gooduseofmytime.”• specificlearnings;onerespondentwrote,“[T]herearemanytypesof

methodswithinquantitativeandqualitativeumbrellasandfindingtherightmethodsthatreflectthevaluesofyourorganizationisessential.”

• adesirethattherewouldhavebeenamorediverseattendance,morefood,andmoreinteractiveactivitiesafterlunch

• interestinthesummersession.

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98

2 2

100 90+ 80+ 70+ 50-67

“Therearemanytypesofmethodswithinquantitativeandqualitativeumbrellasandfindingtherightmethodsthatreflectthevaluesofyourorganizationisessential.”

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UNM Evaluation Lab Annual Workshop

Yesyoucan!AccessibleandHands-OnEvaluation

April 12, 2019

10:00am-3:30 or 4:30pm

United Way Conference Room – 2nd

Floor, 2340 Alamo SE, Albuquerque

AGENDA

10:00 am Welcome & Introductions – Sonia Bettez

10:15 am Evaluation Lab: The Musical (How the Evaluation Lab works)

– Melissa Binder and Audrey Cooper with help from students, team leads and

participating organizations

• Student-Organization Partnership

• Direct training at Summer Institute & Learning Community

10:45 am Poster session – Students

The 2018-2019 Evaluation Lab: Community evaluation projects

12:15 pm Lunch and Keynote Speaker Kim Straus, Foundation Manager, Brindle

Foundation – A funder’s perspective on evaluation

1:20 pm The Value of Evaluation – Lauren Hutchison, Facilitator

Panel of organizations involved in Student training and Summer Institute

programs

• Guiovanna Aguirre, Centro Sávila

• Eileen Goode, New Mexico Primary Care Association

• Juliann Salinas, Enlace Comunitario

• Amanda Santiago, Centro Sávila (Summer Institute participant)

2:25 pm Creating Meaningful Surveys – Claudia Díaz Fuentes & Melissa Binder

3:30 pm Close public session

3:35 pm Life after the Evaluation Lab – Brainstorming session for Evaluation Lab

organizations

4:30 pm Adjourn

6:30pm Join us for a celebratory party at Melissa’s house – BYOB – 724 Lafayette Drive

NE, 505-250-4131


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