2019 MEDIA KITThe Concrete Institute of Australia is an independent not-for-profit organisation made up of Members who share a common interest in being at the forefront of concrete research, technology, design and construction in this country.
The Institute’s Members* are very active, with 87.5% saying they were happy with our quarterly publication Concrete in Australia, 82% are satisfied with the website; and 78.1% are happy with our e-newsletters such as In The Mix. The magazine has an estimated readership of 5000 highly engaged professionals while our Tuesday News Bulletins enjoy a subscriber base of 8000 individuals.
Placing advertisements in Concrete in Australia, or in In The Mix offers advertisers a unique opportunity to reach our members whose roles range from engineers, project managers, construction personnel, product suppliers, and consultants to researchers, contractors and CEOs, across companies large and small. Advertising with us offers you the potential to increase your market share, brand visibility and reach across your target market and core purchasing decision-makers.
Engineers (civil, structural, geotechnical, other practicing areas), science and materials technologists, architects, consultants, developers, planners, building and project managers, business, marketing, sales, students, graduates, suppliers, manufacturers, government departments, research organisations, academic and educational institutes.
*2017 Membership Survey
READERSHIP INCLUDES
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The Song School, Perth, Western Australia - Kevin Cavanagh Trophy Winner 2017
To enquire about advertising with the Concrete Institute of Australia please contact [email protected]
SPECIFICATIONS
magazine
BOOKING/ARTWORKDEADLINES
Note to advertisers: please ensure you specify the size and orientation for your ad and do not position text too close to edges of artwork*Inside Front Cover; Inside Back Cover; Outside Back Cover
To enquire about advertising with the Concrete Institute of Australia please contact [email protected]
Ad size DimensionsH x W mm
Bleed SizeH x W mm
Double Page Spread (DPS) 297 x 420 307 x 430
Full Page (FP) includes*IFC, IBC, OBC 297 x 210 307 x 220
Half Page Vertical (1/2PV) 297 x 87.5 307 x 97.5
Third Page Vertical (1/3PV) 297 x 56.5 307x 66.5
Quarter Page Vertical (1/4PV) 297 x 42 307 x 52
Half Page Horizontal (1/2PH) 130 x 180 140 x 190
Third Page Horizontal (1/3PH) 75.5 x 180 85.5 x 190
Quarter Page Horizontal (1/4PH) 56 x 180 66 x 190
Issue Booking Deadline
Artwork Deadline Delivered
Mar 14 Jan 22 Jan 4 Mar
Jun 15 Apr 22 Apr 3 Jun
Sept 8 Jul 15 Jul 26 Aug
Dec 14 Oct 21 Oct 9 Dec
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PUBLISHED QUARTERLY
HARD COPY & DIGITAL VIEW
CONCRETE IN AUSTRALIA
Barangaroo Reserve - Source: Aurecon
DIGITAL ADVERTISING
ADVERTISINGRATES
Bookings and artwork should be submitted at least 7 days prior to publishing date. Please ensure text within artwork is not too close to edges.
Accepted file types: JPG & PNG - 72 dpi
Banner dimensions300 H x 800 W
Our fortnightly e-newsletter delivered to Members and non-members commences 17 January 2018.
Banner rateper fortnight $600per month $1000
To enquire about advertising with the Concrete Institute of Australia please contact [email protected] 3
CONCRETE IN AUSTRALIAAd Size 1 Issue 2 Issues 3 Issues 4 Issues
1/4P $1200 $1100 $1000 $950
1/3P $1300 $1200 $1100 $1050
HP $1600 $1500 $1250 $1300
FP $2200 $2100 $2000 $1750
OBC $2800 $2650 $2500 $2250
IFC $2800 $2650 $2500 $2250
DPS $4800 $4550 $4300 $3800
Concrete Institute Platinum, Gold and Silver Company Members are entitled to 30%, 20% and 10% off advertising bookings, respectively.
Discounts are available for repeat advertising beyond one month for digital advertising.
DISCOUNTS AVAILABLE
IN THE MIX BOOKINGS AND ARTWORK
Jubilee Bridge - Source: ARUP
Note - all advertising prices are inclusive of GST