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2019 MEDIA KIT
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Page 1: 2019 MEDIA KIT - Franchise Times · • Country Profile gathers facts on international franchising • Executive Ladder announces promotions and appointments • In FT Undercover,

2019 MEDIA KIT

Page 2: 2019 MEDIA KIT - Franchise Times · • Country Profile gathers facts on international franchising • Executive Ladder announces promotions and appointments • In FT Undercover,

2 | www.franchisetimes.com | [email protected]

TABLE OF CONTENTS

ABOUT OUR WRITERS ....................................................................................................3

ABOUT OUR READERS ....................................................................................................4

EXCLUSIVE PROJECTS ...................................................................................................5

EDITORIAL CALENDAR ...................................................................................................6

IN EVERY ISSUE ..............................................................................................................7

DISPLAY AD RATES & SIZES ......................................................................................8-9

INSERT OPTIONS ..........................................................................................................10

THE FRANCHISE HANDBOOK .......................................................................................11

E-NEWSLETTERS ..........................................................................................................12

FRANCHISETIMES.COM ......................................................................................... 13-14

WHITE PAPERS & WEBINARS .....................................................................................15

CONFERENCES ..............................................................................................................16

DISPLAY SPECS/HOW TO SUBMIT MATERIALS ..........................................................17

POLICIES/STAFF LISTINGS ..........................................................................................18

2019 MEDIA KIT

1 2 3 4

8765

9 10 11 12

Did you know these franchise operators from the cover? 1. CKE Restaurants CEO Jason Marker 2. Jimmy John Liatuad, founder of Jimmy John’s Gourmet Sandwiches 3. Mike Schostak and Jake Schostak, franchisees of Applebee’s and MOD Pizza 4. Tom Ryan, Founder and CEO of Smashburger 5. Kory Harp, Sam Mendez, and Tony D., trainers with MOD Pizza 6. Sharin Behzadi, CEO of Home Franchise Concepts 7. Matt Hale, CEO of Modern Acupuncture 8. Sally and Gary Myers, Sizzler franchisees 9. Shannon Radke, Co-founder of Cinnaholic 10. Andy Wiederhorn, CEO of Fat Brands 11. Baseball superstar Alex Rodriguez becomes a franchisee of a yoga brand. 12. Shane Evans, president and co-founder of Massage Heights

Page 3: 2019 MEDIA KIT - Franchise Times · • Country Profile gathers facts on international franchising • Executive Ladder announces promotions and appointments • In FT Undercover,

3| www.franchisetimes.com | [email protected]

ABOUT OUR WRITERS

Beth Ewen, editor-in-chief, has 25 years under her belt as a business journalist, including 15 years as a business owner, which makes her understand particularly well the entrepreneurs she loves to cover. Beth is the creative force behind many new Franchise Times projects, such as Dealmakers and Fast and Serious, and she’s always happiest dreaming up something new to dazzle readers or to motivate her talented editorial team.

Tom Kaiser, senior editor, is a curious reporter who is well known in the franchise community for his engaging interviews and well-crafted articles. A people person, Tom enjoys working a trade show floor for contacts or hitting the phones for just the right CEO quote. His new column, The Urbane Franchisor, is a fresh look at trends in real estate and retail, found only in Franchise Times.

Readers trust our team of journalistic pros, who can take a hard story yet tell it with ease.

Nicholas Upton, restaurants editor, dives deep into the restaurant business for both Franchise Times and our sister publication, the Restaurant Finance Monitor. He knows his way around an SEC filing, a franchise disclosure document and a bankruptcy case, too, and shares his news and analysis on our award-winning blogs. An accomplished photographer, Nick’s pictures regularly appear in the pages of Franchise Times.

Laura Michaels is managing editor of FT and our sister publication, Foodservice News, and has developed an inside track to the top chefs on the local restaurant scene and all the people who make the business work. She contributes regularly to Franchise Times as well, and edits the blogs across all of our publications to make our copy sing. Laura is a bit of a daredevil, recently adding hot-air-ballooning and sky-diving to her list of firsts.

Mary Jo Larson edited the first issue of Franchise Times, 20 years ago, and now sits at the helm as publisher. With one of the best networks in the franchising business, she forms deep relationships with clients who have become friends, and gains the trust of fascinating people who will share their stories. Watch her in action at our annual conferences, where she is a popular and tireless emcee.

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4 | www.franchisetimes.com | [email protected]

ABOUT OUR READERS

• 20,000+ targeted franchise owners and executives

• 65% are upper-level execs—CEOs, CFOs, COOs, presidents and the like

• 50% of our readers are franchisees, and 80% of those are multi-unit operators

• 41% of our readers are franchisors, and 25% of those have 99 or more units

• 75% have a bachelor’s degree or higher

• 69% of our readers spend 30 minutes to more than an hour with each issue

In a 2018 survey by Baxter Research, a leading magazine research company,

• 92%* of survey respondents reported reading three of or four of the last four issues of Franchise Times

• 97% of respondents deem Franchise Times to be important. 55% report it is their “personal favorite” or “very important” to them.

* industry average is 79%

It’s a personal favorite!

The readers of Franchise Times are powerful people with purchasing clout:

“I have been a long time reader and subscriber to Franchise Times. I find that it has the information that I need and want related to what is happening in franchising, what is on the horizon and what are interesting insights into some of the biggest operators and deals. The information and stories have inspired me to be a continuous student of franchising as well as

influence the strategic focus that I have for my company. The only thing better than reading Franchise Times, is attending the conferences that they put on. They offer both content and networking!”

— Anand Gala, managing director of private equity firm Gala Capital Partners, and former

multi-unit franchisee

41%

26%

50%

80%

of our readers are franchisors

of those have 99 or more units

of our readers are franchisees

of those are multi-unit operators

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5| www.franchisetimes.com | [email protected]

EXCLUSIVE PROJECTS

Our exclusive ranking of the nation’s largest restaurant franchisees with the brands they operate. Spread the word about your services to sophisticated operators in this package.

Sponsorship: $11,000

Ranking of the smartest-growing franchise systems in the United States, as determined by our 10-point proprietary formula and derived from our Franchise Times Top 200+ database. Sponsors of this will align themselves with these fast growers who are on the upward track.

Sponsorship: $5,000

Annual list of the top attorneys in franchising. If you are an attorney, tell franchise executives you are best in class.

Advertising packages: Contact Lucas Wagner at [email protected]

The biggest ranking of the year: 500 franchise systems ranked according to worldwide sales and units, with deep industry sector analysis. This is the one-stop shop for all the facts about the biggest franchise brands, which is also a new searchable database at www.franchisetimes.com. Your message in this package will be revisited again and again by the biggest names in franchising, in print and online.

Sponsorship: $10,000

We select the best franchises in 10 hot industries based on profitability and online voting. Let the world know you work with world-class brands.

Sponsorship: Starting at $6,000

The biggest deals and dealmakers in franchising, including a gala awards event and cover story to spotlight the people driving corporate growth via mergers and acquisitions. If you want your message in front of private equity firms, investment bankers, multi-unit operators and capital-hungry franchises, sponsor this project and be seen as part of the action.

Sponsorship: Starting at $4,000

JANUARY NEW! IN MARCH APRIL

OCTOBERAUGUSTAPRIL

Want to get in front of the most eyeballs? Six signature projects draw extra readership, which is a perfect place for your ad to be seen:

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6 | www.franchisetimes.com | [email protected]

EDITORIAL CALENDAR

• Quick-Service Restaurants

• Operations Tech/ Back-Office Support

• Franchise Development Consulting

• Business-to-Business Services Franchises

Ad Close: 1/4/19 Materials Due: 1/10/19

• EXCLUSIVE! FT Zor Awards names the best franchises in 10 sectors

• Expanded Franchise Finance Section

• Food on Demand/Delivery to Consumers

• Real Estate/ Site Selection

Ad Close: 2/1/19 Materials Due: 2/7/19

• Restaurant 200: Exclusive ranking of the largest U.S. restaurant franchisees

• Casual & Family Dining Restaurants

• Medical & Healthcare Franchises

Ad Close: 7/2/19 Materials Due: 7/10/19

• NEW! Top Chefs in Franchising

• Automotive Aftermarket Franchises

• Franchising Gives Back/Philanthropy

• Special Finance Issue with Finance & Real Estate Directory

Ad Close: 8/2/19 Materials Due: 8/8/19

• Fast & Serious: Exclusive ranking of the smartest-growing franchisors

• Health & Fitness Franchises

• Restaurant Investment & Financing Update

Ad Close: 11/30/18 Materials Due: 12/6/18

• Home & Outdoor Services Franchises

• FT Dealmakers: Best M&A deals in franchising

• FT Legal Eagles: Top franchise attorneys list

Ad Close: 3/1/19 Materials Due: 3/7/19

• Chain Restaurants

• Kids, Family & Education Franchises

• Real Estate Case Study: Lease Negotiation

• M&A: Preparing your business for sale/valuation

Ad Close: 4/3/19 Materials Due: 4/9/19

• Sandwich Chains

• Hotels & Hospitality

• Retail Franchises

• Labor Pains/Human Resources Management

Ad Close: 5/1/19 Materials Due: 5/9/19

JANUARY JAN. BONUS

MAY

OCTOBER

FEBRUARY

JUNE/JULY ONLINE

NOV/DEC

MARCH

AUGUST

APRIL

SEPTEMBER

• EXCLUSIVE! Top 200+: Ranking the 500 largest franchise systems by worldwide sales

• Restaurant Finance & Development Conference preview

• Accounting & Tax Management

Ad Close: 9/3/19 Materials Due: 9/9/19

• Fast-Casual Restaurants

• Senior Services Franchises

• Wealth Management/Retirement Planning

• POS & Mobile Technology

Ad Close: 10/4/19 Materials Due: 10/10/19

• NEW! In July: Digital-only coverage of the annual Franchise Times Finance & Growth Conference

• Top franchise execs make their investment case to sophisticated investors

• Video presentations with introductions by the editors of Franchise Times

• NEW! The Franchise Handbook

• Franchise listings, Vendor Directory, Finance & RE Directory

• Includes the Top 200 Franchise Systems ranking

Page 7: 2019 MEDIA KIT - Franchise Times · • Country Profile gathers facts on international franchising • Executive Ladder announces promotions and appointments • In FT Undercover,

7| www.franchisetimes.com | [email protected]

IN EVERY ISSUE

Popular columns• Living Large follows three emerging brands all

year to show how to build a better franchise system

• Multi-Unit Mindset tells what makes large operators tick

• The Urbane Franchisor reports urban trends in retail and real estate development

• Country Profile gathers facts on international franchising

• Executive Ladder announces promotions and appointments

• In FT Undercover, our edit staffers check out three franchise brands and report back

• Continental Franchise Review® digs deep into hard-hitting legal and public policy cases, by Editor-in-Chief Beth Ewen

• Global Outlook reports the latest political landscape in international franchising

• Better Branding describes smart ways to market your franchise opportunity

• The Pipeline discusses notable development deals and the operators executing them

• The Boss shares leadership insight from CEOs

• Deal Tracker reports new development deals

• January: Getting the model right• February: Attracting capital• March: Accelerating franchise sales• April: Navigating legal matters• May: Site selection/real estate• June/July: Building field staff• August: Human resources• September: Using big data• October: Mobile marketing• Nov/Dec: Protecting the brand

LIVING LARGE CALENDAR

We’ll be taking the following issues on the road to these shows and conferences, so advertisers will gain bonus exposure.

Franchise Expo South January 24-26, 2019 January issue

International Franchise Association Convention February 24-27, 2019 February issue

Food on Demand Conference April 1-2, 2019 April issue

Franchise Finance & Growth Conference May 7-8, 2019 April and May issues

International Franchise Expo May 30 - June 1, 2019 June/July issue

Franchise Expo West October 2019 October issue

Restaurant Finance & Development Conference November 11-13, 2019 October and Nov/Dec issues

Extra Distribution:

“I read Franchise Times to keep me informed on what’s happening in our industry. I find the reporting and focus of the staff at FT as one of the best in the business. I love how direct and at times, bold the publication is and find that kind of reporting refreshing.”

— John Dikos, SVP of Partnerships, MOD Pizza

Page 8: 2019 MEDIA KIT - Franchise Times · • Country Profile gathers facts on international franchising • Executive Ladder announces promotions and appointments • In FT Undercover,

8 | www.franchisetimes.com | [email protected]

DISPLAY ADVERTISING

Preferred Position: Special positions are guaranteed at a 10% premium to standard ad ver tis ing rates.

Premium Positions 10x 6x 3x 1x

Inside Front (Full page) .......................................................... $7,120 ............. $7,838 ............. $9,316 ........... $10,280

Inside Back (Full page) ........................................................... $6,989 ............. $7,709 ............. $9,139 ........... $10,089

Outside Back (Full page) ........................................................ $7,323 ............ $8,064 ............ $9,571 ........... $10,570

Table of Contents (Full page) ................................................. $6,795 ............. $7,494 ............ $8,876 ............. $9,803

Opposite Publisher's Column (Full page) ............................... $6,795 ............. $7,494 ............ $8,876 ............. $9,803

Subscription Card .................................................................. $7,000 ............ $7,800 ............ $9,200 ........... $10,100

Display 10x 6x 3x 1x

2 Page Spread ....................................................................... $10,537 ........... $11,594 ........... $13,717 ........... $15,147

Full Page ................................................................................ $5,855 ............ $6,441 ............. $7,620 ............. $8,415

Junior Page ............................................................................. $4,660 ............ $5,128 ............ $6,045 ............ $6,660

1/2 Page (Vertical or Horizontal) ........................................... $3,293 ............ $3,602 ............ $4,210 ............. $4,621

1/3 Page (Vertical or Horizontal) ........................................... $2,647 ............ $2,836 ............ $3,295 ............ $3,546

1/4 Page (Square, Horizontal-1 or Horizontal-2) ................... $1,922 ............ $2,072 ............ $2,380 ............. $2,587

1/6 Page .................................................................................. $1,457 ............. $1,559 ............. $1,760 ............. $1,902

1/8 Page .................................................................................. $1,234 ............ $1,306 ............. $1,457 ............. $1,559

Contact your sales rep:

For finance & real estate:Mary Jo Larson’s clients are the heavy-hitters in finance, banking, private equity and real estate. She values long-term relationships to help clients reach their marketing objectives.

(612) 767-3208 [email protected]

For service providers:Lucas Wagner enjoys aiding his sophisticated clients in law, accounting, technology and other services. He works diligently to help marketers design the best plan for their business.

(612) 296-7186 [email protected]

For franchisors:Kevin Pietsch, known for his gift of gab, generosity and sincere dedication to his advertisers, helps franchisors craft the perfect campaign.

(612) 767-3206 [email protected]

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9| www.franchisetimes.com | [email protected]

DISPLAY ADVERTISING

1⁄8 PAGE 4.625" x 3"

1⁄6 PAGE 4.625” x 4”

1⁄4 PAGE HORIZONTAL

#29.375” x 3”

1⁄4 PAGE HORIZONTAL

#17” x 4”

1⁄3 PAGE HORIZONTAL

9.375” x 4”

1⁄2 PAGE HORIZONTAL

9.375” x 6”

1⁄4 PAGE SQUARE4.625” x 6”

1⁄2 PAGE VERTICAL

4.625” x 12”

JUNIOR PAGE7” x 9”

FULL PAGE 10” X 12.75”

Bleed: 10.50” x 13.25”

Live Area: 9.5” x 12.25”

2 PAGE SPREAD 20” X 12.75”

Bleed: 20.50” x 13.25” Live Area: 19.5” x 12.25”

Don’t miss a beat when uploading your ad. Detailed and easy-to-follow ad specs and submission instructions are on page 17.

1⁄3 PAGE VERTICAL

4.625” x 8”

Page 10: 2019 MEDIA KIT - Franchise Times · • Country Profile gathers facts on international franchising • Executive Ladder announces promotions and appointments • In FT Undercover,

10 | www.franchisetimes.com | [email protected]

INSERT OPTIONS

Polybagging your insert for the entire subscription base ........................ $9,500

For half the subscription base or specific geographical area ............................ $7,200

For one-fourth of the subscription base or smaller geographical area ............................ $4,100

• Includes bagging production cost and postage up to 3 oz.

• Almost any flat piece and many other options (contact us in advance of mailing to ensure compatibility).

• Pieces must be at mail house by materials deadline.

Tip-in .................................................................... $7,900

• Includes insertion cost and postage up to 3 oz.

• Almost any flat piece of literature (contact sales rep for close dates to ensure compatibility).

• Pieces must be at mail house by materials deadline.

• Preferred position not available.

Stitch-in optionsSubscription card (4-color) ....... See rate card on pg 8

• A 8.5” x 8.5” full-color card, include 0.25” bleed.

• Opposite panel from the subscription card.

• Includes all print, postage and bindery costs.

• Materials are due on the first of the month preceding the issue.

Advertising on stitch-in cards (supplied by advertiser) ..................................... $6,500

• Must be light card stock.

• Minimum size is 5” x 3” (width x height) plus minimum 3” flap.

• Largest size is 10” x 12.75” (width x height) plus minimum 3” flap and 0.1875” extra on 3 sides.

• Pieces must be at mail house by materials deadline.

Show-only distribution issues**

Belly band ............................................................ $3,200

• A 22” x 4” (width x height) full-color band around the issues, distributed only at specified shows (add 0.125” to all sidesfor full bleed).

• Set-up, printing, application and distribution included.

• Contact sales rep for availability as opportunities are limited to first come, first served.

Cover card—Show distribution ........................ $3,100

• A 4.25” x 5.50” full-color card.

• Set-up, printing, application and distribution included.

• Contact sales rep for availability as opportunities are limited to first come, first served.

Inserts for show distribution ............................. $1,000

• Up to 8.5” x 11”

• Does not include printing or set-up. Pieces are supplied by customer.

• Most literature pieces can be used. Contact sales rep for verification.

• Material must be sent to Franchise Times no less than 3 weeks prior to event.

** See editorial calendar on page 6 for distribution at specific shows.

“For more than 10 years now the team at Franchise Times has been an amazing partner. The marketing program Franchise Times worked with us to create has earned Capodice & Associates the leadership position within the franchising industry. Thank you, Franchise Times.”

— Peter Capodice, Capodice & Associates

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11| www.franchisetimes.com | [email protected]

THE FRANCHISE HANDBOOK

New in January! Join the definitive book on all things franchising.In 2018, Franchise Times acquired The Franchise Handbook, a well-respected, 30-year-old one-stop industry resource. Franchise Times, the leading news and information source in franchising, will re-launch the publication in January of 2019.

The Franchise Handbook is a combination:

• Vendor directory, a listing of all the service providers that focus on the franchise sector;

• Finance and real estate directory, a listing of those banks, finance companies and real estate firms which provide growth capital and development services to franchise companies;

• Book of franchise opportunities, those franchises that are in a growth mode, and want to tell Franchise Times readers just why their franchise is the right one.

It also will be filled with information that will ensure franchise operators keep it as a handy desk reference, from a calender of events to industry stats with which to benchmark their own operation. It will answer such questions as which franchises post the highest average unit volumes by industry, how unit growth rates compare over the past five years, where to find crucial litigation and financial information in franchise disclosure documents, and much more.

Franchisors, vendors, banks, real estate firms and suppliers can get in front of The Franchise Handbook readers by submitting a directory listing for their business.

Other options include:

• sponsored content

• white papers

• sponsorships

• display ads, and more!

Contact your ad sales representative for pricing.Mary Jo Larson, Finance & Real Estate (612) 767-3208 [email protected]

Lucas Wagner, Service Providers (612) 296-7186 [email protected]

Kevin Pietsch, Franchisors (612) 767-3206 [email protected]

Page 12: 2019 MEDIA KIT - Franchise Times · • Country Profile gathers facts on international franchising • Executive Ladder announces promotions and appointments • In FT Undercover,

12 | www.franchisetimes.com | [email protected]

E-NEWSLETTERS

Twice a month, readers learn about the latest development deals with our Deal Tracker e-newsletter, and once a month they receive the latest news stories in the print edition.

Contact with readers in a newsy format is a win for advertisers.

Three newsletters are delivered via e-mail each month, with banner ads available for each issue.

• 10% click-thru rate

• 20% average open rate

• 26,000 subscribers

Market your company to targeted in-boxes with our content-rich e-newsletters

Positions 12X 6X 3X

Top ad: ...................... $700 ............ $800 ............ $900

Middle ad: ................. $600 ............ $700 ............ $800

Bottom ad: ................ $500 ............ $600 ............. $700

Deliver your message to Franchise Times readers You provide your informative message via an HTML and we’ll deliver it to our audience!

• Average total recipients: 26,000

• Average open rates: 17%

• Average clicks per email: 170

Cost: $4,500

Dedicated E-Blasts

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13| www.franchisetimes.com | [email protected]

FRANCHISETIMES.COM

Our online audience is educated, affluent and growing quickly:

50,000 impressions: $65 CPM*

100,000 impressions: $55 CPM*

200,000 impressions: $45 CPM*

*CPM = Cost per thousand

Size dimensions:• 728 x 90

• 300 x 600

• 300 x 250

Web guidelines• Please submit .jpeg, .gif or .png file that is no

larger than 45k.

• RGB color space only.

• .swf files not accepted.

• 162,000 page views in a month

• 57,000 sessions in October 2017

• 0.8-1% banner ad click-thru rates

• 46,000 users in a month

• 5+ minutes average time spent on article pages

Travel along with your target audience! With this digital ad campaign we help you pinpoint our franchise-focused visitors and convey your message to them after they leave our site, along with having an ad on our site. Here is how it works:

Once a qualified visitor comes on FranchiseTimes.com, or restfinance.com, we will attach a “cookie” to the qualified visitor’s browser session, which will display your banner ad as the individual visits other sites. As the qualified user views other

sites, the “cookie” activates your franchise-focused banner ads. Along with our Franchise Times site, we will help keep your company top-of-mind to our visitors.

Cost: $25/CPM

Retargeting:

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14 | www.franchisetimes.com | [email protected]

FRANCHISETIMES.COM

C

NEW! Our Top 200+ searchable database is a useful research tool, with a news feed about the largest 500 franchises updated all week, every week.

Did your franchise company rank in the Top 200+ this year? You need to tell your franchise prospects. Enhanced listings ($990) and other custom advertising opportunities are available!

A. Descriptions and charts by our editorial team attract prospective franchisees and other business-minded readers.

B. Advertisers can turn their ranking into a sales pitch with a premium listing.

C. Or, position your message near the new Top 200+ news blog, updated all week with intelligence about the nation’s largest franchise brands.

Contact Kevin Pietsch (612) 767-3206 [email protected]

A

B

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15| www.franchisetimes.com | [email protected]

The White Paper: Generate leads while establishing your company as a thought leader in your field. White papers are one of our most popular products and you get to achieve the trifecta of exposure, thought leadership and lead generation.

What’s included:• Your white paper is posted on the Franchise

Times website for three months.

• We promote your white paper via email, social media and in Franchise Times magazine.

• You’ll receive contact information for all those who download your white paper.

Cost: $5,000

Generate leads from our Franchise Times audience, while informing, too.

WHITE PAPERS & WEBINARS

The Webinar: Generate leads and position yourself as an expert in the franchise community by working with Franchise Times to help educate our readers on a specific topic.

What’s included:• We will provide the technology and platform

to host the webinar.

• We will promote the webinar and handle all registrations.

• We will provide an editorial contact to moderate the event.

• You will receive contact information of those who register for the event.

Cost: $6,000

Mary Jo Larson, Finance & Real Estate (612) 767-3208 [email protected]

Lucas Wagner, Service Providers (612) 296-7186 [email protected]

Kevin Pietsch, Franchisors (612) 767-3206 [email protected]

Your contacts:

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16 | www.franchisetimes.com | [email protected]

CONFERENCES

The Restaurant Finance & Development Conference is known as the premier restaurant industry deal-making event, each year drawing sold-out crowds who come to get business done. Now in its 29th year, the conference brings together financiers, bankers, real estate experts and more with franchisors, multi-unit restaurant owners and executives. For companies wishing to reach growing restaurant businesses, this is a must-sponsor event.

November 11-13, 2019; The Bellagio, Las Vegas Call or e-mail your sales rep.

The Franchise Times Finance & Growth Conference, with more than 450 attendees, is the place where lenders, investors and other financiers meet decision-makers seeking to finance their systems—and get to know sponsors and exhibitors face-to-face in an intimate setting. More than 90 C-level executives present their financial ins and outs, and are available to meet with interested lenders and franchisees. A highlight is the annual Franchise Times Dealmakers awards luncheon, a prime sponsorship opportunity for law firms, investment bankers and other M&A experts.

May 7-8, 2019; The Rio Hotel, Las Vegas Call or e-mail your sales rep.

Network with senior executives from the franchise community.

Deliver your message to 3,000 restaurant and finance dealmakers:

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17| www.franchisetimes.com | [email protected]

DISPLAY SPECS

To ensure your ad looks the way you expect, please follow the guidelines below.

If you have any questions, please contact Jenny Raines at (612) 767-3218 or [email protected].

PDF/X-1a GuidelinesWe require PDF/X-1a:2001 files for all ad materials.

Acrobat 8/9 (PDF 1.7) compatibility is commended, especially if you’re exporting from Adobe Illustrator.

Do not include printer’s marks (registration marks, crop marks, trim marks, etc...) or include ad agency details in your file.

GraphicsAll graphic elements (photos, logos, backgrounds, etc...) should have an effective resolution of 300 DPI or higher.

Vector graphics are recommended for all logos.

Fonts6-point type is the minimum size for text; anything smaller is unreadable and will fill in on press.

All fonts should be embedded or converted to outlines.

CMYK ColorFranchise Times uses four color process printing, so your ad and all graphic elements (photos, logos, backgrounds, etc..) must be in grayscale or CMYK color space.

We recommend setting large areas of black to a “rich” black (C:50 M:50 Y:50 K:100). This helps eliminate any fading or ghosting on press.

Where to submitAd materials smaller than 10MB should be submitted to this e-mail address: [email protected]

Larger files will be rejected by our mail server and should be uploaded to the website listed below. This site is password protected; please contact your sales representative for a username and password.

http://files.franchisetimes.com/files

Everything checks out? Great! Export a PDF-X1a file with Acrobat 8/9 compatibility and send via e-mail to [email protected]. If you’re submitting a full page ad, don’t forget to include a 0.25” bleed.

YES

YES

YES

NO

NO

NO

ARE THE GRAPHICS HIGH RES?

IS YOUR AD THE CORRECT

SIZE?

ARE THE COLORS CMYK (PROCESS)?

Check with your sales rep. or the Franchise Times Media Kit (page 9) for correct sizing and orientation, then rebuild the file.

Replace all low resolution images/logos with high resolution versions or scale the graphics in Photoshop, so that the effective DPI is higher than 300+.

Delete any unused color swatches and convert all swatches to process CMYK or greyscale. This includes any colors used in logos and other placed graphics.

STRESS-FREE SUBMISSION

Page 18: 2019 MEDIA KIT - Franchise Times · • Country Profile gathers facts on international franchising • Executive Ladder announces promotions and appointments • In FT Undercover,

18 | www.franchisetimes.com | [email protected]

POLICIES & STAFF

General informationFranchise Times is published 10 times per year: January, February, March, April, May, June/July, August, September, October and November/December. Franchise Times is a trade magazine (10” x 12.75”) printed on heat-set, four-unit, web-offset presses and saddle stitched. Franchise Times also offers supplements that accept advertising: The Franchise Handbook and the Franchise Finance & Real Estate Directory.

DiscountsThe discounts on the rate card are for frequency in ser-tions. Insertions must be completed in consecutive issues to qualify for a discount.

Terms & conditionsInvoices are due and payable in full upon receipt. Publisher looks to the advertising agency placing the insertion order for payment, but Publisher reserves the right to hold the advertising agency and the advertiser jointly and separately liable for payment, and the agency agrees on its own behalf and on behalf of the advertiser to this responsibility. Interest shall accrue at the rate of 1.5 percent per month, or the highest rate permitted by law if lower, on all unpaid charges. In the event of nonpayment, Publisher may recover all costs of collection, including reasonable attorneys’ fees. Advertiser/agency agrees that Publisher may bring collection action in federal or state court in Minnesota, and consents to the jurisdiction of any such court. Publisher warrants that the work shall be in accordance with accepted industry standards. Publisher makes no other warranty, express or implied. Publisher’s liability shall be limited to the total amount payable to Publisher under this agreement. In no event shall Publisher be liable for special, incidental, indirect or consequential damages, including lost profits. This agreement is the entire agreement between the parties on this subject matter and can only be amended in writing, signed by both parties.

CancellationsNo cancellations can be accepted after an issue closing date. When canceling their advertisement, clients who do not fulfill their discounted multiple insertion as agreed must pay the difference between the full price and the discounted price.

Entire contents copyright ©2018

Mary Jo Larson, Publisher/Vice President [email protected]

Beth Ewen, Editor-in-Chief [email protected]

Laura Michaels, Managing Editor [email protected]

Tom Kaiser, Senior Editor [email protected]

Nicholas Upton, Restaurants Editor [email protected]

Kevin Pietsch, National Sales Director [email protected]

Lucas Wagner, National Sales Manager [email protected]

Adam Griepentrog, Web Marketing [email protected]

Jenny Raines, Sales Assistant/Webmaster [email protected]

Joe Veen, Senior Graphic Designer/Webmaster [email protected]

Abbi Nawrocki, Production Manager [email protected]

To Contact Franchise Times:Franchise Times Corp. 2808 Anthony Lane South Minneapolis, Minnesota 55418 Phone: (612) 767-3200 Fax: (612) 767-3230

STAFF CONTACTS

Page 19: 2019 MEDIA KIT - Franchise Times · • Country Profile gathers facts on international franchising • Executive Ladder announces promotions and appointments • In FT Undercover,

AND THEIR COMPLIMENTS ARE EASY ON THE EYES

WHEN WE DECIDED TO TAKE IT TO THE NEXT LEVEL A FEW YEARS AGO, WE

PARTNERED WITH FT IN BOTH ADVERTISING AND SPONSORSHIPS IN THEIR CONFERENCES. THIS HAS PROVED TO BE SUCCESSFUL AS WE HAVE GROWN OUR FRANCHISE LENDING GROUP SIGNIFICANTLY.”

— Charles Yorke Paragon Small Business Capital Group

ACCESS TO THE FRANCHISE TIMES FRANCHISOR AND FRANCHISEE

AUDIENCE IS THE PERFECT OPPORTUNITY TO GET GREAT EXPOSURE FOR OUR BRAND. FRANCHISE TIMES LEAD GENERATION PROGRAMS OFFER A GREAT OPPORTUNITY TO BOTH SHOWCASE OUR BRAND AND DEVELOP RELATIONSHIPS FROM THE FRANCHISE TIMES AUDIENCE.”

— Karen Marks, Franchise and Key Accounts, Intuit Inc

WE DO BUSINESS WITH SMART FRANCHISEES. SMART FRANCHISEES

READ FRANCHISE TIMES. ADVERTISING IN THE PUBLICATION IS AN EASY WAY TO KEEP OUR NA ME AND MESSAGE IN FRONT OF THEM ON A REGULAR BASIS.”

— Sharon Soltero Pacific Premier Franchise Capital


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