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2019 Media Kit
2019 Media Kit
“Of all the marketing that I’ve done, Hour Detroit has been the most fruitful.”
– Myra N. Danish, M.D., F.A.C.S.
Hour Detroit magazine is metro Detroit’s
award-winning city magazine, committed to
providing readers with relevant, informative,
useful, and entertaining coverage of the region
and its people.
MISSION
ACCOLADES
Published since 1996
No. 1 City Magazine in the CountryBy The City & Regional Magazine Association
46 Excellence In Journalism Awards, 2016 – 2018By Society of Professional Journalists – Detroit Chapter
28-Time WinnerCity & Regional Magazine Association Awards
Best Regional MagazineBy Folio
Honorable Mentionin the “Consumer: Fall Issue, Regional” category
2016 Folio: Eddie & Ozzie Awards
Adults 18 – 49 trust in magazine media
to tell the truth more than any other media:
Across 1,400 advertising campaigns, magazines show the highest return on advertising spend
More Adults 18 – 29
read magazines
(95%) than use
Facebook (81%)
The Top 25 print
magazines reach
more adults &
teens than the top 25
primetime TV shows
Paper-based reading...• results in focused attention, less distraction
• has higher comprehension and recall
• stimulates more emotions and desires
...than digital-based reading more than ad supported TV networks
more than web sites
Source: Simmons Multi-Media Engagement Study, Spring 2017
Source: Nielsen Catalina Solutions, 2016
Source: Pew Research Center
Social Media Fact Sheet,
Feb 2018; GFK MRI, Fall 2017
Source: Carat Insight, 2017Source: “What Can Neuroscience Tell Us About Why Print Magazine
Advertising Works?” A White Paper from Scott McDonald, Ph.D.
Nomos Research, October, 2015
39.5% 17.6%
STRENGTH OF MAGAZINES
Magazine media reaches eyeballs, minds and wallets in a safe, trusted environment.
READERS AUDIENCE EXTENSION
MagazineReaders*
Average HHI*
416,250
49
$180,440
718,419Annual website visits**
366,677Annual mobile website visits**
72,000+ 15%
Monthly unique website visitors**
95,000+ 73%
E-mail database
70,000+ 5%
Twitter followers
35,000+ 17% Facebook followers
31,000+ 24% Instagram followers
7,000+ 17% Annual event attendees
63%Female*
37%Male*
93%College Educated*
78%Frequently purchase
products or services from ads seen in Hour Detroit*
62%Keep issues for one
month or longer*
Median Age*
*CVC Audit, Fall 2017**Google Analytics, 2018
Hour Detroit guarantees a minimum monthly circulation of 45,000
copies. Hour Detroit uses three major distribution channels:
Subscription On average, Hour Detroit reaches 22,000+
subscribers each month throughout the metro Detroit area.*
Demographic Targeting 18,000 copies* target affluent and
upscale consumers in high reader pass-along venues such
as prominent hotels, hospitals, physicians’ and attorneys’
offices, spas, and salons throughout the area.
Newsstand On average, 5,000+ copies* of Hour Detroit
are distributed to more than 500 newsstands across
metro Detroit.
CIRCULATION
*CVC, July 2017
“Consumers are 70% more likely to remember a company name from a print ad than a digital ad.”
–Dooley, Roger. “Paper Beats Digital In Many Ways, According to Neuroscience.” Forbes.com. September 16, 2015.
Accessed March 22, 2017. Paper Beats Digital In Many Ways, According to Neuroscience.
JanuaryEditorial
• Auto• Health & Fitness• Development/Neighborhoods• Craft Distilleries
Sections• Health & Beauty Q&A• Trusted Advisors Q&A• Luxury Test Drive• Hour Professionals Profiles• Marketplace• Voted the Best• Dining & Nightlife
Space & Material Deadline11/20/2018
Supplement Issue• Dining Guide delivered with
January issue
FebruaryEditorial
• Bridal• Outstanding Women Leaders• Medical• Wine Review
Sections• Women’s Health Q&A• Women to Watch Profiles• Featured Physicians• Bridal Directory• Hour Professionals Profiles• Marketplace• Voted the Best• Dining & Nightlife
Space & Material Deadline12/20/2018
MarchEditorial
• Restaurant of the Year• Best New Restaurants• Education• Michigan Beer Blog• Home Decor/Furnishings
Sections• Top Chiropractors• Health & Beauty Q&A• Private Schools• Prime Properties• Hour Professionals Profiles• Marketplace• Voted the Best• Dining & Nightlife• Detroit Home Design Awards
Space & Material Deadline1/20/2019
AprilEditorial
• Spring Fashion• Comedy• Landscaping/Gardening• Sports & Fitness• Summer Camp Guide• Wine Review
Sections• Dentistry Q&A• Chef Tips & Techniques Q&A• Private Schools & Summer
Camps• Prime Properties• Hour Professionals Profiles• Marketplace• Voted the Best• Dining & Nightlife• Detroit Home Design Awards
Space & Material Deadline2/20/2019
Supplement Issue• Health Guide delivered with
April issue
MayEditorial
• Travel• Recreation• Men’s Fashion• Michigan Beer Blog
Sections• Trusted Advisors Q&A• Weekend Getaways• Travel Directory• Prime Properties• Hour Professionals Profiles• Marketplace• Voted the Best• Dining & Nightlife
Space & Material Deadline03/20/2019
JuneEditorial
• Best of Detroit• Music/Entertainment• Wellness• Wine Review
Sections• Real Estate All Stars• Featured Physicians• Men’s Health Q&A• Prime Properties• Hour Professionals Profiles• Marketplace• Voted the Best• Dining & Nightlife
Space & Material Deadline4/20/2019
2019 EDITORIAL CALENDAR
FROM VINTAGE-INSPIRED BRIDESMAID DRESSES TO
CLASSIC FLORAL ARRANGEMENTS, THE HISTORIC FISHER BUILDING
IS A SANCTUARY FOR THE RETRO BRIDE
DÉCOR: INSIDE A WINDOW
DRESSER’S ECLECTIC AIRBNB SPACE
WELLNESS: WHY SITTING STILL IS A
DANGEROUS HABIT
MOTHERLY LOVEA LOOK AT THE
LIVES OF 6 METRO DETROIT MOMS
DRY TIMES 100 YEARS AFTER
PROHIBITION
2018 GROOMING DIRECTORY
REIMAGINING A CLASSIC TREND
THE STATE OF DETROIT’S
RETAIL SCENE
$3.95 OCTOBER 2016 HOURDETROIT.COM
$3.95MARCH 2018 HOURDETROIT.COM
BREAKING THE FAST A FAMILY OF ‘FOODIES’ SHARE THEIR RAMADAN TRADITIONS
YES, QUEEN! THE ART OF DRAG WITH EMMA SAPPHIRE
SUMMER BREEZE FASHION FOR THE FREE SPIRIT
A PUBLICATION of Hour Media
PRESENTED BY
DINING GUIDE
D’MARCOS LINGUINE
FRUTTI DI MARE
METROPOLITANDETROIT’S
F I V E FAVOR I T E N EWCOM E R S
AND HONORABLE MENTIONS
TRIED -AND -TRUE
HOW VETERANS STAND OUT
FROM THE CROWD
+
20182018
PRESENTED BY
+The First Annual Senior Services Directory
ART
YOGA
The
of A local instructor on Crohn’s disease and her path to healing
Ways to detox with charcoal
PATIENT SIMULATORSCould a blinking, breathing robot save your life?
SPECIAL NEEDSDental advancements for patients with disabilities
MUSIC THERAPYAn American Idol contestant’s cancer recovery
3
2019 EDITORIAL CALENDAR
DECODING SPF ANSWERS TO YOUR BURNING SUNSCREEN QUESTIONS
SOPHISTICATED RECIPES FOR A NAUTICAL BRUNCH
1968 BATTLE HYMN ‘SOCK IT TO ’EM TIGERS’
This year's food issue
introduces the culinary trailblazers
planting purpose in metro Detroit
S U S T A I N A B I L I T Y
UP IN THE AIR: MUST-HAVES FOR YOUR END-OF-SUMMER TRAVELS
RACE RELATIONS: SEGREGATION FROM THE CITY TO THE SUBURBS
FUTURE FOR THE BOAT HOUSE: A BELLE ISLE TREASURE REIMAGINED
Metro Detroit researchers are
laying the ground for more medical
breakthroughs
PRESSURE POINTA NEW TOOL FOR
LIVING A FULL LIFE AFTER CANCER
PRECISION MEDICINEHOW BIG DATA IS
REVOLUTIONIZING THE WAY WE TREAT DISEASE
THE 2017TOP DOCS
ISSUE
COMMON BONDSWHY THE GENES WE SHARE WITH OUR PETS MAY HELP
US BEAT CANCER
C U R E SPATH TO THE
AS AMERICANS RENEW THEIR LOVE AFFAIR WITH CITIES, CAN THE BURBS WIN BACK OUR HEARTS?
RemodelingSuburbia
LIP SERVICE TIPS TO MAKE YOUR LIPSTICK LAST + THE POPE’S PICK DETROITER JOINS ROMAN CATHOLIC HIERARCHY
SHOPPING GUIDE: WHEN, WHERE, AND HOW TO SHOP METRO DETROIT
GIFT GUIDE: TOYS, CLOTHES, AND BOOKS TO ADD TO YOUR GIFT LIST//HOLIDAY 2017
WARM UP WITH THE SEASON’S HOTTEST OUTERWEAR TRENDS
JulyEditorial
• City Guide• Décor/Design/Architecture • Outdoor Entertaining• Craft Distilleries
Sections• Top Dentists• Pain Management Q&A• Weekend Getaways• Prime Properties• Hour Professionals Profiles• Marketplace• Voted the Best• Dining & Nightlife• Detroit Home Design Awards
Space & Material Deadline5/20/2019
AugustEditorial
• The Food Issue • Development/Neighborhoods• Wine Review
Sections• Faces of Detroit• Chef Tips & Techniques Q&A• Prime Properties• Hour Professionals Profiles• Marketplace• Voted the Best• Dining & Nightlife• Food & Wine Festival
Space & Material Deadline6/20/2019
SeptemberEditorial
• Fall Fashion• Fall Arts• Michigan Beer Blog• Design/Décor• Education
Sections• Health & Beauty Q&A• Weekend Getaways• Private Schools• Prime Properties• Hour Professionals Profiles• Marketplace• Voted the Best• Dining & Nightlife• Detroit Home Design Awards• Downtown Living Tour
Space & Material Deadline7/20/2019
OctoberEditorial
• Top Docs• Wine Review• Tech
Sections• Featured Physicians• Top Dentist Profiles• Top Chiropractor Profiles• Trusted Advisors Q&A• Hour Professionals Profiles• Marketplace• Voted the Best• Dining & Nightlife
Space & Material Deadline8/20/2019
Supplement Issue• Give Detroit delivered with
October issue
NovemberEditorial
• Best Dressed• Recreation/Travel• Entertaining & Event Hosting• Michigan Beer Blog
Sections• Pain Management Q&A• Winter Weekend Getaways• Hour Professionals Profiles• Holiday Marketplace• Voted the Best• Dining & Nightlife• Senior Living Guide
Space & Material Deadline9/20/2019
DecemberEditorial
• Holiday Fashion• Holiday Gift Guide• Cocktails• Wine Review
Sections• Dentistry Q&A• Hour Professionals Profiles• Holiday Marketplace• Voted the Best• Dining & Nightlife
Space & Material Deadline10/20/2019
Inside the politics of Detroit’s urban farming movementGROWING POWER
2017
PRESENTED BY
2017
Inside the politics of Detroit’s urban farming movementGROWING POWER
2017
PRESENTED BY
2017201720172017
2019 EVENTS CALENDARDBusiness Breakfast Series
7x Annually | 1,000 – 1,250 Guests
Detroit Home Design AwardsMarch | 400+ Guests
Savor Detroit (Spring)April | 750 Guests
Top DentistsMay | 125+ Guests
Real Estate All-StarsApril | 150+ Guests
Best Of DetroitJune | 1,500 Guests
Savor: Food & Wine WeekAugust | 3,000 Guests
Downtown Living TourSeptember | 500+ Guests
Top DocsOctober | 150+ Guests
Savor Detroit (Fall)October | 750 Guests
After Hour MixersBi-Weekly | 25-50 Guests
Full Page (Bleed):Live Area: 9.5” x 12.5”
Trim: 10.25” x 13”Bleed: 10.5” x 13.25”
Full Page (No Bleed):9.5” x 12.5”
1/3 V: 2.75” x 12”2/3 V: 5.917” x 12”
1/2 V: 4.292” x 12”1/4 V: 4.292” x 5.833”
1/2 H: 8.917” x 5.833”
2019 ADVERTISING SPECS
Full Page(Bleed)
Full Page(No Bleed)
1/2 H
1/3 V 2/3 V 1/2 V
1/4 V
Metro Detroit researchers are
laying the ground for more medical
breakthroughs
PRESSURE POINTA NEW TOOL FOR
LIVING A FULL LIFE AFTER CANCER
PRECISION MEDICINEHOW BIG DATA IS
REVOLUTIONIZING THE WAY WE TREAT DISEASE
THE 2017TOP DOCS
ISSUE
COMMON BONDSWHY THE GENES WE SHARE WITH OUR PETS MAY HELP
US BEAT CANCER
C U R E SPATH TO THE
SUPPLEMENTAL ISSUES
Full Page (Bleed):Live Area: 7.625” x 10.125”
Trim: 8.375” x 10.875”Bleed: 8.625” x 11.125”
Spread (Bleed):17” x 11.125”
1/4 V: 3.4” x 4.69”1/2 H: 7.125” x 4.69”
Full Page
(Bleed)
1/4
V
1/2
H
Spread
(Bleed)
