2019 Media Kit
Local Perspectives on Global Issues:
Health RetirementCareers Investing Innovation
Presenting www.voiceongrowth.com — the premier online source for senior HR and finance leaders, offering advice from industry experts, how-to guidance, data-driven research and expert insights from around the world.
Voice on Growth | By Mercer
Voice on Growth e-newsletter and website offer advertisers a clear advantage to reach their target audiences.
Two platforms. Endless possibilities.
VOICE ON GROWTH
Mercer is the world’s largest human resources consulting firm. Offering a wide range of services, Mercer’s Voice on Growth e-newsletter and newly launched website offer your company direct access to high-level HR and finance decision makers across the global marketplace.
Why partner with the most-recognized provider of HR consulting and the world’s largest institutional investment adviser? Mercer reaches a global audience and tailors its editorial content to reflect the trends and issues that matter most, providing focused coverage and direct delivery to an engaged audience of more than 415,000 e-newsletter subscribers.
The Ultimate Solution to Your International Marketing Reach
Industry Breakdown
Aerospace and defense
Automotive
Banking
Chemicals and pharmaceuticals
Commercial services
Computer hardware and software
Consumer products
Education
(30+ industry representations, top industries in blue)
Engineering and research
Food, beverage and tobacco
Healthcare
Holding companies
Hospitality
Industrial equipment
Insurance
Investment
Media and entertainment
Membership organizations
Nondurable manufacturing
Oil and gas
Paper and allied products
Professional services
Public sector
Real estate and construction
Retail
Telecommunications
Textile mill products
Utilities
Wholesale
Circulation and Readership
Where Our Readers Are Based
Audience/Readership Audience Breakdown
52% HR
35% Finance
13% Other
211,669 Global Newsletter (English)
38,938 Japan Newsletter (Japanese)
50,099 China Newsletter (Chinese)
415,346 International Newsletter
114,640 Latin American Newsletters (Spanish and Portuguese)
47% C-Level
38% SVP/VP
10% Director
5% Manager
North America / 91,019
Europe / 3,732Middle East / 27,252
Asia Pacific / 55,110
China / 50,099
Japan / 38,938
Latin America / 114,640
Caribbean / 520
Africa / 10,450
India / 23,155
Voice on Growth: Advertorial, Lead Generation and Content Syndication Services
International Packages — Global, China, Japan, Latin America
Total international subscriber base — Package #1 (five languages): $6,000
• 50 targeted leads
• Branded banner placement in biweekly newsletter (one-week run)
• 1x premium banner placement on article-specific page (for duration of campaign)
Total international subscriber base — Package #2 (five languages): $9,500
• 100 targeted leads
• Branded banner placement in biweekly newsletter (one-week run)
• 1x premium banner placement on VOG homepage (two-week run)
• 1x premium banner placement on article-specific page (for duration of campaign)
Establish a presence with highly targeted prospects, and gain valuable leads. Running an outbound lead-generation campaign, using our engaged global readers, allows you to develop brand-awareness assets and to stimulate and capture interest with your top-of-funnel target audience. Our content-centric approach to lead generation uses a multi-touch, email-based campaign to drive downloads of these assets.
What’s included?• Determination of targeted filters (for example, job
functions, industries, regions, organization sizes)
• Assets hosted and promoted on our website for three months or until lead guarantee is fulfilled
• Assets shared via biweekly email promotions, banner placements and social media posts
• Exclusive landing page with registration form to capture full contact information
• Filtered lead report provided weekly
Global Packages – US, Europe, IMETA, Asia, Multinational Client GroupPackage #1 (English): $4,500
• 50 targeted leads
• Branded banner placement in biweekly newsletter (one-week run)
• 1x premium banner placement on article-specific page (for duration of campaign)
Package #2 (English): $7,500
• 100 targeted leads
• Branded banner placement in biweekly newsletter (one-week run)
• 1x premium banner placement on VOG homepage (two-week run)
• 1x premium banner placement on article-specific page (for duration of campaign)
What’s the best content to promote?
• Articles
• Case studies
• Infographics
• Reports
• White papers
• E-books
• Videos
Voice on Growth: Advertorial, Lead Generation and Content Syndication Services
Latin America PackagesPackage #1 (Spanish and Portuguese): $4,250
• 50 targeted leads
• Branded banner placement in biweekly newsletter (one-week run)
• 1x premium banner placement on article-specific page (for duration of campaign)
Package #2 (Spanish and Portuguese): $6,750
• 100 targeted leads
• Branded banner placement in biweekly newsletter (one-week run)
• 1x premium banner placement on VOG homepage (two-week run)
• 1x premium banner placement on article-specific page (for duration of campaign)
China PackagesPackage #1 (Chinese): $4,000
• 50 targeted leads
• Branded banner placement in biweekly newsletter (one-week run)
• 1x premium banner placement on article-specific page (for duration of campaign)
Package #2 (Chinese): $6,500
• 100 targeted leads
• Branded banner placement in biweekly newsletter (one-week run)
• 1x premium banner placement on VOG homepage (two-week run)
• 1x premium banner placement on article-specific page (for duration of campaign)
Japan PackagesPackage #1 (Japanese): $3,750
• 50 targeted leads
• Branded banner placement in biweekly newsletter (one-week run)
• 1x premium banner placement on article-specific page (for duration of campaign)
Package #2 (Japanese): $6,000
• 100 targeted leads
• Branded banner placement in biweekly newsletter (one-week run)
• 1x premium banner placement on VOG homepage (two-week run)
• 1x premium banner placement on article-specific page (for duration of campaign)
For Advertising Information Please Contact:
+1 (646) 519-1915 [email protected]
• 1–2 pages: $4,000
• 3–4 pages: $6,000
• 5–6 pages: $8,000
• $2,500 — three languages
• $3,000 — four languages
Co-Branded Custom Content Looking to expand into international geographies, increase your brand voice in global markets or gain better traction with your content? Leverage our experts to build content that amplifies your brand. The Voice on Growth editorial team and Mercer experts will work with your team to build out best-in-class content to be published and featured in Voice on Growth. Our team will create one of the following:
• Article
• Infographic
• Case study
With translation services:
• $1,000 — one language
• $1,800 — two languages
Custom Content Increase your brand voice in global markets.
E-Newsletter Advertising
Reach a highly engaged audience of 415,000+ global HR and finance decision makers.
E-Newsletter Ad Sizes/Specs
Ad Sizes
Deadlines
Technical Specifications
Top Ad (Logo Ad) 120 px (W) x 60 px (H) Middle Ad (Middle Leaderboard Ad) 728 px (W) x 90 px (H) Bottom Ad (Bottom Leaderboard Ad) 728 px (W) x 90 px (H)
Delivered biweekly to 415,000+ subscribers
Publication Biweekly on Thursdays
Space 10 business days prior to publication date
Creative 5 business days prior to publication date
Preferred file types JPG, static GIF or PNG (typical file types for newsletters)
Maximum file size 40 KB (typical file size max for newsletters)
Top Ad
Middle Ad
Bottom Ad
RatesTop Ad CPM: $60.00
Middle Ad CPM: $55.00
Bottom Ad CPM: $53.00
Rates/Circulation
For Advertising Information Please Contact:
Insights for action across international markets: • Asia-Pacific
• Europe
• United Kingdom
E-Newsletters
Subscriber Base Circulation Top Ad Middle Ad Bottom Ad
Total International Subscriber Base 415,346 $16,400.00 $15,000.00 $14,500.00
Global Newsletter (English)• USA — 91,019• Canada — 44• Europe — 3,732• Australia/NZ — 104• Caribbean — 520• India — 23,155• Middle East — 27,252
• Africa — 10,450• Asia — 55,006• Multinational Client Group — 431
211,669 $6,400.00 $5,900.00 $5,600.00
China Newsletter (Chinese) 50,099 $2,100.00 $1,900.00 $1,900.00
Japan Newsletter (Japanese) 38,938 $1,800.00 $1,600.00 $1,600.00
Latin America Newsletters
• Spanish — 75,702• Portuguese — 38,938
114,640 $6,100.00 $5,600.00 $5,400.00
• Middle East
• Africa
• Latin America
+1 (646) 519-1915 | [email protected]
Article Theme
Automation Is Making Forced Retirement a Thing of the Past – Finally! Retire
Addressing the Human Element in South Africa’s Cybercrime Epidemic Innovation
3 Ways Aging Employees Save Companies Tons of Money Retire + Career
Kenya’s Silicon Savannah Is Driving Africa’s Unique Economic Rise Innovation
Population Growth Widens the Skill Gap in Emerging Megacities Career + Innovation
MSCI Inclusion Offers China’s A-Share Stocks Global Credibility Invest
Follow the Pepper: Growth Markets and the Changing Global Economy Career + Innovation
Melbourne Mercer Global Pension Index Series:
• The State of Retirement Around the Globe • The State of Retirement in China• The State of Retirement in Japan• The State of Retirement in Latin America
Retire
Growing Middle Classes and the Urbanization of Opportunity Career + Innovation
Blockchain Series:
• Blockchain for Beginners: What the Mona Lisa Teaches Us About the Future of Business• Blockchain Today: A Young Technology That Could Change Everything• The Future of Blockchain: An Age of Empowerment Through Personal Data
Innovation
How to Nurture Multigenerational Workforces in Growth Economies Career + Innovation
Future Returns: Analyzing China’s A-Share Market as an Asset Class Invest
The Pangea Effect: How Digital Disruption Is Pulling Growth Economies Together Career + Innovation
Reality Check (Up): How Cybercrimes Threaten the Future of Healthcare Health
7 Site Selection Mistakes That Can Bankrupt Financial Services Career
Alibaba Versus Tencent: Engaging China’s Middle Class with Convenience and Culture Innovation + M&A
Investing in Africa: The Rise of Infrastructure as an Asset Class Invest
Benefits Reimagined: Health and Wellness – A Shared Responsibility Health
How to Build a Business Culture That Values People Retire
Pivot to Growth: How Warren Is Democratizing the Future of AI Innovation
CIO Central — Diligence, Humility and Diversity: What Every CIO Needs for Investing Success Retire + Career
Benefits Reimagined: How to Bring Your Benefits Communication Into the Digital Age Innovation
Cultivating a Culture of Innovation and Intrapreneurship (SPONSORED) Career + Innovation
Africa’s Unique Opportunities in an Age of Disruption Invest
CIO Central — Digital Transformation and Trust in the Investment Industry Career + Innovation
The War for Talent Starts with Your Employees’ Heart Rates Retire
Putting People First in the Automotive Industry Career
The Greater Bay Area Initiative: Connecting A Region Through Shared Interests Invest + Innovation
CIO Central — Choosing an Investment Architecture: Homemade or Prepackaged? Invest
Benefits Reimagined: Three Ways to Boost Employees’ Mental Well-Being Health
Voice on Growth: the solution your brand needs to reach high-level decision makers, all over the globe
(sample topics and themes)
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or other circumstances beyond the control of the publisher of
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include, but are not limited to: Advertisements and the company,
Copyright 2019 Mercer LLC. All rights reserved.
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