2019 Media Planner · 2019. 8. 29. · Greenhouse Grower ® Magazine Ad Rates Based on 4/c •...

A MEISTER MEDIA WORLDWIDE BrandGreenhouseGrower.com

2019 Media Planner

Empowering global agriculture

MeisterMedia.com

Total Market Access

TAP INTO A HIGHLY ENGAGED COMMUNITY OF INFLUENTIAL DECISION MAKERS

Commercial growers of floriculture crops rely on Greenhouse Grower for expertise and insight on production, plant varieties, technological breakthroughs, marketing, and

business management.

MARKET PROFILE

LARGE UNDERCOVER OPERATIONS We’ve identified nearly 75% of growers by

square footage of their operation

1,700+ have more than 500,000 ft2 undercover

21,900+ growers RUNNING DIVERSE CROPPING OPERATIONS

Bedding Plants 51%

Perennials46%

Flowering Plants45%

Vegetable Transplants 44%

Potted Foliage 27%

Woody Ornamentals26%

Plugs23%

Fresh Cut Flowers16%

Percentages calculated from growers indicating crops grown.

EXPANSIVE OPEN ACREAGE Nearly 50% of growers operate

additional open nursery or open acreage1,300+ have more than 100 acres

ON-FARM DECISION MAKERS Nearly 70% are owners, senior-level

executives, or senior/production managers

37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

AND DON’T FORGET THE OTHERS 810+ Crop Consultants/Advisors

1,560+ University, Research, Government or Extension Agents

MAGAZINE18,023 BPA-qualified

subscribers to Greenhouse Grower® magazine*

*3rd party audited figures are averages for January - June 2018 (except social media figures are cumulative). See BPA Worldwide Brand Report for the six month period ending June 2018.

NEWSLETTERS

17,100+ subscribe to weekly newsletters and highly focused reports

WEBSITE

55,900+ average users GreenhouseGrower.com

per month

6,184 likes*

Let us help you customize an integrated program

EVENTS700+ attend annual events

INITIATIVES

Greenhouse Grower℠ GROW is a strategic initiative designed to help the U.S. floriculture industry secure its

long-term future.

Strategies. Relationships. Results.

SM

GREENHOUSE

S U M M I T

Total Market Access

GREENHOUSE GROWER’S MEDIA PLATFORMS DELIVER YOUR MESSAGES TO HIGHLY ENGAGED PROSPECTS AT EVERY STAGE OF THE PURCHASING LIFECYCLE.

SOCIAL MEDIA

3,632followers*


SM

Vegetable Grower


Content: Magazine, e-News & Online Special Section

Magazine Due Dates

Events+ Bonus

Distribution

Awards & Initiatives

Jan

uary

■■ 2019 State of the Industry■■ Tropicals & Foliage■■ Fertilizers & Plant Nutrition ■■ Technology Upgrades

Irrigation

Ad sales close:

11/20/2018

Materials due:

12/5/2018

MANTS

TPIE

Grower of the Year

Excellence In Marketing & Industry

Achievement Nominations Open

Fe

bru

ary

■■ California Spring Trials Preview ■■ Perennials■■ Insect Control■■ Financial Management — Banking, Payroll, Taxes

■■ Special Report: Biocontrols (Included in American Fruit Grower®, American Vegetable Grower®, and Florida Grower® magazines)

State of the Lighting Industry

Report

Ad sales close:

12/20/2018

Materials due:

1/8/2019

Marc

h

■■ California Spring Trials Coverage (online)■■ Poinsettias & Succulents■■ Disease Control■■ Poinsettia & Fall Crops Survey; Labor Resourcing

Software Systems

Ad sales close:

1/23/2019

Materials due:

2/4/2019

SM

Sheraton Carlsbad Resort & Spa

March 7-9, 2018 • San Diego

USA WEST

3/13 - 3/15 Portland, OR

Ap

ril

■■ Greenhouse Edibles & Organic Production

■■ Greenhouse Vegetables■■ Organic Production■■ Food Safety; Marketing Sustainable Production & Pollinator Plants

Environmental Controls

Ad sales close:

2/21/2019

Materials due:

3/5/2019

NGMAConference

Readers’ Choice Submissions

Medal of ExcellenceNominations

May

■■ Greenhouse Grower Top 100 Growers – 31st Annual Ranking

■■ Ornamental Grasses & Natives■■ Plant Growth Regulators■■ Managing Costs & Retail Demands

Advances in Imagery & Artificial Intelligence

Ad sales close:

3/20/2019

Materials due:

4/2/2019

Cultivate’19

Ju

ne

■■ California Spring Trials Report■■ Integrated Pest Management■■ Intergenerational Communication & Succession Planning

■■ Special Report: Biostimulants (Included in American Fruit Grower®, American Vegetable Grower®, and Florida Grower®

magazines)

Structures & Coverings

Ad sales close:

4/25/2019

Materials due:

5/7/2019

Cultivate’19 Medal of Excellence Nominees:

Breeding Awards

July - December

Weekly Benchrunner e-NewsHot topics, breaking news, and focused editorial coverage important to growers.

eNews ad deadline: 1 week prior to send

2019 Market Calendar

Content: Magazine, e-News & Online Special Section

Magazine Due Dates

Events+ Bonus

Distribution

Awards & Initiatives

Ju

ly

■■ Medal of Excellence Nominees & Winners

■■ Garden Vegetables & Herbs■■ State of Crop Protection Report■■ Pots, Trays, Tags & Labels, Marketing

Water Management &

Treatment

Ad sales close:

5/21/2019

Materials due:

6/4/2019 Cultivate’19

Awards

Au

gu

st

■■ New Varieties & Pricing■■ Annuals & Combos■■ Buying Season Series: New Varieties Guide

■■ Annuals & Combos

Heating, Cooling & Ventilation

Ad sales close:

6/26/2019

Materials due:

7/9/2019

Farwest Show

Se

pte

mb

er

■■ Cultivate’19 Coverage■■ Blooming Potted Plants; Indoor Gardening■■ Buying Season Series: Combo Companion

■■ Young Plants — Plugs, Cuttings & Liners■■ Special Report: Biocontrols (Included in American Fruit Grower®, American Vegetable Grower®, and Florida Grower®

magazines)

Transplanters & Sticking Machines

Ad sales close:

7/25/2019

Materials due:

8/6/2019

Octo

be

r

■■ Distribution & Transportation■■ Perennials & Shrubs■■ Buying Season Series: Perennial Production Guide

■■ Perennials■■ E-Commerce & Distribution

Conveyors & Benches, Carts &

Racks

Ad sales close:

8/21/2019

Materials due:

9/3/2019

10/22 - 10/25 Lake Tahoe, CA

Canadian Greenhouse Conference

No

ve

mb

er

■■ Field Trials■■ Varieties & Buying Season Series: National Field Trials Results

■■ State of Growing Media & Nutrition Report

■■ Effective Data Management

Media Mix Lines & Pot Filling Technology

Ad sales close:

9/26/2019

Materials due:

10/8/2019

De

ce

mb

er

■■ Labor & Automation■■ Labor-Saving Selections■■ Automation & Technology■■ Health, Wellness, Work/Life Balance

Labor-Saving Automation & Technology

Ad sales close:

10/24/2019

Materials due:

11/5/2019

S U M M I T

Great Lakes Expo

Contact us for additional marketing opportunities throughout 2019

January - June

2019 Market Calendar

GreenhouseGrower.com


I N N O VA T I O N S

I N N O VA T I O N S

L E A D I N G Y O U R F A R M F O R W A R D

L E A D I N G Y O U R F A R M F O R W A R D

SM

GREENHOUSE

All Year LongAutomate: On-site

coverage of exemplary growers and suppliers

Corner Office: Industry executives and leaders

offer guidance on management issues

Grower to Grower: Peer-to-peer advice on

production

New Technologies & Products: In-depth information on the

latest offerings from tech suppliers

Precision Growing: Leading researchers share advancements

in production and technology

Talking Shop: A monthly column

written by greenhouse technology industry

leaders.

Varieties: Dedicated coverage on new

varieties, trends, and how to sell more plants

Year long initiative dedicated to long-term, sustainable

growth of the floriculture industry.

Contact us to learn how you can get

involved.

11/13 - 11/14 Las Vegas, NV

Market Investment Guide 2019

ED

ITO

RIA

L

Rosemary GordonEditor, Grower Programs & Events

[email protected]

Janeen Wright Editor

[email protected]

Brian SparksSenior Editor

[email protected]

Richard JonesExecutive Editor440.602.9217

[email protected]

Gregg Langermeier Senior Account Manager

[email protected]

ALE

S

Contact us today to see how we can help you penetrate new markets and build your brand.

Greenhouse Grower remains the #1 business media source in the industry for two simple reasons:

1. We deliver the critical information and solutions that professionals need2. We deliver results for our advertisers

Since 1983, Greenhouse Grower® magazine has served as the independent, trusted source of information for the vibrant industry of U.S. plant and flower production. Founded on Meister Media Worldwide’s deep horticultural heritage, Greenhouse Grower has grown to an information powerhouse covering production, plant varieties, management, marketing, and technological breakthroughs, with multi-platform media products in digital and in-person events.

All you need to amplify your brand.This guide provides all the mechanical specifications you’ve come to expect from a traditional media kit PLUS best practices to engage your customers with a fully integrated, proven marketing approach.

Amanda ChampaAccount Representative

[email protected]


Karen GeromePublisher

[email protected]

Lori StemBrand Assistant440.602.9196

[email protected]

Matthew GrassiTechnology Editor440.602.9165

[email protected]

Greenhouse Grower® Magazine Ad Rates Based on 4/c • National

Magazine BPA-qualified* subscribers: 18,023

2019 - All Rates include 4 Color

Frequency Discounts u 1x 7x 14x 18x

Full Page $5100 $4745 $4435 $4215

2⁄3 Page 3985 3735 3530 3360

1⁄2 Page Island 3615 3405 3215 3085

1⁄2 Page Horizontal 3355 3160 3000 2890

1⁄3 Page 2760 2630 2520 2430

1/4 Page 2390 2295 2205 2150

1⁄6 Page 2115 2045 1980 1930

Market Investment Guide Magazine

Contact us for additional frequency discounts or b/w rates.

Marketplace 1x 7x 14x 18x

1/6 Page Color 565 510 475 465

Inch 215 205 190 185


Split-Run Charges (4/c)

1 Page 1200 gross • 2-Page Spread 1455 gross

Preferred Cover Positions (4/c) Cover 2 or 3 +10% • Cover 4 +15%

Other Preferred Positions: 10% of gross rate (space, plus bleed). Ads requiring the same page position on two or more consecutive pages will be charged an additional 10% of gross rate.

Highly Visible Special Reports• State of the Industry

• Biocontrols Report

• Biostimulants Report

• Top 100 Growers

• Buying Season Series

High-Impact Print Opportunities• False Front Cover

• Belly Band

• Insert (4pg)

• Outsert (polybagged)

Your account manager will be

happy to answer any questions

about our Special Reports and

High-Impact Print Opportunities.

Call us today for

availability & pricing!

* BPA Worldwide Brand Report for the six month period ended June 2018. Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time.

This would only affect ads booked after the date of implementation. See Mechanical Specifications page for ad sizes.

Benchrunner News Ad Rates

17,100+ recipients to Benchrunner*

7,000+ weekly impressions (gross opens)

22% open rate

* BPA Worldwide Brand Report for the six month period ended June 2018. Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time.

This would only affect ads booked after the date of implementation. See Mechanical Specifications page for ad sizes.

Market Investment Guide e-News

Greenhouse Grower understands the importance of reaching the right audience, and we want to provide the topics they are interested in. When you advertise in an Greenhouse Grower topical newsletter, you reach the most important audience to you – growers looking for more information about your product category! A few popular topics include:

Greenhouse Grower Topical e-Newsletters

• Structures & Equipment

• Annuals

• Perennials

• Biologicals/Biocontrols

• Growth Media

• Lighting

• Labor

• Crop Protection

• Events (e.g. Farwest, etc.)

• PLUS MORE!

16%

average open rate


#2 #3

SPONSORED CONTENT

#1

MEDIUM RECTANGLE300 X 250

e-News Ad Rates

Medium Rectangle (300x250) $750

Image/Text (140x80 px - 50 char. headline, 235 copy char. max)

$800

Native (advertiser-supplied content promoted in e-news)

$900

Topical e-newsletter sponsorship: $2,500/edition

We’re increasing the frequency of the Greenhouse Grower e-newsletters to three times a week (Monday, Wednesday, and Friday) starting in January 2019, so now you can market your products to this engaged audience more often than ever! Sending more often enables us to send shorter content, giving you less competition around other stories or ads. Our 2019 schedule includes:

• Monday – Benchrunner news• Wednesday – Benchrunner Varieties • 1st & 3rd Friday – Benchrunner Production• 2nd & 4th Friday – Benchrunner Technology

Every edition will feature:• One medium rectangle ad• Three image/text ads• Three native ads

Deliver your advertising message to the most tech-savvy, engaged greenhouse growers!

Our e-newsletters offer unparalleled reach to maximize the frequency of your marketing.


GreenhouseGrower.com Website Ad Rates Based on run-of-site • 1 month run cycle

Advertising on GreenhouseGrower.com for unmatched exposure and reachWhen growers have questions, they want answers right away. That’s why traffic to

GreenhouseGrower.com keeps growing so dramatically, which means your ad will get noticed by highly engaged greenhouse growing professionals. And the dramatic traffic growth at

GreenhouseGrower.com means your ad can be seen more than ever!

55,900+ users (average/month)*

72,400+ sessions (average/month)

75,000+ monthly ad impressions

*Source: BPA Worldwide Brand Report for the six month period ended June 2018. **Image-text: 140x80 px - 50 char. headline, 235 copy char. max Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time. This would only affect ads booked

after the date of implementation. See Mechanical Specifications page for ad sizes.

Run of Site

All Sections

Leaderboard $2775

Medium Rectangle 3150

Image-Text** 2475

Half Page 4350

Wallpaper 5625

Interstitial 6900

Get the most bang for your buck and extend your buy throughout the year by targeting your ad directly to the growers you want by advertising in one of the four key sections of our website –

Production, Varieties, Management, or Technology.

Market Investment Guide Website

Website Section Rates

Production | Varieties | Management | Technology

Leaderboard $925

Medium Rectangle 1050

Image-Text** 825

Half Page 1450

Wallpaper 1875

Interstitial 2300

Market Investment Guide Online

Native advertising is advertiser-supplied content that runs on GreenhouseGrower.com and looks the same as the website’s other content.

Webinars Popular for Gaining Sales Leads

You choose the date, pick the topic, and provide the presenter. We do the rest.

Create true market engagement and identify the best sales prospects. Webinars can help educate growers and produce valuable sales leads. The Greenhouse Grower team is your partner for webinar technology, and we create the webinar audience.

How it Works

• We host your native ad content on a dedicated portion of our website

• Your native content is tagged for search engine optimization and included in the organic flow of content on our website.

• You choose how often you want to promote each piece of content through Greenhouse GrowerTM Benchrunner e-newsletter and when you want to promote it, and we run your content on that date to drive our audience to your native ad page on our website.

Your investment: $900/promotion in Greenhouse Grower Benchrunner

Re-targeting Reach Pre-Qualified Prospects

Average MonthlyImpressions

2019 MediumRectangle CPM

Projected Re-targeting Impressions Available/Month Re-targeting CPM

GreenhouseGrower.com 75,000 $3,150 $42.00 600,000 $25.00

Looking for maximum reach and the most cost-effective online ads? If you want to make a big impact during a certain period of time (e.g., leading up to a tradeshow), you may want to re-target.

This type of advertising targets an audience that you have pre-qualified as being a desirable prospect because of an action they've taken online. Through re-targeting, we can offer five to 10 times as many ad impressions to a targeted audience as we can via our own websites.

YOUR AD ON FOODNETWORK.

COM

What You Get

1/2 page magazine ad | 3 newsletter ads | 3 promotional email blasts | Survey results from attendees | Webinar hosting for six months | Comprehensive attendee database

*Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time. This would only affect ads booked after the date of implementation. See Mechanical Specifications page for ad sizes.

Your investment:

Your investment: $6,500

Native Advertising Engage through Market Knowledge


GreenhouseConnectSM Strategies. Relationships. Results.

Greenhouse GrowerSM Medal of Excellence @ Cultivate’19 • July 13-16, 2019Greater Columbus Convention Center, Columbus, OH

SM

GREENHOUSE


The most anticipated event at Cultivate each year is the annual Greenhouse GrowerSM Medal of Excellence award reception, which celebrates greenhouse operations and plant breeders that strive for excellence.

Contact us today about high-impact sponsorship opportunities!

One-on-one strategic grower-supplier meetings provide 50 minutes of private, uninterrupted opportunity to collaborate on solutions and ideas.

Visit greenhouseconnect.com for more information.

Market Investment Guide Events

BiocontrolsSM Conference & Expo Series March 2019

SM

The world’s leading, global conference series devoted solely to the hands-on use of biocontrols in agriculture. Showcase your latest research, products, techniques, and technologies, and interact directly with owners, management, and other decision makers and crop protection users from greenhouse, vegetable, citrus, and fruit grower operations. Build relationships that last long after the show ends.

2019 Location: Portland, OR

Visit BiocontrolsConference.com for more information.

In-person events are a key element to a successful marketing strategy.Meeting face-to-face is the perfect way to generate quality leads and promote superior brand

awareness that can add directly to your bottom line. Here are some exciting events coming up in the greenhouse grower market that will help you energize your brand.

PrecisionAg® Vision Conference January 2019

AGRICULTURE’S FUTURE IN FOCUS

J A N U A R Y 1 4 - 1 6 , 2 0 1 9 • S E AT T L E , W AJ A N U A R Y 1 4 - 1 6 , 2 0 1 9 • S E AT T L E , W A

AGRICULTURE’S FUTURE IN FOCUS

®

®

®

®

This one-of-a-kind forum connects key stakeholders from agronomic and specialty crop markets with tech-driven business solutions that are shaping the future of precision agriculture. Get in front of decision makers who know the industry and can take advantage of what you have to offer.

For more information, as well as custom offerings, visit PrecisionAgVision.com.

We’ll help you stand out from your competitors. Contact your Sales Representative for all the details!


Custom Marketing Solutions for Direct-to-Market SuccessNeed help getting a project off the ground? Did you know that through the strength of our brands, Meister Custom Marketing Solutions is your #1 resource to help you reach your target market and exceed your marketing goals. From concept planning through development and delivery, chances are good we can create what you need!

Contact us to learn how we can help with your custom project!Bob West, Director, Meister Custom Media Services & Commercial Digital Director

440.602.9129 or [email protected]

Custom Content

Content marketing is a proven, powerful marketing tool. Companies understand that content can help them attract the attention and earn the trust of prospective customers. Producing enough quality content, however, can challenge many marketers. This leads them to contract with freelance writers or custom content developers – like Meister Custom – to produce content for them. View some of our content online at meistermedia.com/meister-custom-portfolio.

Custom Videos

Online video’s popularity is exploding with some experts projecting that 80% of all internet traffic will be for video by 2019. This trend extends to B2B marketing as well. The Content Marketing Institute reports that roughly 75% of all B2B marketers include video in their marketing campaigns. But do you have the resources to produce your own video? Or even the marketing strategy around the video content? This is where Meister Custom comes in. Let our experienced staff help produce a custom video for your marketing needs.

Custom Website Development

As our audiences spend more time online for work, companies looking to sell to them are placing greater focus on how effectively their websites attract and serve prospective customers. Our clients are launching new or redeveloped websites with increasing frequency, but finding the resources internally can be daunting. Before you choose a partner to build your website, talk to the Meister Custom website development team and view our portfolio online at meistermedia.com/meister-custom-portfolio.

We want to partner with you to deliver polished, cost-effective, results-driven custom marketing solutions. You can trust us to do the job for you!


Market Investment Guide Custom

M A R K E T I N G S O L U T I O N S

CUSTOM

CROP DIVERSIFICATION:

FINDING THE RIGHT MIX FOR YOUR FARM

LandSouth_Insert#2_FINAL.indd 1 3/18/16 12:20 PM

WHITEPAPERS

Greg Elmore, Technology Development Manager at Monsanto, agrees. “You really want that one-two punch of a residual followed by a post-emergence product,” he says. “Depending on the weed species, applying a residual in the post-emergence time frame can really help keep the weeds out before the crop canopies over. This is really important in situations with weeds like Palmer pigweed or waterhemp that produce many seeds and germinate over a long time period.” Residuals Are Key to Managing Weed Resistance

Elmore says weed resistance is a big problem that presents a

significant challenge for today’s growers,

and incorporating residuals into

weed control programs is a big part of the solution—both currently and into the future.

“We’re seeing more and more

populations of weeds that have

multiple resistance to ALS chemistry, glyphosate and

now PPO herbicides,” Elmore says. “That means the tools growers have to control or manage weeds in their fields are reduced significantly. It’s no

small challenge, and it represents a lot of dollars and management strategies to overcome it. There are two parts to the problem—managing the already-existing resistant weed populations and avoiding the creation of any more that are resistant to either chemistries we know about or future ones.”

Tank Mix Multiple Sites of Action for One-Two Punch

Tank-mixing herbicides with multiple effective sites of action in one application is a key element of managing weed resistance. Elmore and Riley both say data shows tank-mixing multiple effective sites of action together is more likely to provide effective weed control and protect the individual chemistries than rotating them sequentially.

“You should never use one site of action alone, and if you did, thinking you would rotate with a different chemistry the following year, the data demonstrates you are likely to get resistance much faster that way than by tank-mixing two effective sites of action and using them every year,” Elmore says. “In addition, it can be a good idea to add a residual herbicide to the post-emergence application. This will help provide additional control of emerging weeds until the crop canopy closes.”

“It’s important to approach weed control and resistance management proactively,” Riley says. “Have a

Pre-emergence, or residual, herbicides are at the core of most successful weed control programs. Because they provide long-lasting control of many problem

weeds, residuals help growers stay ahead of the game, reducing the pressure for post-emergence weed control, slowing development of herbicide resistance and protecting yield by preventing weed competition with newly emerging crops.

“The use of residuals, especially at the time of planting, is really important in an overall

weed management strategy,” says Eric Riley, Technology Development Manager for Selective Chemistries in North America for Monsanto. “It’s a two-pronged approach. Residuals provide protection during crop establishment when weeds could really take over. In addition, tank-mixing a post-emergence herbicide with a residual and putting it down in the early post-emergence period reduces selection pressure on those post herbicides. Overlapping the residuals helps with both weed control and resistance management.”

STAY AHEAD OF PROBLEM WEEDS WITH RESIDUAL HERBICIDES

• Include multiple sites of action in one application: Research shows this practice is more effective at controlling weeds and preventing development of resistance than using single sites of action and rotating them.

• Crop rotation: In certain crops you can’t use certain chemistries. By using crop ro-tation you allow yourself to use a different set of sites of action that may have dam-aged the previous year’s crop. This practice helps to get multiple sites of action down on that acre over time.

• Apply full usage rates: Using the full rate is the most effective way to get a clean field. Cutting rates can lead to weed survivors, which can eventually lead to resistant weed populations.

• Timely post-emergence applications: Spray when weeds are small to achieve good coverage and complete kill.

• Clean up field edges: Weeds that survive at the edge of the field could, in time, become resistant to certain chemistries — eventually leading to problems within the field.

• Good sanitation: Avoid spreading weed seeds — especially from herbicide-resistant populations — into other fields by thoroughly cleaning equipment.

• Know your weeds: By knowing what weeds are in the field and how they have responded to certain chemistries, growers can proactively develop a long-term management strategy.

• Scout after herbicide application: Evaluate the efficacy of the application and follow up with any problems while they are still manageable.

Best Management Practices for Managing Weed Resistance

“It’s important to approach weed control and resistance management proactively.”– ERIC RILEY, Monsanto Technology Development Manager

SPECIAL ADVERTISING SECTION

MAGAZINE INSERTS

WEBCONTENT

BPIA.ORG

http://meistermedia.com/meister-custom-portfolio



Full page bleed: 8-1/4" x 11" | Spread bleed: 16-1/4" x 11"

Material not to trim should be held 1/2" from the trim edges

Print Specifications

Meister Media Worldwide 37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

Trim Size8" x 10-3/4"

1 Page6-7/8" x 10"

2/3 Page4-1/2" x 10"

1/2 Page4-1/2" x 7-1/2"

1/2 Page6-7/8" x 4-7/8"

1/3 Page2-1/8" x 10"

ISLANDHORIZ. VERT.

1/3 Page4-1/2" x 4-7/8"

1/4 Page2-1/8" x 7-1/2"

1/4 Page3-1/2" x 4-7/8"

1/6 Page2-1/8" x 4-7/8"

1/6 Page4-1/2" x 2-3/8"

1 Inch2-1/8" x 1"

HORIZ.VERT.ODDVERT.SQUARE

Acceptable Document Formats/Applications• Adobe InDesign CC • Adobe Photoshop CC

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Graphic Requirements• All graphics must be high resolution (300 dpi or above at 100%)

EPS, TIFF, PICT, JPEG-Hi-res files, also must include original (native) files. We are unable to accept: JPEG (below 300 ppi), GIF, Word Metafile or any internet graphics for print. All graphic elements should be saved “FOR MACINTOSH.”

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Fonts• Only postscript and open type fonts accepted. True Type will not

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SubmissionsSubmit your electronic ad using the following disk/media type:• FTP• CD-ROM• We reserve the right to refuse ads submitted via email.

Printing Process and Binding MethodPrinted using 150 line screen to SWOP standards/saddle stitched.

Printing SpecificationsAcceptable Materials: Electronic files are preferred. Final reproduction quality is contingent upon sharpness of materials furnished. All advertising composition costs will be charged at the publisher’s cost. All 4/C materials should meet SWOP® standards. Materials will be held for one year from last insertion.

Insert SpecificationsInserts stitched into publication (contact the publisher for pricing):

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Contact Phyllis Simcich (info below) for insert shipping instructions.

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For More InformationContact Phyllis Simcich – Media Services Manager

440.942.2000 x133 or [email protected]

Meister Media Worldwide generally follows Interactive Advertising Bureau (IAB) standards for display ads and rich media ads.

Acceptable Digital Static Ad Formats• File type: either JPEGs or GIFs

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Acceptable Digital Animated Ad FormatsAnimated GIFs: both eNewsletters and Websites


• Hyperlink to single absolute URL must be provided

• Animation: up to 10 seconds. Can include multiple loops up to a total of 30 seconds (e.g., 10 seconds of animation x three loops).

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HTML 5: Websites only

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• Total file weight: up to 200k

• A supplied .zip file must include all referenced code such as Javascript libraries. Once the .zip file is uncompressed, the ad (an .html file) must be viewable without a network connection (all code and assets used in the ad is contained in the .zip file)

Flash (not recommended): Websites only


• 18 frames per second (fps)

• Audio: user-initiated on click

• Only accepts .swf files built with Action Script

• Important: Ad server code must be added to Flash files prior to sending to Meister to ensure measurement of clicks. A Flash ad must have the exact code below in the actions of any button that clicks to the URL in the root timeline in Flash. Do not add your URL or change the code in any way; retain the original .FLA file in case changes are needed. Code: on (release) {getURL (clickTAG, “_blank”?); }

Expandable/Retractable: Websites only (not eNewsletters)

• Initial download weight 40k maximum; additional file weight (polite download) 80k maximum

File sizes:

• 728x90, expand down to 728x180

• 300x250, expand left to 600x250

• 300x600, expand left to 600x600

• Expansion: user-initiated. Control = “Close X” on original unit

• Retraction: after 3 seconds if no user interaction

SubmissionsSubmit your electronic ad using the following disk/media type:

• FTP (click here)

• CD-ROM

For More InformationContact Phyllis Simcich – Media Services Manager

440.942.2000 x133 or [email protected]

Digital Specifications

Meister Media Worldwide 37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440-942-2000 | MeisterMedia.com

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