A MEISTER MEDIA WORLDWIDE Brandwww.growingproduce.com
2019 Media Planner
Empowering global agriculture
MeisterMedia.com
Total Market AccessTAP INTO A HIGHLY ENGAGED COMMUNITY OF INFLUENTIAL DECISION MAKERS
RUNNING DIVERSE CROPPING OPERATIONS
MARKET PROFILE
Tomatoes 43%
Sweet Corn 38%
Peppers35%
Green Beans32%
Potatoes32%
Squash31%
Melons* 29%
Cucumbers 29%
Strawberries28%
Pumpkins 26%
Broccoli/Cauliflower
26%
Onions25%
Leafy Greens21%
Carrots16%
Cabbage 17%
Other Cole Crops**
16%
Asparagus 13%
Percentages calculated from growers indicating crops grown* Including watermelons
**Including Brussels sprouts, collards, kale, and radishes
Producers, shippers, and others who serve the fresh and processing vegetable industry in the U.S. rely on American Vegetable Grower for their expertise and insight on field, greenhouse, and organic production; marketing advice; and new varieties, products, and technologies.
ON-FARM DECISION MAKERS Over 60% are owners,
senior-level executives, or production managers
AMERICA’S LARGEST FRUIT OPERATIONS
7,500+ have more than 500 total acres in production and
6,200+ operate packing facilities
ORGANIC PRODUCTION 6,500+ run some part of their
operation organically
30,400+ Growers
AND DON’T FORGET THE OTHERS 1,270+ Crop Consultants/Advisors
1,700+ University, Research, Government, or Extension Agents
1,400+ Packers/Shippers/Processors and thousands of others allied to the industry
37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com
Total Market Access
MAGAZINE24,994 BPA-qualified subscribers to American
Vegetable Grower® magazine*
NEWSLETTERS16,700+ subscribe to weekly newsletters
and highly focused digital reports*
WEBSITEOver 87,000
people use GrowingProduce.com
per month*
AMERICAN VEGETABLE GROWER’S MEDIA PLATFORMS DELIVER YOUR MESSAGES TO HIGHLY ENGAGED PROSPECTS AT EVERY
STAGE OF THE PURCHASING LIFECYCLE.
Let us help you customize an integrated program.
Strategies. Relationships. Results.
SM
Vegetable Grower
EVENTS500+ attend annual events
3,828 likes*
1,916followers*
INITIATIVES
GenNext GrowersSM engages the up-and-coming
generation of our nation’s fruit, nut, vegetable, and
citrus growers.
SOCIAL MEDIA
GROWERACHIEVEMENTAWARD
*3rd party audited figures are averages for January - June 2017 (except social media figures are cumulative). See BPA Worldwide Brand Report for the six month period ending June 2018.
®
37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com
Content: Magazine, e-News & Online
Magazine Due Dates
Events+ Bonus Distribution
Awards & Initiatives
Jan
uary
■ State of the Vegetable Industry 2019 (Sponsorship opportunity)■ Crop Protection Series: Disease■ Varieties: Watermelons■ Varieties: Eggplant (Online only)
Ad sales close:
11/28/2018
Materials due:
12/7/2018
Southeast Regional Fruit & Vegetable Conference
OPGMA
North American Farmers’ Direct Marketing Association
Mid-Atlantic Fruit & Vegetable Convention
Fe
bru
ary
■ State of the Industry Crop Report: Melons (Sponsorship opportunity)■ Tools and Technology ■ Crop Protection Series: Weeds ■ Varieties: Pumpkins and Squash■ Varieties: Peppers (Online only)■ Special Report: Biocontrols (Included in American Fruit Grower®, Florida Grower®, and Greenhouse Grower® magazines)
Ad sales close:
1/4/2019
Materials due:
1/15/2019
2/5 - 2/8 Isle of Palms, SC
World Ag Expo
Marc
h
■ State of the Industry Crop Report: Potatoes (Sponsorship opportunity)■ PrecisionAg Specialty Crops■ Crop Protection Series: Insects ■ Varieties: Beans■ Varieties: Cauliflower (Online only)
Ad sales close:
1/31/2019
Materials due:
2/11/2019
3/13 - 3/15 • Portland, OR
Greenhouse Tomato Short Course
VIVA Fresh Conf. and ExpoNominations Open
Ap
ril
■ State of the Industry Crop Report: Tomatoes (Sponsorship opportunity)■ Farm Trucks■ Protected Ag■ Crop Protection Series: Disease■ Varieties: Sweet Corn■ Varieties: Lettuce (Online only)
Ad sales close:
3/1/2019
Materials due:
3/12/2019
May
■ State of the Industry Crop Report: Leafy Greens (Sponsorship opportunity)■ Water Conservation / Sustainability■ Crop Protection Series: Weeds■ Varieties: Cucumbers■ Varieties: Melons (Online only)
Ad sales close:
4/5/2019
Materials due:
4/16/2019
Ju
ne
■ Organic Production (Integrated Marketing Opportunity)■ Tractor and Harvest■ Crop Protection Series: Insects■ Varieties: Cole Crops■ Varieties: Leafy Greens (Online only) ■ Special Report: Biostimulants (Included in American Fruit Grower®, Florida Grower®, and Greenhouse Grower® magazines)
Ad sales close:
5/2/2019
Materials due:
5/13/2019Nominations Close
2019 Market Calendar
July - December
Strategies. Relationships. Results.
SM
Eastern Grower
SM
Sheraton Carlsbad Resort & Spa
March 7-9, 2018 • San Diego
USA WEST
GROWERACHIEVEMENTAWARD
GROWERACHIEVEMENTAWARD
All Year Long
2019 American Vegetable Grower® Grower
Achievement Award (Year-long Sponsorship)
GenNext GrowersSM
Initiative Contact us to learn how
you can get involved.
Weekly e-NewslettersHot topics, breaking news, and focused
editorial coverage important to vegetable growers. eNews ad deadline: 1 week prior to send
Connect EventsAnnual events where you will network with decision
makers from leading vegetable operations and explore opportunities and
challenges, exchange ideas, and develop solutions.
GrowingProduce.com/connect
Strategies. Relationships. Results.
SM
Eastern Grower
Strategies. Relationships. Results.
SM
Vegetable Grower
GROWERACHIEVEMENTAWARD
Contact us for additional marketing opportunities throughout 2019
January - June
Content: Magazine, e-News & Online
Magazine Due Dates
Events+ Bonus Distribution
Awards & Initiatives
Ju
ly
■ Western Vegetable Grower Report (Sponsorship opportunity)■ Spray Techonology■ Crop Protection Series: Disease■ Varieties: Tomatoes■ Varieties: Broccoli (Online only)
Ad sales close:
5/31/2019
Materials due:
6/11/2019
Au
gu
st
■ Soil Health & Plant Nutrition■ Crop Protection Series: Weeds■ Varieties: Peppers■ Varieties: Cabbage (Online only)■ Special Report: PrecisionAg® Specialty Crops (Included in American Fruit Grower®, Florida Grower®, and Greenhouse Grower® magazines)
Ad sales close:
7/5/2019
Materials due:
7/16/2019
Se
pte
mb
er
■ 2019 Grower Achievement Award■ Wildlife Control■ Crop Protection Series: Insects■ Varieties: Cantaloupes/Melons■ Varieties: Carrots (Online only)■ Special Report: Biocontrols (Included in American Fruit Grower®, Florida Grower®, and Greenhouse Grower® magazines)
Ad sales close:
8/2/2019
Materials due:
8/13/2019
Joint Tomato Congress
United Fresh Washington Conference
Winner Announced
Octo
be
r
■ Organic Production (Integrated Marketing Opportunity)■ Food Safety and Traceability Products■ Planters and Transplanters■ Crop Protection Series: Disease■ Varieties: Leafy Greens■ Varieties: Squash (Online only)
Ad sales close:
9/6/2019
Materials due:
9/17/2019
PMA Fresh Summit
Western Growers Annual Meeting
CAPCA
No
ve
mb
er
■ Annual Product Guide (Materials due: 9/13)■ Variety Seed Trials Report (Sponsorship opportunity)■ Crop Protection Series: Weeds■ Varieties: Onions■ Varieties: Zucchini & Summer Squash (Online only)■ Special Report: The Great Lakes Report
Ad sales close:
10/4/2019
Materials due:
10/15/201911/13 - 11/14 • Las Vegas, NV
11/19 - 11/22 • Olympic Valley, CA
Pacific NW Veg. Assoc. Conf.D
ece
mb
er
■ New Varieties Showcase (Materials due: 10/11)■ Alternative Crops ■ Crop Protection Series: Insects■ Varieties: Less Common Varieties (Online only)■ Special Report: Southeast
Ad sales close:
10/30/2019
Materials due:
11/8/2019
Great Lakes Expo
National Potato Council Meeting
Vegetable Growers Association of NJ Meeting
Strategies. Relationships. Results.
SM
Vegetable Grower
Weekly e-NewslettersHot topics, breaking news, and focused
editorial coverage important to vegetable growers. eNews ad deadline: 1 week prior to send
2019 Market Calendar
GrowingProduce.com/Vegetables
GROWERACHIEVEMENTAWARD
6/5 - 6/6 • León, Guanajuato, México
I N N O VA T I O N S
I N N O VA T I O N S
L E A D I N G Y O U R F A R M F O R W A R D
L E A D I N G Y O U R F A R M F O R W A R D
37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com
United Fresh EXPO
Market Investment Guide 2019GROWER
VegetableA M E R I C A N
®
Contact us today to see how we can help you penetrate new markets and build your brand.
ED
ITO
RIA
L
Rosemary GordonEditor, Grower Programs & Events
Paul RusnakManaging Editor, Online
407.539.6552 [email protected]
Carol Miller Editor
David EddyContributing Editor
Richard JonesExecutive Editor440.602.9217
George CaseyPublisher
Diane HartNortheastern Account Manager
Cindi OlwellWestern Account Manager
ALE
S
Scott McMurrayNational Account Manager
Dianne MunsonManaging Editor440.602.9119
American Vegetable Grower remains the #1 business media source in the industry for two simple reasons:
1. We deliver the critical information and solutions that professionals need
2. We deliver results for our advertisers
Since its founding in 1908, American Vegetable Grower® magazine has served as the voice for the
fresh and processing vegetable industry in the U.S. Now with accompanying digital products and
events that are unmatched in the commercial horticulture industry, American Vegetable Grower delivers insight on field, greenhouse, and organic production; marketing; and new varieties and
new products to growers, shippers, and other influencers from coast to coast.
All you need to amplify your brand.This guide provides all the mechanical specifications you’ve come to expect from a traditional media kit
PLUS best practices to engage your customers with a fully integrated, proven marketing approach.
37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com
Gerry BogdonDirector of Business
Development, Southeast 407.539.6552 x.14
2019 Four Color Display Ad Rates
Split-Run Charges (4/c)
1 Page 1200 gross • 2-Page Spread 1455 gross
Preferred Cover Positions (4/c) Cover 2 or 3 +10% • Cover 4 +15%
Other Preferred Positions: 10% of gross rate (space, plus bleed). Ads requiring the same page position on two or more consecutive pages will be charged an additional 10% of gross rate.
Market Investment Guide Magazine
Frequency Discounts u 1x 6x 12x 18x
Full PageNational $8270 $8030 $7790 $7550
Regional 5270 5155 5035 4905
2⁄3 PageNational 6365 6180 6000 5870
Regional 4315 4230 4155 4060
1⁄2 Page Island
National 5750 5615 5475 5330
Regional 4015 3945 3865 3805
1⁄2 Page Horizontal
National 5460 5320 5195 5070
Regional 3855 3805 3745 3675
1⁄3 PageNational 4435 4350 4255 4180
Regional 3355 3305 3270 3220
1⁄6 PageNational 3420 3370 3320 3275
Regional 2835 2815 2790 2775
Marketplace 1x 6x 12x 24x
1/3 Page Color $2390 $2340 $2270 $2150
1/6 Page Color 1650 1615 1585 1535
Inch 200 190 185 180
Contact us for additional frequency discounts and b/w rates.
GROWERVegetableA M E R I C A N
®
37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com
Magazine BPA-qualified* subscribers: 24,994
Highly Visible Special Reports• State of the Industry Reports• Biocontrols Report• Biostimulants Report• PrecisionAg® Specialty Crops• Great Lakes Report• Southeat Report
High-Impact Print Opportunities• False Front Cover
• Belly Band
• Insert (4pg)
• Outsert (polybagged)
Your account manager will be
happy to answer any questions
about our Special Reports and
High-Impact Print Opportunities.
Call us today for
availability & pricing!
*Source: BPA Worldwide Brand Report for the six month period ended June 2018. Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time. This would only affect ads booked after the date of
implementation. See Mechanical Specifications page for ad sizes.
American Vegetable Grower™ News
Our weekly newsletter offers unparalleled reach to maximize the frequency of your marketing.
Advertisers using the American Vegetable Grower™ Newsletter (delivered every Thursday) build their brand and promote their products to the most tech-savvy, engaged vegetable-growing
professionals across the country.
*Source: BPA Worldwide Brand Report for the six month period ended June 2018. Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time. This would only affect
ads booked after the date of implementation. See Mechanical Specifications page for ad sizes.
16,700+ subscribers* to weekly eNews
6,100+ weekly impressions (gross opens)
23% unique open rate
Market Investment Guide e-NewsGROWER
VegetableA M E R I C A N
®
18% average open rate
American Vegetable Grower understands the importance of reaching the right audience, and we want to provide the topics they are interested in. When you advertise in an American Vegetable Grower topical newsletter, you reach the most important audience to you – growers producing the crop(s) you care most about! Popular topicals include:
American Vegetable Grower Topical e-Newsletters
37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com
• Potatoes
• Tomatoes
• Leafy Greens
• Biocontrols
• Melons
• Brassicas
e-News Ad Rates - based on 1 week run cycle
Medium Rectangle (300x250) $850
Image/Text (140x80 px - 50 char. headline, 235 copy char. max)
$725
Native (advertiser-supplied content promoted in e-news)
$900
Topical e-newsletter sponsorship: $2,750/edition
#2 #3
SPONSORED CONTENT
#1
MEDIUM RECTANGLE300 X 250
87,000+ website users* (average/month)
111,000+ sessions (average/month)
Market Investment Guide Website
Advertising on GrowingProduce.com for unmatched exposure and reachWhen growers have questions, they want answers right away. That’s why traffic to
GrowingProduce.com keeps growing so dramatically, which means the website gives you the added exposure you need to stay ahead of your competition. And the value of advertising on
GrowingProduce.com has grown so great that ads were sold out for much of 2018!
37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com
GrowingProduce.com Website Ad Rates NEW for 2019 - CPM Rates
Starting Jan. 1, 2019, all display ads on
GrowingProduce.com will be sold on a CPM
(cost-per-thousand) basis. This approach
gives marketers added flexibility to build
their marketing plan around the number of
impressions they want rather than being
forced to start and end your ad at the
beginning and end of the month.
To simplify your buying decision, we
established two classes of CPM rates for 2019
– one for all standard display ads (leaderboard,
medium rectangle and image-text), and one
for high-impact ads (interstitial, wallpaper or
half-page).
Here’s how the pricing works: Let’s say you
want to buy 40,000 impressions for the
medium rectangle ad. The price for a display
ad is $40 per 1,000 impressions. Buying
40,000 impressions for that ad will cost
$1,600 ($40 CPM x 40,000 impressions).
The ad can go live on GrowingProduce.
com whenever you want, and you tell us
how quickly you want to receive your ad
impressions.
Here are the prices and projected number of monthly ad impressions for each ad unit on GrowingProduce.com in 2019:
Display AdsProjected Monthly
Impressions
CPM (net price)
Leaderboard (728x90) 80,000
$40Medium Rectangle (300x250) 100,000
Image/Text (140x80 px - 50 char. headline, 235 copy char. max)
90,000
High-Impact AdsProjected Monthly
Impressions
CPM (net price)
Half Page (300x600) 40,000 $50
Wallpaper (150x800) 50,000
$60Interstitial (600x600) 30,000
Rates are effective January 1, 2019. *Source: BPA Worldwide Brand Report for the six month period ended June 2018. Please note that rates are subject to possible change and may go into effect at any time. This would only affect ads booked after the date of implementation. See Mechanical Specifications page for ad sizes.
Market Investment Guide Online
Native advertising is advertiser-supplied content that runs on GrowingProduce.com and looks the same as the website’s other content.
Webinars Popular for Gaining Sales Leads
Create true market engagement and identify the best sales prospects. Webinars can help educate growers and produce valuable sales leads. The Growing Produce team is your partner for webinar technology, and we create the webinar audience.
You choose the date, pick the topic, and provide the presenter. We do the rest.
How it Works• We host your native ad content on a dedicated portion of our website
• Your native content is tagged for search engine optimization and included in the organic flow of content on our website.
• You choose how often you want to promote each piece of content through American Vegetable Grower™ e-Newsletter and when you want to promote it, and we run your content on that date to drive our audience to your native ad page on our website.
Native Advertising Engage through Market Knowledge
Re-targeting Reach Pre-Qualified Prospects
Looking for maximum reach and the most cost-effective online ads? If you want to make a big impact during a certain period of time (e.g., leading up to a tradeshow), you may want to re-target.
This type of advertising targets an audience that you have pre-qualified as being a desirable prospect because of an action they've taken online. Through re-targeting, we can offer five to 10 times as many ad impressions to a targeted audience as we can via our own websites.
YOUR AD ON FOODNETWORK.
COM
What You Get1/2 page magazine ad | 3 newsletter ads | 3 promotional email blasts | Survey results from attendees | Webinar hosting for six months | Comprehensive attendee database
*Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time. This would only affect ads booked after the date of implementation. See Mechanical Specifications page for ad sizes.
Your investment: $6,500
GROWERVegetableA M E R I C A N
®
37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com
Your investment: $900/promotion in American Vegetable Grower News
Average MonthlyImpressions
2019 MediumRectangle CPM
Projected Re-targeting Impressions Available/Month
Re-targeting CPM
Re-targeing Rate (1 Month)
GrowingProduce.com 40,000 $1,600 $40.00 200,000 $25.00 $5,000.00
Market Investment Guide Events
Grower Connects Strategies. Relationships. Results.
Strategies. Relationships. Results.
SM
Vegetable Grower
VegetableGrowerConnect.com EasternGrowerConnect.com
Connect with decision makers in the most progressive growing operations in the U.S. and share the latest technology and solutions your company has to offer. The focus is private, executive-level meetings between your team and the owners/decision makers of vegetable-growing operations. You’ll leave with new contacts and specific follow-up plans, and our team will work with you and the growers post-event to ensure that action items are addressed and relationships continue to grow.
Visit VegetableGrowerConnect.com and EasternGrowerConnect.com for more information.
GROWERVegetableA M E R I C A N
®
In-person events are a key element to a successful marketing strategy.Meeting face-to-face is the perfect way to generate quality leads and promote superior brand awareness
that can add directly to your bottom line. Here are some exciting events coming up in the vegetable market that will help you energize your brand.
BiocontrolsSM Conference & Expo March 2019
SM
The world’s leading, global conference devoted solely to the hands-on use of biocontrols in agriculture. Showcase your latest research, products, techniques, and technologies, and interact directly with owners, management, and other decision makers and crop protection users from greenhouse, vegetable, citrus, and fruit grower operations. Build relationships that last long after the show ends.
2019 Location: Portland, OH
Visit BiocontrolsConference.com for more information.
PrecisionAg® Vision Conference January 2019
AGRICULTURE’S FUTURE IN FOCUS
J A N U A R Y 1 4 - 1 6 , 2 0 1 9 • S E AT T L E , W AJ A N U A R Y 1 4 - 1 6 , 2 0 1 9 • S E AT T L E , W A
AGRICULTURE’S FUTURE IN FOCUS
®
®
®
®
This one-of-a-kind forum connects key stakeholders from agronomic and specialty crop markets with tech-driven business solutions that are shaping the future of precision agriculture. Get in front of decision makers who can take advantage of what you have to offer.
Visit PrecisionAgVision.com for more information.
We’ll help you stand out from your competitors. Contact your Sales Representative for all the details!
37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com
Custom Marketing Solutions for Direct-to-Market SuccessNeed help getting a project off the ground? Did you know that through the strength of our brands, Meister Custom Marketing Solutions is your #1 resource to help you reach your target market and exceed your marketing goals. From concept planning through development and delivery, chances are good we can create what you need!
Contact us to learn how we can help with your custom project!Bob West, Director, Meister Custom Media Services & Commercial Digital Director
440.602.9129 or [email protected]
Custom Content
Content marketing is a proven, powerful marketing tool. Companies understand that content can help them attract the attention and earn the trust of prospective customers. Producing enough quality content, however, can challenge many marketers. This leads them to contract with freelance writers or custom content developers – like Meister Custom – to produce content for them. View some of our content online at meistermedia.com/meister-custom-portfolio.
Custom Videos
Online video’s popularity is exploding with some experts projecting that 80% of all internet traffic will be for video by 2019. This trend extends to B2B marketing as well. The Content Marketing Institute reports that roughly 75% of all B2B marketers include video in their marketing campaigns. But do you have the resources to produce your own video? Or even the marketing strategy around the video content? This is where Meister Custom comes in. Let our experienced staff help produce a custom video for your marketing needs.
Custom Website Development
As our audiences spend more time online for work, companies looking to sell to them are placing greater focus on how effectively their websites attract and serve prospective customers. Our clients are launching new or redeveloped websites with increasing frequency, but finding the resources internally can be daunting. Before you choose a partner to build your website, talk to the Meister Custom website development team and view our portfolio online at meistermedia.com/meister-custom-portfolio.
We want to partner with you to deliver polished, cost-effective, results-driven custom marketing solutions. You can trust us to do the job for you!
37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com
Market Investment Guide Custom
M A R K E T I N G S O L U T I O N S
CUSTOM
CROP DIVERSIFICATION:
FINDING THE RIGHT MIX FOR YOUR FARM
LandSouth_Insert#2_FINAL.indd 1 3/18/16 12:20 PM
WHITEPAPERS
Greg Elmore, Technology Development Manager at Monsanto, agrees. “You really want that one-two punch of a residual followed by a post-emergence product,” he says. “Depending on the weed species, applying a residual in the post-emergence time frame can really help keep the weeds out before the crop canopies over. This is really important in situations with weeds like Palmer pigweed or waterhemp that produce many seeds and germinate over a long time period.” Residuals Are Key to Managing Weed Resistance
Elmore says weed resistance is a big problem that presents a
significant challenge for today’s growers,
and incorporating residuals into
weed control programs is a big part of the solution—both currently and into the future.
“We’re seeing more and more
populations of weeds that have
multiple resistance to ALS chemistry, glyphosate and
now PPO herbicides,” Elmore says. “That means the tools growers have to control or manage weeds in their fields are reduced significantly. It’s no
small challenge, and it represents a lot of dollars and management strategies to overcome it. There are two parts to the problem—managing the already-existing resistant weed populations and avoiding the creation of any more that are resistant to either chemistries we know about or future ones.”
Tank Mix Multiple Sites of Action for One-Two Punch
Tank-mixing herbicides with multiple effective sites of action in one application is a key element of managing weed resistance. Elmore and Riley both say data shows tank-mixing multiple effective sites of action together is more likely to provide effective weed control and protect the individual chemistries than rotating them sequentially.
“You should never use one site of action alone, and if you did, thinking you would rotate with a different chemistry the following year, the data demonstrates you are likely to get resistance much faster that way than by tank-mixing two effective sites of action and using them every year,” Elmore says. “In addition, it can be a good idea to add a residual herbicide to the post-emergence application. This will help provide additional control of emerging weeds until the crop canopy closes.”
“It’s important to approach weed control and resistance management proactively,” Riley says. “Have a
Pre-emergence, or residual, herbicides are at the core of most successful weed control programs. Because they provide long-lasting control of many problem
weeds, residuals help growers stay ahead of the game, reducing the pressure for post-emergence weed control, slowing development of herbicide resistance and protecting yield by preventing weed competition with newly emerging crops.
“The use of residuals, especially at the time of planting, is really important in an overall
weed management strategy,” says Eric Riley, Technology Development Manager for Selective Chemistries in North America for Monsanto. “It’s a two-pronged approach. Residuals provide protection during crop establishment when weeds could really take over. In addition, tank-mixing a post-emergence herbicide with a residual and putting it down in the early post-emergence period reduces selection pressure on those post herbicides. Overlapping the residuals helps with both weed control and resistance management.”
STAY AHEAD OF PROBLEM WEEDS WITH RESIDUAL HERBICIDES
• Include multiple sites of action in one application: Research shows this practice is more effective at controlling weeds and preventing development of resistance than using single sites of action and rotating them.
• Crop rotation: In certain crops you can’t use certain chemistries. By using crop ro-tation you allow yourself to use a different set of sites of action that may have dam-aged the previous year’s crop. This practice helps to get multiple sites of action down on that acre over time.
• Apply full usage rates: Using the full rate is the most effective way to get a clean field. Cutting rates can lead to weed survivors, which can eventually lead to resistant weed populations.
• Timely post-emergence applications: Spray when weeds are small to achieve good coverage and complete kill.
• Clean up field edges: Weeds that survive at the edge of the field could, in time, become resistant to certain chemistries — eventually leading to problems within the field.
• Good sanitation: Avoid spreading weed seeds — especially from herbicide-resistant populations — into other fields by thoroughly cleaning equipment.
• Know your weeds: By knowing what weeds are in the field and how they have responded to certain chemistries, growers can proactively develop a long-term management strategy.
• Scout after herbicide application: Evaluate the efficacy of the application and follow up with any problems while they are still manageable.
Best Management Practices for Managing Weed Resistance
“It’s important to approach weed control and resistance management proactively.”– ERIC RILEY, Monsanto Technology Development Manager
SPECIAL ADVERTISING SECTION
MAGAZINE INSERTS
WEBCONTENT
BPIA.ORG
Full page bleed: 8-1/4" x 11" | Spread bleed: 16-1/4" x 11"
Material not to trim should be held 1/2" from the trim edges
Print Specifications
Meister Media Worldwide 37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com
Trim Size8" x 10-3/4"
1 Page6-7/8" x 10"
2/3 Page4-1/2" x 10"
1/2 Page4-1/2" x 7-1/2"
1/2 Page6-7/8" x 4-7/8"
1/3 Page2-1/8" x 10"
ISLANDHORIZ. VERT.
1/3 Page4-1/2" x 4-7/8"
1/6 Page2-1/8" x 4-7/8"
1/6 Page4-1/2" x 2-3/8"
1 Inch2-1/8" x 1"
HORIZ.VERT.SQUARE
Acceptable Document Formats/Applications• Adobe InDesign CC • Adobe Photoshop CC
• Adobe Illustrator CC • QuarkXPress
Graphic Requirements• All graphics must be high resolution (300 dpi or above at 100%)
EPS, TIFF, PICT, JPEG-Hi-res files, also must include original (native) files. We are unable to accept: JPEG (below 300 ppi), GIF, Word Metafile or any internet graphics for print. All graphic elements should be saved “FOR MACINTOSH.”
• We cannot output color files created with RGB – all color files must be created using CMYK.
Fonts• Only postscript and open type fonts accepted. True Type will not
be accepted.
• Must include both printer and screen fonts with native ad files.
• Fonts in ad files created on a PC will be substituted with the closest matching OpenType font.
• Due to legal restrictions, customer-supplied fonts cannot be kept on file by Meister Media Worldwide, therefore fonts must be sup-plied with each new file submitted.
SubmissionsSubmit your electronic ad using the following disk/media type:• FTP• CD-ROM• We reserve the right to refuse ads submitted via email.
Printing Process and Binding MethodPrinted using 150 line screen to SWOP standards/saddle stitched.
Printing SpecificationsAcceptable Materials: Electronic files are preferred. Final reproduction quality is contingent upon sharpness of materials furnished. All advertising composition costs will be charged at the publisher’s cost. All 4/C materials should meet SWOP® standards. Materials will be held for one year from last insertion.
Insert SpecificationsInserts stitched into publication (contact the publisher for pricing):
• 2 pages stitched in – 12-1/2" x 11" (Including 4" binding flap – no type)
• 4 pages stitched in – 16-5/8" x 11" (Including additional 3/8" on high folio side for automatic binding lip)
Inserts tipped on to publication (contact the publisher for pricing):
• 2 pages tipped on – 7.875" x 10.5" (trim)
• 4 pages tipped on – 15.75" x 10.5" (trim)
1/8" head (trim and bleed); 1/8" foot (trim and bleed)
Contact Phyllis Simcich (info below) for insert shipping instructions.
ProofsProofs are required for all electronic ad files submitted. (Meister Media Worldwide cannot be held responsible for the content and/or output of customer-supplied files if a proof is not supplied). In the event no color proof is supplied by the customer, Meister Media Worldwide may be required to provide a suitable color proof to the printer at the customer’s expense.
For More InformationContact Phyllis Simcich – Media Services Manager
440.942.2000 x133 or [email protected]
Meister Media Worldwide generally follows Interactive Advertising Bureau (IAB) standards for display ads and rich media ads.
Acceptable Digital Static Ad Formats• File type: either JPEGs or GIFs
• File weight: up to 40k maximum
• Hyperlink to single absolute URL must be provided
Acceptable Digital Animated Ad FormatsAnimated GIFs: both eNewsletters and Websites
• File weight: up to 40k maximum
• Hyperlink to single absolute URL must be provided
• Animation: up to 10 seconds. Can include multiple loops up to a total of 30 seconds (e.g., 10 seconds of animation x three loops).
Note: Some email platforms do not support animation and instead display only an ad’s first frame. Please ensure your first frame contains sufficient information to convey your ad’s main message.
HTML 5: Websites only
• Initial file weight: up to 75k maximum
• Total file weight: up to 200k
• A supplied .zip file must include all referenced code such as Javascript libraries. Once the .zip file is uncompressed, the ad (an .html file) must be viewable without a network connection (all code and assets used in the ad is contained in the .zip file)
Flash (not recommended): Websites only
• File weight: up to 60k maximum
• 18 frames per second (fps)
• Audio: user-initiated on click
• Only accepts .swf files built with Action Script
• Important: Ad server code must be added to Flash files prior to sending to Meister to ensure measurement of clicks. A Flash ad must have the exact code below in the actions of any button that clicks to the URL in the root timeline in Flash. Do not add your URL or change the code in any way; retain the original .FLA file in case changes are needed. Code: on (release) {getURL (clickTAG, “_blank”?); }
Expandable/Retractable: Websites only (not eNewsletters)
• Initial download weight 40k maximum; additional file weight (polite download) 80k maximum
File sizes:
• 728x90, expand down to 728x180
• 300x250, expand left to 600x250
• 300x600, expand left to 600x600
• Expansion: user-initiated. Control = “Close X” on original unit
• Retraction: after 3 seconds if no user interaction
SubmissionsSubmit your electronic ad using the following disk/media type:
• FTP (click here)
• CD-ROM
For More InformationContact Phyllis Simcich – Media Services Manager
440.942.2000 x133 or [email protected]
Digital Specs
Meister Media Worldwide 37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440-942-2000 | MeisterMedia.com