2019Salon Marketing
Calendar
January Action P lanWELLNESS MONTH
Deep clean the salon.
Set your business and wellness goals for the year.
Plan your January and February salon marketing strategies.
Share your employees’ performance review.
Refresh your skills by signing up for Oway and O&M Certification Classes.
DID YOU KNOW?
With many people vowing to be healthier this time of year, January is the perfect month to talk to your clients about the health and wellness benefits of Oway.
• Introduce the Oway Herbs & Clay Scalp + Mind Detox Kit for eliminating product buildup, dirt and environmental stress.
• Diffuse our Oway Essential Oil Blends to re-energize the mind and body.• Serve clients with our Oway Aroma Tea for a relaxing salon experience.
Apply for Train the Trainer 2019.
JanuarySUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1 2 3 4 5
6 7 8 9 10 11 12
13
20
27
14
21
28
15
22
29
16 17 18 19
23 24 25 26
30 31
New Years /Thyroid +
Cervical Health Awareness
Month
New Moon /Golden Globe
Awards
Martin Luther King Day /Full Moon
Level 1 Certification ClassLOS ANGELESBOOK HERE
February Action P lanVALENTINE’S DAY
Create a Valentine’s Day salon playlist to elevate your clients’ mood.
Create Valentine’s Day gift bags for MEN and WOMEN.
Offer champagne while your client is getting her hair done.
Buy roses on Valentine’s Day and give one to each client. to remind them they’re loved.
Offer holistic spa packages for couples.
DID YOU KNOW?
More than 70% of women prefer a pampering experience as a gift on Valentine’s Day. Make their day even more special by offering discounted hair and spa packages.
• Include our unisex, natural fragrance OWN Way in your gift bags. • Men deserve luxury too! Our Oway Men’s Grooming Kit would be a great gift for your client’s loved ones.• Safe, sustainable gifts are the best gifts. Consider including our Oway Skincare in your gift bags.• Don’t forget the hair! Our O&M Valentine’s Day Styling Kit contains everything your clients will ever need to
create the perfect date look.
It’s Tax Season! Refer to our Tax Deduction Checklist to get more back on your taxes.
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1 2
3 4 5 6 7 8 9
10
17
24
11
18
25
12
19
26
13 14 15 16
20 21 22 23
27 28
New Moon
Full Moon
Level 2 Certification ClassTAMPA BAY
BOOK HERE
NationalWear Red Day /
National Cancer Prevention
Month
GroundhogDay
February
Valentine’s Day
President’sDay /
National Drink Wine Day
Academy Awards
TAMPA BAY /Grammy Awards
HOLISTICCUTTING &
STYLING CLASS
March Action P lanSPRING SOLSTICE
Introduce a Spring Wedding Special Offer.
Promote your Oway Sunway and Travel Size products for Spring Break.
Do something special for your team on International Women’s Day.
Learn how to formulate the 2019 Pantone Color of the Year - Living Coral.
Team up with another local business and plant trees for World Planting Day.
DID YOU KNOW?
Spring Wedding season begins. Now is the perfect time to get your client’s hair
trials sorted in time for their wedding.
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1 2
3 4 5 6 7 8 9
10
17
24
11
18
25
12
19
26
13 14 15 16
20 21 22 23
27 28
New Moon
Full Moon /
Level 1 Certification ClassSCOTTSDALEBOOK HERE
SpringSolstice World
Planting Day
March
DaylightSavings
St. Patrick’s Day
29 30
31
InternationalWomen’s
Day
Mardi Gras
April Action P lanEARTH MONTH
If you haven’t started on your salon’s Refill Program yet, now is the best time.
Encourage clients to bring their amber glass for Oway refills to receive a discount.
Update your website/blog/social with your favorite Coachella looks.
For Hair Stylist Appreciation Day, do something special for your team, like a spa party.
DID YOU KNOW?
The sustainable beauty industry will continue to explode in 2019.More clients will be looking to green salons such as yours for non-toxic
products and services.
• Create a Refill Station in your salon to show your commitment to eco-sustainability.• Reduce the use of plastic in the salon.• Look into ways on how you can reduce your salon’s energy consumption.
AprilSUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
2 3 4 5 6
7 8 9 10 11 12 13
14
21
28
15
22
29
16
23
30
17 18 19 20
24 25 26 27
1 April Fools Day
Earth Day
Level 1 Certification ClassDALLAS
BOOK HERE
Train the TrainerTAMPA BAY
New Moon
Arbor Day
NationalHair Stylist
Appreciation Day
Full Moon
Easter
Coachella Begins
Taxes Due
May Action P lanMOTHER’S DAY
Start promoting your Smooth Rituals Keratin Treatments.
Run a Mom-and-Daughter selfie competition and award a free makeover to the winners.
Sign up for Summer Classes to make up for the Summer Slump.
Team up with another local business to create bespoke Mother’s Day gift packages.
Begin ordering Summer products to save money.
DID YOU KNOW?
More than 50% of shoppers agree that Mother’s Day products presented in-store are not very enticing. They would be willing to buy more if better
products are available.
• When displaying your Mother’s Day gift packages, highlight the ingredients and benefits of the products.• Bundle Mother’s Day and Father’s Day gifts together to catch their attention.• Instead of products, display bundles of flowers with spa gift vouchers included.
Share your client’s wedding hair styles on your website and social media.
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
3 4
5 6 7 8 9 10 11
12
19
26
13
20
27
14
21
28
15 16 17 18
22 23 24 25
29 30
Receptionist Day
World Sea Turtle Day
Level 1 Certification ClassCHICAGO
BOOK HERE
Mother’s Day
Armed Forces Day /
Full Moon
May
Cinco de Mayo
New Moon
31
1 2
Memorial Day
World Meditation
Day
Skin Cancer / Allergy
Awareness Month
June Action P lanSUMMER SOLSTICE
Launch your Oway Sunway Summer Specials.
Make great use of your free time by training your team on new products.
Learn how to leverage your website and socia media to increase your clientele
and profit with Salon Summer School.
Create Father’s Day Men’s Grooming packages.
DID YOU KNOW?
80% of men’s grooming product sales are generated from brick and mortar stores, so
make sure to kick up your Father’s Day marketing strategy a notch
to catch client’s attention.
• Our Oway Men’s Grooming Kit would be a great gift for your male clients.• Include a hair cut discount voucher on every gift purchased on Father’s Day.• Moms are already busy making Father’s Day a memorable one, so make it easy for them to buy gifts by offering a
complimentary wrapping service for kits purchased at the salon.
Book double appointments with promotions like Blowout With Your Bestie on National Best Friend’s Day.
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1
2 3 4 5 6 7 8
9
16
23
10
17
24
11
18
25
12 13 14 15
19 20 21 22
26 27
World Environment
Day
Level 2 Certification ClassNEW JERSEYBOOK HERE
SummerSolstice /
World Yoga Day
June
Father’s Day
Full Moon
28 29
30
Global Wellness Day /
National Best Friends Day
New Moon
Men’s Health Month
Beautician’sDay