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BRAND GUIDELINES 2020 BRAND GUIDELINES
BRAND GUIDELINES
2020 BRAND GUIDELINES
BRAND GUIDELINES
This guide has been produced to ensure consistency of the
InfoComm 2020 brand across all forms of communication.
The goal is not to limit creativity, but to provide direction
that will assist you in protecting the brand. This will help us
produce materials that the public recognizes as distinctly
ours. The guidelines should be read by anyone using the
brand whether that be an in-house design team or any
external parties such as contractors.
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10.
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15.
16.
OVERVIEW
LOGO
LOGO INCLUDING DATE
LOGO STAMP
LOGO GUIDE
LOGO MIS-USE
ADVERTISING EXAMPLES
PRIMARY COLOR PALETTE
GRADIENT COLOR PALETTE
VECTOR DOTS
ON-SITE SIGNAGE
TYPOGRAPHY
CONTACT
OVERVIEW
2.
BRAND GUIDELINES
Mono white-out
One color
InfoComm’s logo was designed to create a bold identity.
The logo should appear in the top right or bottom right of
all artwork if possible. Please use the one color and mono
white-out versions appropriately.
LOGO
3.
BRAND GUIDELINES
Mono white-out
One color
The InfoComm logo including the 2020 date should be
kept clear of competing text, images and graphics. It should
appear in the top right or bottom right of all artwork if
possible. Please use the one color and mono white-out
versions appropriately.
LOGO INCLUDING DATE
4.
BRAND GUIDELINES
Color logo Mono logo
Imagery incorporated into stamp
This stamp version of the logo can be used throughout
the InfoComm 2020 campaign. It must be surrounded on
all sides by adequate clear space. The 2020 InfoComm
branding can also be placed within the stamp.
LOGO STAMP
5.
BRAND GUIDELINES
Web: No smaller than 35px in height
Print: No smaller than 1/2 inch in height
LOGO GUIDE
MINIMUM SIZE
The logo has been designed to be a minimum size of 1/2
inch in height. There is no maximum size. On web the logo
should be no smaller than 35px in height.
CLEAR SPACE
To protect the clarity and integrity, the InfoComm logo
should be kept clear of competing text, images and
graphics. It must be surrounded on all sides by adequate
clear space - a space equal in size to the height of the letter
‘m’ within the logo.
6.
BRAND GUIDELINES
Correct use Do not change the colors
Do not enlarge parts of the logo
Do not put the logo in a box
Do not add visual effects
Do not distort the proportions
Do not rotate
Do not remove parts of the logo
Do not change, re-draw, re-color or alter the brand mark in
any way. Always use the master digital file when reproducing
the brand mark. Always ensure the brand mark is highly
visible at all times.
LOGO MIS-USE
7.
BRAND GUIDELINES
infocommshow.org
CONFERENCE: JUNE 13-19
EXHIBITS: JUNE 17-19
LAS VEGAS CONVENTION CENTER
LAS VEGAS, NEVADA
The InfoComm 2020 branding and advertising should
remain as consistent as possible. Here are 4 examples of
the InfoComm advertising. The IC20 stamp should appear
in the top left corner of all print and web advertising
where possible.
ADVERTISING EXAMPLES
“InfoComm is where I learn about the latest and greatest in AV technology, but more importantly, it’s where I meet other amazing AV peeps to share war stories and make new partnerships.”
infocommshow.org
CONFERENCE: JUNE 13-19
EXHIBITS: JUNE 17-19
LAS VEGAS CONVENTION CENTER
LAS VEGAS, NEVADA
Sales Manager, SouthwestBrightSign
Kaleo Lee, CTS
“In almost 20 years of attending InfoComm, it is
by far the industry event I look forward to the
most year after year!It never disappoints.”
Account ExecutiveNetrix
Victoria J. Ferrari
infocommshow.org
CONFERENCE: JUNE 13-19
EXHIBITS: JUNE 17-19
LAS VEGAS CONVENTION CENTER
LAS VEGAS, NEVADA
“I only attend one tradeshow a year and it’s InfoComm. It has the perfect blend of education, new products and networking.”
infocommshow.org
CONFERENCE: JUNE 13-19
EXHIBITS: JUNE 17-19
LAS VEGAS CONVENTION CENTER
LAS VEGAS, NEVADA
Sales ManagerCompany
NAME SURNAME
“I come to InfoComm to share my knowledge by
teaching and to learn from others at the
same time.”
Account ExecutiveCompany
NAME SURNAME
8.
BRAND GUIDELINES
Powerpoint example without people imagery
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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
THE AUDIOVISUAL AND INTEGRATED EXPERIENCE EVENT BECOME AN EXHIBITOR
INFOCOMM 2020
Text heavy document with IC2020 branding
Text heavy 2020 Pass Plus, demonstrating text in a white box. Example 2020 Sell sheet without people imagery
ADVERTISING EXAMPLES9.
BRAND GUIDELINES
Color is the most elemental and memorable way in which
designs are communicated. Here are the primary colors
for the 2020 InfoComm campiagn. Wherever possible the
brand colors should be printed by specifying the Pantone,
CMYK or RGB color values. The Hex values have been
calculated to match the CMYK colors for web use.
10.
PRIMARYCOLOR PALETTE
#6DBCE3
C 58M 9Y 5K 0
R 109G 188B 227
C 71M 88Y 0K 0
R 108G 58B 142
#6C3A8E
C 10M 74Y 82K 2
R 217G 92B 54
#D95C36
C 65M 98Y 36K 47
R 79G 25B 65
#4F1941
C 100M 100Y 100K 100
R 0G 0B 0
#000000
C 64M 55Y 52K 54
R 69G 68B 68
#454444
PANTONE: 7579 C PANTONE: 5115 C
PANTONE: 2915 C PANTONE: 7678 C
BRAND GUIDELINES
11.
The InfoComm 2020 gradient color palette features two
colour combined to create the creative background. These
are all shades and tints of the brands primary colors and
can be used where necessary within the creative style.
GRADIENTCOLOR PALETTE
BRAND GUIDELINES
InfoComm 2020 uses vector dots as part of the creative
brand. These dots when used as an EPS vector can be
scaled to any size. The dots can be used over imagery and
the background color gradients. They can be used where
necessary within the creative style.
VECTOR DOTS
12.
BRAND GUIDELINES
Signage example
On-site signage is an opportunity to make a positive
impression and an important way to communicate
information to a large number of people. Both logos must
be surrounded on all sides by adequate clear space.
ON-SITE SIGNAGE
13.
BRAND GUIDELINES
ON-SITE SIGNAGE14.
BRAND GUIDELINES
Gotham Book
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890?!$%&@#£
Bebas Neue Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890?!$%&@#£
Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890?!$%&@#£
Gotham
Consistent use of the brand typography is critical to brand
recognition. InfoComm’s 2020 brand typeface is Bebas
Neue Bold. Bebas Neue Bold should be used for all headings.
Gotham Book should be used as the main body copy for
all publications. The smallest size that this should appear is
8pt. Gotham Bold can be used to emphasize any text within
the body copy. Where Gotham is not available Arial should
be used as a substitute.
TYPOGRAPHY BEBAS
Gotham Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890?!$%&@#£
15.
BRAND GUIDELINESInfoComm International 11242 Waples Mill Road, Suite 200, Fairfax, VA 22030, USA
CONTACT
infocommshow.org
BARBARA BLASKOWSKYSenior Director, Marketing
Call: (703) 273-7200 ext. 3360
Email: [email protected]
LILLIE FUJINAGA OBIOHACreative Director
Call: +1.703.273.7200 ext. 3023
Email: [email protected]
