2020 Media Kit
Sources: Government of Canada Immigration Plan 2018 - 2020 & Open Government Portal.
Moving2Canada Media KitA B O U T U S
Our Start
Our Mission
Our Value
Starting as a simple Facebook
community in 2011, Moving2Canada’s
news and information has helped
millions of people successfully plan,
move to, and settle in Canada.
We want to enable our community
with the best education, tools and
advice for their move to Canada.
Our readers count on us for
recommendations and advice on their
immigration and settlement needs.
About Us
Our Stats
4 6 0 , 0 0 0 M O N T H LY U N I Q U E U S E R S
3 5 0 , 0 0 0 F A C E B O O K R E A C H
1 1 0 , 0 0 0 E M A I L S U B S C R I B E R S
1 S T F O R C A N A D I A N I M M I G R A T I O N N E W S U P D A T E S
0 . 2 6 % D I S P L A Y C T R A C H I E V E D
Our Clients
Moving2Canada Media KitO U R C L I E N T S
Source: Solutions Research Group (SRG) 2017 Study of New Canadians
Moving2Canada Media KitT H E N E W C O M E R A D V A N T A G E
The Newcomer Advantage
O P E N T O I N F L U E N C E
B I G G E R S H O P P I N GB A S K E T S
D I G I T A L LY E N G A G E D
K E Y D E M O G R A P H I C S
Studies show that newcomers:
• Are more open to influential advertising from a trusted source• Have greater buying needs• Spend more time on their mobile devices
80%Newcomers
20%Average
A D I N F L U E N C E D P E R S O N S
3.1Newcomers
2.5Average
P E R S O N S P E R H O U S E H O L D
2.5Newcomers
1.5Average
M O B I L E U S E H O U R S P E R D A Y
N E W C O M E RH O U S E H O L D S
$52,400Household Income
31%Families
31.7Average Age
Sources: Solutions Research Group (SRG) 2017 Study of New Canadians; Vivid Data 2016 Q4 Readership and Product Database
The Newcomer Journey
Moving to a new country can be an
overwhelming and stressful process, with lots
to think about, plan and organize.
Newcomers often make hasty descisions with
little realistic knowledge of the Canadian
market. This is why, and where, we step in.
Moving2Canada gives advertisers a unique
opportunity to engage the pre-arrival
audience.
We create a relevance for brands, to build
awareness and convert customers even
before they’ve stepped off the plane.
Moving2Canada Media KitT H E N E W C O M E R J O U R N E Y
C O N V E R T Y O U R N E W C U S T O M E R S B E F O R E T H E Y A R R I V E .
The Newcomer Journey
Moving2Canada Media KitT H E N E W C O M E R J O U R N E Y
PRE -ARR I VA L
ExploreThose who want to
come to Canada but don’t know how.
PlanThose who have already been granted a visa, now preparing for their move.
LandFresh arrivals finding
their feet, seeking accommodation & jobs.
SettleSettled newcomers,
researching visa extensions and putting down permanent roots.
M A R K E T I N G O P P O R T U N I T I E S :POST -ARR I VA L
M A R K E T I N G O P P O R T U N I T I E S :
Source: Q1 2018 Google Analytics traffic on moving2canada.com
Our Audience
O U R 4 6 0 K U N I Q U E M O N T H LY V I S I T O R S C O M E F R O M A L L O V E R T H E G L O B E :
Moving2Canada Media KitO U R A U D I E N C E
Source: 2019 Google Analytics traffic on moving2canada.com
U A E 2 %
P H I L I P P I N E S 2 %
U K & I R E L A N D 6 %
U S A 1 9 %
C A N A D A 2 7 %
N I G E R I A 3 %
A U S T R A L I A & N Z 3 %
W I T H I N C A N A D A :O N 5 2 %B C 2 2 %A B 1 0 %
Q C 8 %M B 2 %N S 2 %S K 2 %
I N D I A 1 9 %
What We Offer
We are experts in overseas marketing to the newcomer segment.
We offer out-of-the-box marketing services at all stages of the pre-arrival and post-arrival journeys. With enhanced segmentation capabilities, we can ensure your message reaches only the most relevant audiences.
N E W C O M E R M A R K E T I N G S E R V I C E S W I T H W O R L D W I D E C O M P L I A N C E .
Moving2Canada Media KitW H A T W E O F F E R
We offer unique display opportunities across our website, with geographical
segmentation leaveraging the industry’s best ad serving platform.
Home page and entrance page takeovers are also available.
We know the arrival dates of our 100,000 subscribers.
That gives you the opportunity to directly target them with the right
message, at the right time.
Moving2Canada Media KitW H A T W E O F F E R
Email Marketing Geo-Targeted Display
What We Offer
Moving2Canada Media KitW H A T W E O F F E R
We’re proud of our active Facebook community which has a
growing reach of over 350,000.
We create the perfect environment to get your product or service to our
audience with credibility.
Custom Content Social Media
What We Offer
Our community’s trust is central to our success.
We are fully compliant with GDPR (European General Data protection Regulation) and aim to provide all community members with simple convenient ways to interact with our services and retain control over the information they choose to share with us.
Ensuring the responsible handling of member data has always been part of the ‘social contract’ we have with the Moving2Canada community.
O U R S T A T E M E N T O N G D P R
Moving2Canada Media KitT A R G E T E D & C O M P L I A N T
Targeted & Compliant
We only use world-leading digital marketing platforms like:
B E S T P A R T N E R S , B E S T S E C U R I T Y
Our Values: Community First
We too were newcomers to Canada.We have walked the path before.
We understand every stage of the newcomer journey and build trust
with our community through timely, accurate and impartial content.
Community first — it serves us all.
W E A R EC O M M U N I T Y M I N D E D
It’s in the DNA of newcomers — a willingness to be open-minded and
the courage to embrace the new and different.
It has helped us grow over the years, building trusting relationships and
evolving to meet new opportunities along the way.
W E A R E O P E N T OP O S S I B I L I T I E S
Moving2Canada Media KitC O M M U N I T Y F I R S T
Sometimes the journey doesn’t go to plan and you meet with detours
and obstacles.
It happens, but we don’t give up. We are resourcesful, we adapt to challenges and bring our focus
back to the ‘destination’ — there’s always another path.
W E A R E T E N A C I O U S
Let’s Connect
Managing Director
+ 1 7 7 8 8 6 1 1 2 4 4
E M A I L
Ruairi Spillane