5
middys.com.au/mediakit
Editi
on1
.2_2
02
0
2020 MEDIA KIT//
middys.com.au/mediakit
Editi
on1
.2_2
02
0
2020 MEDIA KIT//
MIDDY'S DELIVERS A CAPTIVE AUDIENCE OF OVER 25,000 ELECTRICAL INDUSTRY PROFESSIONALS
OPPORTUNITIES
Middy’s is Australia’s largest independently owned electrical wholesaler. Our nationwide branch network of 100+ branches gives you unprecedented market coverage. Our diverse range of marketing opportunities offers you targeted penetration for your product segment.
Our extensive database puts your product directly in front of over 25,000 customers nationwide. Approximately 85% of these are electrical contractors running their own businesses, representing a qualified audience eager for products to enhance their profitability and business.
Publications are distributed via a comprehensive multi channel platform including print, electronic mail, web, social media, in branch POS & industry events, all connecting you with unique visitors in each sector. This provides you exposure to a dedicated customer audience and increased product profile and brand reach.
MIDDY'S MAG:The Quarterly Middy's MAG is the core publication. A combination of editorial Middy's news, priced special offers and awareness ads. Circulation: Digital: 25,000 - 30,000 Print: 4,000 in branch nationwideFormat: 28pp A4 portrait, full colour.Duration/Frequency: 3 months / Published quarterly.
PRODUCT SPECIFIC PROMOS:Targeted promotions for specific product incentives & events.Circulation: VariableFormat: A4 Flyer, Web, EDM BroadcastDuration/Frequency: 2-3 months / Published on demand
INFO NIGHT STANDS, TRADE SHOWS & PROMOS:Info Night stands, industry trade show nights and in-branch promotions. . Circulation: VariableFormat: VariousDuration/Frequency: See web site for details
MID
1173
0_11
/19
middys.com.au DON’T RISK ITUSE A LICENsED ELECTRICIAN
Friday 29 November 8am-12pmCome and see the latest products by
214 Wellington Rd, Clayton, VIC 3168
P 9562 2033 | E [email protected]
Branch Manager Jeff Benham
MULGRAVE
Pies & drinks provided
Powermesh Product Demo
14 Offering you more...
Pierlite is a registered trademark of Gerard Lighting Pty Ltd ©Copyright Pierlite 2019
www.glg.lighting
ECO LED BATTEN GEN 3The reliable and trusted Eco LED Batten is now available in 3-in-1 colour temperature and 4-in-1 wattage/lumen options.
ECO LED PANEL GEN 2Ideal for retrofit & new installation, the Pierlite Eco LED Panel Gen 2 comes with improved light output & energy efficiency.
• Increased visual comfort with less than 1% flicker
• Quick release clips for easy installation
CODE SPECIFICATIONS SPECIAL PRICE
(EXCL. GST)SPECIAL PRICE
(INCL. GST)
ECOPL2123CSE 28W, 3-in-1 Colour Select, 1200 x 300mm
$49.90 $54.89
• One box solution with 3-in-1 Colour Select
• Discrete low profile when space & aesthetics are valued
• Easy to install with remote unpluggable driver, 1.2m flex & plug
COLOURSELECT
CODE SPECIFICATIONS SPECIAL PRICE
(EXCL. GST)SPECIAL PRICE
(INCL. GST)
MECOLED40CSLS 36W, 3-in-1 Colour Select and 4-in-1 Lumen Select, 4ft
$59.90 $65.89
COLOURSELECT
LUMENSELECT
Middy's Magazine Pierlite Eco LED Batten Gen II & III Full Page Advert 148mm x 210mm_V7.indd 1 18/11/19 9:00 am Australian Owned and Independent Since 1928 15
COVER - GO GREEN FEATURE
Albert Park Pre-school is Australia’s First Certified Carbon Neutral Kindergarten
Albert Park Pre-school is a community kindergarten located in the bayside suburb of Albert Park in Melbourne. Recently they achieved a remarkable feat – becoming Australia’s first certified carbon neutral kindergarten.
The kindergarten’s philosophy celebrates a commitment to the wellbeing of our world and to each other and also reflects the belief that youth play a pivotal role in forming a healthy, sustainable future.
To make this commitment visible to the community, the kindergarten partnered with the Sustainability Department at City of Port Phillip to identify and implement opportunities to reduce emissions, in the pursuit of achieving carbon neutral status. This led to the installation of solar panels, battery storage, a solar heat pump, energy efficient LED lighting supplied by Middy’s and energy efficient fans from Ventair.
The children actively participate by reading meters, distributing organic waste amongst the four worm farms on site, and caring for the community garden. Despite being one of the smaller and newer additions to the Carbon Neutral Network, Albert Park Pre-school is pursuing a new goal of culminating a sustainable learning community and is proud to partner with local schools in pursuit of this vision. Albert Park Pre-school is sincerely grateful to the families, community partners and the City of Port Phillip for their contributions to bring the dream of carbon neutral certification to reality. We would like to thank Jenny Whelan from Albert Park Pre-school for allowing Middy’s to get involved in this process.
Albert Park Pre-school Goes Green
Aerial view of the solar installation by Metro Solar from Lynbrook
ISSUE 28 DEC 2019 - FEB 2020
MIDDY'S ENVIRONMENTAL COMMITMENTMEET YOUR BRANCH: MGEW GOULBURN
MIDDY'S SAY GOODBYE TO PLASTIC BAGS
ENERGY EFFICIENT & SUMMER PRODUCT SPECIALS INSIDE
ALBERT PARK PRE-SCHOOL GOES GREEN Middy's help Albert Park Pre-school
become the 1st carbon neutral pre-school in Australia.
Our comprehensive product portfolio offers a complete range of solutions and services for all installation requirements in residential buildings. Our focus on easy installation speeds up your projects while meeting people’s needs for safety and comfort in their home. Find more information about our complete offer on: www.abb.com/world-of-installation
— My world of installation Electrical installation at home made easy
ABB_my_WORLD_A5_MiddysAd.indd 1 23/03/2017 1:17 PM
A4 & A5 DESK DIARIES:A4 & A5 desk diaries, full page supplier ads.Distributed to Middy's customer data base.Circulation:15,000 nationwideFormat:A4 & A5 BoundDuration: 12 months
PG 2
WALL CALENDARS & PLANNERS:Pin up wall calendar, supplier sponsored months. Also includes tear out wall planner.Circulation:10,000 nationwide Format:A3 fold outDuration:12 months
middys.com.au/mediakit
Editi
on1
.2_2
02
0
DIGITAL PLATFORMS
PG 3
EDM eNEWSLETTERS:HTML EDM broadcasts Circulation: 25,000+ (national data base)Format: HTML EDM templateFrequency: On Demand
myBRANCH:Middys eCommerce online branch with 11 different product categories online.Circulation: VariableFormat: Home Page: MREC Sections: Skyscraper, LeaderboardDuration: Pay per month
WEB SITE: The Middy's website consistently delivers a captive audience of over 1,250 unique visitors per day (Google Analytics®), keeping our audience informed and up-to-date as a key Middy's brand touch point. Circulation:1,250 unique visitors per dayFormats:
Home Page: Banner Module Brands Page: Banner Module Case Studies Section: HTML content, 1PP pdf d//load Videos Section: HTML content, up to 4min vid Broch D/loads: HTML content, up to 8PP pdf d//load New Releases Blog: HTML content, up to 2PP pdf d//loadDuration: Pay per month
middys.com.au/mediakit
Editi
on1
.2_2
02
0
2020 RATE CARDCall Middy’s Marketing on (03) 8359 9559 for further information about rates and bookings.
Rates are based on print ready artwork. *Cost of artwork if required at suppliers expense.
* Please note late submissions & material will not be considered. Suppliers notified of successful submissions within 10 working days of submissions close. *Distribution inbranch, EDM & online
All costs ex GST
2020 SCHEDULES
MIDDY'S MAG Submissions close* Distribution*
ISSUE #29 MAR - MAY 2020 20 Dec (2019) 01 Mar (2020)
ISSUE #30 JUN - AUG 2020 01 April (2020) 01 June (2020)
ISSUE #31 SEP - NOV 2020 03 Jul (2020) 01 Sep (2020)
ISSUE #32 DEC '20 - FEB '21 05 Oct (2020) 01 Dec (2020)
DIARIES & WALL CALENDARS Submissions close* Distribution*
A4/A5 DESK DIARIES 2021 31 Mar (2020) 01 Oct (2020)
WALL CALENDARS 2021 31 Mar (2020) 01 Oct (2020)
PRODUCT SPECIFIC PROMOS
On Demand
INFO NIGHT STANDS, TRADE SHOWS & IN-BRANCH PROMOS
Contact Marketing for 2020 Info Night schedule and locations
DIGITAL PLATFORMS
3 Weeks prior to go-live date
MIDDY'S MAG
1/4 Page Size: 97mm x 135mm $1,635 *$303 artwork
1/2 Page Size: 200mm x 135mm $2,600 *$405 artwork
Full Page Size: 200mm x 275mm $4,175 *$607 artwork
Insert A4 Size: 200mm x 275mm $4,840 (excludes printing cost)
WEBSITE
Home Pg Format: Banner Module $800 per month
Brands Pg Format: Banner Module $500 per month
Case Studies Format: HTML content + 1PP A4 Pdf d/load $600 per month
Videos Format: Up to 4mins max video $600 per month
Broch D/loads Format: HTML content + up to 8pp pdf d/load $400 per month
New Releases Blog Format: HTML content +up to 2pp A4 pdf d/load $600 per month
myBRANCH
Home Pg, Product Sections Format: Banner Modules $ POA
EDM eNEWSLETTERS
Templated HTML EDM Format: HTML Coded 600px x 1200px $2,700 (Nationwide data base)
2021 A4 & A5 DESK DIARIES $2,500 per page
2021 WALL CALENDARS $2,900 per month pg
PRODUCT SPECIFIC PROMOS $ POA
INFO NIGHT STANDS $1,500 (inc bump in/out, contact marketing for details)
TRADE SHOWS & IN-BRANCH PROMOS $ POA
PG 4
middys.com.au/mediakit
Editi
on1
.2_2
02
0
Product Images
Supply as: Hi-Res Professionally shot. Low-Res images are not acceptable. Do not send images embedded in documents (e.g. Word or PDF).
Alternatively: If Hi-Res is not available, a clean unmarked sample of product will be required for photography at suppliers expense.
Complete Ads
Supply as: If complete ad art supplied required as print ready CMYK artwork in hi-res PDF format, created to exact ad size specification. If artwork or edits are required will be charged at suppliers expense.
Product Features
Supply as: Brief description of product features, benefits and applications. Text can be edited at discretion of Middendorp Electric.
Digital Platform Specifications
Supply As: Digital artwork web ready jpg / png / gif Files to be supplied at pixel sizes specified. Digital platform content required 3 weeks prior to go-live date
Suppliers submitting products for marketing consideration are required to email product submission form to Middy’s Marketing. Nominate the publication title and edition in which product(s) are to appear, together with product code(s), normal cost price and special price. Acceptance will be confirmed via email. Once approved material can be supplied via www.wetransfer.com or emailed if less than 5MB (.zip compressed). Approval of ads, edits if required at the discretion of Middendorp Electric Pty. Ltd.
Submissions & Bookings:Middy's Marketing Dept Postal: 28 Prentice Street, Brunswick 3056Ph: 03 8359 9559 Bookings: [email protected]: [email protected]
MATERIAL REQUIREMENTS
TERMS OF ADVERTISING:For details of Middy's terms of advertising, supplier terms and incentive agreements contact Middy's marketing.
PG 5
Supplier Logos
Usage: Unless otherwise advised supplier logos will be used as has previously appeared. If logo has not been used before, a current version is required.
Supply as: Vector format .eps or .ai. Image formats acceptable only if greater than 200dpi
Download this Media kit at: middys.com.au/mediakit
