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2020 OFFER Purchase options television / radio / online
2020 OFFERPurchase options television / radio / online
STER: ADVERTISING WITH THE PUBLIC BROADCASTER
Offer 2020 ‣ 2
Ster reaches everyone, at any time of day, but with a difference:
‣ We do not interrupt programmes with commercials
‣ The number of advertising minutes on public channels is significantly less
than with commercial organisations: this increases impact
‣ On the public channels you reach a relative large number of people who watch
little television.
‣ The content of programmes and commerce are strictly separated. Product
placement or co-development of a programme format is not an option.
Since 2018 we have an amended policy: we use fixed and affordable rates for
everyone. This way you know what to expect upfront and we can talk about the
essence: how can we optimise Ster’s offer in order to achieve your objective(s)?
QUALITY AND COVERAGE
The high-quality programmes by the public broadcaster are widely viewed and
listened to, attract both a broad and small audience and receive high ratings. And
high ratings work. Research shows that the higher a programme’s rating, the
higher the impact of a commercial.
THE POWER OF ADVERTISING
We believe in the power of advertising. A good commercial message, around the
right programming, reaches the target you envision and achieves the desired
result. We know this, because we have decades’ worth of experience and unique
research into the effects of commercials and the Dutch viewing and listening
behaviour. Ster enhances each campaign with insights, knowledge, quality and
coverage.
Ster has been providing advertising space with the Dutch Public Broadcaster (NPO) on TV, radio and online since 1965.
Offer 2020 ‣ 3
WITH STER YOU CAN REACH EVERYONE AT ANY TIME OF DAY
Offer 2020 ‣ 4
SourcesStichting Kijk Onderzoek (Viewing Research Foundation (SKO)) / Nationaal Luister Onderzoek (National Listening Research (NLO)) / Nederlands Online Bereik Onderzoek (Netherlands Online Coverage Research (NOBO))
COVERAGE
TELEVISION 12.2 million Dutch viewers per week via NPO 1, 2 and 3
RADIO5.8 million Dutch listeners per week via NPO Radio 1, 2, 3FM, 4 and 5
ONLINE VIDEO 4.6 million Dutch viewers per week via NPO
ONLINE DISPLAY 3.3 million Dutch viewers per week via NPO
Offer 2020 ‣ 5
WHY ADVERTISE WITH STER?
Offer 2020 ‣ 6
AFFORDABLE RATES, REGARDLESS OF BUDGET
INSIGHTS THAT INCREASE IMPACT
FOCUS ON THE ESSENCE: REACHING YOUR OBJECTIVE(S)
WIDE COVERAGE
Offer 2020 ‣ 7
In 2020 we will continue the policy we initiated in 2019. Of course we have implemented an optimisation plan; the most important changes are listed here:
STER IN 2020
MULTI-MEDIAL VOLUME DISCOUNT*
Ster offers a multi-medial volume discount on the basic rate.
When you spend over a certain budget, you receive a discount.
TIERS MULTI-MEDIAL VOLUME DISCOUNT> € 500.000 = 7% discount
> € 1.000.000 = 10% discount
> € 1.500.000 = 12% discount * Please refer to ster.nl/voorwaarden for further terms and conditions
SUMMER DISCOUNT*
Ster offers advertisers the opportunity to receive an additional
discount during the sports months at NPO (June, July and
August). In order to benefit from the summer discount, an
agreement with Ster must be signed before 1 April 2020.
SUMMER DISCOUNT MULTI- MEDIAL VOLUME DISCOUNT > € 250.000 = 10% discount
> € 500.000 = 15% discount
Offer 2020 ‣ 8
GUARANTEE ON RATE AND PRIORITY PLACEMENT Campaigns requested before the initial request deadline of the purchase period
are given priority when reserving advertising space. In addition a market index
of no higher than 100 applies to these campaigns. In the event the market index
falls below 100, you will benefit from the rate advantage.
CANCELLATION POLICY In 2020 Ster will charge the advertiser 15% cancellation costs (as opposed to
25% in 2019) in the event of cancellations and/or movements at monthly level.
For the complete cancellation policy (including calculation example) please
refer to our general terms and conditions.
EARLY-PAYMENT AND SYSTEM DISCOUNT The percentages for the early-payment discount and the system discount as
described in the General Terms and Conditions are both set at 0.5% for 2020.
TERMS AND CONDITIONSThe general terms and conditions of sale that apply to this 2020 Ster Offer can
be found at ster.nl/voorwaarden.
Offer 2020 ‣ 9
TELEVISIONPURCHASE OPTIONS
Offer 2020 ‣ 10
INDEXTARGET GROUP CONDITIONSWITH
SPREADINGWITHOUT
SPREADING
PRIME TIME 100 95 25-67, M25-67, V25-67, BDS25-67, AB1 25-67
‣ Ster schedules: between 6pm and midnight ‣ Minimum of 5 campaign days and minimum of 10 GRPs
STER TIME 85 75 25-67, M25-67, V25-67, BDS25-67
‣ Ster schedules: entire day ‣ Minimum of 5 campaign days and minimum of 5 GRPs
DAY & NIGHT 80 75 25-67, V25-67, BDS25-67
‣ Ster schedules: before 6pm and after midnight ‣ Minimum of 5 campaign days and minimum of 5 GRPs
GAME OF CHANCE 100 95 25-67, M25-67, V25-67, BDS25-67, AB1 25-67
‣ Ster schedules: between 7pm and 2am ‣ Minimum of 5 campaign days and minimum of 10 GRPs
ALCOHOL 105 100 25-67, M25-67, V25-67, BDS25-67, AB1 25-67
‣ Ster schedules: between 9pm and 2am ‣ Minimum of 5 campaign days and minimum of 10 GRPs
REGULAR NET BASIC RATE: € 515 PER GRP
TV
MONTHLY INDEX
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
80 75 85 105 120 105 90 95 115 110 115 105
Offer 2020 ‣ 11
INDEX ON BASIC RATE
TARGET GROUP CONDITIONS
YOUR TIME 135
25 - 67
‣ Block of choice; this package is set off (YT Roadblock excluded)
YOUR TIME PREFERENCE POSITION 150
YOUR TIME HOTSPOT 150
YOUR TIME HOTSPOT AND PREFERENCE POSITION 160
YOUR TIME ROADBLOCK 175
YOUR TIME NET BASIC RATE: € 515 PER GRP
TARGET GROUP INDEX
25 - 67 M25 - 67 V25 - 67 BDS25 - 67 AB1 25 - 67
100 100 95 95 110
NET BASIC RATE INDEX
TARGET GROUP CONDITIONS
WITH SPREADING
WITHOUT SPREADING
ZAKELIJK € 570 90 B-TO-B
‣ Ster schedules: NPO 1 and NPO 2 between 6pm and 2am and Sunday the entire day
‣ A minimum of 5 campaign days and a minimum of 5 GRPs
YOUNG ADULTS € 810 90 25-39
‣ Ster schedules: NPO 3 between 6pm and 2am ‣ Ster decides if the advertiser is able to use this
option ‣ A minimum of 5 campaign days and a minimum
of 5 GRPs
SENIORS € 125 90 68+ ‣ Ster deelt in: NPO 1 tot 18.00 en NPO 2 tot 24.00
uur ‣ Minimaal 5 campagnedagen en minimaal 5 grp’s
RESPONSE € 460 n.v.t. 25-67
‣ Ster schedules: NPO 1 and NPO 2 between 9am and 5pm
‣ Viewers’ ratings of max 1.5 GRPs per block A minimum of 5 campaign days and a minimum of 5 GRPs
CHARITABLE € 285 90 25+
‣ Ster schedules: entire day ‣ Advertisers must be CBF certified or have ANBI
status ‣ A minimum of 5 campaign days and a minimum
of 5 GRPs
SELECT PACKAGES
Offer 2020 ‣ 12
TV
FIXED COSTS PER SPOT At ster.nl you will find an overview of the rates for the purchase
of television at Fixed Costs per Spot. The rates, based on
30 seconds, are listed per channel, per day and per block.
Surcharge preference position 10% on top of the net block rate
as stated at ster.nl.
SPOT LENGTH
MARKET INDEX Ster publishes the market index every month, one day after the first round of requests closes. The index ranges from 90 through to 110. A separate market index applies to Kids. For further conditions, please refer to ster.nl/voorwaarden.
SPOT LENGTH INDEX
5” 40
10” 50
15” 60
20” 75
25” 85
30” 100
35” 115
40” 130
45” 145
50” 160
55” 170
60” 180
> 60” Pro rato 60” spot
INDEX ON BASIC RATE
TARGET GROUP CONDITIONS
STOPPER 50
25-67
‣ Ster schedules: entire day ‣ Minimum run: 14 days within one calendar month and a minimum of 50 GRPs ‣ Advertiser does not receive a broadcast schedule ahead of time; the spots are booked
incrementally three days prior to broadcast ‣ No guarantee of placement and spreading
STOPPER CUSTOMISED 70
‣ Client requests: a minimum of 6 consecutive hours ‣ Minimum run: 14 days within one calendar month and a minimum of 50 GRPs ‣ Advertiser does not receive a broadcast schedule ahead of time; the spots are booked
incrementally three days prior to broadcast ‣ No guarantee of placement and spreading
STOPPERNET BASIC RATE: € 515 PER GRP INDEX
Offer 2020 ‣ 13
ZAPP(ELIN)NET BASIC RATE: €155 PER GRP
* If required you can target your campaign towards older or younger children. This is a best effort and offers no guarantees.
* From 1 to 5 December 2020 an index of 135 applies. From 6 to 31 December 2020 an index of 100 applies.
INDEX ON THE BASIC RATE SCHEDULING PERIOD TARGET
GROUP CONDITIONS
KIDS STER TIME* 100 NPO 3 Zapp(elin) 3-12
‣ Ster schedules: around Zapp(elin)-programming
‣ A minimum of 5 GRPs and a minimum of 5 campaign days
KIDS YOUR TIME 120
NPO 3 Zapp(elin) 3-12 ‣ Block of choice; this package is set offKIDS YOUR TIME PREFERENCE POSITION 130
MONTHLY INDEX STER TIME & YOUR TIME ZAPP(ELIN)
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER*
50 60 70 115 90 85 85 85 130 190 135 135 100
Offer 2020 ‣ 14
TV + ONLINE
NET BASIC RATE TARGET GROUP CONDITIONS
FAMILY € 510 BDS + KND
‣ Ster schedules: a minimum of 25% and a maximum of 75% in Zapp(elin)
‣ Ster determines whether advertiser may use this purchase option
‣ A minimum of 5 campaign days and a minimum of 5 GRPs
ZAPP(ELIN) SELECT PACKAGE
ZAPP(ELIN) AND FOOD
INDEX SCHEDULING TARGET GROUP CONDITIONS
KIDS STER TIME*
85
Zapp(elin) 3 - 12 ‣ Ster schedules: a minimum of 20% TV and 20% online based on budget Minimum order value: €5,000
‣ The multi-medial index concerns the Zapp(elin) basic rate and the video Zapp RON ratesKIDS RON Zapp 6 - 16
ZAPP MULTI-MEDIAL TV & ONLINE
* If required you can target your campaign towards older children. This is a best effort and offers no guarantees.
Special laws and regulations apply to advertising targeted at children, in particular to
advertisements for foodstuffs. For further conditions, please refer to ster.nl.
Offer 2020 ‣ 15
RADIOPURCHASE OPTIONS
Offer 2020 ‣ 16
RADIO
SCHEDULINGINDEX ON BASIC RATE BASIC RATE STER TIME PER GRP/TARGET GROUP
CONDITIONSWITH
SPREADING WITHOUT
SPREADING COMBI*25-67
NPO RADIO 146-67
NPO RADIO 225-67
NPO 3FM25-45
NPO RADIO 455+
NPO RADIO 555+
STER PACKAGE
€ 120 € 105 € 140 € 105 € 45 € 45
‣ With spreading you can expect an equal number of spots per channel per day
‣ The broadcasting schedule is variable; spots are not fixed
WEEK 7 consecutive days 6am - midnight 85 80
RUSH HOUR5 days per calendar week Mon-Fri 6am – 10am and 4pm – 8pm
100 95
CUSTOMISATION
5-6 DAYS Exclusion of a maximum of 2 days per calendar6am - midnight
90 85
3-4 DAYS Exclusion of a maximum of 4 days per calendar week 6am - midnight 95 90
HOURSOnly exclusion of hoursA minimum of 7 consecutive hours per day for 7 consecutive days
90 85
5-6 DAYS + HOURS Exclusion of a maximum of 2 days + hours A minimum of 7 consecutive hours per day
95 90
3-4 DAYS + HOURS Exclusion of a maximum of 4 days days + hours. A minimum of 7 consecutive hours per day
100 95
STER TIME
* Ster time combo is scheduled on Radio 1, Radio 2, 3FM and Radio 5. If you wish to direct the division of the number of spots and/or channels and/or budget then you should book the 4 channels separately. There is an option to exclude 1 channel with an upgrade of +10 index points.
Offer 2020 ‣ 17
SELECTPACKAGES NET BASIC RATE PER GRP
NET BASIC RATE TARGET GROUP CONDITIONS
BUSINESS € 115 B-to-B
‣ NPO Radio 1: Mon-Fri 7am – 7pm ‣ NPO Radio 2, 3FM and 4: Mon-Fri 6am – 10am ‣ 50% of the number of spots is scheduled on NPO Radio 1 and 50% of the
number of spots is scheduled on NPO Radio 2, 3FM and 4
CHARITABLE € 75 25+ ‣ Ster schedules on NPO Radio 1, 2, 3FM, 4, 5: Mon-Sun 6am - midnight ‣ Advertisers must be CBF certified or have ANBI status
CHARITABLE CHANNEL TARGETING € 90 25+
‣ Possible on NPO Radio 1, 2, 3FM, 4, and 5: Mon-Sun 6am - midnight ‣ Advertisers must be CBF certified or have ANBI status
SENIORS € 35 68+ ‣ NPO Radio 1, 4 and 5 or NPO Radio 4 and 5: Mon-Sun 6am -midnight
FUNX €4 per second
Non applicable ‣ Vaste kosten per spot inkoop
MONTHLY INDEX
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
60 75 90 100 110 115 65 60 135 140 135 115
To all select packages a minimum of 5 or 7 consecutive days applies. Select packages include spreading; this does not apply to charitable (targeting towards channel).
YOUR TIME
INDEX
YOUR TIME 130
YOUR TIME PREFERENCE POSITION 10%
FIXED COSTS PER SPOTEvery quarter an overview of the rates for the
purchase of radio at fixed costs per spot is
published at ster.nl.
The rates per second are listed per channel,
per day and per block. Surcharge preference
position 10% on top of the rates per second,
as stated at ster.nl
Offer 2020 ‣ 18
RADIO
SPOT LENGTH INDEX
5” 25
10” 50
15” 75
20” 100
25” 125
30” 150
35” 175
40” 200
Deviating spot lengths are linear to 20’’ and always increase by 5-second
increments.
MARKET INDEX
SPOT LENGTH INDEX
Ster publishes the market index radio monthly. The index ranges from 90 through to 110. We publish this market index simultaneously with the market index for television.
Offer 2020 ‣ 19
ONLINEPURCHASE OPTIONS
Offer 2020 ‣ 20
FORCED PRE-ROLL RON ROC ROS STOPPER GEZIN CHARITATIEF
5”-6” € 10,00 € 11,00 € 12,00 € 7,00 € 8,00 € 5,00
10” € 16,00 € 17,60 € 19,20 € 11,20 € 12,80 € 8,00
15"-20" € 22,00 € 24,20 € 26,40 € 15,40 € 17,60 € 11,00
25" € 30,00 € 33,00 € 36,00 € 21,00 € 24,00 € 15,00
30” € 40,00 € 44,00 € 48,00 € 28,00 € 32,00 € 20,00
31”-36” € 56,00 € 61,60 € 67,20 € 39,20 € 44,80 € 28,00
VIDEO
ONLINE
The basic rates apply to 2020. A market index may be applied, possibly resulting in a higher or lower monthly rate.
ONLINE You can purchase your campaign online in a variety of ways: over the entire
network (RON), targeted at specific channels (ROC) or highly specifically at
programme level (ROS). At Ster we do not use personal data when placing
campaigns. Instead we lay focus on placement with the right content at the right
moment, in order to reach your target group.
CONTEXTUAL
By reading out the 888-subtitling within the content the actual context is
determined. This makes it possible to place a campaign highly specifically based
on relevant content.
STOPPERIn addition to the regular targeting options we also offer the option of using a
“Stopper”. When using a “Stopper” the video is placed across the entire network.
As we offer no guarantee on placement this option comes at a lower rate.
FAMILYWhen you want to reach both parents and children, you can opt for a “Family
package”. With a “Family package” a minimum of 20% is placed within Zapp, Ster
determines the final division with a maximum of 50% on Zapp. The video must
comply with the requirements for placement on Zapp.
FORCED PRE-ROLL RON ROS
5”-6” € 6,25 € 7,50
10” € 10,00 € 12,00
15"-20" € 13,75 € 16,50
25" € 18,75 € 22,50
30” € 25,00 € 30,00
31”-36” € 35,00 € 42,00
VIDEO - ZAPP
Offer 2020 ‣ 21
When you purchase video and display (with a minimum of 20% of
the budget on display), the display impressions are doubled.
6 YEARS AND OLDER
AVERAGE MONTHLY COVERAGE
51%8.018.000
MALE 25-67
AVERAGE MONTHLY COVERAGE
57%2.726.000
B-TO-B
AVERAGE MONTHLY COVERAGE
57%743.000
25-39 Y.O.
AVERAGE MONTHLY COVERAGE
58%1.817.000
18-24 Y.O.
AVERAGE MONTHLY COVERAGE
51%693.000
FEMALE 25-67
AVERAGE MONTHLY COVERAGE
59%2.944.000
AVERAGE MONTHLY COVERAGE ONLINE VIDEO VISITORS ALL NPO WEBSITES /APPS
Source: SKO online (Viewing Research Foundation) September 2018 - August 2019.
FORMAT RON ROC ROS
IAB € 1,00 € 1,10 € 1,20
HALF-PAGE AD € 2,00 € 2,20 € 2,40
MIDSCROLLER € 2,00 € 2,20 € 2,40
BILLBOARD €3,00 €3,30 €3,60
DISPLAYVIDEO + DISPLAY
SECONDS/FORMATS RON
VIDEO Forced pre-roll 5” - 36” € 10,00 - € 56,00
DISPLAY iAB, Billboard,
HPA, Midscroller € 1,00 - € 3,00
AVERAGE MONTHLY COVERAGE
42%961.000
68+
Offer 2020 ‣ 22
When purchasing ROC you have the option of targeting your campaign
at a certain context or a specific target group. The context is determined,
based on the content of an episode or text of a page. Ster has compiled
a number of context channels for which purchases can be made.
Examples are ‘home & decorating, ‘cooking & eating, ‘art & culture’ and
‘sports’ or ‘nature’.
For target group purchase we have the following standard target groups
available. In the event your target group deviates from these, please do
not hesitate to contact us at [email protected] to find out your options.
Offer 2020 ‣ 23
SCORE WITH ORANJEIN 2020
Offer 2020 ‣ 24
Special focus will be laid on the events taking place in The Netherlands in 2020,
such as the Eurovision Song Contest, the 2020 European Football Championship,
with the Dutch squad hopefully playing a number of matches in Amsterdam and
the start of the Vuelta in Utrecht. But this is only the beginning of a long list, as we
also have the ever-popular Tour the France, the Olympic Summer Games in Tokyo
and we end the year in traditional style with the Top 2000.
For an initial overview of events in 2020, please leaf through our
prospectus for the timeline.
Please note! The complete overview of events can be found at ster.nl/scoormetoranje
2020 is packed with events that make our “oranje” heart beat faster and as a brand you do not want to miss out. The ratings for these events will reflect on your brand and you are guaranteed to reach a large audience!
Offer 2020 ‣ 25
INDEX TARGET GROUP CONDITIONS
EURO 2020 STER TIME PACKAGE 100
25 - 67
‣ A minimum of 5 campaign days and 10 GRPs ‣ Placement around football programming (entire day)
ORANJE YOUR TIME PACKAGE* 150 ‣ Priority on all package during the request period ‣ Block of choice (around football programming)
INDEX TARGET GROUP CONDITIONS
OS DAY TIME 70
25 - 67
‣ A minimum of 5 campaign days and 10 GRPs ‣ Ster schedules: before 6pm
OS STER TIME 85 ‣ A minimum of 5 campaign days and 10 GRPs ‣ Ster schedules: entire day
OS PRIME TIME 100 ‣ A minimum of 5 campaign days and 10 GRPs ‣ Ster schedules: between 6pm and midnight
EURO 202012 JUNE – 12 JULY
2020 OLYMPIC GAMES 24 JULY – 9 AUGUST
• option to purchase with preference position +10 index points.
Offer 2020 ‣ 26
Offer 2020 ‣ 27
SCORE WITH ORANJE IN 2020
JANUARYFEBRUARY
MARCHAPRIL JUNE
10/01 - 12/01
European Speed skating Championship
Heerenveen
24/01 - 26/01
European Short track Championship Debrecen, Hungary
25/01 - 26/01
Dutch Speed Skating Championships Heerenveen
13/03 - 15/03
World Short track Championships Seoul, South Korea
13/03 - 15/03
World Indoor Championships Nanjing, China
26/03 - 31/03
Play offs Euro 2020
13/02 - 16/02
World Speed Skating Championship Salt Lake City
26/02 - 01/03
World All-round & Sprint Championship Hamar, Noorwegen
05/04 - 26/04
Spring Classics Speed Cycling
09/04
The Passion
27/04
King’s Day
MAY
09/05 - 31/05
Giro d’Italia
10/05
Final round Eredivisie
16/05
Eurovision Song Contest Rotterdam
26/06 - 28/06
TT Assen
27/06 - 19/07
Tour de France
27/06 - 29/06
Concert At Sea
12/06 - 12/07
European Football Championship
19/06 - 21/06
Pinkpop
Offer 2020 ‣ 28
JULYAUGUST
SEPTEMBEROCTOBER
NOVEMBERDECEMBER
10/07 - 12/07
Wimbledon: Semi-finals/finals
10/07 - 12/07
North Sea Jazz
24/07 - 09/08
Olympic Games Tokyo
23/09 - 27/09
World Speed Cycling Championship Mendrsio, Switzerland
26/09 - 27/09
World Mountain Biking Championship Sakarya, Turkije
18/10
Amsterdam Marathon
11/11 - 05/12
Sinterklaas period
23/11 - 27/11
Evergreen Top 1000
13/12
European Cross Championship Ireland
DECEMBER
Annual Review Studio Sport
25/12 - 31/12
Top 2000
12/08 - 16/08
Sail 2020 Amsterdam
14/08 - 06/09
Vuelta
15/08 - 06/09
Paralympics Tokyo
21/08 - 23/08
Lowlands
26/08 - 30/08 European Athletics
Championship Paris
21/08 - 23/08
Uitmarkt
EVENTS 2020
Offer 2020 ‣ 29
SERVICE FIRST
RESEARCHOf course you will want to know what the effect of your commercial on TV, radio
and online is and could be. AdMeasure tests the effectiveness of your commercial.
What is the strength of your commercial and what improvements could be made?
Our latest addition is AdScan: a free commercial appreciation tool that combines
historical panel data, computer vision and smart algorithms through machine
learning.
CLIENT PORTAL From broadcast schedule to campaign overview, from invoices to the direct
request of campaigns; our customer portal offers the full package. You will have
real-time insight into your campaigns and you can chat with us live.
Offer 2020 ‣ 30
CONTACT US
TELEPHONE 035 672 55 00
EMAIL [email protected]
POSTPostbus 344
1200 AH Hilversum
VISIT USLaapersveld 70
1213 VB Hilversum
SOCIAL MEDIA company/ster
sterreclame
sterreclame
sterreclame
WEBSITEster.nl
Subject to modifications; No liability accepted for
errors or misprints. For the most current informati-
on and general terms and conditions of sale, please
refer to ster.nl.
Offer 2020 ‣ 31
ster.nl
