14
2020 MEDIA KIT
2020MEDIA K IT
About VeloNewsThe VeloNews Audience
CHANNELS
Custom ContentPrint MagazineE-mail Newsletters & Custom E-mailsPodcastVideoSocial Platforms
Display AdvertisingEditorial CalendarRates and Specifications
CONTACT VELONEWS
ADVERTISING, SPONSORSHIPS, AND PARTNERSHIPS
ENDEMICNICK RAMEY, National Endemic Sales Director, [email protected], (720) 400-9943
NON-ENDEMICLAUREN ONDERSMA, National Non-Endemic Sales Director, [email protected], (716) 481-4832
➡ facebook.com/VeloNewsMagazine
➡ @velonews
➡ @velonews
➡ vimeo.com/velonewscom
➡ youtube.com/velonews
➡ velonews.com/podcast
➡ velonews.com/show
VELONEWS4745 Walnut St., Unit ABoulder, CO 80301 USAvelonews.com
AUDIENCEABOUT VELONEWS
VeloNews is America’s leading bike racing media brand with nearly 50 years as the authoritative voice of cycling. VeloNews offers access to the most loyal, engaged, and active consumers in cycling.
The VeloNews reader is an affluent, highly-educated professional who is dedicated to cycling and spends heavily on the sport.
THE VELONEWS MISSION: We are America’s leading experts on bike racing and we offer the world’s cycling enthusiasts the most interesting and incisive coverage of bike racing, the most trusted cycling gear and tech reviews, fascinating personality stories, and deep dives that celebrate the world’s most beautiful sport. We work with endemic clients and stakeholders in our sport to ensure their success while maintaining our commitment to audience-first journalism in the media formats our audience demands.
EARNS OVER
$211,000 (MEAN HHI)
SPENDS
$4,000 ON GEAR AND SERVICES
SPENDS
$2,200 ON CYCLING-RELATED TRAVEL
RIDES 8 HOURS A WEEK
98% OF THE VELONEWS AUDIENCE
RIDES EVERY WEEK
68% RACE OR RIDE EVENTS
94% take action based on ads they see in VeloNews magazine.
89% take action based on ads they see on VeloNews.com.
The typical VeloNews reader has been a loyal reader for 9-12 years.
40% have read VeloNews for 5-14 years.
1 in 6 reads only VeloNews. Only 15% read other cycling print media.
87% of print magazine readers read every issue (1.6 hours median reading time).
69.5% visit VeloNews.com at least once a day.
82% regularly give advice on cycling products, races, or topics.
DEMOGRAPHICS & SPENDING
PARTICIPATION
ENGAGEMENT
OWNS 5 BICYCLES
VELONEWS IS THE AUTHORITY With nearly 50 years’ experience in speaking to the cycling audience, VeloNews is the expert in reaching and influencing cyclists and enthusiasts. VeloNews o¥ ers comprehensive, omnichannel access to the most loyal, engaged, and active consumers in cycling. Bring us your goals and VeloNews will guide you to the most e¥ ective products, timing, and duration to achieve them.
CUSTOM CONTENT
STRENGTHS:Flexibility, Long Life,
High Engagement
PRINTSTRENGTHS: Bring your brand to life through stories and engaging images
SOCIALSTRENGTHS: High
engagement, awareness campaigns, follower campaigns, athlete
activations
DISPLAY ADSSTRENGTHS: 200% growth in CTR. 86% viewability, Trackable campaigns, Conversion tracking.
E-MAILSTRENGTHS: Specific
Promotions, List Acquisition, Trackable
Campaigns, Conversions, One-Time O¥ ers
VIDEO &PODCASTSSTRENGTHS: Organic, authentic product integration
94% of readers act on ads they see in VeloNews
magazine.
1.6 hours
reading time per issue.
88K members
21.4% Open Rate
6.1% Click Rate
70%Completion Rate
(Industry average: 40%)
72%Completion Rate
88.7%act on ads they see on
VeloNews.com.
TURN THE NEEDLE
CHANNELS
THE CUSTOM CONTENT CASCADEVeloNews o¥ ers unmatched storytelling and the most engaged audience in print, online, social, streaming video, and podcasts.
Set your goals and our content team will prepare world-class content in any medium for native advertising, collaborative content, branded content, editorial-inspired stories, and sponsored stories.
VeloNews will recommend the most e¥ ective products to meet your goals and suggest a cascade—the best timing and duration for each phase of your campaign in social, online, video, podcast, and print.
CAPABILITIES➡ Feature stories and long-form
➡ Experiential storytelling
➡ Product placement and integration
➡ Custom video and podcasts
➡ World-class photography
➡ Personalities behind the brand
VELONEWSMAGAZINE
74,000MONTHLY READERSHIP
Average Time on Content
1.6 hours
PER MONTH
Actions Taken
94.3% OF PRINT READERS TAKE
ACTION ON ADS THEY SEE IN VELONEWS
VELONEWS.COM
1.21 million UNIQUES
(JULY 2019)
High visibility ON HOME PAGE OR CATEGORY
88.7% OF READERS TAKE ACTION
ON ADS THEY SEE ON VELONEWS.COM
Time on Content 1’ 22” to 4’ 14”
DEPENDING ON SOURCE (JULY 2018)
Clickthrough Rate
.35%
VAN VLEUTEN’S COMEBACK | AMERICA’S NEW PHENOM | TRAVEL WITH YOUR BIKE
ELEVATEDWomen’s pro racing is
more exciting than ever
WOM
EN’S WORLDTOUR | DIY RACING | ANNEM
IEK VAN VLEUTEN’S COMEBACK
VOL. 48/NO.5 • JUNE 2019
CUSTOM CONTENT
VeloNews takes readers inside competitive cycling and ignites the passion they have for top riders, iconic races, and participant-driven events:
➡ Fascinating storytelling and incisive analysis of the greatest races➡ In-depth features and profiles of personalities➡ Comprehensive reviews of the latest gear and tech➡ Expert training advice➡ World-class photography➡ Engaging infographics to explore races, riders, and trends in cycling➡ Personal essays and opinion from expert voices and guest writers
7 issues+ 2 specials
The Tour de France guide and the VeloNews Gear Issue
74,000 MONTHLY READERSHIP 23,483
SUBSCRIBERS93% PAID CIRCULATION
(Source: 2017 CVC Audit)
MAGAZINE ENGAGEMENT
94% of subscribers take
action on ads they see in VeloNews magazine.
(SOURCE: 2018 AUDIENCE STUDY)
81%visited a product or
service website after seeing an ad in
VeloNews magazine.
52% purchased a product or
service website after seeing an ad in
VeloNews magazine.
44% visited a local bike shop to learn more
about a product they saw advertised in
VeloNews magazine.
82% regularly give advice on cycling products,
races, or topics.
2.2hours per issue
READING TIME (MEDIAN)
1 in 6read only VeloNews.
Only 15%read other cycling
print media.
The typical VeloNewsreader has been a
loyal reader for
9 years.40%
have read VeloNewsfor 5-14 years.
87% of subscribers read
every issue.
GEAR ISSUE
SPEND SMARTRIDE HARD
100+ products you’ll love
VOL. 48/NO.3 • GEAR ISSUE 20192019 GEAR ISSUE
VNGear_Cover.indd 2 2/21/19 4:44 PM
VAN VLEUTEN’S COMEBACK | AMERICA’S NEW PHENOM | TRAVEL WITH YOUR BIKE
ELEVATEDWomen’s pro racing is
more exciting than ever
WOM
EN’S WORLDTOUR | DIY RACING | ANNEM
IEK VAN VLEUTEN’S COMEBACK
VOL. 48/NO.5 • JUNE 2019
2019 TOUR DE FRANCE GUIDE
VOL. 48/NO.6 • TDF 2019 21STAGES
22TEAMS
DETAILED ANALYSISBEST TOURS EVERInside the 1989, 1999, & 2009 Tours, and how they shaped modern pro cycling
THOMASTALKSCan the champ defend his title?
—THE—
GRANDEST TOUREpic climbs & historic champions make the 2019 Tour de France an all-time great2019 VELONEW
S TOUR DE FRANCE GUIDE
VNTdF Cover_Coverlines.indd 1 5/23/19 6:47 PM
VELONEWS E-MAIL NEWSLETTER AND CUSTOM SENDSThe twice-weekly VeloNews e-mail newsletter covers breaking news, race results, gear and tech reviews, and hot topics that VeloNews is following.
CAPABILITIES➡ Custom E-Mail
➡ Lead generation
➡ Special offers
➡ Flash sales
➡ Contests
➡ Event or series registrations
87,608 SUBSCRIBERS
6.1% CLICK RATE
21.4% AVERAGE OPEN RATE
3’ 20”AVERAGE TIME ON CONTENT
AFTER CLICK
VELONEWS PODCASTSpirited discussion, informed humor, and insider access to top pros and
team directors, the VeloNews Podcast brings listeners into the beautiful, often absurd heart of pro cycling.
ENGAGEMENT
18KPLAYS PER EPISODE
37 minutesLISTEN TIME PER EPISODE
84%COMPLETION RATE
FAST TALK PODCASTHosted by VeloNews Managing Editor Chris Case and coach Trevor Connor,
Fast Talk o¥ ers science-driven, entertaining discussions of training
and performance-related tech.
ENGAGEMENT
20K PLAYS PER EPISODE
52 minutes TIME LISTENED PER EPISODE
85% COMPLETION RATE
NEW! TECH PODCASTVeloNews Tech Editor Dan Cavallari and special guests discuss complex
tech topics and distill them into terms and techniques we can all
understand.
ENGAGEMENT
15K PLAYS PER EPISODE
25 minutes TIME LISTENED PER EPISODE
85% COMPLETION RATE
PODCASTVeloNews is the multimedia leader in cycling with over2.37 million downloads of the VeloNews podcasts and 3.37 million views of the VeloNews video series.
VeloNews podcasts have seen explosive growth of 162% in monthly listens since 2017. Broadcast via SoundCloud to dozens of podcast subscription services and apps for iOS and Android.
CAPABILITIES➡ Custom series
➡ Episode sponsorships
➡ Topic takeovers
➡ Athlete activation
➡ Exclusives
LISTEN NOWvelonews.com/podcast
VIDEO
First launched in 2009 as VeloCenter, the 1,000-episode VeloNews video series has become the sport’s leader in streaming video with over 3.37 million views. This weekly streaming video program o¥ ers humorous, opinionated, and sometimes controversial views of races, athletes, and breaking news in the sport.
WATCH NOWvelonews.com/show
41KVN SHOW PLAYS,
JULY 1-DECEMBER 31, 2018
3.37 million
LIFETIME VIEWS
3’ 32”VIEWING TIME PER EPISODE
77%COMPLETION RATE
(Industry average: 40%)
ENGAGEMENT
CAPABILITIES➡ Custom content
➡ Episode branding
➡ Topic takeovers
➡ Athlete activation
➡ Exclusives
289,328 FOLLOWERS
6.9% ENGAGEMENT RATE
(or 1 ,433 engagements per post)
4.3% LINK CLICK RATE
(or 903 clicks per post)
1’ 34” TIME ON VELONEWS.COM AFTER CLICK
76,505 FOLLOWERS
1,052ENGAGEMENT RATE
(engagements per post)
1’ 43”TIME ON VELONEWS.COM AFTER CLICK
144,067FOLLOWERS
3.5% ENGAGEMENT RATE
(or 415 engagements per post)
3% LINK CLICK RATE
(OR 343 CLICKS PER POST)
1’ 00” TIME ON VELONEWS.COM AFTER CLICK
VeloNews has built the most loyal readership in cycling over its nearly 50-year history in print and digital. That engagement has followed VeloNews to the most popular social media platforms for our audience. About 81% of the VeloNews audience primarily finds VeloNews content in print or on VeloNews.com, but 19.4% of the VeloNewsaudience finds VeloNews content primarily on three social media platforms: 65% use Facebook regularly, 41% use Instagram regularly, 28% use Twitter regularly.
CAPABILITIES VeloNews offers custom social media promotions including
➡ amplified editorial ➡ custom content➡ athlete takeovers ➡ awareness campaigns
➡ stories ➡ live video➡ follower campaigns
SOCIAL MEDIASOCIAL MEDIASOCIAL MEDIA
ENGAGEMENT
69.5% VISIT VELONEWS.COM AT LEAST ONCE A DAY.
88.7% OF VELONEWS.COM READERS TAKE ACTION BASED ON ADS
THEY SEE ON VELONEWS.COM.
85.4% VISITED A PRODUCT OR SERVICE WEBSITE AFTER SEEING AN AD
ON VELONEWS.COM.
45.7% PURCHASED A PRODUCT OR
SERVICE ONLINE AFTER SEEING AN AD ON VELONEWS.COM.
VeloNews.com is one of the longest continuously-operating sports websites in the world—of any sport. VeloNews.com has seen many online advertising trends come and go, but one truth still stands: the most important metric is the loyalty and engagement of the audience.
With lazy-loading ad spots and zero programmatic ad calls, VeloNews.com displays between 3 and 3.5 ads per pageview at 75% viewability. Right rail ad spots follow the user down the page. In-content ads load on scroll.
DISPLAYADVERTISING
86%VIEWABILITY
January/February 2020 SEASON PREVIEW
➡ Generation Z: Tadej Pogacar, Egan Bernal, Remco Evanpoel, Mathieu van der Poel
March/April THE DIRT/GRAVEL ISSUE
➡ Kate Courtney, Christopher Blevins, Colin Strickland, Rebecca Rusch
The Gear Issue➡ Best bikes 2020
Sponsorship Packages Available
May GIRO D’ITALIA GUIDE ➡ The GC favorites for the Giro ➡ The Giro in the 1980’s: tech, heroes,
and controversiesGiro d'Italia Sales Opportunities Available
June WOMEN’S RACING ➡ Marianne Vos, Chloe Dygert Owen, and
the stars of pro women’s cycling ➡ How to grow women’s racing and
participation in cycling Tour De France GuideTHE ANNUAL GUIDE
➡ Detailed info about the riders, teams, stages, climbs, history, and more
TDF Print/Digital Sales Opportunities Available
July/August ACTIVISM ISSUE
➡ The push for cycling safety on U.S. roads➡ The men and women pushing for
inclusivity, diversity, and safety in cycling
September/October CYCLOCROSS PREVIEW
➡ Cycling’s hardest races
November/DecemberVELONEWS AWARDS
➡ Photos of the Year➡ Tech Awards➡ Holiday Gift Guide
SPACE CLOSE 11/20MATERIALS DUE 11/26ON-SALE 1/7
90NEWSSTAND
PRESENCE
-DAY
* Editorial calendar subject to change.
SPACE CLOSE 1/9MATERIALS DUE 1/16ON-SALE 2/18
SPACE CLOSE 2/6MATERIALS DUE 2/13ON-SALE 3/17
SPACE CLOSE 3/5MATERIALS DUE 3/12ON-SALE 4/14
SPACE CLOSE 4/2MATERIALS DUE 4/9ON-SALE 5/12
SPACE CLOSE 5/6MATERIALS DUE 5/13ON-SALE 6/16
SPACE CLOSE 6/10MATERIALS DUE 6/17ON-SALE 7/21
SPACE CLOSE 8/6MATERIALS DUE 8/13ON-SALE 9/15
SPACE CLOSE 10/1MATERIALS DUE 10/8ON-SALE 11/10
BEST-SELLING
ISSUE!
90NEWSSTAND
PRESENCE
-DAY
EDITORIAL CALENDAR
* Editorial calendar subject to change.
Digital edition specsTo ensure that all URLs in ads remain active in digital edition, embed URLs as fonts – not as images. When the ad is being designed, DO NOT convert the URL text to paths or it will no longer be an active link.
Uploading instructionsFor uploading instructions, contact: HEATHER ARNOLD, Director of Production and [email protected]
Accepted files➡ Adobe PDF/X1-a files created CMYK; all images embedded➡ Adobe InDesign files with all images and fonts included➡ Adobe Illustrator files with all images included or embedded
and fonts included or converted to outlines➡ Adobe Photoshop EPS and TIFF files with layers flattened
Color ads➡ CMYK➡ Minimum 266 dpi➡ 133 line screen➡ Best black build: 30c, 30m, 30y, 100k➡ Remove all color management profiles
Optional proofsAll files may be accompanied by a proof created directly from the supplied digital file at 100% size and to SWOP standards.
Acceptable proofs➡ Contract proof (Matchprint or Kodak approval)➡ Rainbow proof➡ Iris proof
Color fidelity or content on press cannot be guaranteed if a contract proof is not supplied with your files. A make-good cannot be considered if an acceptable proof is not supplied
PRODUCTION CONTACTHeather Arnold, Director of Production & [email protected]
Unit size Live areaWIDTH X HEIGHT
TrimWIDTH X HEIGHT
BleedWIDTH X HEIGHT
SPREAD* 14.5” x 9.38”368.3mm x 238.3mm
16.0” x 10.5”406.4mm x 266.7mm
16.25” x 10.75”412.8mm x 273mm
1/2 PAGE SPREAD* 14.5” x 4.44”368.3mm x 112 .8mm
N/A N/A
FULL PAGE 6.375” x 9.375”161.9mm x 38.1mm
8.0” x 10.5”203.2mm x 266.7mm
8.25” x 10.75”209.6mm x 273mm
1/2 PAGE VERTICAL 3.0625” x 9.375”7 7.8mm x 238.1mm
N/A N/A
1/2 PAGE HORIZONTAL 6.375” x 4.57”161.9mm x 116.1mm
N/A N/A
1/3 PAGE VERTICAL 1.9583” x 9.375”49.7mm x 238.1mm
N/A N/A
1/3 PAGE SQUARE 4.1667” x 4.555”105.8mm x 115.7mm
N/A N/A
1/4 PAGE VERTICAL 3.065” x 4.555”7 7.9mm x 115.7mm
N/A N/A
1/8 PAGE VERTICAL 1.9583” x 4.555”49mm x 115.7mm
N/A N/A
1/8 PAGE HORIZONTAL 2.215” x 4.1667”56.3mm x 105.8mm
N/A N/A
*Please allow .375" in the center of ar twork for gutter.
ADVERTISING SPECS
CONTACTADVERTISING, SPONSORSHIPS, AND PARTNERSHIPS
ENDEMICNICK RAMEY, National Endemic Sales Director, [email protected], (720) 400-9943
NON-ENDEMICLAUREN ONDERSMA, National Non-Endemic Sales Director, [email protected], (716) 481-4832
Also available: The VeloNews Audience Study off ers advertisers, marketers, and agencies results from 5,200 reader responses to 74 detailed questions on spending habits, brand ownership and intent to buy for 522 brands in 21 product categories, reading habits, riding and training habits, race and event participation, travel, replacement value, interests, technology and app use, social media preferences, and reader engagement and value by content channel. To access the study, contact us.
4745 Walnut St., Unit A, Boulder, CO 80301, USA
VeloNews.com
facebook.com/VeloNewsMagazine@velonews@velonews
vimeo.com/velonewscomyoutube.com/velonewsvelonews.com/podcast
velonews.com/show
