2 0 2 0 W A S H I N G T O N S T A T E

EMPLOYMENT LAW & HUMAN RESOURCES

CONFERENCEMARCH 13, 2020 | HYATT REGENCY BELLEVUE

MARCH 12, 2020 VLS AND HR WORKSHOPS

L E A D I N G H R F O R W A R D

2020 SPONSOR PROSPECTUS

Dear Valued Partner,

Effective business leaders understand that in order to remain competitive in today’s challenging business environment, they must focus on their most valuable resource: their people. This explains why successful organizations now recognize HR as a vital strategic partner, and why they have come to rely on HR expertise to navigate key decisions and transitions. As a result, the world of HR has grown increasingly complex. With an expansion of responsibilities and roles, HR professionals are encountering both unprecedented challenges and exciting new opportunities.

The 2020 Washington State Employment Law and Human Resources Conference will provide a critical forum for HR leaders as they navigate this period of change and challenge. For 20 years, as the largest HR gathering in the state, the conference has provided a focal point where HR professionals gather to hear from the top experts in the field and engage in vital discussions with their peers. On March 13, 2020, the conference will once again bring together HR and business leaders from around the state. Approximately 700 attendees, representing companies of all sizes and a wide array of industries, will convene at the Hyatt Regency in Bellevue, Washington, to share strategies and tools, discuss best practices, examine industry trends and research, tackle shared challenges, and build community. An impressive slate of industry experts will inspire and inform the gathering in a series of keynote speeches.

Companies who participate in the Washington State Employment Law & HR Conference view it as a trusted resource for their decision makers across a variety of industries and organizational lines. Attendees arrive eager to discover and implement actionable workplace strategies. And as the largest gathering of its kind in the state, the conference provides an unparalleled opportunity for sponsors to build brand awareness among HR decision makers in the region.

We offer a wide range of sponsorship opportunities, and I encourage you to review the enclosed details and join us for this outstanding event. Please don’t delay: In past years, opportunities have sold out quickly! (Important dates for sponsorship discounts are listed below. Booth selection is based on sponsorship level and date of submission.)

On behalf of the entire Washington State Employment Law & HR Conference Committee and Washington State SHRM, I want to extend a warm invitation to be our partner for the conference that brings together the world of HR in Washington State. This year is shaping up to be our most successful conference yet. I hope you’ll join us.

2SIGN UP HERE

Sincerely,

Lizzie Rahm SPHR SHRM-SCP Conference Director Washington State SHRM

Benefits of SponsorshipWith approximately 700 HR and business professionals attending, these sponsorship opportunities provide a powerful, cost-effective way to enrich your company’s brand and connect with key decision makers in local businesses throughout Washington. Your company’s sponsorship of this conference will:

• Increase your company’s visibility within the HR community • Provide opportunities to showcase your products and services • Position your organization as an ally and a leader in the industry • Reach concentrated groups of HR leaders and professionals • Stimulate leads by engaging prospects in a pertinent environment

In an effort to maximize foot traffic at each of the exhibitor booths, Washington State SHRM utilizes an “Expo Passport” program and prize drawing. This program has been well received by our attendees and ensures maximum face time with each attendee and prospect.

For more information on the opportunities that follow, please contact:

Brooke Pita Partnerships Director, Washington State SHRM Mobile: 425.890.7620 Email: wastateshrm@gmail.com

3SIGN UP HERE

*Washington State SHRM reserves the right to refuse any sponsorship application.

4SIGN UP HERE

The presentations were truly amazing and very

relatable. I can easily take these tools back with me and be better than ever!

Thank you for all you do to support the

nearly 800 participants, providing such a high

quality event.

This was my first time attending this conference and it was very valuable to an HR professional.

2019 Participation Data

689 Attendees

465 Organizations

22% Other

21% Manufacturing or Distribution

19% Non-profit: Religious, Arts, Social Assistance

11% Technology

10% Professional Services

9% Government

5% Healthcare

3% Education

ATTENDEES BY JOB TYPE

8% Senior Manager

3% Entry Level/Intern

25% Manager

32% HR Generalist

24% Director/VP

5% C-Suite

3% Owner

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ATTENDEES BY COMPANY

TYPE

2019 SponsorsThank you to our 2019 sponsors for making the Washington State Employment Law & Human Resources Conference a huge success!

6SIGN UP HERE

P R E M I E R P L A T I N U M P R E S E N T I N G

G O L D

S I L V E R

The Hyatt Regency is located within The Bellevue Collection – one

of the Northwest’s premier shopping, dining and nightlife destinations.

The Hyatt Regency’s well-appointed rooms are available to book at a

discounted rate through our conference room block (while available).

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LocationThis year’s conference will be held on the Eastside at the state-of-the-art conference center located in the The Hyatt Regency Bellevue.

Your vendor booth area will be on the same floor as the grand ballroom and breakout spaces.

This will increase your visibility as well as give better opportunity for engagement with

the conference attendees.

NEW LOCATON!

Volunteer Leader Summit Title SponsorTHURSDAY, MARCH 12, 2020 HYATT REGENCY BELLEVUE | 1:00PM – 4:45PM

EARLY BIRD PRICING

$7,500AFTER 1/31/20:

$10,000

8SIGN UP HERE

The Washington State SHRM Volunteer Leaders Summit (VLS) is made up of more than 150 volunteer leaders from across the State of Washington. Many of the leaders are the HR decision makers in their companies and serve on their chapter boards or on the Washington State SHRM Board of Directors. This is the one time of year all chapter board members and state leaders come together to focus on learning about the responsibilities of volunteer roles, hear about new resources and the support available to help them be successful.

The WA VLS is being held in conjunction with the annual Washington State Employment Law & HR Conference. Join us by sponsoring this event and by doing so, have the opportunity to welcome and introduce yourself to conference attendees at the VLS. By joining us through sponsorship, your company will be exclusively featured in our marketing materials and have a chance to mingle with the attendees at the Networking Reception from 5:00 pm – 6:30 pm Thursday evening (see details on pg. 11).

Sponsorships At-a-Glance WA STATE EMPLOYMENT LAW & HR CONFERENCE • FRIDAY, MARCH 13, 2020

PREMIER PLATINUM GOLD SILVER

Recognized as event sponsor on rolling PowerPoint slides X X X X

Commercial and keynote introductions Choose the opening, lunch or closing keynote spot to give your commercial (up to 3 minutes) and introduce the keynote speaker X

Multiple breakout sessions Speaker introduction and give brief commercial (up to 3 minutes) X X X

Exhibitor booth Prime booth Prime booth Prime booth Standard booth

Exhibitor passport program/booth traffic driver X X X X

Exhibitors admitted (includes meals and breaks) 2 2 2 2

Logo included on conference promotional materials and emails X X X X

Social media promotional messages X X

Company logo at the registration desk X X X X

Logo on attendee bags X

Logo on lanyards X

Company logo displayed on the wall in all general sessions using a Gobo (AV device used to prominently project logo on any surface) X X

Smart Stage: Share insights to attendees in brief 18-minute presentation X X X X

Lounge The lounge is reserved exclusively for SHRM-CP and SHRM-SCP certified attendees. Grab a snack, charge your phone, connect with other certified professionals. X

9SIGN UP HERE

PREMIER PLATINUM GOLD SILVER

Sponsorships At-a-Glance WA STATE EMPLOYMENT LAW & HR CONFERENCE • FRIDAY, MARCH 13, 2020

Thursday workshops X

Bag insert Branded item may be placed in all conference bags X X X X

Full-page Full color advertisement in conference program (inside front cover) Full-page Half-page

Logo placement with website link on conference app X X X X

Attendee contact listing X X X

Premium logo placement with link to company website on the conference website X X X X

Hotel Accommodations As a valued sponsor, additional hotel rooms are available at discounted rate via the WSELHRC room block X X X X

EARLY BIRD PRICING $12,500 $8,000 $5,500 $2,750

REGULAR PRICING (AFTER 1/31/20) $15,000 $10,000 $7,000 $3,500

QUANTITY AVAILABLE 1 3 3 28

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Networking Reception Put your brand front and center at the 2020 Networking Reception on Thursday, March 12th by taking advantage of this great promotional opportunity!

NOTE: All sponsorships are on a first come, first serve basis.

Networking Reception This is a great opportunity to host the attendees of the conference as they reconnect with old friends and make new connections in this relaxed social gathering. It will take place Thursday March 12th, 2020 from 5:00-6:30pm. There will be appetizers and entertainment. Upon entry, there is a branded step-and-repeat photo op for all attendees that will feature your logo along with the conference logo. You will be featured on the “Welcome” signage as well as on the app as the exclusive sponsor.

Lunch A delicious plated meal will be served to all conference attendees just prior to the lunch keynote. You will be featured as the host of this meal.

WiFi Be featured as the exclusive sponsor of the WiFi for the Friday conference.

Breaks During the morning and afternoon breaks, light snacks and refreshments will be served. You will be featured as the host of these treats.

Breakfast A delicious plated meal will be served to all conference attendees just prior to the breakfast keynote. You will be featured as the host of this meal.

EARLY BIRD PRICING

$5,000AFTER 1/31/20:

$6,500

11SIGN UP HERE

Other Exclusive SponsorshipsPromote your brand with one of these unique opportunities! One sponsor per opportunity.

$7,500OR ADD TO PREMIER FOR

$5,000

EARLY BIRD PRICING

$3,500AFTER 1/31/20:

$5,000

EARLY BIRD PRICING

$1,500AFTER 1/31/20:

$2,000

EARLY BIRD PRICING

$3,500AFTER 1/31/20:

$5,000

Premier Sponsorship

The 2020 Premier Sponsorship provides additional networking opportunities with special recognition in the main ballroom: Premier Sponsor signage with company logo at registration desk and a prime exhibitor booth.

NOTE: All sponsorships are on a first come, first serve basis.

At the Conference• Recognized as event sponsor on rolling PowerPoint slides• Multiple Breakout Sessions: Speaker introduction and brief

commercial regarding your organization• Commercial and Keynote Introduction: Speaker introduction

and brief commercial regarding your organization• Prime Exhibitor Booth with two exhibitors admitted

(includes meals and breaks)• Complementary Exhibitor Passport Program to drive

attendee traffic to your booth • 18-minute presentation on a Smart Stage• Speaker introduction and give brief commercial

(up to 3 minutes)

Marketing and Brand Recognition at the Conference• Company logo at the registration desk• Company logo on the attendee bags and lanyards• Company logo displayed on the wall in all General

Sessions using a Gobo (AV device used to prominently project logo on any surface).

• Bag insert (provide branded item to be placed in all attendee bags)

• Full-page color advertisement in Conference Program (inside front cover)

• Premium logo placement with link to company website on the conference app

• Lounge (the lounge is reserved exclusively for SHRM-CP and SHRM-SCP certified attendees. Grab a snack, charge your phone, connect with other certified professionals)

• Thursday Workshops

Marketing and Brand Recognition Pre-Conference• Social media promotional messages• Logo included on conference promotional materials

and emails• Premium logo placement with link to company website

on the conference website

Benefits Post-Conference• Attendee contact listing

EARLY BIRD PRICING

$12,500AFTER 1/31/20:

$15,000ONLY 1 AVAILABLE

PRIME EXHIBITOR BOOTH SPECS

Prime booth placement for maximum foot trafficOne 6’ tableOne electrical connectionOne power stripTwo chairsWastebasketSponsor only WiFi accessMaterial handling – up to 4 packages Optional monitor(s) (pricing available upon request)

Optional install and dismantle (pricing available upon request)

12SIGN UP HERE

Platinum SponsorshipThe 2020 Platinum Sponsorship provides additional networking opportunities with special recognition in the main ballroom, Platinum Sponsor signage with company logo at registration desk and a prime exhibitor booth.

NOTE: All sponsorships are on a first come, first serve basis.

At the Conference• Recognized as event sponsor on rolling PowerPoint slides• Multiple Breakout Sessions: Speaker introduction and brief

commercial regarding your organization• Prime Exhibitor Booth with two exhibitors admitted (includes

meals and breaks)• Complementary Exhibitor Passport Program to drive

attendee traffic to your booth • 18-minute presentation on a Smart Stage

Marketing and Brand Recognition at the Conference• Company logo at the registration desk• Company logo displayed on the wall in all General

Sessions using a Gobo (AV device used to prominently project logo on any surface).

• Bag insert (provide branded item to be placed in all attendee bags)

• Full-page color advertisement in Conference Program• Premium logo placement with link to company website

on the conference app

Marketing and Brand Recognition Pre-Conference• Social media promotional messages• Logo included on conference promotional materials

and emails• Premium logo placement with link to company website

on the conference website

Benefits Post-Conference• Attendee contact listing

ONLY 3 AVAILABLE

PRIME EXHIBITOR BOOTH SPECS

Prime booth placement for maximum foot trafficOne 6’ tableOne electrical connectionOne power stripTwo chairsWastebasketSponsor only WiFi accessMaterial handling – up to 4 packages Optional monitor(s) (pricing available upon request)

Optional install and dismantle (pricing available upon request)

13SIGN UP HERE

EARLY BIRD PRICING

$8,000AFTER 1/31/20:

$10,000

Gold Sponsorship

The 2020 Gold Sponsorship provides additional networking opportunities with special recognition in the various breakout sessions, sponsorship signage with company logo at the conference, and a prime exhibitor booth.

NOTE: All sponsorships are on a first come, first serve basis.

At the Conference• Recognized as event sponsor on rolling PowerPoint slides• Multiple Breakout Sessions: Speaker introduction and brief

commercial regarding your organization• Prime Exhibitor Booth with two exhibitors admitted

(includes meals and breaks)• Complementary Exhibitor Passport Program to drive

attendee traffic to your booth • Bag insert (provide branded item to be placed in all

attendee bags)• 18-minute presentation on a Smart Stage• Logo included on conference promotional materials

and emails

Marketing and Brand Recognition at the Conference• Premium logo placement with link to company website on

the conference app• Half-page color advertisement in Conference Program• Company logo at the registration desk

Marketing and Brand Recognition Pre-Conference• Logo included on conference promotional materials

and emails• Premium logo placement with link to company website

on the conference website

Benefits Post-Conference• Attendee contact listing

ONLY 3 AVAILABLE

PRIME EXHIBITOR BOOTH SPECS

Prime booth placement for maximum foot trafficOne 6’ tableOne electrical connectionOne power stripTwo chairsWastebasketSponsor only WiFi accessMaterial handling – up to 4 packages Optional monitor(s) (pricing available upon request)

Optional install and dismantle (pricing available upon request)

14SIGN UP HERE

EARLY BIRD PRICING

$5,500AFTER 1/31/20:

$7,000

Silver Sponsorship

The 2020 Silver Sponsorship provides great sponsorship and networking opportunities, recognition and sponsorship signage with company logo at the conference, and a standard exhibitor booth.

NOTE: All sponsorships are on a first come, first serve basis.

At the Conference• Recognized as event sponsor on rolling PowerPoint slides• Standard Exhibitor Booth with two exhibitors admitted

(includes meals and breaks)• Complementary Exhibitor Passport Program to

drive attendee traffic to your booth • Bag insert (provide branded item to be placed in all

attendee bags)

Marketing and Brand Recognition at the Conference• Logo placement with link to company website on the

conference app• Company logo at the registration desk

Marketing and Brand Recognition Pre-Conference• Logo included on conference promotional materials

and emails• Logo placement with link to company website on the

conference website

Smart Stage for 18 minutes• Limited to the first 10 Silver Sponsors

ONLY 28 AVAILABLE

STANDARD EXHIBITOR BOOTH SPECS

One 6’ tableSponsor only WiFiTwo chairsWastebasketOptional electrical connection (pricing available upon request)

Optional power strip (pricing available upon request)

Optional monitor(s) (pricing available upon request)

Optional material handling (pricing available upon request)

Optional install and dismantle (pricing available upon request)

15SIGN UP HERE

EARLY BIRD PRICING

$2,750AFTER 1/31/20:

$3,500

A-La-Carte Add-OnsPut your brand front and center at the 2020 Washington State Employment Law and Human Resources Conference by taking advantage of one of these great marketing promotional opportunities.

NOTE: All sponsorships are on a first come, first serve basis.

16SIGN UP HERE

EARLY BIRD PRICING

$1,000

BOOTH SET-UP

AFTER 1/31/20:

$1,500

EARLY BIRD PRICING

$1,500EARLY BIRD PRICING

$1,500

PROMO ITEM PLACED ON TABLE

AT LUNCH

PROMO ITEM PLACED ON TABLE

AT AFTERNOON KEYNOTE

EARLY BIRD PRICING

$1,500

PROMO ITEM PLACED ON TABLE

AT BREAKFAST

AFTER 1/31/20:

$2,000AFTER 1/31/20:

$2,000AFTER 1/31/20:

$2,000

Program AdvertisementsThe Conference Program is a valuable resource that all attendees receive and reference again and again as they navigate the conference. Even long after the conference is over, attendees reference the program for the SHRM Professional Development Credits and HRCI Recertification Credits. Advertising in the Conference Program is a great way to connect your company and brand with local Washington HR decision makers.

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9:45AM – 10:45AM RECRUITING TRACK How to Hire in the Toughest Labor Market EVER

Presenter: Matthew Singer

For the first time in 50 years, there are more jobs than there are people to fill them and unemployment is at near-record lows. This is causing a rapid shift in the importance of recruiting top talent, particularly skilled labor and STEM workers. Companies are look-ing for new and creative ways to attract talent, build recruiting pipelines, and develop their employer brands.

9:45AM – 10:45AM SENIOR HR TRACK Employee Engagement is a Competency

Presenter: Matthew Wride

Employee engagement is an outcome of many contributing factors. While some fac-tors are influenced only at the organizational level, many elements are under the direct control of individual managers. A skilled manager, therefore, can greatly improve the employee engagement of her/his team.

As managers understand the five driving elements of ENGAGEMENT MAGIC (Mean-ing, Autonomy, Growth, Impact, and Connection) they can better identify and improve on those leadership competencies that are driving their personal employee engage-ment and that of their team.

9:45AM – 10:45AM SENIOR HR TRACK The Agile Workforce: How Flexible Are You?

Presenter: Joseph Marth

An Agile Workforce is a flexible “talent stream” (gone is “talent pool”) that benefits employers and workers with choices about when, where, and how work gets done. SHRM and other thought leaders have reported the rapid growth of the Agile Work-force - for example, SHRM recently reported that Telecommuting jumped from 34% in 2005 to 66% in 2016.

Participants in this session will learn about this remarkable shift in the workforce – including the nine key dimensions of agile working, as well as its benefits and costs.

9:45AM – 10:45AM TECHNOLOGY TRACK HR Executives Role in Prevention and Handling of Cyber Breaches

Presenters: Bryan E. Hurd and Jerod Alexander

In the era of continuing cyber breaches and issues, this session will empower HR profes-sionals of all levels to engage in and even lead discussions on how to better protect their organizations from many of today’s most common (and damaging) attacks. Two of Seat-tle’s leading experts in breach investigations will be talking about cases, lessons learned and how HR can make things better. This session will provide examples of common breach and cyber threats, provide an HR perspective on ways to prevent or deal with ongoing issues, and provide common sense, plain English, and immediately actionable items for HR personnel to take from the session and act on today.

B R E A K O U T S E S S I O N A | 1 5

Breakout Session A

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Floor Plans

F L O O R P L A N S | 9

Grand Ballroom

Willow ASponsor/Exhibitor Booths

Aspen

MadronaJuniper

Cedar

Spruce

Redwood

Willow B

FedEx Office

A B C D

ElevatorsElevators

Escalators

BallardCapitol Hill

Everett

Medina

Leschi

Kirkland

Issaquah

Greenwood

Ravenna

Fremont

A B

Metropolitan BallroomElevatorsElevators

Escalators

2ND FLOOR Grand Ballroom

Willow ASponsor/Exhibitor Booths

Aspen

MadronaJuniper

Cedar

Spruce

Redwood

Willow B

FedEx Office

A B C D

ElevatorsElevators

Escalators

BallardCapitol Hill

Everett

Medina

Leschi

Kirkland

Issaquah

Greenwood

Ravenna

Fremont

A B

Metropolitan BallroomElevatorsElevators

Escalators

3RD FLOOR

Cirrus

35TH FLOOR

DOWNLOAD OUR CONFERENCE APP!Washington State SHRM is pleased to provide the conference agenda, speaker evaluation, presentation materials, hotel map, sponsor information and more right at your fingertips with our conference app. You can download the app by searching for Whova in app store.

To access the event, enter the email address you used to register for the conference or enter our event code: waelhrc.

206.329.1120 | info@archbright.com | Archbright.com

Stop by Archbright’s Boothfor a Complimentary Palm Reading

GET A HANDLE ON YOUR HR FUTURE

DON’T LEAVE IT TO FATE 2 0 1 9 W A S H I N G T O N S T A T E

EMPLOYMENT LAW & HUMAN RESOURCES CONFERENCEL E A D I N G H R F O R W A R D

EARLY BIRD PRICING

$750

FULL-PAGE AD (7" X 9")

Available for purchase (Included in Platinum Sponsorship)

AFTER 1/31/20:

$1,000 $350

HALF-PAGE AD (7" X 4 1/2")

Available for purchase (Included in Gold Sponsorship)

Click on the button below or go to: https://wastatecouncil.shrm.org/2020Sponsorship to sign up as a sponsor. In order to receive the Early Bird pricing you must sign up

by January 31, 2020. Sponsorship registrations received after January 31, 2020 will be

subject to regular rates. All sponsorships are on a first come, first serve basis.

Let’s work together to unlock a unique opportunity for your brand!

18SIGN UP HERE

For more information regarding sponsorship opportunities, please contact:

Brooke Pita Partnerships Director, Washington State SHRM Mobile: 425.890.7620 Email: wastateshrm@gmail.com