2021 ANZ Salesforce Market Survey

2021 ANZ Salesforce Market Survey

presented by Talent Hub, the Salesforce Recruitment Experts

INSIGHTS

www.talent-hub.com.au* Data collected in February 2021

2www.talent-hub.com.au* Data collected in February 2021

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2021 ANZ Salesforce Manager Survey


9-10

10-12

13

13

14

Salesforce Talent is in Short Supply

Salesforce Teams are Growing

Hiring Decisions

Attracting Salesforce Talent

The Recruitment Process

A Move to Remote Working?

3-4-5

5

6

7

7-8

8-9

Salesforce Teams and Projects

Salesforce Related Clouds/Products

A Move to Specialism?

Upskilling

Looking Ahead

Salesforce Hiring ManagersIn this section, we hear from Salesforce Hiring Managers. Find out what their goals look like for the coming 12 months, and what challenges they tend to come up against when recruiting Salesforce talent in their teams. We have their perspective on Salesforce salaries, Salesforce certifications and what their typical interview process looks like in 2021.



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INSIGHTS3www.talent-hub.com.au* Data collected in February 2021

Salesforce Talent is in Short Supply

What do Salesforce managers see as the biggest challenge to their team’s growth in the next 12 months?

Attra

cting

ex

perie

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9%

29%6%

3%15%

38%

82% of Salesforce managers find it challenging to find and hire Salesforce talent



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There were a number of Salesforce hiring challenges as a result of the COVID-19 environment over 2020 and early 2021, however 89% hired over the period

92% of Consulting managers hired during 2020 and 86% of End User managers made new hires

28% of Consulting managers surveyed said that they found balancing Salesforce resources with Salesforce projects was their biggest challenge during 2020 and 2021, and 26% said moving fast enough to secure talent

28%

In our last annual survey, their biggest challenge was unsustainable salaries

Most End User managers said that their biggest challenge has been salary expectations being higher than their budget (24%) Last year for End User managers, the calibre of Salesforce talent available was their biggest challenge

The Salesforce Developer role is the hardest role for Salesforce managers to fill in 2021

27% of Consulting practices surveyed, said that the Salesforce Developer role is the hardest to fill, which differs from last year when it was the Salesforce Functional Consultant



INSIGHTS


In the End User space, the Salesforce Developer role is the hardest to fill. 32% of managers surveyed told us this, which is consistent with last year’s data

34% of Salesforce managers said that they’d experienced a role being unfilled for over 3 months due to a lack of available talent, up from 29% 12 months ago, and 24% 24 months ago

Salesforce Teams are Growing

59% of Salesforce managers anticipate growth in their teams in the next 12 months. Whilst this is down from 83% last year, the forecasted team growth itself is larger

27% expect to hire 20+ new team members

100% of Consulting practices expect to grow their Salesforce teams in 2021, and of those expecting growth, 67% expect to hire over 5 new team members, outside of replacement hires

Whilst 100% of Consulting managers do hire Salesforce contractors in their teams, 74% said that they prefer not to



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Hiring Decisions

Salesforce managers surveyed ranked Salesforce certifications held as being the least important factor when making hiring decisions

Consulting managers cited culture fit as being the most important factor overall, with 51% ranking it as their top priority, consistent with last year’s findings

End User managers have relegated culture fit into the third most important factor when making hiring decisions, from the top spot last year. In 2021, specific Salesforce product knowledge has taken precedence (32%), followed by communication skills (27%)

27%32%

Does this indicate that more Consulting practices are open to hiring from a non-Salesforce background?

Within Consulting practices 17% of managers surveyed said that annually, less than 10% of their workforce are hired with no prior Salesforce experience. This has dropped from 31% in 2020

27% of Salesforce managers within End User companies said that they do not hire candidates from a non-Salesforce background in their Salesforce team

17% 10%31%



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Attracting Salesforce Talent

77% of End User managers have to pay more to attract Salesforce professionals to their organisation, when compared to similar skill sets

34%

47%

34% of Salesforce managers feel that they have a good reputation in the Salesforce ecosystem, whereas 47% admitted that they’re unsure of their company’s reputation

This is quite a big shift from last year, when 52% of Salesforce managers felt that they had a good reputation in the Salesforce ecosystem, and 27% admitted that they were unsure of their company’s reputation. What’s brought about this uncertainty?

52%

27%

The Recruitment Process

The most common number of stages in a Salesforce interview process is two stages amongst those we surveyed, with 66% of Salesforce managers saying this



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47% of Salesforce managers commented that less than 1 out of 4 of job applicants typically match the job required for the role that they are applying for. For End User managers, 54% said this

Only 4% of companies have a one

stage interview process

6% have four or more stages

Overall 53% of Salesforce managers reported that they’ve made a hire previously that proved to be a bad fit for the business or role. This is an issue that 75% of Consulting managers highlighted

53%75%

A Move to Remote Working?

94% of Salesforce managers reported having a preference for some degree of ongoing remote working modelling with their teams

Only 6% of Salesforce managers have a preference for their teams to consistently work from the office 5 days a week



INSIGHTS


Only 18% of End User managers would consider hiring people with the right skills from anywhere in the world

2 days per week working from the office is the ideal balance identified by Salesforce managers

(26%)

However 44% of Salesforce managers would like someone that is within a commutable distance from the office when making new hires

8%25%

Only 8% of Consulting managers that we asked, have always utilised offshore resources. However a further 25% would consider hiring 100% remotely if they had the right skills


56% of End User organisations typically deliver a Salesforce project with the support of a Salesforce partner, which has risen from 33% in 2020

56%33%

32% of End User organisations reported that they typically deliver Salesforce projects with an in-house permanent team only



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14% of End User managers deliver Salesforce projects with contractors to support their in-house team


46% of End User managers are planning to add new products to their existing suite this year

Salesforce managers have indicated that Marketing Cloud will see the biggest growth in 2021

31%51%

51% of Consulting managers expect to see the biggest growth in the region in the Marketing Cloud space, and of those planning to add to their suite, Marketing Cloud is the cloud that most End Users identified (31%)

74%53%

74% of Salesforce Consulting managers prefer not to hire Salesforce professionals on a contract basis. This has risen from 53% last year



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0

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60

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100%

77%

59%

23%

9%

92%83% 83%

67%

41%

14%5% 5% 5%

9%5%

32%27%

14%

27%

5% 3%

14%

67%

42%33% 33%

50%

17%25%

58%67%

42%

25%

50%

8% 8%

75%

Which Salesforce related Clouds/Products do Consulting Partners have capability in?

Which Salesforce related Clouds/Products do End Users utilise?



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Salesforce Products/Clouds Consulting Partners expect to have the most growth in the region this year

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0

20

40

60

80

100

25%

42%

8%

50%

17%

31% 32% 33%42%

9%17%

34% 36%

7%8%

Oth

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Fina

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8%

25%

8% 9%



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A Move to Specialism? Upskilling

51% of Consulting managers reported having Salesforce cloud/product specialisations within their team, whereas 26% hire only cross-cloud talent, and will continue to hire cross-cloud rather than specialist consultants

51%

This has been a change from only 27% last year having Salesforce cloud/product specialisations in their teams, and 46% were hiring cross-cloud rather than specialist consultants. This indicates a move towards cloud/product specialisation

88% of Salesforce managers surveyed said that their business doesn’t award salary increases based on additional Salesforce certifications achieved

Conversely 56%of Salesforce professionals that we surveyed feel that additional Salesforce certifications should be rewarded with a higher salary/daily rate, in this year’s Talent Survey

88%

56%



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Looking Ahead

54%

82%

3

6

9

12

82% of Consulting managers are not confident that there is enough available Salesforce talent in ANZ to meet their Salesforce hiring needs over the next 12 months, which has risen from 54% last year

73% of End User managers also highlighted the same concern, which has risen from 48% last year

82% of Salesforce managers feel that the current Salesforce talent pool in ANZ is challenged to some degree Ca

ndid

ate

Shor

t

Qua

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shor

t

38%32%12%

Expe

rienc

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ort

18%18% of managers that we surveyed feel that there is a good balance of candidates, experience and quality available in the market

64% of End User managers feel that they’re achieving a positive return on their Salesforce investment. 32% are unsure - is there an opportunity for deeper analysis?

32%

64%73%

48%

2021 ANZ Salesforce Talent Survey

Presented by Talent Hub, the Salesforce Recruitment Experts

INSIGHTS


Current Work Situation

Salesforce Team Turnover

Attracting and Retaining Top Talent

A Growing Contract Market

Where do Salesforce ProfessionalsMost Want to Work?

There’s a Lot of Choice forSalesforce Professionals

Huge Demand


Remuneration and Upskilling


Let’s Talk Lightning

The Marketing Cloud Market

A Spotlight on Mulesoft

Awesome Admins

The Salesforce Developer

Solution and Technical Architects

Aspirations After Functional Consultant

The CTA

A Move Towards Remote Working?

COVID-19 Impact

Business Analysts

Review Boards and Mentorship

Confidence in the Salesforce Market

Salesforce ProfessionalsWe spoke to Salesforce Professionals for their perspective on salary and recruitment trends. In this section, find out why they are leaving and joining companies, what they are looking for when moving roles, and what the big Salesforce talent attractors are for 2021.

24

25

25-26

27

27-28

28

29

29-30

30-31

31

31

32

16

16-17

17-18

19

19

20

20

21

21-22

22-23

24



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Current Work Situation

The contract market makes up 21% of the ANZ Salesforce ecosystem

42% of Business Analysts are currently working in a contract role, making this the highest ratio of contractors to permanent

employees in ANZ. This replaces the largest ratio last year, which were Project Managers

48% of Salesforce professionals that we surveyed have been working in the Salesforceecosystem for 4-7 years

4%Only 4% of ANZ Salesforce professionals are in between roles/immediately available

The Project Manager space reported the largest percentage of immediately available Salesforce professionals

57% of Salesforce professionals expect to be in their current role for at least the next 12 months rising from 41% last year, with only 12% planning to leave in the next 6 months. Does this drop indicate an improvement in retention?

57%41%

12%

Salesforce Team Turnover



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82%

Salesforce Certified Technical Architect is the market with the least turnover expected, with 82% planning to be with their current employer this time next year

Attracting and Retaining Top Talent

31% of Salesforce professionals said that the opportunity to work on challenging projects wasthe number one attraction to their current role

31%

Inte

resti

ng p

roje

cts

Wor

klife

bal

ance

Rem

uner

ation

Oth

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Com

pany

repu

tatio

n31%

19%14% 15%

13%

Stab

ility

8%

The primary reasons for Salesforce professionals taking their current/last role



INSIGHTS


Wor

klife

bal

ance

Rem

uner

ation

Inte

resti

ng p

roje

cts

Stab

ility

Oth

er

41%

23%

21%

6% 5%Co

mpa

ny re

puta

tion

4%

The factors that Salesforce professionals will be looking for in the their next role

@

When next looking at opportunities, worklife balance/flexibility will be most important, according to 41%, which is the biggest attractor overall across Salesforce professionals in ANZ as a whole in 2021

15% 19%

24% 15% of Salesforce professionals have been in their role for 6 months or less, versus 19% whosaid this last year, and 24% previously. Is retention improving?



INSIGHTS


A Growing Contract Market

31% 9%

31% of Salesforce professionals said that they would prefer a contract role in their next move, with a preference of daily

rate over fixed term. Only 9% of Salesforce professionals would consider a fixed term contract for their next move

Where do Salesforce Professionals Most Want to Work?

2021 is the rise of the End User. 33% of Salesforce professionals in ANZ that we surveyed, would ideally like to work for a private End User organisation

28% would ideally like to work for Salesforce itself. This has dropped from the first preference of 39% of those surveyed last year

14% would like to for a Consulting Partner as a first preference

Of those we surveyed, contracting proves to be the most popular with:

53% 41%

Project Managers

Salesforce Developers



INSIGHTS


33%28%

14%

Priv

ate

End

Use

r

Sale

sfor

ce

Part

ner

9%

11%

2%

Gov

ernm

ent

My

own

busin

ess

ISV

3%

Only 3% of Salesforce professionals would prefer to work for a Not-for-Profit

organisation in comparison to other sectors

There’s a Lot of Choice for Salesforce Professionals

56%of jobseekers interviewed for 2 or more jobs the last time they moved role

Huge Demand

72%33%

11%72% of Salesforce professionals are contacted 2 or more times per month regarding new opportunities. 33% are contacted at least 4 times11% of Salesforce Architects and Developers are contacted over 9 times a month regarding new opportunities

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33% of Platform Managers currently don’t have any direct reports

25% have between 2 and 4 direct reports

17% have 10 or more

33%25%

17%

87% of Salesforce Project Managers consider a blend of Agile and Waterfall to be the best methodology for delivering Salesforce projects#Wagile

Remuneration and Upskilling

78% of Salesforce professionals wouldn’t move role unless they were securing a pay rise

23% are looking for an increase of 20% or more

56% of Salesforce professionals feel that additional Salesforce certifications should be rewarded with a higher salary/daily rate

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73% of Salesforce Administrators Specifically feel that their salary/daily rate should go up when additional Salesforce certifications have been achieved

42% of Salesforce Platform Managers feel that salaries and daily rates should go up when additional Salesforce certifications are secured

This has dropped from 65% who felt like this last year. Is this a misalignment in expectations?

73%


33%

93%89%

28%24%

49%

7%

10%

Salesforce related Clouds/Products Salesforce professionals have practical experience with, in a commercial environment

42% 65%

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Let’s Talk Lightning

77% of Salesforce Developers have built Lightning Web Components in a practical environment outside of Trailhead/Dev org

This has leapt from 55% last year

The Marketing Cloud Market

Most Marketing Cloud professionals said that they thought it’s important for them to have a good understanding of the Salesforce core platform89%

68% of Marketing Cloud professionals that we asked have spent 4 years or longer working in the Salesforce/ExactTarget ecosystem

26% of Marketing Cloud professionals that were surveyed would consider a role outside of the Salesforce ecosystem, although many commented that they would stay in the cloud based technology space. This has dropped significantly from 51% who would have considered a move last year

26%84%

37%

84% said that based on current markets and trends, that they are optimistic about the continued growth of Salesforce opportunities in their area of expertise. Is this why?




INSIGHTS

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A Spotlight on Mulesoft

Mulesoft professionals reported an increase in the volume of opportunities since the Salesforce acquisition (66% said this) and an increase in salaries/daily rates (36% said this)

66%36%

Most Mulesoft professionals said that they’re currently investing time into learning more about the Salesforce core platform, or already have done

56%

Last year, Mulesoft professionals in ANZ were the group most influenced by interesting projects when looking at

new opportunities 47% selecting this element as the most important factor

to them last year

This has dropped to 15% this year with worklife balance and remuneration taking precendence

15%47%

Awesome Admins

84% Most Salesforce Administrators surveyed said that they shouldn’t be expected to code



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Most Salesforce Administrators that we asked consider themselves to be Mid-level Salesforce Administrators

41%

36%Most Salesforce Administrators we asked consider themselves to be at

Intermediate level when building Lightning Flows

Func

tiona

l Con

sulta

nt

Solu

tion

Arc

hite

ct

Platf

orm

Man

ager

Busin

ess A

naly

st

Dev

elop

er

30%

22%19%

15% 15%

Oth

er

5%

Where do Salesforce Administrators see their Salesforce careers progressing?



INSIGHTS


57% of Salesforce Developers are currently upskilling in other programmatic languages

The Salesforce Developer71% of Salesforce Developers consider themselves to be full-stack Salesforce Developers

2%

12%41% 45%

Juni

or

Seni

or

Mid

-leve

l

Lead

How do Salesforce Developers class themselves?54%

Solution and Technical Architects

54% of the Solution Architects that we asked come from a coding background

Only 36% of Solution Architects say that their salary/rate expectation increases when additional certifications are achieved, which is a lower than the average for Salesforce professionals in general. The average answer across all Salesforce job titles was over half, at 53%



INSIGHTS


23% expect to achieve it sooner

51%

26% of Solution Architects have a mentor

Aspirations After Functional Consultant

Solu

tion

Arc

hite

ct

Platf

orm

Man

ager

Proj

ect M

anag

er

Oth

er

Pre-

sale

s

53% 21%

6%

17% 4%

What do Functional Consultants want to do next?

29% see it as a longer term goal of achieving in 2 years time or more

Over half of Solution Architects have aspirations to become a Certified Technical Architect



INSIGHTS


The CTA

Most CTA’s didn’t pass the Review Board first time

56% took at least 2 attempts

56%

However, of the Certified Technical Architects that we asked, the vast majority passed within 3 attempts

Most CTA’s had been working in the Salesforce ecosystem for 5-9 years prior to passing the Review Board (46%)

Only 12% of non-certified Technical Architects don’t aspire to become a CTA

Of those who do have aspirations, 71% believe that this will become a reality in the next 2 years

47% of those expecting to become a Certified Technical Architect in the future, believe that this could realistically be achieved in the next 12 months, versus 25% 24 months agoIs there more support and resources available now?

47% 25%

12%71%

A Move Towards Remote Working?

92%31%

41%3%



INSIGHTS


Salesforce professionals have embraced remote working and 92% have a preference for adopting a permanent regular remote work pattern

2 days a week working from the office is the preferred balance for most Salesforce professionals (31%)

Overworking has been the biggest challenge that Salesforce professionals have found with remote working so far, and this has been felt by 41%Only 3% feel that technology has been their biggest challenge

COVID-19 Impact

61% of Salesforce professionals were impacted in their roles by COVID-19 in some way

For 36% of Salesforce professionals it was their location of work that was impacted, moving to remote working either on a short or long term basis

83% of Salesforce professionals weren’t been impacted by COVID-19 in terms of their hours or pay

89% feel that their company has been supportive and compassionate through the challenges of 2020



INSIGHTS


34%

If travel to a new role/client site was required, 34% of Salesforce professionals said that their preferred location would be the city, whilst only 4% said regional

92%

of Salesforce Business Analysts think that those in the role should be expected to have Salesforce configuration skills

BUSINESS ANALYSTS

Review Boards and Mentorship

Less than half (42%) non-certified of Salesforce Technical Architects have a mentor, however, 71% do mentor other Salesforce professionals

82% of Certified Technical Architects that we asked, had a mentor through their CTA journey

42% 71%

39%19%39% of Salesforce Business

Analysts reported having a mentor this year, versus only 19% last year, and 5% 24 months ago. This is a significant rise



INSIGHTS


Confidence in the Salesforce Market

86% of Salesforce professionals are optimistic about the continued growth of Salesforce opportunities in their area of expertise in 2021

58%

Most Salesforce Administrators rate the adoption within their current/last company as high

58%

talenthubglobal

Talent Hub Global

Talent Hub Global

talenthubglobal

www.talent-hub.com.au

[email protected]

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2021 ANZ Salesforce Market Survey

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