D E D I C A T E D T O H E L P I N G B U S I N E S S A C H I E V E I T S H I G H E S T G O A L S.
2021BRAND PARTNERSHIPS AND ADVERTISING MEDIA KITShowcase Your Company and Generate Leads Through NBA A
WHAT’S INSIDE• Membership and subscriber demographics• Digital and print advertising opportunities• New and creative virtual sponsorship options• 2021 NBAA exhibits and event sponsorship planner • Packaging and positioning options – best value!
2 CONTACT US - [email protected]
NBAA Membership & Business Aviation Insider Readership Statistics ........................page 3
Advertising Opportunities ........................................................................................ page 42021 E-Magazine Editorial Calendar .......................................................................................................page 5Business Aviation Insider Advertising Rates and Submission Specs .....................................................page 8NBAA.org Website .....................................................................................................................................page 10NBAA Insider Daily ...................................................................................................................................page 11NBAA News Hour Webinar.......................................................................................................................page 12NBAA GO - Virtual Conferences Sponsorship ........................................................................................page 13NBAA Flight Plan Podcast ........................................................................................................................page 14In Case You Missed It (ICYMI) Sponsored E-blast ..................................................................................page 15enGAge YoPro Quarterly e-Newsletter ....................................................................................................page 15Event Report e-Newsletter ........................................................................................................................page 16NBAA Member Marketing Services* ........................................................................................................page 16NBAA Website Retargeting Program* ......................................................................................................page 16
Custom Advertising Packages ....................................................................................page 17
Contact Your Brand Partner Representative ..............................................................page 19
*Affiliated with NBAA membership. Must be an NBAA member to participate.
Table of Contents
REACH THOUSANDS OF BUSINESS AVIATION BUYERS AND PROFESSIONALS While normal daily activities may be on pause, NBAA has continued to provide industry professionals with the most up-to-date infor-mation to help their businesses move forward. From webinars to a daily news service to the digital NBAA Business Aviation Insider magazine, and much more, our online and print channels provide essential updates, but also offer a unique opportunity for organiza-tions, such as yours, to reach thousands of prospective customers who are eager to learn about new product and service offerings.
If your company sells aircraft, engines, avionics, interior fittings, ground services, maintenance services, navigation and weather equipment, or any of the many other services and components that go into business aircraft, our community of readers, members and subscribers who will make the decisions to purchase what your company sells.
REACH THOUSANDS OF BUYERS AND PROFESSIONALS In today’s challenging environment, NBAA has continued to provide the most up-to-date information to help your business. From webinars to a daily news service to the digital NBAA Business Aviation Insider magazine, our communication channels provide essential information, while also offering your organization a unique opportunity to reach thousands of prospective customers eager to learn about your new product or service.
If your company sells aircraft, engines, avionics, interior fittings, ground services, maintenance services, navigation and weather equipment, or any of the many other parts or services that go into business aircraft, use our communication channels to reach NBAA’s community of readers, members and subscribers who will make the decisions to purchase what your company sells.
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NBAA Membership & Business Aviation Insider Readership Statistics
NBAA Membership
Operating Members 20,139
Business Members 34,499
Professional Members 2,143
TOTAL 56,781
Geographic Distribution
92% United States
8% International
What Readers BuyOur readers purchase business aviation products and services, including:• Aircraft maintenance• Airport services• Aviation insurance/legal consulting• Avionics• Connectivity solutions• Contract pilots/cabin crew• FBOs• Flight planning services• Fuel/fuel services• Ground handling services• Training programs
Final Decision MakersOwners, Presidents/CEOs
Purchasing PowerNBAA Connects You With:
of readers/members are involved in the purchasing process
86%
of readers are more likely to purchase, recommend or influence the purchase of a product or service that they have seen or read about in the magazine
Purchase Makers/Influencers/Recommenders • Flight Department
Managers/Aviation Directors
• Pilots/Chief Pilots• Maintenance Managers
57%
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Business Aviation InsiderAttracting the most influential and engaged buyers in the industry, Business Aviation Insider, the official e-magazine of NBAA, is key to expanding your global reach. Our readers are top decision-makers in their companies, with purchasing oversight of business aircraft acquisition, utilization, safety and maintenance.
New in 2020, the publication is available exclusively online, and it has a bi-monthly interactive e-magazine, giving you creative new ways to promote your company with NBAA, and increasing your visibility as a valued advertiser. We are hoping to continue to print Business Aviation Insider in the near future, and still offer the interactive features our subscribers are raving about!
As always, you can align your company’s branding needs with NBAA’s bi-monthly content themes by leveraging the Business Aviation Insider editorial calendar. Contact our sales team to get additional innovative and measurable marketing ideas through Business Aviation Insider!
Advertising Opportunities
E-Circulation
“We needed to build awareness of a start-up tech-nology company and Business Aviation Insider has been important for us to share the SmartSky brand and reach across all segments of the industry. We
will be advertising again in the future.”
MICHAEL MILLERVP, Corporate Marketing & Communications, SmartSky Networks
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2021 Editorial CalendarIssue Theme
January/February Workforce Issue
March/April International Issue
May/June 13th Annual Safety Issue
July/August Technology Issue
September/October Management / Pre-BACE Issue
November/December NBAA-BACE Issue
Themes may change and additional special sections are added to best serve the needs of our subscribers. Please confirm the content theme while reserving the advertising space with your sales representative. Updates are provided to prospective advertisers regularly through email. To sign up, contact [email protected]
Data Source: 2019 NBAA Reader Survey
Readers describe the magazine as the most:• Useful to them in their work• Accurate editorially• Valuable as a reference• Authoritative
Highly Rated by Readers
of readers agree that the magazine helps them better understand the industry
of readers are very satisfied or satisfied with the magazine content
88%
86%
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Showcase Thought LeadershipShare your expertise with Business Aviation Insider readers by participating in special report sections on topics of great interest to readers.
Expand Your Distribution Help push your message further by sponsoring dedicated e-blasts promoting Business Aviation Insider content or bundling your e-magazine ad with a presence in NBAA’s Insider Daily news service.
Reach Young ProfessionalsAdvertise in the magazine’s annual Student Edition or within the Business Aviation Top 40 Under 40 special section in the Future of Business Aviation issue – or consider sponsoring NBAA’s new YoPro Quarterly e-newsletter, enGAge – to get your company’s brand in front of students and young professionals.
DISTRIBUTION• Dedicated eblasts promoting Business Aviation Insider content
are emailed weekly to more than 33,000 professionals and more than 11,000 companies in the NBAA membership, with an open rate of 24%.
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“Advertising in Business Aviation Insider has been a great way for Duncan Aviation to position our brand in front of the business aviation industry. The leads that we’ve generated throughout the years have helped us build our customer base and get to know
new segments of the market. We will continue to be a loyal
advertiser with NBAA!”
LORI JOHNSONMarketing Communications Manager, Duncan Aviation
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Business Aviation Insider Digital Advertising Rates and Submission SpecsPosition
Covers 2 and 3 $4,200
Cover 4 $4,500
Full page $3,600
1/2-page horizontal $2,800
Full Page: Final trim size is 8.5 x 11” (215.9 x 279.4 mm); keep text 125” (3.175 mm) away from edges. 8.75 x 11.25” (222.25 x 285.75 mm) for bleeds.
1/2-Page Horizontal: 7.5 x 4.75” (190.5 x 120.65 mm)
Insider Resources: 1/8-Page Horizontal: 3.5 x 2” (88.9 x 50.8 mm)
Prices subject to change if magazine returns to print.
Discounts are offered for multiple issue purchases. All BAI ads also include ads on NBAA.org. Sizes and impressions determined by magazine ad size and quantity purchased. The sales team is ready to work with you.
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of subscribers read at least half of every issue83%
Premium ContentNBAA delivers content on the operational and workforce development topics most highly valued and sought after by the industry.
Multiple PlatformsNBAA content is delivered in a multi-channel approach and at varying frequencies, via e-magazine, website, newsletters, podcasts, video and social media, as well as at NBAA events.
Must-Read Magazine
Data Source: 2019 NBAA Reader Survey by Marketing General
CustomizationNBAA will work with you to create a custom media package that works for your budget and schedule, including sponsored content, multi-platform bundles and added exposure at NBAA in-person events including, NBAA-BACE, EBACE, Conferences, Forums, and virtual events such as VBACE and NBAA GO Conferences.
of subscribers read every or almost every issue of the magazine
67%
of readers consider NBAA’s e-magazine to be the “must read” publication for people in the industry
78%
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NBAA.org WebsiteNBAA’s website is where business aviation leaders and decision-makers go daily for timely industry news, operational resources and event information for shows like NBAA-BACE. The The responsive site is relied upon by the industry for the timeliness and accuracy of its content. Run-of-site display banner ads are optimized for viewing on both desktop and mobile devices.
Display banner ad placements are 300x600 run-of-site/mobile homepage and 970x90 desktop homepage.
100,000 users/month
4 million page views/year
WEBSITE RETARGETINGOffered through an affinity program partner, NBAA’s Website Retargeting Program helps you make the most of your ad spend by retargeting industry professionals after they’ve clicked away from the NBAA website, keeping your brand top-of-mind and ensuring that you’ll consistently connect with them across their buying journey. nbaa.org/retargeting
(Separate purchase required)
Advertising Rates & Specs
Positions 1x
Tier 1 - 50,000 guaranteed impressions $2,500
Banner Dimensions: Two files are required
Display ad for desktop home page: 970x90p horizontal
Display ad for mobile home page: 300x600p vertical
Artwork: Accepted formats include JPG, GIF, PNG and third-party ad tag. 40k maximum file size.
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NBAA Insider DailyNBAA Insider Daily is your personalized business aviation news service, reaching business aviation stakeholders and powered by artificial intelligence. It is a free service and is available to everyone in the industry, including NBAA members and non-members. The e-magazine currently goes out to over 40,000 unique subscribers each weekday at 11 a.m. Eastern.
This popular new option is an excellent choice for driving traffic to your website and keeping your brand in front of the corner office, flight departments, owners and operators, aviation regulatory officials, the industry trade press, and pretty much anyone else with a vested interest in the business aviation industry.
40,000+ subscribers
41% avg. open rate
7% avg. CTR
Data Sources: Rasa
Advertising Rates & Specs
Positions Weekly
Horizontal 1 $3,200
Horizontal 2 $2,800
Horizontal 3 $2,000
Banner Dimensions: All banner ads are 150x550p. Discounts available for purchase of more than one week.
Artwork: Files should be GIF of JPG format, 40K maximum file size. Note: NBAA is unable to accept rich media ads (using Flash, Java, etc.) and discourages the use of animated GIFs, which do not display properly in all e-mail clients.
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NBAA News Hour WebinarProduced at least once a month, these webinars touch on topics every business aviation professional should be considering, including crew scheduling, catering, aircraft cleaning and maintenance, airport and airspace operations, medical advice and more. Each webinar features a host and panelists, all available for an interactive question-and-answer session with participants. All webinars are free and recorded for replay, usually by the next business day.
Sponsorship opportunities range from brand exposure to content inclusion. Choose existing content to sponsor, or customize your own.
700 average registrants/webinar
Rates
Sponsorships start at $3,000
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NBAA GO - Virtual Conferences SponsorshipNBAA GO is the virtual professional development platform designed to keep busy business aviation professionals informed on the latest advancements, best practices and progress in the business aviation industry. Accessible anytime, anywhere, these virtual conferences are the industry’s easy choice for connecting to business aviation educational content when it’s most convenient.
There are a number of opportunities for companies to get brand visibility through NBAA GO virtual conferences. From pre-conference promotional materials to promotional videos, recognition during live sessions, and post-conference follow-up materials, your company will be featured as a sponsor and receive lead generation. For more information, contact [email protected].
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NBAA Flight Plan PodcastNBAA’s podcasts are a vibrant part of the association’s communications mix that has staying power, drawing listeners not only during the epi-sode’s first week, but also continuing to accumulate downloads over the course of the year.
Sponsoring podcasts on a monthly basis gives your brand increased digital reach in front of a growing audience of engaged listeners. Your company will receive verbal recognition at the opening and in a commerical spot midway through the episode.
Weekly episodes focus on:• Technology and innovation• Workforce development• Domestic and international operations• Airport and airspace issues
2,400 avg. downloads/month
30,000 downloads/year
Monthly (4 Episodes per month)
Sole Advertiser $2,000
30-Second Spot: Your 75-word script will be read by the NBAA Flight Plan emcee.
Schedule: Podcasts are published most Mondays, except for select holidays or other dates determined by NBAA.
Data Sources: Podtrac, Google Analyitics, Informz
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33,000 delivered
23% avg. open rate
17% avg. CTR
ICYMI Sponsored E-blastIn Case You Missed It (ICYMI) distributes NBAA’s most engaging articles and podcasts exclusively to NBAA members on a monthly basis. Sponsorship of these eblasts gives your company outstanding visibility, with a leaderboard banner, sponsored message within editorial context and your logo.
Advertising Rates & Specs
Banner Dimensions: All banner ads are 728x90p.
Artwork: Files should be GIF, JPG or PNG format, 40K maximum file size. NBAA ICYMI is unable to accept rich media ads (using Flash, Java, etc.) and discourages the use of animated GIFs, which do not display properly in all email clients.
Company Logo: EPS, AI or very high resolution PNG file format (i.e., 300 dpi or greater), with no background.
Sole Advertiser
Leaderboard – premium position at the very top of the issue
$3,500
enGAge YoPro Quarterly e-NewsletterThe NBAA Young Professionals in Business Aviation (YoPro) Council quarterly newsletter in – enGAge – supports its mission of building a sense of community among future leaders. Now your company can support NBAA’s work to sustain business aviation for generations to come by purchasing a sole sponsorship of one or more e-newsletters.
3,900 delivered
25% avg. open rate
Sole Advertiser
Leaderboard – premium position at the very top of the issue
$1,000
Banner Dimensions: All banner ads are 150x550p.
Artwork: Files should be GIF of JPG format, 40K maximum file size. Note: NBAA is unable to accept rich media ads (using Flash, Java, etc.) and discourages the use of animated GIFs, which do not display properly in all e-mail clients.
Deadlines: Insertion orders are due by the end of each quarter of the calendar year.
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NBAA Member Marketing ServicesNBAA knows that finding the time to utilize all the latest digital marketing strategies can be a daunting task. That’s why we’ve partnered with MultiView, the leader in B2B digital marketing, to offer you access to the latest in programmatic advertising strategies. With 18 years of experience in B2B digital marketing, MultiView understands your challenges and has developed a suite of customizable marketing services to help you achieve your goals.
NBAA members can now take advantage of full-service, end-to-end program management and unmatched data tracking and reporting, guaranteeing your message will reach the right people at the right times. To learn how NBAA and MultiView can help you create a robust digital marketing campaign, contact MultiView at [email protected].
Event Report e-NewsletterNBAA’s Reports share your company’s message with thousands of registered attendees in conjunction with some of the industry’s biggest and most important events, including:
• NBAA Business Aviation Convention & Exhibition
• European Business Aviation Convention & Exhibition
• Schedulers & Dispatchers Conference
• Maintenance Conference
Ad Positions
Leaderboard - Premium position at the very top of the issue $5,000
Horizontal 1 - immediately after first story $3,500
Horizontal 2 - immediately after second story $2,500
NBAA WEBSITE RETARGETING PROGRAMExclusively for members, the NBAA Website Retargeting Program helps you make the most of your ad spend by retargeting industry professionals after they’ve clicked away from the NBAA website, keeping your brand top-of-mind and ensuring that you’ll consistently connect with them across their buying journey.
For more information, contact MultiView at [email protected].
(Separate purchase required)
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Our customized multi-platform advertising opportunities and packages can keep your company’s name and products in front of your customers on a daily, weekly, or monthly basis, and can include exposure at NBAA’s highly rated events like NBAA-BACE and EBACE, and even the new NBAA Virtual Conference. Our sales team is happy to work with you on any type of custom package that would work for your company. Here are two examples:
BRANDING• Business Aviation Insider Advertisements • Flight Plan Podcast Sponsorship• Virtual Conference Sponsorship & Large Exhibit Booth
DIGITAL VISIBILITY
• NBAA.org Advertisement• ICYMI Sponsored Email Blasts• Insider Daily Advertisement
LEAD GENERATION
• News Hour Webinar Sponsorship • Virtual Conferences Sponsorship
CONTENT • Custom News Hour Webinar Sponsorship• Virtual Conference Thought-Leadership Session Sponsorship
COMPANY A
BRANDING• Business Aviation Insider Advertisements • Insider Daily Advertisement• Virtual Sponsorship & Small Exhibit Booth
DIGITAL VISIBILITY
• NBAA.org Advertisement• News Hour Webinar Sponsorship• Insider Daily Advertisement
LEAD GENERATION
• News Hour Webinar Sponsorship • Insider Daily Advertisement
CONTENT • Custom News Hour Webinar Sponsorship• Sponsored Content in Insider Daily and Business Aviation Insider
COMPANY B
Branding & Advertising Custom PackageCompany A has been in the business aviation marketplace for over 50 years. They launch new products every couple of years and trust NBAA to announce their new products to the industry and support the trust that has been established in their brand. Their custom package includes:
First-time Advertiser PackageCompany B is a brand new member of NBAA and is just beginning to market to the business aviation industry and is looking to get brand recognition and boost sales. Their custom package includes:
Custom Advertising Packages
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Customize Your Branding & Marketing Partnership PackageWhether you want to raise awareness of your brand, launch a new product, find new prospects or establish your company as a business aviation industry thought leader, NBAA offers the media channels you need to meet your marketing goals.
Media Title and Distribution Frequency Brand Awareness
Product Launch
Lead Generation
Thought Leadership
Student/Young Professional Audience
Business Aviation Insider e-Magazine With Special ReportsBimonthly themed issues
X X X X
Business Aviation Insider Sponsored E-blasts X X X
NBAA.org WebsiteMonthly packages with daily exposure; ask about retargeting affinity program
X X X
Insider Daily Email Newsletter X X X X
NBAA News Hour Webinars X X X X X
NBAA GO - Virtual Conference SponsorshipMultiple events to choose from
X X X X
NBAA Flight Plan Podcast Monthly packages with weekly episodes
X X
ICYMI Sponsored E-blast Monthly mailings
X X X X
enGAge YoPro Quarterly Email NewsletterQuarterly mailings X X X X X
Report Email e-NewslettersDistribution in conjunction with four events:NBAA-BACE, EBACE, VBACE, SDC and MC
X X X
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Contact NBAA Now to Get Your Partnership Off the Ground!Email [email protected] now to learn more about NBAA’s unmatched brand partnerships and advertising opportunities.
A brand partner representative will contact you within 2 business days. We look forward to working with you!
Sincerely, your partners in business aviation,
Contact Your Brand Partner Representative
Amanda Dumont NBAA Brand Partner Sales Executive 864-373-1168 [email protected]
Carly HeidegerNBAA Brand Partner Sales Executive [email protected]
Colby Hogan NBAA Brand Partner Sales Executive 410-584-1903 [email protected]
