2021 Catalog of AGR Data, Products & Services Email: mailto:[email protected]Cell: 941-916-9841 Web: www.agrmarketingsolutions.com Linkedin: Follow us Today Address: 130 E Marion Ave #510968, Punta Gorda, FL 33951 The AGR Commitment – “We know that marketing is multi-faceted, and we strive to deliver high value with low maintenance. To that end, we adapt to your needs and our team works as an extension of your business. We are on-call to proactively deliver as promised and to rapidly address opportunities.” Stephen Harwick — Founder & CEO
Address: 130 E Marion Ave #510968, Punta Gorda, FL 33951
The AGR Commitment – “We know that marketing is multi-faceted, and we strive to deliver high value with low maintenance. To that end, we adapt to your needs and our team works as an extension of your business. We are on-call to proactively deliver as promised and to rapidly address opportunities.” Stephen Harwick — Founder & CEO
AGR General Overview Since 2009, AGR has delivered “On-Target” consumer profiles by blending our wide data network with our Diverse Data Integration & Innovative Technology. To further the value of our data we provide consultative analytics & customer focused solution design. Finally, it is easy to get started with fast & flexible delivery options.
Every month we complete full file replace/rebuild of over 240 million consumer profiles from over 120 billion on-line & off-line data points. Our data is fully compliant, and all data passes multiple phases of stringent hygiene and quality checks to ensure integrity and effectiveness. We then apply advanced analytics to create measures, scores and ranks that enhance segmentation and audience targeting.
Finally, we offer flexible options for licensing as well as various methods for data delivery including a variety of platforms and methods: (1) Bulk File, (2) Iterative Match/Append, (3) API’s and (4) Marketing Lists.
AGR Data & Services Overview The result of AGR’s monthly process & LINKAGES are marketing data products, services & solutions that can be leveraged for direct marketing activities and/or to enhance your own marketing databases and data marts. More details on each INTEL™ Marketing Database & INSIGHT™ Marketing Solution are provided in separate sections of the 2021 Catalog.
INTEL™ MARKETING DATABASES AGR’s INTEL™ Marketing Databases dynamically evolve with new data added and aged data removed monthly.
INSIGHT™ MARKETING SOLUTIONS AGR’s INSIGHT™ solutions analyze AGR’s multi-sourced Marketing Databases through proprietary linkages and hygiene to create marketing data solutions that address specific Target Marketing Demands.
INTELLI-LINK® uses multi-source linkages to resolve identity. Understanding INTELLI-LINK® intersections provides increased confidence in consumer identity, more reliable and deeper consumer insight for marketing plans - and – multi-source contact details for omni-channel cross media marketing.
Generation-INSIGHT™ & Millennial-INSIGHT™ analyze DOB from all sources to score the best information based on reliability & recency. The result is 100% completeness on birth month, day & year.
Email-INSIGHT™ aggregates email addresses from all sources and separately validates URL’s to make sure they are still active and linked to the proper pages with privacy policies for 3rd party use.
Data-DETECTIVE™ helps clients to recover lost audience, “Tune-Up” their own marketing databases and files, and append our data for increased consumer insight.
INTELLI-LINK® - Identity Resolution & Linkage Unifies Disconnected Consumer Identities & Enhances our “On-Target” Marketing Profiles to enable precise targeting and omni-channel messaging and reachability.
AGR’s Onboarding solution, INTELLI-LINK®, combats the Consumer Identity Crisis that faces today’s marketers.
This crisis continues to evolve as identity attributes change more frequently, the Internet introduces new and diverse identity components, and consumers interact on-line with various degrees of anonymity on multiple devices - aka the Internet of Things (IoT).
INTELLI-LINK® addresses these challenges with innovative interrogation and linking technology that analyzes a consumer’s presence, frequency and recency across compliant on-line and off-line data sources and channels. Understanding these intersections provides more reliable and deeper consumer insight for marketing plans.
Empowered with this actionable intelligence, marketers identify new target groups and better market sub-segments with variable messages and Omni-channel strategies. These tactics can be used to Attract, Sell & Onboard New customers, to Nurture, Retain & Grow current Customers and to Reactivate latent or lost Customers.
KEY STATISTICS:
Consumers with Multiple Linkages: Over 250 Million Demographic File links: Over 175 Million Multiple Linkages – PLUS - Valid Email Addresses: Over 155 Million Multiple Linkages – PLUS – Cell Phone: Over 117 Million Multiple Linkages – PLUS – Verified Email & Cell Phone: Over 40 Million
FOR CAMPAIGNS AND MARKETING DATABASES
Base Individual Information Base Demographic Data Matched Source Files:
o Reference the Catalog Index for all AGR Source files that feed INTELLI-LINK®
o Includes Count & Identification Contact Details (multiples if found)
o E-mail Addresses o Phones – Land Line, Wireless, Work o Device ID Information o Social Media Presence & Handles
Custom Data appends available INTELLI-LINK® can be linked by Individual, household or address match.
& Other Applications, AUTO-VIN, Cell Phone, Motorcycle, Voters, Smoker, Property. • All include Demographic append options.
HOW WE DO IT:
Every client’s data and technology situation are different, so we begin with a discovery call to develop a client specific action plan to:
Analyze client situation and objectives Perform Data Study & Gap Analysis Design iterative identity linking strategy across AGR databases Run Test segments & analysis Apply Geo-Coding & Geo-Fencing (if applicable) Append subscribed AGR Marketing Solutions & Databases Update & Maintain Monthly or on alternate time schedule.
SUCCESS STORY:
An Insurance Database Marketer was having trouble fully monetizing it’s In-House marketing database and was getting poor results on campaigns due to missed messaging and unreachability.
AGR analyzed the database and determined that over 32% had bad postal addresses making it difficult to reach consumers and difficult to match additional data sets for omnichannel contact details and/or additional consumer insight.
After a deeper data quality study, we designed a specific Data-DETECTIVE™ solution to recover lost audience and enhance consumer insight.
Results:
Recovered 70% of lost addresses Increased reachability to 87% from 68% Insurance Marketing Database Sales increased by 35+% Database Buyers increased ROMI by 25+%
Email-INSIGHT™ - Multi-Source Solution Offers unmatched email verification and compliance quality to optimize reachability and to build out aligned Omni-Channel Marketing Strategies.
Finding the right audience for your marketing offers is just the beginning of an effective and efficient marketing strategy. Getting your offer to those targets via. The channels they use, when they will respond, is just as important.
For Email-INSIGHT™, AGR validates URL’s to make sure they are still active and linked to the proper pages with privacy policies for 3rd party use. The result is reliable & verified email addresses that
outperform as independent campaigns or as part of an omni-channel marketing strategy.
Our multi-sourced data sets feed INTELLI-LINK® and AGR’s Aggregated Marketing Solutions (Email-INSIGHT™, Generation-INSIGHT™, and Millennial-INSIGHT™). All sources are pre-processed for quality, integrity, and validation. They are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Property Ownership, Property Loans, Property Specifics, Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle, Consumer Finance, Cell Phone, Veterans, Political, Smoker, and much more.
When combined with INTELLI-LINK® marketers can have greater confidence in identity and even deeper consumer insight such as on-line behavior, home ownership, automotive preferences, and political tendencies.
KEY STATISTICS – TOTAL FILE 212,932,882
Identified Good-Active URL’s 152 Million Demographic Match – Homeowners 65 Million Demographic Match - Renters 15 Million Incremental - Not found on Traditional Files 45 Million Verified Monthly 5-7 Million
File Sourcing Associated From:
On-line Responders 50% Digital (soon to come – estimated) 23% Long Form Application Files 27%
DATA & ATTRIBUTES FOR CAMPAIGNS & MARKETING DATABASES
E-mail Address Base Individual & Demographic Information Verified Postal Address Optional Omni-Channel Details (multiples if found)
o Phones – Land Line, Wireless, Work o Device ID Information o Social Media Presence & Handles
Optional INTELLI-LINK® append
AGR’s Email database can be linked by individual, household or address match.
Generation-INSIGHT™ – Marketing Solution Leverage 100% Complete Date of Birth to Attract, Sell & On-board customers. And, to nurture retain and grow even better existing customer relationships.
AGR’s Generation-INSIGHT™, our Date of Birth marketing solution, populates complete date of birth including month, day and year. Our solution enables Marketers to fill in major gaps in traditional marketing sources and provides validation when age information is unreliable.
Our multi-sourced data sets feed Generation-INSIGHT™. All sources are pre-processed for quality, integrity and validation. They are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Property Ownership, Property Loans, Property Specifics, Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle,
Consumer Finance, Cell Phone, Veterans, Political, Smoker, and much more.
When combined with INTELLI-LINK® marketers can have even deeper insight such as on-line behavior, home ownership, property details, automotive preferences and political tendencies. Armed with this information, marketers can begin to structure more appropriate offers for each millennial’s unique profile.
KEY STATISTICS
Percent Match to Demographic Files42+% Millennial 27% individual 35+% Household (living with family)6+%
FILE SOURCE ASSOCIATIONS:
Email Data Files 50% Voter Files 23% Long Form Application Files 27%
DATA FOR CAMPAIGNS & MARKETING DATABASES
Date of Birth Base Individual & Demographic Information Verified Postal Address Optional Omni-Channel Details (multiples if found)
• E-mail Addresses • Phones – Land Line, Wireless, Work • Device ID Information • Social Media Presence & Handles
Optional INTELLI-LINK® append
The DOB database can be used by individual match, household match or address match.
Millennial-INSIGHT™ – Marketing Solution Delivers 100% complete date of birth to segment the Millennial Audience and precisely attract, sell & onboard customers and/or to entice and influence members & followers.
As Millennials continue to become the largest consumer group in the US today, it is more and more important to get reliable age information to target the right offers to the right segments. Most marketers are mistakenly grouping this diverse market into a single marketing strategy losing precision and effectiveness.
AGR’s Date of Birth marketing solution populates complete date of birth including month, day and year. This enables Marketers to fill in major gaps in traditional marketing sources and provides validation when age information is unreliable. Millennial-INSIGHT™ focuses on this important marketing segment.
Millennial-INSIGHT™ relies on our multi-sourced data. Each source is pre-processed for quality, integrity and validation. Data Sources are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Property Ownership, Property Loans, Property Specifics, Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle, Consumer Finance, Cell Phone, Veterans, Political, Smoker, and much more.
When combined with INTELLI-LINK® and AGR’s “coming soon” Multi-Variate Consumer Profiles, marketers can have even deeper insight such as on-line behavior, home ownership, automotive preferences and political tendencies. Armed with this information, marketers can begin to structure more appropriate offers for each millennial’s unique profile.
KEY STATISTICS
Millennial 1981 - 1996 42,024,868 Multi-File Match Statistics o MM/DD/YY 38,059,219 o 2+ AGR Files 23% o MM/YY 3,965,649 o Voters 7%
Percent Match to Demographic Files 42+% o Veterans 7% o Individual 35+% o Cell Phone 11% o + Household (live w/family) 6+% o Auto / VIN 10%
DATA FOR CAMPAIGNS & MARKETING DATABASES
Date of Birth Base Individual & Household Demographics Verified Postal Address Device ID Information Omni-Channel Contact Details Email, Land Lines, Mobile Phones, Business Phone Social Media Handles Individual, Household Match or Address Match
Auto-INTEL™ – Marketing Database Exposes vehicle ownership, vehicle details and service activity for automobile marketing including new & used vehicle sales, vehicle insurance, parts and service, warranty and more.
When combined with INTELLI-LINK® marketers can have greater confidence in identity and even deeper consumer insight such as on-line behavior, home ownership, automotive preferences, and political tendencies.
SOURCES:
Sourced from auto retail centers, repair centers and various auto service centers.
Unique by VIN number. Multiple monthly contributors
MONTHLY HYGIENE & TAGS: Monthly Full File Rebuild Full file NCOA processing PCOA and deceased processing Only DPV1 records with owner occupied are selected Change of addresses occur as moves off the grid are removed New owners to existing VIN records are recorded monthly Must have good mailing address Constant scrubbing to move records in the suppression file
ATTRIBUTES
VIN Year Make Model Auto Class Auto Style Fuel Type Body Type Transmission Type Additional Vehicle Specifications Date Updated Verified Postal Address Geo-Coding & LAT/LON Service Record Validation Household / Individual Multi-File Validation Tags Monthly Update Tags Optional Email/Phone Appends Optional INTELLI-LINK® Append
KEY STATISTICS
Total VIN: 178,967,830 Multi-File Validations: o Suppressions: 19,980,494 o Multi-File Match: 60 Million o (Unique Bar Code:) 5,791,862 o Service File Match: 9 Million o Post Suppression: 158,987,336 Quarterly Update Statistics:
Individual: 100,927,467 o New to File 850,000 o Demographic Match: 68.55% o No Change 92,697,655
Household: 85,889,582 o Verified 2+ Partners 59,926,426 o Demographic Match: 64.83% o New address: 12,498,510 o 2+ People with VIN: 15,037,885 o Change of ownership: 4,337,802
Business Addresses: 1,784,593 o Average Vehicles: 2.5
Cell-Phone-INTEL™ – Marketing database Identifies cell phone carrier, devices and preferences. Unique by cell phone number and linked to postal address. To enhance consumer reachability and aid in identity resolution.
SOURCES:
These records are collected in two ways: We take all phone records through our NPANXX software to determine the number as wireless and also
append the carrier. Records that are identified as wireless are collected from all other files and merged-purged into this file. Data is updated monthly. This file is unique by Cell phone number. Multiple monthly contributors
MONTHLY HYGIENE & TAGS:
Monthly Full File Replace / Rebuild with NCOA Only Owner Occupied DPV1 records selected PCOA and deceased processing Must have good mailing address Change of addresses occur as moves off the grid are removed Constant scrubbing & moves to suppression file
ATTRIBUTES
Name Gender Date of Birth Carrier Phone Type Category Date Updated Verified Postal Address Geo-Coding & LAT/LON Monthly Update Tags Household / Individual Multi-File Validation Tags Optional INTELLI-LINK® Append Optional Email/Phone Appends
KEY STATISTICS
Unique Cell Phones with Verified Postal 110+ Million Unique Cell Phone Records 75+ Million Households Match Demographic 60+ Million New to File Monthly 350,000 -750,000 Cingular & Verizon Approx 60% Households with 1+ Emails 40+ Million
Property-INTEL™ - Marketing Database Property-INTEL™ is One of the most accurate sources of property intelligence for over 153 million U.S. properties. Whether you are looking for property ownership details, checking foreclosure status, validating a property value, exploring transaction history, or comparing nearby sales, Property-INTEL has you covered.
Property-INTEL™ is a trusted source for reaching homeowners, home buyers, and commercial property owners and it adds validation and insight to: AGR’s INTELLI-LINK® “On-Target” Consumer profiles, Millennial-INSIGHT™, and E-Mail-INSIGHT™.
SOURCES
Multi-sourced, including one of the Nation’s largest most comprehensive, reliable and up-to-date Real Estate Data consolidators; Property-INTEL is trusted by major mortgage lenders, financial institutes, housebuilders, direct marketing agencies, and real estate professionals nationally.
3100 U.S. Counties 153 Million U.S. Property Parcels 99% of U.S. Population
MONTHLY HYGIENE & TAGS:
Monthly Full File Replace / Re-build Full file NCOA processing PCOA and deceased processing Only DPV1 records with owner occupied Change of addresses as moves off the grid are
removed Must have good mailing address
Constant hygiene to move records to suppression file
ATTRIBUTES
900+ Data Fields Per Property Record from:
Tax Assessments County Recordings Property Features Releases, Assigns, Foreclosures Property Valuations Property Transactions Property Features Property Transactions
Voters-INTEL™ – Marketing Database National voter records database updated annually and paired with other AGR Marketing databases for unique insight into various voter segments including Millennials and first time voters. To enhance your marketing databases – AND – deliver political messaging & offers for relevant consumer products and services
SOURCES:
This is a national voters file based on 2012 voter records. The file is updated annually and is unique by individual. Multiple contributors
MONTHLY HYGIENE & TAGS:
Monthly Full File Replace / Rebuild Full file NCOA processing PCOA and deceased processing Only DPV1 records with owner occupied are selected Change of addresses occur as moves off the grid are removed Must have good mailing address Constant scrubbing to move records in the suppression file
ATTRIBUTES
Name Date of Birth Housing Status Income Taxing Tier Past Donor Current Donor Past Donation Tier Employment Status Politically Active Party Registration Congressional District Verified Postal Address Geo-Coding & LAT/LON Monthly Update Tags Household / Individual Multi-File Validation Tags Optional INTELLI-LINK® Append Optional Email/Phone Appends
KEY STATISTICS
Total Records 108,184,101 New to File Monthly Average 3-5 Million
InMarket-INTEL™ – Marketing Database To market needs-based products and services based on multi-sourced self reported long form application data including drivers license.
SOURCES:
Sourced from Long Form Applications for Auto Loans, Debt Consolidation, Credit Repair, Health Insurance, Sub-Prime/Payday Loans, Auto Insurance and Auto Warranty
Multiple monthly contributors
MONTHLY HYGIENE & TAGS:
Monthly Full File Replace / Rebuild Full file NCOA processing PCOA and deceased processing Only DPV1 records with owner occupied are selected Change of addresses occur as moves off the grid are removed Must have good mailing address Constant scrubbing to move records in the suppression file
ATTRIBUTES
Name Occupation Home Ownership Employer & Length of Employment Bank Name & Relationship Length Income Military DOB / Age Date Updated Verified Postal Address Geo-Coding & LAT/LON Monthly Update Tags Household / Individual Multi-File Validation Tags Optional INTELLI-LINK® Append Optional Email/Phone Appends
KEY STATISTICS Unique Individuals Over 37 Million Demographic File Match 62%
With Cell Phones & Email 90% With License Number & State 18 Million
Homeowners 5 Million Veterans 1+ Million
Motorcycle Owners 350,000 Job Position Populated 23 Million
Veteran-INTEL™ – Marketing Database Offers insight and Omni-channel contact details for unique veterans and includes traditional demographic profiles and attributes.
SOURCES:
The data is collected from the demographic file and other second party sources. The data is updated monthly and is unique by individual. Multiple monthly contributors
MONTHLY HYGIENE & TAGS:
Monthly Full File Replace / Rebuild PCOA and deceased processing Only DPV1 records with owner occupied are
selected Change of addresses occur as moves off the grid
are removed New owners to existing VIN records are recorded
monthly Must have good mailing address Constant scrubbing to move records in the
suppression file
ATTRIBUTES
Name Date of Birth Date Updated Verified Postal Address Geo-Coding & LAT/LON Monthly Update Tags Household / Individual Multi-File Validation Tags Optional INTELLI-LINK® Append Optional Email/Phone Appends
KEY STATISTICS
Unique Veterans 30,938,241 New to File Monthly 200,000 – 300,000 Cell Phones 10,470,117 Demographic File Match 90+% Email 12,830,013 Graduated College/Technical School 2,997,295 Graduated High School 3,330,428
Smoker-INTEL™ – Marketing Database Delivers smoker brand, behavior and other preferences from multi-sourced self reported surveys and enables effective omni-channel targeting and messaging.
SOURCES:
The data is collected from self-reported information and online surveys. The file is updated monthly. Data is unique by individual. Multiple monthly contributors
MONTHLY HYGIENE & TAGS:
Monthly Full File Replace / Rebuild Full file NCOA processing PCOA and deceased processing Only DPV1 records with owner occupied are selected Change of addresses occur as moves off the grid are
removed Must have good mailing address Constant scrubbing to move records in the suppression file
ATTRIBUTES
Name Smoking Survey Responses & Preferences Age Gender Date Updated Verified Postal Address Geo-Coding & LAT/LON Monthly Update Tags Household / Individual Multi-File Validation Tags Optional INTELLI-LINK® Append Optional Email/Phone Appends
KEY STATISTICS
Total Records 15,359,429 New to File Quarterly 125,000
Total Email Addresses 7,368,424 Cell Phone File 48% Match
Biker-INTEL™ – Marketing Database Motorcycle enthusiast data identifies unique cycle owners and vehicle details. 95% are Harley-Davidson riders. To enhance your marketing databases – AND – market targeted consumer products and services.
SOURCES: This file is compiled through online and offline sources
at public events. Updated monthly and is unique by individual.
Multiple monthly contributors
MONTHLY HYGIENE & TAGS: Monthly Full File Replace / Rebuild Full file NCOA processing PCOA and deceased processing Only DPV1 records with owner occupied are selected Change of addresses occur as moves off the grid are removed Must have good mailing address Constant scrubbing to move records in the suppression file
ATTRIBUTES
Date Updated Verified Postal Address Year Make & Model Geo-Coding & LAT/LON Monthly Update Tags Household / Individual Multi-File Validation Tags Optional INTELLI-LINK® Append Optional Email/Phone Appends
KEY STATISTICS
Unique Cycle Owners 6,583,296 New to File Quarterly 125,000 Harley Davidson Riders 60+% Demographic File Match: 75% With Email & Cell Phone 45% Largest Group Age 45-60 Years
Digital-INTEL™ – Marketing Database Internet & Mobility data to understand consumer’s digital behavior, device details & preferences, application downloads, social media handles and behavior and to reach them where they will respond.
SOURCES: Multiple monthly contributors
MONTHLY HYGIENE & TAGS:
Quarterly Full File Replace / Rebuild Full file NCOA processing PCOA and deceased processing Only DPV1 records with owner occupied are selected Change of addresses occur as moves off the grid are removed Must have good mailing address Constant scrubbing to move records in the suppression file
ATTRIBUTES
Device Id APP download and Usage Social Media Use & Handles Location Patterns Date Updated Verified Postal Address Geo-Coding & LAT/LON Monthly Update Tags Household / Individual Multi-File Validation Tags Optional INTELLI-LINK® Append Optional Email/Phone Appends
KEY STATISTICS Unique People Matched to Device ID 140 Million Match to Demographic 65% 2+ Per Household 35% With Social Media Handles 65% LAT/LON, IP Address, Email & Phone 100% 1+ APP downloads to Device ID 100%
