7
A CONSTRUCTION MAGAZINE NETWORK BRAND 2021 MEDIA KIT
A CONSTRUCTION MAGAZINE NETWORK BRAND
2021 MEDIA KIT
®
ABOUT US
• Decision Makers • 55% C-Suite or Stakeholder • For contractor targeted pubs 60%+ of readers are contractors
• 6 Separate Magazine Titles • Rural Builder • Frame Building News • Garage, Shed & Carport Builder • Metal Roofi ng Magazine • Rollforming Magazine • Roofi ng Elements Magazine • 700,000 plus issues • 100,000 subscriptions
• 2 New Trade Shows • Construction Rollforming Show • Garage, Shed & Carport Builder Show
We target specifi c under-served and under-appreciated subsections of the construction industry.• Rollforming• Metal Roofi ng• Post Frame Construction• Metal Residential and Agricultural Construction• Garages• Carports• Sheds• Special Purpose Portable Buildings
SHIELD WALL MEDIA PORTFOLIO
READERS
WE RECOGNIZE UNDERSERVED MARKET NICHES AND ARE GROWING
• 3 new print magazine titles since Fall 2019• 3 new trade shows since 2019
WHY WE ARE SPECIAL
COURTESY OF MORTON BUILDINGS
COURTESY OF ASC ROLLFORMING
COURTESY OF ISAIAH INDUSTRIES
EDITORIAL CALENDARR O O F I N G E L E M E N T S M A G A Z I N E
Cover Date: Winter 2021 Ad Deadline: January 12Editorial Feature: Temperature & Fasteners, Moisture & Sealants
Cover Date: Spring Ad Deadline: April 6Editorial Feature: Miami-Dade requirements
Cover Date: Summer Ad Deadline: April 28Editorial Feature: Heat affects on roofi ng
Cover Date: Fall Ad Deadline: September 16Editorial Feature: Environmental factors impact safety
Cover Date: Winter Ad Deadline: November 16Editorial Feature: Cold stress, snow retention for different roof types
M E T A L R O O F I N G M A G A Z I N E
Cover Date: Feb/March Ad Deadline: January 18Editorial Feature: State of the Industry
Cover Date: April Ad Deadline: March 2Editorial Feature: Metal of Honor Awards
Cover Date: May (Idea Book) Ad Deadline: April 5Editorial Feature: The Idea Book - Featured Projects
Cover Date: June/July Ad Deadline: May 3Editorial Feature: Summer Trade Shows (Western Roof & Florida)
Cover Date: Aug/Sept Ad Deadline: July 5Editorial Feature: IRE Preview, Fall prevention and safety during installation
Cover Date: Oct/Nov Ad Deadline: September 7Editorial Feature: Metalcon Preview, Exhibitor Profi les
Cover Date: Dec/Jan Ad Deadline: November 22Editorial Feature: 2022 Buyers Guide, Product Profi les
G A R A G E � S H E D � C A R P O R T B U I L D E R
Cover Date: January Ad Deadline: December 29Editorial Feature: Show Preview issue
Cover Date: April Ad Deadline: March 19Editorial Feature: Building Big (Fabric Buildings, Long Span, Mega Shed)
Cover Date: Jun/July Ad Deadline: May 11Editorial Feature: Outdoor Living Spaces
Cover Date: Aug/Sept Ad Deadline: June 25Editorial Feature: Pub Sheds
Cover Date: Oct/Nov Ad Deadline: September 24Editorial Feature: Light Gauge Rollforming for Carports
Cover Date: December Ad Deadline: November 23Editorial Feature: Prefab Metal Mini-Buildings
C O N S T R U C T I O N R O L L F O R M I N G S H O W P R O G R A M
Cover Date: June Ad Deadline: May 5Editorial Feature: Show Events, Exhibitor Profi les
G A R A G E � S H E D � C A R P O R T B U I L D E R S H O W P R O G R A M
Cover Date: November Ad Deadline: October 5Editorial Feature: Show Events, Exhibitor Profi les
R U R A L B U I L D E R M A G A Z I N E
Cover Date: February Ad Deadline: January 29Editorial Feature: FBE Exhibitors, New Products
Cover Date: March Ad Deadline: February 15Editorial Feature: Rural Builder HOF
Cover Date: May Ad Deadline: April 9Editorial Feature: Big Spans - Riding arenas and recreation venues
Cover Date: July Ad Deadline: June 9Editorial Feature: Gold Key Awards
Cover Date: August Ad Deadline: August 3Editorial Feature: Source Book - Featured Projects
Cover Date: September Ad Deadline: August 20Editorial Feature: Metalcon Preview, Exhibitor Profi les
Cover Date: October Ad Deadline: September 20Editorial Feature: 2022 Buyers Guide, Product Profi les
Cover Date: December Ad Deadline: November 9Editorial Feature: Jobsite Security - cameras and equipment check-in
R O L L F O R M I N G M A G A Z I N E
Cover Date: Feb/Mar Ad Deadline: February 2Editorial Feature: US Mills & Steel Production
Cover Date: April Ad Deadline: April 23Editorial Feature: Coil on the Secondary Market
Cover Date: June/July Ad Deadline: June 22Editorial Feature: Coil handling machines - decoilers & tippers
Cover Date: Aug/Sept Ad Deadline: July 26Editorial Feature: High Speed/Capacity Roll Formers
Cover Date: Oct/Nov Ad Deadline: Sept 17Editorial Feature: Cutting Coil - Stamps, slitters and presses
Cover Date: December Ad Deadline: November 1Editorial Feature: Towing Portable Roll Formers
F R A M E B U I L D I N G N E W S
Cover Date: April Ad Deadline: March 8Editorial Feature: Building of the Year
Cover Date: June Ad Deadline: May 13Editorial Feature: Post Frame Directory, Product Profi les
Cover Date: August Ad Deadline: July 16Editorial Feature: Regional differences in wood types
Cover Date: November Ad Deadline: October 4Editorial Feature: Ag and Farm Products
Cover Date: January Ad Deadline: December 3Editorial Feature: FBE Exhibitors, New Products
C O N S T R U C T I O N R O L L F O R M I N G S H O W P R O G R A M
C A R P O R T B U I L D E R S H O W P R O G R A M
Cover Date: Editorial Feature: Ag and Farm Products
Cover Date: January Editorial Feature: FBE Exhibitors, New Products
November Ag and Farm Products
December 3
Ag and Farm Products
January Ad Deadline: December 3FBE Exhibitors, New Products
COURTESY OF MORTON BUILDINGS
ADVERTISING RATESAD UNIT 1X 3X 6X
Full page $6,205 $5,625 $5,1151/2 page island 4,945 4,590 4,2751/2 page 4,495 4,210 4,1901/3 page box 3,805 3,585 3,3951/3 vertical 3,805 3,585 3,3951/4 page 3,265 3,095 2,9451/6 page 2,725 2,605 2,4992-page spread 10,125 8,999 8,395Business Card* 500Product Profi le* 500All rates include 4-color process.
• Packages run by quarter • January 1-March 31 • April 1 – June 30 • July 1-September 30 • October 1 – December 31
• Packages include • Business Card ads in all print issues that quarter (typically 8) • Ad size is 3.5” X 2” • Group Email Broadcast alternate Wednesdays. • Includes business card ad with link to your website • Total reach for package 120,000+ • Rate if purchased individually $5,750 • Package rate $2,500 (per quarter) • Package rates and discounts are for the entire package. No cherry picking at discounted rate or individual time frames.
Back cover add 25% to rateInside covers add 20% to rateSpecifi c page add 15% to rate
Available for full-run or regional basis. 5,000 minimum.
No cash discount. Payments must be made within 30 days of date of invoice. A 1.5% carrying charge will be added to delinquent accounts. 15% of gross billing allowed on space, color and position for display advertising to recognized advertising agencies (must have a current listing in the Standard Directory of Advertising Agencies/The Agency Redbook) submitting press-ready copy, provided the invoice is paid within terms.
QUARTERLY MARKETING PACKAGES
• Business Card ads in all print issues that quarter (typically 8)
• Group Email Broadcast alternate Wednesdays. • Includes business card ad with link to your website
• Package rates and discounts are for the entire package. No cherry picking at discounted rate or individual time frames.
GUARANTEED POSITION
INSERTS
COMMISSION & TERMS
1/2 Pg Vertical3.4375” x 10”
1/4 Pg Vertical3.4375” x
4.875” 1/3 Pg Horizontal7” x 3.125”
1/6 Pg Horizontal4.5625” x 2.375”
1/2 Island4.5625” x 7.5”
1/3 Vertical2.1875”
x 10”
Full PageIncluding Bleed
8” x 10.75”(Bleed .125” all sides)
Keep type 1/4” within trim marks
Full PageNon-Bleed7” x 10”
Trim Size7.75” x 10.5”
AD DIMENSIONS
1/3 Pg Box4.5625” x 4.875”
1/6 Pg Vertical2.1875”
x 4.875”
1/4 Pg Horizontal7” x 2.5”
1/2 Pg Horizontal Non-Bleed7” x 4.875”
1/2 Pg Horizontal Bleed8” x 5.5”
(Bleed .125” on sides & bottom)
MECHANICAL INFORMATION:A. Publication trim size: 7.75” x 10.5”B. Printed 4-color process CMYK.C. Publication printed web offset.D. Line screen: 133-line.E. Trim: No live matter within ¼” of the trim edges.F. Please leave trim/crop marks off of pdf.
We are not responsible for live material in bleed area.
BLEED SIZES:2-page spread: 15.75” x 10.75”Full page: 8” x 10.75”1/2 page horizontal: 8” x 5.5”1/2 page spread: 15.75” x 5.5”
ELECTRONIC MATERIAL PREFERRED:Acceptable File Formats: Adobe Creative Suite CC (InDesign, Illustrator, Photoshop) packaged with links/fonts; PDF/X-1a; TIFF (fl attened); JPG (fl attened); EPS (fonts included or outlined). Microsoft Word (text only).
NOTE: All Black text should be one-color.
Proofs: Critical color advertising should be accompanied with a SWOP certifi ed proof for press-side guidance. Publisher cannot be held responsible for color reproduction issues and credits without advertiser supplied SWOP Certifi ed Proof.
Artwork: Minimum resolution requirements; 300 dpi for images and 1200 dpi line art. Total ink density (TID) on images not to exceed 300 across all 4 colors.
Please contact your sales representative for formats, applications and versions other than those outlined.• For advertisers without agencies, ad design and makeup are
available at non-commissionable rates.• Advertising material archived for one year from publishing date
unless shipping instructions are given.
Shield Wall Media, LLCP.O. BOX 255Iola, WI 54945715-252-6360www.ConstructionMagNet.com
CONSTRUCTION GROUP PRINT AD DIMENSIONS
PublisherGary Reichert [email protected]
Advertising Materials:[email protected]
Editorial Materials:Frame Building News, Garage, Shed & Carport BuilderKaren Knapstein [email protected]
Metal Roofi ng Magazine, Roofi ng ElementsJessica Franchuk [email protected]
Rollforming MagazineSharon Thatcher [email protected]
Rural BuilderJenn Milner [email protected]
Business Card3.5” x 2”
NEW OPPORTUNITY
• FEBRUARY 2021 - Garage, Shed & Carport Builder Exhibitors - VTS Editorial will run in Jan/Feb Garage, Shed & Carport Builder
• MARCH 2021 - Q1 Advertisers - VTS Editorial will run in Feb/Mar RF; March RB; Feb/March MR
• JUNE 2021 - Q2 Advertisers - VTS Editorial will run in June FN; May RF; Jun/July MR
• SEPTEMBER 2021 - Q3 Advertisers - VTS Editorial will run in RB Source Book; August RF; Aug/Sept MR
• OCTOBER 2021 - Q4 Advertisers - VTS Editorial will run in October RB; Oct RF; Oct/Nov MR
• DECEMBER 2021 - Construction Rollforming Show Exhibitors - Winter Rollforming - VTS Editorial will run in December Rollforming
ALL VIRTUAL TRADE SHOWS WILLRUN FOR ONE CALENDAR MONTH
The Virtual Trade Show program from Fall 2020 was a huge success. We are continuing the Virtual Trade Show in 2021 as a FREE Value added opportunity. There are two ways to participate:• Run two half or full page ads in the same quarter• Exhibit at either the Garage, Shed & Carport Builder Show or the Construction Rollforming Show
• VTS Editorial Matching half or full page ad size for advertisers in print issues
• VTS Editorial related to booth size for shows in print issues
• Group Email Broadcasts
• VTS Web Page including - Logo - Written elevator pitch - Pictures - Sales Video - QR Code link from VTS printed editorial
* Some restrictions and conditions may apply.
PACKAGE INCLUDES:
2021 FALL VIRTUAL
– PRESENTED BY THE PUBLISHER OF –
PROGRAM
TRADE SHOWSHOWPro� am
®
– PRESENTED BY THE PUBLISHER OF –
- VTS Editorial will run in October RB; Oct RF; Oct/Nov MR
• VTS Editorial related to booth size for shows in print issues
FOR MORE INFORMATION CONTACT GARY REICHERT:[email protected] • 715-252-6360
SCAN CODE TO VIEWONLINE
TRADE SHOW
June 3-4, 2021 • Duke Energy Center • Cincinnati, OH
2ND ANNUAL
FOR MORE SHOW INFORMATION CONTACT GARY REICHERT:[email protected] • 715-252-6360
CENTURY CENTER • SOUTH BEND, INDIANAFALL/WINTER 2021
PHOT
O CO
URTE
SY O
F ST
OLTZ
FUS
STRU
CTUR
ES
PHOT
O CO
URTE
SY O
F ST
OLTZ
FUS
STRU
CTUR
ES
PHOT
O CO
URTE
SY O
F ST
AY-W
AY D
OORS
