2021 SNSW CLUB & ASSOCIATION MARKETING STRATEGY
A STEP-BY-STEP GUIDE
nsw.softball.org.au 3/08/2021 1
WHAT IS OUR INITIATIVE?
• Driving recruitment & retention of participants for playing, coaching, umpiring,
scoring & volunteering through the ‘Great things can happen when you have a go’ call-to-action messaging
• A one-stop-shop for clubs and associations to utilize our digital resources and
expertise for everyday use
• These include social media posting/boosting, localized media adverts,
membership blasts and the like
• Utilizing the marketing hub section on SNSW’s website for assistance with content
scheduling, imagery, step-by-step guides
3/08/2021nsw.softball.org.au 2
NSW ACTION PLAN – THREE LEVELS OF OPERATION
• Softball NSW whole of Sport Marketing
Creating awareness and opportunity for the greater community to view Softball and
its associated offerings for participation. Retention focus or re-engaging lost members
of participation opportunities.
• Association Marketing
Creating awareness of programs delivered by the Association and linking potential
participants with Clubs within their scope.
• Club Marketing-
Creating awareness and opportunity for the local community to join their club and
participate for them in competitions or programs
3/08/2021nsw.softball.org.au 3
ACTION PLAN CLUBS
• Registrations Open (Socials & Web)
• New Player Welcome Day-Learn to Play Program (Getting back
in the Groove)
• Local Primary Schools Advertising Schedule
• Social Media Paid Boost for Registrations Open (IG & FB)
• Club Partners Link & Cross Promotion for Business &
Participation
ASSOCIATIONS
• Regular Product/Program Registrations Open (Socials & Web)
• Umpire Recruitment Adverts
• Association Partners Link & Cross Promotion for Business &
Participation
• Mothers & Friends Program Registrations Open Advert
• Slowpitch, Inclusion, Social 7's or Alternate Product Advert
• Local Primary Schools Advertising Schedule
• Social Media Paid Boost for Registrations Open
• Open Registrations for Come and Try Day-Juniors
• Local Media Advertorial-Olympics, Competitions, Programs &
Families
3/08/2021 4nsw.softball.org.au
A WEEK OF USING THE INITIATIVE WILL LOOK LIKE..
• Referring to the marketing schedule and action plan for planning weekly content/
daily posting
• Downloading imagery of your choice from the marketing hub on SNSW’s website
and/or utilizing preset templates with images of your choice
• Maintaining a consistent content plan across digital platforms, along with regular
community-sharing via existing membership of your club/association for greater reach
• Allocating budgets for boosting of content (with necessary assistance, if required)
• Reviewing content performance at the end of the week, with recommendations to
continue/tweak the way forward
3/08/2021nsw.softball.org.au 5
ACTION PLAN – PAGE ADMINS
TASKS
• Use Facebook’s Creator Studio to schedule posts in advance; this
option is available when you, as an admin of your Facebook page,
open the page; boosted posts can be scheduled as well
• Create an account on Canva to get started with designing images; free
and paid versions of the tool available
• Instagram posts would require manual updating since there are no
free scheduling tools available
• Set a fixed timeline of 24-48 hours within which time page admins
should respond to comments/queries received on the page
• Use Facebook’s Insights tool to review the performance of the page at
the end of the week; similar in-built tool available in the backend for
• 3 to 5 hours for planning content, designing posts and
scheduling them(incl. boosting posts)
• 2 hours to monitor comments on the page, frame & send a
response
• 2 to 3 hours at the of the week to review and report page
performance
3/08/2021 6
TIME SPENT IN A WEEK
BOOSTING YOUR POST – A STEP-BY-STEP GUIDE
STEP 1
Tap the button underneath each of your posts that
reads "Boost Post". Alternatively, you can also
explore the Insights tab and see a rundown of every
one of your posts. There you will see that each of
the posts have a Boost Post button alongside them
that you can use to boost those posts
STEP 2
Select 'Sign Up' from the drop down options (as
seen in screenshot on the right) and paste the
website where you want your users to head to.
STEP 3
Select age, range and location of your audience
that you want to target by tapping on the 'pen'
icon in the 'Audience Details' section. While
proceeding to do so, ignore the 'Detailed Targeting'
section that you'll notice below the 'Locations'
section. Once you're done setting Age and
Locations, tap on Save Audience at the bottom.
3/08/2021 9nsw.softball.org.au
BOOSTING YOUR POST – A STEP-BY-STEP GUIDE
STEP 4
Select Duration of the ad (preferably a week per
ad); Set Budget to $25
STEP 5
Add Payment method and tap on Boost Post Now
at the bottom right.
3/08/2021 10nsw.softball.org.au
ADDITIONAL RESOURCES - FLYERS
• Flyers have been designed for clubs and associations to download and use
• They are available in ready-to-use as well as editable formats
• These can be downloaded, resized (if necessary) and printed for distribution
3/08/2021nsw.softball.org.au 11
WHERE TO NOW?
• Softball NSW will continue to build resources on the marketing hub of the website, including
more design templates, a more comprehensive content schedule and related guides for clubs
and associations to adapt
• Videos will be another focus area for Softball NSW going forward, with more content pieces and
recommendations for use related to the same coming up on the marketing hub shortly
• TikTok strategy for clubs and associations - Based on the nature and audience of clubs and
associations, Softball NSW recommends exploring TikTok as a platform to grow audiences and
improve branding, reach and engagement; a road-map for the platform will be updated in the
near future
3/08/2021nsw.softball.org.au 12