Advertising 2.0

Web 2.0

Democracy 2.0

Media 2.0

Business 2.0Law 2.0

Library 2.0

Enterprise 2.0

Identity 2.0

iPhone 2.0

Got me thinking!

Got me wondering!

What is

2.0?

Is it technology

Is it

communication

Its all in the perception!

When it says too little

Stop. Rewind. Think…

Isn’t this true of…

nearly everything?

The right packaging

and catchy slogans…

are all anyone notices!

In a world in which 2.0 mins

is TOO much timeto spare…

to Read, Understand and be Aware

2.0 says everything

Or nothing at all!