Drupal and media websitesMomentum

NowPublic

• Launch 5 month project with 2 full time employees

Take over

• 25 Million $

• «We thought if we could get this technology in the hands of our 16,000 examiners, it should be pretty powerful both on the editorial and advertising sides," said Examiner.com CEO Rick Blair

In France

Rue89, qui totalise un million de visiteurs plus d'un an et demi après son lancement.

created by former journalists from Libération

1 million user a month

Former editor of the LeMonde

Premium

User Generated Content

Slate.fr founded by the former Publisher of Le Monde

Meeting at "Le Figaro",

• Success stories of Drupal in media site.

• Why has Drupal gained such momentum in the publishing and media world?

• What are the key success factors to make a successful Drupal project?

Big sucess stories

• Venture that would not have been possible without Drupal

• Onion

• TeamSugar

Onion

Custom 4.5 able to grow

TeamSugar

Social networking site

PopSugar as well as

• BellaSugar• BuzzSugar• YumSugar• FitSugar• GeekSugar• GiggleSugar• CasaSugar• DearSugar

TeamSugar• CitizenSugar• SavvySugar & FabSugar

11 million monthly people

• Have raised $31 million in capital100 million monthly page views per month.

• 97 employees.

• http://www.quantcast.com/p-36POJYHTosuxU/traffic/sites

Mainstream

Morris Publishing

• Three dozen newspaper

• Combined circulation 700 000

Hyper local experiment

Agregate bloggeur

a standard platform

McClatchy

• 85 website from Minami Herald to small blogs and microsites

Sony Music and Warner Brothers Music

Warnerbroserecords.com

Why

Time to market

• Quickly prototyping of website

• 40000 modules

Newscorporation

London Paper cuts costs by 66%

Double it’s readership

Since its launch in April 2009

Engage the audience

• Commenting

• Pools

• Voting

• Rating

Hub of social Networking site

A long history of adaptation to the specific needs of the

publishing industry

River of news

Carfuly crafted layout

Type of content

“edition” schedule publication.

Grilled content with node reference

Workflow

Granular

Content entry and taxonomy

Rich Editor

Asset Management

Key factor to sucessfully launch a Drupal website in media

Two problems

• A lot of moduleso Lot of moduleso Very uneven quality of coding.

Is the module healthy ?

Number of developers

Usage of the modules

Usage of views 90 000/week

much weakerstill very good

“leech” an disused module now feedAPI

Modules benchmark

Community Feed Back

rating

Example a disused module

Use of coder

Dependency between modules

RESULTAT : a list of modules

Balance module vs performance

• Ignore performance tweaking until the end

performance

• identified Vs Anonymous

• Classic way to improve performance

• LAMP

• Load balancer

• Memcached

• Xcache

• CDN

Agile

Find talent

DrupalShop

Conclusion

• 11 millions users a month• 5 Month launch• 66% cost reduction

• Key factor of success: – Good choice of modules – Talent– Agile methodology– Tuning performance at the end

Zeit espace lecteur

TOP site US : Mylifetime / bravoTV

Nombre de page• Anonymous Defense Contractor - 10 million+

(unconfirmed)• Linux Journal - 1million (unconfirmed - just

looking at URLs)• My-ANI.com - 560K• Lifetime Television - 454K• SavannahNOW.com - 427K• Daughtry's website - 270K• Sony Musicbox - 246K• Line Rider - 207K heading for 500K in two

months

Et aussi : TheOnion /abc

PopSugar as well as

• BellaSugar• BuzzSugar• YumSugar• FitSugar• GeekSugar• GiggleSugar• CasaSugar• DearSugar

TeamSugar• CitizenSugar• SavvySugar & FabSugar

TeamSugar

MTV.co.uk

Warnerbroserecords.com