2.1 COLOUR
1 Colour introduction
CONTENTS
2
3
Primary colour specifications
Using the primary colours
4 The role of white
5
6
Primary colour do nots
Supporting colour specifications
7 Using the supporting colours
8 Supporting colour do nots
1 COLOUR INTRODUCTION
Castrol Green Pantone® 348C White Castrol Red Pantone® 485C
Castrol is recognised as a green, red and white brand. Using our primary colours in the correct proportions is key to maintaining this recognition across all markets. Other brand elements support our use of colour: the Roundel system enables our three primary colours to remain in the correct proportion to each other. The 3D Effect makes the colours more distinctive than before.
This section outlines how to use the Castrol colour palette both as part of the Roundel system or on its own.
In addition to the primary colour palette there is a limited range of neutral and brighter colours available to enhance and add definition to layouts and information graphics. These should be used in support of the core colours and should not dominate.
It is essential that the primary colours (green, red and white) are correctly specified and accurately reproduced to ensure that the consistency of colour is achieved across all media.
The process colour specification is an indication only. The final colours must match Pantone® 348C (Castrol green) and Pantone® 485C (Castrol red).
The vinyl specifications should only be used for non-illuminated signs and fascias.
The acrylic specifications are suitable for both illuminated and non-illuminated signs.
Pantone® is Pantone Inc’s check-standard trademark for colour reproduction and colour reproduction materials. Do not use colours in this document for reference as they may not reproduce accurately.
PRIMARY COLOUR SPECIFICATIONS
CASTROL GREEN
Match to Pantone® 348CProcess: C:100 M:10 Y:100 K:0Electronic: R:0 G:153 B:51Electronic HEX: 009933Paint: RAL 6024Paint: ICI EG54Vinyl: 3M Scotchcal 100 - 122Acrylic: ICI Perspex 650Colourcurve®: L46.88 R6.24 Y4.03
CASTROL WHITE
Paint: RAL 9016ElectronicHEX: FFFFFF
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CASTROL RED
Match to Pantone® 485CProcess: C:0 M:100 Y:90 K:0Electronic: R:255 G:0 B:0Electronic HEX:FF0000Paint: RAL 3020Paint: ICI EG51 Vinyl: 3M Scotchcal 100 - 368Acrylic: ICI Perspex 440Colourcurve®: L50.97 R7.82 Y5.88
The combination of green, white and red is one of the Castrol brand’s most valuable visual assets, forming the foundation to the identity system.
Maintaining the correct proportions of colour is the key to managing the Castrol brand identity:
• Always ensure the dominant colour is green. It should however be balanced out with red and some white
• Use the Roundel system to manage the correct proportions of colour
• Use the 3D Effect within the colours to maintain the new, polished, premium look and feel of the brand
• Areas of red should be placed above or to the left of the green area
• White should be used as a divide between the areas of red and green
• Green can be used without red as a general background colour
• Green is the background colour for the Castrol logo
For further detail see the Roundel section within Visual elements.
Always use original artwork.
USING THE PRIMARY COLOURS3
White plays a more dominant role within brochures and leaflets:
• Use white as the background colour to all printed material
• Use green and red to highlight content
• Ensure the proportion of green is always more than red
For further examples of using the Roundel and colours in layout, see the Literature section within Applications.
Always use original artwork.
THE ROLE OF WHITE4
IT’S MORE THAN ANOLD CAR.IT’S AN OLD FRIEND.
PRIMARY COLOUR DO NOTS
Do not place green on red or vice versa
Do not use colour blends
Do not use tints of the primary colours
Do not use white keylines around type
Do not use graduated colours other than the 3D Effect
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CASTROLAVAILABLE HERE
Do not use a predominance of red over green
Do not use white as a substitute for green
Never use red as a substitute for green
Do not place green and red directly next to each other
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A limited range of neutral and brighter colours are available to enhance and add definition to layouts and information graphics.
The role of these two supporting colour palettes is:
1. Neutral colours • As an alternative background colour to
white, adding definition and interest to page layouts
• As the background colour to charts, diagrams and tables
• As an alternative colour to green and red within headline type
2. Diagram colours• Used within charts, diagrams and tables
to highlight information
• The Neutral colours can be used within charts and diagrams to add greater variety
Avoid using the Supporting colour palette to colour code.
Pantone® is Pantone Inc’s check-standard trademark for colour reproduction and colour reproduction materials. Do not use colours in this document for reference as they may not reproduce accurately.
SUPPORTING COLOUR SPECIFICATIONS
CASTROL SILVER
Pantone® 877 METALLICThis colour should always be reproduced in a metallic ink only
CASTROL MEDIUM GREY
Match to Pantone® 429CProcess: C:0 M:0 Y:0 K:30Electronic: R:204 G:204 B:204Electronic: HTML: CCCCCC
CASTROL LIGHT GREY
Match to Pantone® 427CProcess: C:0 M:0 Y:0 K:15Electronic: R:227 G:227 B:227Electronic: HTML: D9D9D9
CASTROL DARK GREY
Match to Pantone® 431CProcess: C:0 M:0 Y:0 K:70Electronic: R:82 G:87 B:89Electronic: HTML: 525759
CASTROL LIGHT BLUE
Match to Pantone® 645CProcess: C:55 M:24 Y:0 K:9Electronic: R:106 G:141 B:182Electronic: HTML: 6A8DB6
CASTROL LIGHT TAN
Match to Pantone® 7530CProcess: C:0 M:8 Y:21 K:32Electronic: R:172 G:159 B:131Electronic: HTML: AC9F83
CASTROL WARM RED
Match to Pantone® Warm red CProcess: C:0 M:75 Y:90 K:0Electronic: R:254 G:65 B:16Electronic: HTML: FE4110
CASTROL VELVET
Match to Pantone® 220CProcess: C:0 M:100 Y:13 K:17Electronic: R:201 G:1 B:92Electronic: HTML: C9015C
Neutral colours (used in literature, backgrounds and some text)
Diagram colours (used in charts, diagrams and tables, to add clarity to information)
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The illustrations opposite demonstrate how to use the neutral and diagram colours.
Remember, Castrol is a green, red and white brand. The supporting colours have a specific role and should never compete with the primary colours.
USING THE SUPPORTING COLOURS
3.4%0.3%
0.3%
70.6%
6.1%
3.9%
14%
200 40 60 80 100
BP Visco
GTX
Castrol
Formula RS
Magnatec
SLX
Castrol
Br. Av.
Neutral colours used within tables and backgrounds to type
Diagram colours
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AVAILABLE HERE
CASTROL
Do not use colours which are too similar
Do not use colour blends
Do not use tints Do not use graduated colours
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Do not use diagramcolours on POS elements like posters or banners
Do not use diagram colours in type, especially not on covers
Do not use diagram colours in layouts
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RISING STAR
8 SUPPORTING COLOUR DO NOTS
