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21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage...

Date post: 12-Apr-2017
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Page 1: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers
Page 2: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 1: Create an effective brand name.

Page 3: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 2: Maintain relationships with journalists.

Page 4: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 3: Know what’s newsworthy to publish.

Page 5: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 4: Ask journalists, authors, or bloggers to write positive about your industry.

Page 6: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 5: Know what’s newsworthy to publish.

Page 7: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 6: Broadcast announcements of products, services, appearances, and events about your

industry.

Page 8: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 7: Build your brand through blogging.

Page 9: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 8: Harness power of social media platforms.

Page 10: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 9: Encourage users to “Google” your brand name to find you rather than typing in

your domain directly.

Page 11: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 10: Identify the media outlets (online and offline) you wish to be highlighted in.

Page 12: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 11: Start reaching out to the publishers, editors and reporters of the outlets you have

identified.

Page 13: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 12: Get involved in your community.

Page 14: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 13: Use social media and website traffic to measure your online PR.

Page 15: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 14: Don't fight your competitors in public.

Page 16: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 15: Stay honest and consistent with your messages. Consumers can easily spot double

standard statements.

Page 17: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 16: Building good relationships with members of the community where you do

business helps build customer loyalty.

Page 18: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 17: Properly designed brochures and catalogues give customers confidence in you and what you sell, and help drive customers

to your website.

Page 19: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 18: Provide a value-added customer service.

Page 20: 21 online public relation pr tips for global alcoholic & non alcoholic beverages industry to engage customers

http://socialbubble.global

Tip 19: Product publicity—Sponsoring efforts to publicize specific products.

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http://socialbubble.global

Tip 20: Be a Thought Leader by sharing helpful industry data.

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http://socialbubble.global

Tip 21: PR consultants offer services, information and advice that can help you

position your business.

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