8/3/2019 21603483 Vodafone Business Report 2009

1/15

BusinessReport

Presentation on

Vodafone

Asia Pacific Institute OfManagement, New Delhi,

India

8/3/2019 21603483 Vodafone Business Report 2009

2/15

8/3/2019 21603483 Vodafone Business Report 2009

3/15

Executive Summary

Revenue increased by 15.6%

Total dividends per share up by 3.5%

Invested 48 million in Vodafone foundation

programmes

Increased data revenue

Verizon wireless Alltel acquisition

8/3/2019 21603483 Vodafone Business Report 2009

4/15

Executive Summary (cont.)

Service revenue increased by15.9%

Voice service

Messaging Services

Fixed and Other Services

Data services2009: 38,294m,2008: 33,042m

8/3/2019 21603483 Vodafone Business Report 2009

5/15

VOICE SERVICES

Voice services continue to make up thelargest portion of the Groups revenueand a wide range of activities have beenundertaken over the past year tostimulate growth in voice usage.

26,906mVoice revenue

(2008: 24,151m,

2007: 21,597m)

8/3/2019 21603483 Vodafone Business Report 2009

6/15

Product focus: 12.5% reduction in outgoing average price per minute.

Tariffs: Wide range of tariffs and propositions on offer.

Include a range of unlimited value offers, which havebeen particularly appealing to customers and stimulatevoice usage growth.

Vodafone Passport: Enables customers to take their home tariff abroadoffering greater price transparency and certainty tocustomers.

8/3/2019 21603483 Vodafone Business Report 2009

7/15

Messaging SERVICES

4,473m

Messaging revenue

(2008: 3,967m,

2007: 3,496m)

Allowing customer to send and receive messages

Send and receive text messages as well asmultiple media messages.

Usage Growth of 30.9% in the year 2009.

8/3/2019 21603483 Vodafone Business Report 2009

8/15

Fixed and other services

Fixed Services

includes:

Fixed Broadband

Fixed Line voice

Office Phone

solutions

Other Services includes:

Incoming Roaming

Wholesale MVNO

Business managed

services

Advertising

3,869m

Fixed and other

service revenue

(2008: 2,805m,

2007: 2,373m)

8/3/2019 21603483 Vodafone Business Report 2009

9/15

DATA SERVICES

3,046m

Data revenue

(2008: 2,119m,

2007: 1,405m)

Connectivity services

Simple and secure

access to the internetand business systems.

Company intranets

and the internet for

customers on themove.

Organic data revenue

growth is 25.9%

Internet application

Transparent pricingavailable through

Vodafone's Internet

on Your Mobile.Offers integrated

services from leading

internet brand

partners.19.0 m mobile

internet users in

Europe .

Various Product and Services to Enhance

Access to Data Services

8/3/2019 21603483 Vodafone Business Report 2009

10/15

CONT.

Applications

Vodafone Email Plus,Windows Mobile Emailfrom Vodafone andBlackBerry fromVodafone .

Suitable for consumersand enterprises.

3.5m mobile emailcustomers .

Data roaming

Groups services on amobile network when

travelling abroad.

Simple and easypricing.11 markets offer a

daily roaming tariff.

8/3/2019 21603483 Vodafone Business Report 2009

11/15

SEVEN Cs OF

EFFECTIVECOMMUNICATION

8/3/2019 21603483 Vodafone Business Report 2009

12/15

1) Completeness

Provide all necessary information Answer all questions askedGive something extra, when asked

2) Conciseness Eliminate Wordy Expressions Include only relevant Material Avoid Unnecessary Repetition

3) Consideration Focus on YOU instead of I or WE Show Benefit or Interest in the Receiver Emphasize Positive, Pleasant Facts

SEVEN Cs (Cont.)

8/3/2019 21603483 Vodafone Business Report 2009

13/15

4) ConcretenessUse Specific Facts and FiguresPut Action into your VerbsChoose Vivid, Image Building Words

5) ClarityChoose Precise and Familiar WordsEffective sentences and paragraphs

6) CourtesyBe Sincerely Tactful, ThoughtfulUse expressions that show Respect

SEVEN Cs (Cont.)

8/3/2019 21603483 Vodafone Business Report 2009

14/15

SEVEN Cs (Cont.)

7) CorrectnessUsage of Right Level of LanguageAccuracy of Figures, Facts and WordsMaintain Acceptable Writing Mechanics

Source: Corporate website of Vodafone

http://www.vodafone.com/static/annual_report09/downloads/VF_Ann

http://www.vodafone.com/static/annual_report09/downloads/VF_Annual_Report_2009.pdfhttp://www.vodafone.com/static/annual_report09/downloads/VF_Annual_Report_2009.pdf

8/3/2019 21603483 Vodafone Business Report 2009

15/15

THANKYOU