E-commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. History • In 1972 the E-commerce started as a sale between students of MIT and SAIL. • In 1990’s the world wide web made a platform to E-commerce. • India Mart: B2B market place in 1996. • In 2013 the market is 12.6 billion $. • In 2014 Indian E-commerce industry estimate a growth of more than 30%. Introduction
Transcript
E-commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks.
History
• In 1972 the E-commerce started as a sale between students of MIT and SAIL.• In 1990’s the world wide web made a platform to E-commerce.• India Mart: B2B market place in 1996.• In 2013 the market is 12.6 billion $. • In 2014 Indian E-commerce industry estimate a growth of more than 30%.
Introduction
Key Facts of the survey:
Date survey commenced: 9th November, 2014 – 28TH November, 2014.Statutory or voluntary: StatutoryFrequency: 20 days.Main information collected: By the analysis of the obtained data we found out the pattern of the usage of E-commerce sites by the students of IMI-K.Sample Size: 45 responsesCoverage: Questionnaires were sent to the MBA students of IMI-K consisting of different backgrounds covering Engineering, Commerce, BBA, etc.Method of collection: Google forms.
Of the overall response, 69% were male and 31% were female close to 14 female and 30 male were in the group of 19 to 24 years GENDER
69%
31%19-24 25-29 30-34 35-39 40-44 45-490
5101520253035404550
Series1
Age GroupN
umbe
r of
Stu
dent
s
AGE DISTRIBUTION
Primary data analysisFinding the Gender perceptions on e-commerce:
Sample: 45
FLIPKARTAMAZON
JABONG MYNTRA
SNAPDEAL
EBAY
Key players in E-Commerce industry
Findings:
• 22 respondents have selected Flipkart as one of their favorite online shopping portal. Followed by Snapdeal (13) and Amazon(7).
Findings:• 44 % People came to know about the websites from friends & colleagues.• Maximum people preferred to access the websites from home.• 59 % People preferred laptop over other devices.
36%
44%
18%
2%
Website LearningOnline search engine Friends/col-legues Newspaper/magazines Surfing the web Other:
Findings:• It is clearly evident maximum number of people are Satisfied in all the aspects of online website.
Ease of navigation
Look/ feel of website
Ease of checkout
Self help information
0 5 10 15 20 25 30 35
Satisfaction Aspects
Very Satified Satisfied NeutralDissatisfied very dissatisfied
Timeliness of delivery
Accuracy / completeness of shipping
Quality of packaging
0 5 10 15 20 25 30
Satisfaction Aspects
Very Satisfied Satisfied NeutralDissatisfied Very Dissatisfied
PURCHASING CRITERIA AND PAST EXPERIENCE
Findings: As Female perceives Quality and brand in online shopping, Male perceives price. As we can see that people are mostly satisfied with previous purchase experiences.
Product Presentation
Price
Quality / brands
Payment Facility
Product Choices
Others
0 5 10 15 20 25
Response
Reasponse
ONLINE AND PRODUCT PREFERENCE
Findings: People prefer shopping online because it saves Time and energy, and there is a mixed
response for other apart from fun and security. People mostly prefer buying Digital devices and apparels from online stores.
Saves
time &
energ
y
Conv
enien
t and
flexible
Fun an
d enga
ging
Wide ra
nge o
f choic
es
Flexib
ility o
f pric
es
Secur
ity
3520
521 22
0
Preference ReasonSeries1
16 2027
9 3 1 3
Mostly BuySeries1
NUMBER OF PURCHASE & TIME SPENT ON PURCHASE
Findings: Maximum number of people’s purchases are between 1 to 5 items. The average time spent is between 15 to 20 minutes.
None 1 More than 1 but less than
equal to 5
More than 5 but less than equal to 10
More than 10 but less than equal to 15
Over 15
711
21
2 1 3
Purchased Item(s)Series1
1
116
14
6 7
Time Spent on PurchaseSeries1
TRUST FACTOR & RECOMMENDATIONS
Findings: Maximum number of people prefer buying from trusted sites. People are most likely to recommend their trusted sites to the closer ones.
Entirely agree
Agree
Neither agree nor disagree
Disagree
Entirely disagree
8
16
13
6
2
Shop from Trusted Sites
4%4%
47%
44%
Recommendation
Not likely at allNeutral Very likelySomewhat likely
CONCLUSION After critical observation, we came to a conclusion that e-commerce has undeniably become an important part of our society. According to our study results, the majority of the respondents were confident in using the Internet preferably from home, and they have chosen laptop as their most preferred device of accessing the internet, and shopping online.
In our survey we found that, most of the respondents had experiences of impulse shopping and placed a high value of satisfaction on self help information,ease of check out, look & feel of website, ease of navigation, quality of packaging, accuracy/ completeness of shipping & timeliness of delivery.
They also expressed their preference in shopping for digital devices and apparels from the online stores.
Interestingly, there were less indications of disappointment in relation to purchasing criterion and past experience. It seem people are willing to buy more than 1 items and their average spending time on E-Commerce sites is between 15 – 20min which is encouraging for E-Businesses in general.
The underlying theme which seems to link many people’s concerns is one of trust. Here people prefer trusted sites to buy their product and they recommend those trusted site to their friends & colleagues.
