222

Traffic Safety Improvement Programme

EU funded mechanism to improve road safety including 6 areas of measure

Organisational Development

Accident Information System

Vehicle Inspection

Primary Road Network

Traffic Operations

Road Safety Education and Campaigning

333

Road Safety Education and Campaignig Project

Disseminate information on factors causing traffic accidents.

Create an understanding for measures to reduce

traffic accidents

Capacity Building

Contributing to the improvement of road and traffic safety in the northern part of Cyprus by increasing awareness and

understanding of the factors leading to accidents

Specific Objectives

Overall Objective

444

Results of Analysis

High accident/vehicle ratio

Factors negatively affecting road safetyPoor driver trainingLack of intensive traffic inspectionsBad road infrastructureLack of proper traffic signalisationLack of mass transportation systemsLack of first-aid training

555

Analysis Results

Main driver faultsExcess speed

Driving impaired by alcohol

Disrespect of right of way

Driver distraction

Disuse of seat belts

Psychological factors (Perception that risk of getting caught is low or mis-behaviour affected by others around, etc.)

666

Analysis Results

Risk Groups

777

Social properties contributing to the solution

Civil society organisations widespread and a high number of media channels.

Sensitive towards social issues and common habit in getting organised around these issues.A small, highly interactive and educated community: En educated society valuing judgements of others and public opinion.

888

İşbirliği Ortamı

Environm

ent

Environm

ent

Target Group Representatives and CSOs

DG Police

Chambers of Industry And Commerce

Public OrganisationsUniversities and Academicians

Sub-Committee on Education, Research And Awareness

Traffic and TransportationServices Commission

Media Sector

999

Recognised Leaders

Recognised Leaders

Engaging stakeholders

Engaging stakeholders

Publicity Strategy and Programme

Publicity Strategy and Programme Local OwnershipLocal OwnershipCapacity BuildingCapacity BuildingPublicity ActionsPublicity Actions

To mention EU’s role and governmental engagement at recognised leaders’ level.

To attract and retain the attention of all stakeholders

To analyse the priorities, segment target groups, define publicity strategy, develop publicity materials, event concepts and dissemination plans.

To implement the publicity action plan coveringelectronic communication, printed materials and events.

To promote ownership and cooperation between the stakeholders

To develop internal capacity of the stakeholders to implement similar publicity campaigns

STRATEGIC FRAMEWORK

Identification MappingPlanning/

ProductionActivating Capacitating Tracking

ü Field surveys in the beginning and at the end of the project,ü Number of stakeholders visited,ü Number of direct e-mail clients,ü Number of web-site visitors,ü Number of printed materials,

ü Number of audio visual materials,ü Number of trainings and number of people trained,ü Number of participants for the events,ü Media monitoring reports.

ü Printed Publicationsü Web-Siteü Bulletinsü Radio / TV Spotsü Social Media

ü Articlesü Network of Stakeholdersü Capacity Enhancement Trainingsü Publicity Campaign Guidelines

ü Campaign Mottoü Events ü Direct Mailingü Service Networks

Pillars of Success

Purpose Statement

Multi-yearObjectives

Measures

101010

Achievements

Campaign plan and strategy with the stakeholders

Training Needs Analysis

InformationNeeds Analysis

Campaign Materials

BROCHURES FLIERBUMPER STICKER

TV FİLMSRADIO SPOTS

INSERTS BULLETINS

PRESS MEETINGS/RELEASES

www.trafikveyolguvenligi.info

FacebookYoutubeTwitterFlickr

•Media Reporters,•Young Drivers,•Driving School Teachers,•Professional Drivers,•Regulation and Enforcement,•Traffic Police,•Elementary School Students

Training Content

Capacity Building

POSTERS

CONFERANS

111111

Brochures

20,000 brochures prepared on 10 different subjects (2000 prints of each).

In addition, 22000 pieces of all brochures as an insert to Kıbrıs, YeniDüzen and Havadis newspapers.

Electronic copies were sent to university students in cooperation with the universities and to the members in cooperation with the chambers.

In total 42,000 printed brochures

121212

Fliers

Residential area

Amount

Iskele 2500

Morphou 3100

Kyrenia 6200

Famagusta 6250

Nicosia 8500

25,000 pieces.

131313

Posters

7 different posters with 200 copies of each hang on the public buildings, universities, driving schools, media companies.

141414

Bumper Sticker

25,000 stickers were prepared and distributed in cooperation with the CSOs, universities, municipalities and other public organisations.

151515

Bültenler

7 different bulletins were prepared and distributed to more than 770 personal e-mails.

161616

www.trafikveyolguvenligi.info

171717

TV Films

6 TV movies and 4 radio spots on driver distraction, seat belt and child restraint, use of helmet while motorcycling, professional drivers and alcohol themes.

Broadcasting was started on 25th of May for 2 months at prime time - daily 80 broadcasts on 5 local channels (BRTHaber and BRT Aile, Genc TV, Kıbrıs TV and SIM TV).

Broadcasting of 4 radio spots started in parallel to the TV movies in Bayrak FM, First FM, Kıbrıs FM and SIM FM - 68 broadcasts per day.

181818

Social Media

191919

Newspaper Articles / TV Programs

Press Meeting, Releases and campaign materials resulted in

47 Articles in local press,

9 TV programs on local TV channels.

202020

Trainings

Media Reporters – Effective journalism for road safety,18-24 age group young drivers – Safe Driving Techniques,Driving School Teachers – Training of the trainer,Professional Drivers – Road Safety Training,Units in charge of Regulaton and Enforcement - Road Safety Workshop,Traffic Police - Effective Traffic InspectionsElementary School Students – Traffic Training

212121

Training Organisations

Workshop with media reporters Organised on 10 March 2011 in Merit Nicosia. Safe Driving Techniques for young drivers Organised twice on 20 and 21 April in Nicosia with a practical and theoretical content. Driving School Teachers Organised as a 1.5 days training on 27-28 April 2011 in the Turkish Cypriot Chamber of Industry. Professional Drivers Training Organised on 29 April in the Turkish Cypriot Chamber of Industry. Workshop with the units in charge of regulation and enforcement Organised on 3 May in Merit Nicosia.Training for the traffic inspection units of DG Police With support of the DG Security of Turkey organised on 31 May in the Turkish Cypriot Chamber of Industry. Training for kids – prepared as a digital media containing practical information, games and puzzles. 15,000 CD were prepared for dsitribution to all elementary schools in cooperation with the stakeholders.

In total 130 individuals

+ all elementary school students

222222

Capacity Building

Capacity Building workshop organised on 9 November 2010 in Nicosia Merit Hotel.

To mobilise effective cooperation for the road safety education and campaigning

3 focus group studies,

Road Safety Campaign Guidelines.

Public Organisations

Universities Municipalities DG Police City Planning

232323

ArkamızdaNe

Bırakıyoruz?

ArkamızdaNe

Bırakıyoruz?

ArkamızdaNe

Bırakıyoruz?

ArkamızdaNe

Bırakıyoruz?

ArkamızdaNe

Bırakıyoruz?

Cooperative environment

for the stake-

holders

“ I PROMISE to obey

traffic rules” motto

recognised by the

community

Promise of the

community leaders for a solution in road safety

Sustainable training

capacity with training

programmes and trained

trainers

A sustainable campaign for

the Sub-Committee

and the other stakeholders

What are we leaving

behind?

242424

Everything is available from the Website

www.trafikveyolguvenligi.info

All the training programmes,

Campaign Materials,

Press Pack

252525

Impact Assessment

Self Reporting Technique – Comparison of before and after campaign surveys:•an increase in the number of people who are aware of the road safety campaigns by 74%, •two thirds of the society is informed about the EU funded Road Safety Education and Campaigning project and can recall the motto of the campaign “I PROMISE to obey the traffic rules!”

262626

Come on to Promise….

We promised to obey traffic rules, let’s keep our promise.

Let’s invite others to promise.

Let’s Not drive when impaired by alcohol,

Drive at a speed convenient for the road conditions,

Respect others right of way,

Be aware of the risks we take,

Not talk on the phone while driving.

DRIVE ON SAFE ROADS. DRIVE ON SAFE ROADS.

272727

Thanks to everybody for their cooperative approach…