Social Organization: How Centers of Excellence, Collaborative Management and Seamless Enterprise Structures are Working

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Copyright © 2013 Leader Networks, LLC Proprietary & Confidential

The evolution of social business

In the beginning there were just social media tools

These tools caught on like wildfire, and started LOB campfires

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WikiPintrest

Twitter

FacebookLinkedIn

Blog

YouTubeRSS

On-lineCommunity

Marketing

IT

Business

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The result was CHAOS

• Different metrics• Competing budgets• Duplicated initiatives• Resource wars for talent• Multiple accounts

And, ultimately no business strategyAnd consequently, no leveraged best

practices

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The evolved organization realized that there must be a better approach.

The Social Business Center of Excellence was born and collaboration fueled the fire.

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The Value of A Center of Excellence (COE)

• Enables a multifaceted organization to develop a vision & mission for a strategic initiative that spans across multiple lines of business;

• Ensures that that shared goals and objectives align with the organizational strategy as well as with the business needs;

• Creates frameworks, tools and standards that can be leveraged across a unifying vision and mission, yet customized to specific lines of business;

• Leads the implementation of pilot projects to enable organizational learning and the codification of best practices;

• Establishes shared measures of success / KPIs so best-of-breed models can be utilized across the organization for competitive advantage.

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More than 50% of organizations report that they currently are or will be a socially enabled enterprise within the next year

n=835

34%

24%31%

9% 2% 1%

Already Are < 12 months 1 to 2 years 3 to 5 years > 5 years Never

If your company wanted to be a socially enabled enterprise, how long would it take to achieve that goal?

Source: The Socially Enabled Enterprise: A 2013 Research study

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When IT and Marketing do collaborate they are more effective

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IT N=96Marketing N = 257

How, if at all, has this change in collaboration impacted your effectiveness as a professional?

Source: The Socially Enabled Enterprise: A 2013 Research study

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Key success factors for social business COEs

• Executive leadership is critical

• COE objectives driven from the LOB leaders but are harnessed and prioritized by the COE in light of the mission and vision

• COE empowered to be the organizational change agent

• Cross department collaboration is enabled, supported and rewarded

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• Policy setting

• Global social communities strategy

• Stakeholder enablement and education

• Global scaling (strategies, tools, insights)

• Global integration of social business practices across key stakeholders (groups, countries, HR, PR, legal, etc.)

• Market and industry insights

• Global integrated measurement system

• Global crisis management

• Cutting-edge pilots

• Executive visibility

@Ekaterina

Responsibilities of Intel’s SM COE

@Ekaterina

One Goal

For Social Media COE to For Social Media COE to do its job right means do its job right means

working itself out of the working itself out of the job. job.

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