1998: The debate about the future of the industrial areas
An urban renovation strategy. A new model of making city
The answer to a necessity: the knowledge economy
22@Barcelona , a new model of compact city
@ Activities Advanced InfrastructuresGreen space Industrial Patrimony
7@ Facilities New mobility modelSocial Housing Revitalization public spaces
The scale of 22@Barcelona
THE SCALE OF THE PROJECT:
· TERRITORY: 198,26 Ha (115 city blocks)· NEW GROSS FLOOR SPACE : 4.000.000 m²
• Productive Activities: 3.200.000 m²• Housing, facilities and services: 800.000 m²g
· INCREASE IN GREEN SPACES: 114.000 m²· INCREASE IN FACILITIES: 145.000 m²· INVESTMENT IN INFRASTRUCTURES: 180 million €
UPDATE EXECUTION 2T 2008:
· URBAN PLAN AND NEW ECONOMIC CEILING:· Rearrangement of 67% of the territory· More than 1.100 firms and institutions recently
established
· SPECIAL INFRASTRUCTURE PLAN: SPECIAL INFRASTRUCTURE PLAN: · 39% of reurbanization works finished or in process· Investment until 2T 2008: 91 million euros
The urban planning process (2001-2008)
2001… …2003… …2004… …2004/06…
2000Compact…2008……2004…
I f
Industrial land, little used or in
Compact city, with publicly
owned land, fully
urbanised CorporateUrban
Planning Urban
ManagementInfrastruc-
turesConstruction
used or in complete disuse, 100%
privately d d
and offering excellent
infrastruc-ture,
providing
Corporate Projects, clusters
owned, and part yet to
be urbanised
many more jobs in the
field of knowledge intensive
ti itiactivities
Urban Planning. Density
INCREASE DENSITY:
3
@ ACTIVITIES
SOCIAL HOUSING
2’7 -
2 -2’2 -
and
INDUSTRIALACTIVITIES
URBANPRODUCTIVEACTIVITIESm
² of c
eilin
g/m
² of
la0
CLAVE 22a CLAVE 22@
ACTIVITIES
Bui
ld a
bilit
y: m
CODE 22a CODE 22@
PRIVATE BENEFITS PUBLIC BENEFITS
BALANCE PUBLIC AND PRIVATE BENEFITS
• More productive uses: 22a 22@
• Higher density:
2 2 2 / 2 7
• Free cession of land: • 10% for 7@ facilities • 10% for social housing • 10% for green areas • Eventual opening of streets2 2,2 / 2,7
• Leadind edge
infrastructures
• Eventual opening of streets • Financing a part of the Special
Infrastructure Plan
Special Infrastructures Plan
NEW MOBILITY PLAN PUBLIC SPACE RENEWAL
NEW ENERGY NETWORKS SELECTIVE PNEUMATIC WASTE COLLECTION
UNDERGROUND GALLERIESNEW HEATING AND COOLING SYSTEM
Indicators of the evolution of urban transformation
PEI Investment (€) Ceiling (m2)
90.000.000 3.000.000
60.000.000 2.000.000
30.000.000 1.000.000
2001 2002 2003 2004 2005 2006 2007
ManagementPlanning Planning permissions PEI Investment
DECEMBER 2007
O hl
Corporate strategy
Other activities
Cluster strategies
Transversal
Cluster policy
programs
Entrepreneurship
S fServices for companies
Internationalization
Community of professionals
Relation between clusters
Marketing
Leadership of projects: Current situation and forecast
Companies
InstitutionsOther services
Specific spacesEntrepreneurs
UniversitiesDissemination
T h l i lResidences
Technological CentresIncubators
Clusters and 22@Barcelona activities
Media: Barcelona Media Park
Companies Mediapro, Lavinia…Institutions RNE, CAC, Barcelona TV…Specific spaces Production Centre
Barcelona MediaUniversities UPF, UB, UOCTechnological Centers Innovation Centre
Barcelona MediaIncubators PBM IncubatorResidences Melon District / CiutadellaDi i i M di FDissemination Media Factory
ICT: Network of R+D centres related to ICT
Companies T-Systems, Indra, TelefónicaInstitutions CMT, FBD, LocalretSpecific spaces Interface BuildingSpecific spaces Interface Building
MediaTIC BuildingUniversities UB, UPC, La SalleTechnological Centers Technological ICT CenterTechnological Centers Technological ICT CenterIncubators MediaTIC BuildingResidences Zamora-AlmogàversDissemination ICT HouseDissemination ICT House
Energy: Interuniversity Campus of Besòs
Companies Endesa, EcotècniaInstitutions ITER, Cambra de Comerç , çSpecific spaces Campus OfficesUniversities UB, UPCTechnological Centers RC Energy, TC EnergyTechnological Centers RC Energy, TC Energy Incubators b_TEC Incubator Residences b_TEC ResidenceDissemination Campus servicesDissemination Campus services
Medical Technologies-MedTech
Companies Matachana, Gaes, Sanofi Aventis, Semillas Fitó…
Institutions IBEC, CIDEM, BioregióSpecific spaces Health building, BIO Enterprise
ParkU i i i UB UPF UPCUniversities UB, UPF, UPCTechnological Centers IBECIncubators Health buildingResidences Zamora Almogàvers and b TECResidences Zamora-Almogàvers and b_TECDissemination Health building
10 universities: 25,000 students4 residences: more than 800 beds
IL·3, University of Barcelona
UPF (Pompeu Fabra University) UOC, Open University of Catalunya
SAE Institute,International Audio and
Multimedia schoolPassadena Art CenterMelon Districtresidenceresidence
EMAV Media schoolb_TEC residence
Technical Universityof Catalonia
Ciutadellaresidence
EMAV, Media school NIDO residence
UPF (Pompeu Fabra University)BAU, Design school
b_TEC, UPC University
9 R+D+i & technological centres
Barcelona Media Innovation Center
IT Technological CenterCenter
KimBCN
Energy R+D Center
O R D
Alstom R+DTelefónica R+D
Leitat TechnologicalCenter
Orange R+ D
Biomedical Research Park
Entrepreneur culture
22@B l di i i i l f22@Barcelona district: an international reference platform for the creation and development of new business.
• Barcelona Activa
• Specialized Incubators• Specialized Incubators• Media• ICT• Energy• Energy• Medical Technologies
• International Incubators• Landing Program
• Access to financing
• Residential Centres
Global Entrepreneurship: Landing Program
Developing a services and physical platform to facilitate the establishment of global knowledge intensive business initiatives wishing to be connected to the markets and innovation systems
LANDING Σ HARD (i b ) SOFT ( hi ) (h i l)
intensive business initiatives wishing to be connected to the markets and innovation systems naturally networked from Barcelona.
LANDING = Σ HARD (incubator) x SOFT (coaching) x (human capital)
BARCELONA, a Reference Point for Global Innovation
JUNCTURE
International Business Incubators
Local Remote
BRIDGES OF INNOVATION
JIndia China Korea
France FinlandZero
LANDING PROGRAM At 22@Barcelonaand worldwide
BusinessesUniversitiesAdministration
BusinessesUniversitiesAdministration
Mexico USA U.K.
distance
STRUCTURALSTRUCTURAL
New companies & new jobs registered in 22@Barcelona district
New companies located in 22@Barcelona(Accumulated data at 12 31 2007 in number of companies)
Comparing sectors of the new companies located in 22@Barcelona (Accumulated data at 12 31 2007 in %)(Accumulated data at 12.31.2007 in number of companies)
(December of 2007)
22@Barcelona (Accumulated data at 12.31.2007, in %)
ICT22 95%
MediaMedTechEnergy22,95%
Other sectors 48 88%
Energy28,17%
Companies already located or in process to be installed
1.063
New jobs found in 22@Barcelona
48,88%
Comparing sectors of the new jobs generated in 22@B l
j(Accumulated data at 12.31.2007 in number of employers)
(December of 2007)22@Barcelona (Accumulated data at 12.31.2007, in %)
ICT40 86%
MediaMedTechEnergy
25,08%Information & Communication Technologies
Media MedTech Energy
13.066
8 019 40,86%
Other sectors34,06%Total
Media - MedTech - Energy 8.019
10.897Other
31.982
Professional services
SYMPOSIUMON “URBAN CLUSTERS”SPACES
PROMOTIONPROMOTION
22@NETWORK
FINANCEINNOVATION / TECHNOLOGY
CLUSTERS / ACCESSLANDING PROGRAM
TALENT AND
NETWORKSCLUSTERS / ACCESS TO MARKETS
PROGRAM NETWORKS
Space of personal relation
22@ Space ofPersonal Relation
22@Talent
For the professionals For the neighbours• Digital District Program• Actions of direct communication
• International Community• Access to education • Actions of direct communication
• Support to initiatives of the district • 22@Staying in company
Access to education• Relationship spaces• Networking: 22@Update Breakfast,…• 22@Voluntariat
Increase of the belonging feelingCreation of the community 22@
Pride to work/live in 22@Pride to work/live in 22@
Citizens Projects
•Virtual Memory of the Sant
22@Staying in company
Virtual Memory of the Sant
Martí District’s elders
•New multimedia classrooms
•Computer recycling network
•22@FP
• 22@Becat
•MIT Spain
22@MBAp y g
•Families on line
•Discovering Sant Martí
•22@MBA
•22@Master
S hi d i i i i h i hb h d i i iSponsorship and participation in the neighbourhood activitiesDirect communication actions
Neighbors needs analysis