23, 24 & 25 Post Show Jan 2019 Report 2019 - OTM · 2019. 2. 27. · exclusive B2B event, OTM. They...

STRAP

Post Show Report 2019www.otm.co.in

23, 24 & 25Jan 2019

Bombay Exhibition CentreGoregaon (E) - Mumbai

23, 24 & 25JANUARY 2019BOMBAY EXHIBITION CENTRE, MUMBAI

OTM 2019 - POST SHOW REPORT 2

Participants from 50+ Countries and many Indian States and Union Territories exhibited their destinations at OTM 2019,

held at the Bombay Exhibition Centre from January 23 to 25.

OTM 2019 had 1,000+ exhibitors, including National and State Tourism Organisations, State Tourism Boards, Hotels, Airlines, Destination Marketing Companies and other suppliers serving leisure as well as business travel and Meetings, Incentives, Conventions, Events (MICE) markets.

Over 15,000 travel trade visitors attended the three-day show along with more than 800 top buyers from travel trade and corporate sectors who had qualified for special hosting privileges.

The presence of four Tourism Ministers from India and abroad stands testimony to the fact that OTM is the leading travel trade show in the country. Shri Anil Kumarsingh Gayan, SC, M.P., Hon’ble Minister of Tourism, Government of Mauritius; Derek Hanekom, Hon’ble Minister of Tourism, South Africa; Hon’ble Minister of State of Tourism (Independent Charge) Shri K J Alphons and Shri Satpal Maharaj, Hon’ble Minister of Tourism, Government of Uttarakhand were present during the first two days of the show.

Tourism Ministers of Mauritius and Uttarakhand inaugurated OTM 2019 in the presence of several other dignitaries including H.E. Panos Kalogeropoulos, Ambassador of Greece; Thoyyib Mohamed, MD, Maldives Tourism and Dr Raden Sigit Witjaksono, Director, Ministry of Tourism, Republic of Indonesia.

K J Alphons, Hon’ble Minister of State for Tourism (Independent Charge) was the Chief Guest on the second day of the show. He took a tour of the show and interacted with various participants. He also launched the Cine Tourism Report, a report on promoting film tourism within India sponsored by OTM

OTM 2019

Over 15,000 travel trade visitorsattended the three-day show along withmore than 800 top buyers from traveltrade and corporate sectors who hadqualified for special hosting privileges.

OTM WINS ACCOLADES AS THE LEADING TRAVEL TRADE SHOW IN INDIA

and prepared by Ernst & Young. Alphons remarked, “I am extremely

happy to be here at OTM 2019. The report of World Travel and Tourism Council 2018 shows India is at rank 3 in power and performance after China and the United States. The revenue generated from tourism last year was USD 234 billion. We employ 82 million people in the tourism sector. Film Tourism also gives huge potential and I am happy that the Prime Minister has announced a single window system with I&B Ministry and all clearances for all the States would be issued centrally.”

Anil Kumarsingh Gayan, SC, M.P., Minister of Tourism, Government of Mauritius said, “OTM has done a wonderful job in organising this fair. This is a great occasion to showcase not just what India has to offer but also what other participants have to offer. Tourism is a major pillar of the economy. I would like to thank the organisers of OTM for making me the Guest of Honour, I look forward to working very closely with OTM in the years to come.”

Satpal Maharaj, Minister of Tourism, Government of Uttarakhand said, “It has been a wonderful experience at OTM 2019. We actually get to know what people are promoting and what the visitors want. OTM is the ideal place

for inbound and outbound tourism. I congratulate Team OTM and they should do more and better. This is a good opportunity that OTM has provided to understand what is happening in the world and what we should do. I will support and participate in the upcoming OTMs.”

Hon’ble Minister of Tourism, South Africa, Derek Hanekom walked the show on the evening of the first day. He remarked, “This is my first time at OTM and I’m utterly impressed with the quality of the exhibits and I’m quite overwhelmed. I had a great experience at OTM 2019 and you are enticing us to want to be here ourselves. I would like to congratulate Team OTM. Really good job!”

OTM 2019’s Premium Partner Country, Indonesia was very happy to be part of OTM and their entourage of tour operators stood testimony to the fact. Dr. Raden Sigit Witjaksono, Director, Minister of Tourism, Republic of Indonesia said, “India is our main market, ranks 2 after China in tourist arrivals to Indonesia. OTM is one of the mediums that helps us to showcase and promote Indonesia and places beyond Bali. We look forward to have more cooperation from Indian market through OTM. We are happy to participate as the premium partner for OTM 2019.”

Besides showcasing their myriad tourist attractions, Indonesia Tourism presented an array of cultural offerings during the show. Representatives from Indonesia’s travel and tourism industry under the umbrella of The Ministry of Tourism, Republic of Indonesia

This was our third year at OTM this time.I had some quality time here at the event. With the help of events like OTM, we received a great platform to showcase our destination to potential Indian

travel trade and travellers. I want to congratulate the organisers on such

a grand show.

Secretary General, Greek National Tourism Organization

KONSTANTINOS TSEGAS

OTM 2019 - POST SHOW REPORT1

OTM 2019 - POST SHOW REPORT3 OTM 2019 - POST SHOW REPORT 4

discussed their India-specific tourism promotion plans during OTM 2019.

OTM Mumbai has yet again emerged as the largest travel trade show in Asia-Pacific, both in terms of participating sellers and rented area.

The show is a gateway to India’s 22 million outbound travellers and a billion-strong domestic travel market. It provides travel professionals with an opportunity to showcase their business at one of the largest travel source markets in the world. With the Ministry of Tourism, Government of India by its side, OTM saw active participation from the Ministry in several aspects. The Ministry not only sponsored Hosted Buyers from abroad to visit the show, it also supported the Cine Tourism Workshop on the inaugural day.

Country pavilions were set up by Cambodia, China, Egypt, Greece, Indonesia, Japan, Kazakhstan, Kenya, Korea, Macao, Maldives, Mauritius, Nepal, New Zealand, Palestine, Philippines, Romania, Taiwan, Tanzania, Thailand and several others.

Among the Indian States, Maharashtra, West Bengal, Goa, Madhya Pradesh, Punjab, Himachal Pradesh, Andaman and Nicobar, Meghalaya, Mizoram, Uttarakhand, Jammu and Kashmir, Gujarat, Odisha, Arunachal Pradesh, Karnataka, Tamil Nadu, Assam, Puducherry, Jharkhand, Lakshadweep, Rajasthan, Andhra Pradesh, Uttar Pradesh, Kerala, Haryana, Dadra and Nagar Haveli, Daman and Diu, Tripura and Delhi participated at OTM.

Other marquee exhibitors at OTM 2019 included Travel Boutique Online, Bangkok Tourism Division - Bangkok Metropolitan Administration, Ezeego1.Com, Tokyo International Airport, Tokyo Convention & Visitors Bureau, Hotel

& Restaurant Association of Bhutan, Trance Holiday and others.

This year, the OTM Forum focussed on innovation and technology in travel. There was an interesting line-up of panel discussions conducted on the sidelines of the mart. Eminent experts and leaders from the industry deliberated on digital marketing and social media in travel, the influence of AR/VR and other subjects related to Domestic, Inbound, Outbound, MICE and Niche Tourism. Eminent speakers from companies like Thomas Cook Group, Travel Boutique Online, Thomas Cook India, AirAsia, Lonely Planet India, Thrillophilia.com, Oberoi Hotels & Resorts, GoIbibo, Jet Airways, Indigo Airlines, Booking.com, Jio Studios, Phocuswright Inc., TravHQ and others were present.

CineLocales Lounge within OTM was a marketplace connecting the world’s largest filmmaking community to global destinations. 30+ top production houses like Yash Raj Films, Dharma Productions, Viacom and many others visited CineLocales at OTM 2019.

Parallel sessions on Destination Weddings hosted by Mauritius Tourism

Country pavilions were set up byCambodia, China, Egypt, Greece,Indonesia, Japan, Kazakhstan, Kenya, Korea, Macao, Maldives, Mauritius, Nepal,New Zealand, Palestine, Philippines,Romania, Taiwan, Tanzania and Thailand.

and Travel Technology were held at the show. OTM ensured top-notch wedding planners communicated with travel operators, attend sessions on wedding planning as well as destination weddings.

Cruise Hub provided an opportunity to travel traders to connect with the cruising community in India and abroad, expand their network and enhance business prospects.

OTM 2019 organised an hour-long speed networking session where exhibitors exclusively met more than 800 top buyers on-the-spot to build and grow their network.

Cox and Kings, the Knowledge Partner of OTM, conducted destination workshops on China, Morocco, Greece and Turkey.

Facebook, the Knowledge Partner of OTM Forum, conducted a specialised skill-development workshop on digital marketing for travel stakeholders.

OTM India’s Top 100 Travel Producer Awards were also presented at the show. Hundreds of travel producers from all over India attended and received the award.


OTM 2019 IS THE ONLY TRAVEL SHOW THAT WAS VISITED

"I am extremely happy to be here at OTM 2019. It is specially heartening to note that

the organisers pioneered these shows three decades ago and are organising them on a

sustainable basis, without subsidy."

“OTM has done a wonderful job in organising this fair. I would like to thank the organisers of OTM for making me the Guest of Honour, I look forward to working very closely with

OTM in the years to come.”

“OTM 2019 was a great platform to showcase our varied tourism products. I want to

congratulate the organisers for the fantastic job they have done by pulling off such a

great and organised show. We will continue to give our support to OTM and Fairfest

Media in the coming future. “

“This is my first time at OTM and I’m utterly impressed with the quality of exhibits. I’m

quite overwhelmed. I had a great experience at OTM 2019 and you are enticing us to

want to be here ourselves. I would like to congratulate Team OTM. Really good job!”

BY 4 TOURISM MINISTERS FROM INDIA AND ABROAD.

K J Alphons Anil Kumarsingh GayanSatpal Maharaj Derek HanekomHon’ble Minister of State for Tourism (Independent Charge)

SC, M.P., Minister of Tourism, Government of Mauritius

Hon’ble Minister of Tourism, Government of Uttarakhand

Hon’ble Minister of Tourism, South Africa

Leaders at the Leading Show

STRAP

8

7

CENTRAL &SOUTH AMERICA

EUROPE

AFRICA

NORTH AMERICA

3 ARGENTINA

10 BULGARIA

17 ALGERIA

1 CANADA 2 USA

4 BOLIVIA

11 CROATIA

18 EGYPT5 BRAZIL

12 CZECH REPUBLIC

19 KENYA6 COLOMBIA

13 GREECE

20 MAURITIUSECUADOR

15 RUSSIA

22 SEYCHELLES

CUBA

14 ROMANIA

21 MOROCCO9 PERU

16 UNITED KINGDOM

23 SOUTH AFRICA

24 TANZANIA

3

17

21

1

2

4

5

14

15

16

10

13

12

6

7

8

9

Countries Represented Countries from all around the world come together in the 3-day exclusive B2B event, OTM. They exhibit, interact, connect and do business with quality buyers, all under one roof.


ASIA

OCEANIA

54 AUSTRALIA

25 ARMENIA

35 KUWAIT

45 SAUDI ARABIA

29 CHINA

39 MALDIVES

49 THAILAND

55 NEW ZEALAND

26 AZERBAIJAN

36 KYRGYZSTAN

46 SINGAPORE

27 BHUTAN

37 MACAO

47 SRI LANKA

28 CAMBODIA

38 MALAYSIA

48 TAIWAN

• Andaman & Nicobar • Andhra Pradesh • Arunachal Pradesh • Assam• Dadra & Nagar Haveli• Daman & Diu• Delhi• Goa• Gujarat• Haryana• Himachal Pradesh• Jammu & Kashmir• Jharkhand• Karnataka• Kerala• Lakshadweep• Madhya Pradesh• Maharashtra• Meghalaya• Mizoram• Odisha• Puducherry• Punjab• Rajasthan Tamil Nadu• Tripura• Uttar Pradesh• Uttarakhand• West Bengal

STATES / UTs REPRESENTED

30 INDIA

40 MONGOLIA34 SOUTH KOREA

44 QATAR

53 VIETNAM

31 INDONESIA

41 NEPAL

50 TURKEY

32 JAPAN

42 PALESTINE

51 UAE

33 KAZAKHSTAN

43 PHILIPPINES

52 UZBEKISTAN

18

19

24

20

22

2354

55


1126

27

28

37 48

49

3846

47

39

40

41

29

33

30

3542

50

44

45

43

36

31

323425

51

52

53


OTM - Key Stats

Countries

Exhibitor ROI

5529

15,000+

1,000+ 22x

400+

Exhibitors Top Buyers

Hosted Buyers

Indian States

Scheduled Meetings

Trade Visitors

Sq. Mtrs Area

18,000+ 20,000+

99%

94%

96%

30%

of hosted buyers were satisfied with the business meetings at OTM.

of exhibitors confirmed they are likely to return to OTM 2020.

of exhibitors felt that OTM delivers the right target audience for their business.

space increase intended by top exhibitors

OTM in Numbers

800+

2.42 BILLION INRVolume of business resulting

from the show

$

$

* Based on OTM 2019 Exhibitor & Hosted Buyer exit surveys

OTM 2019 - POST SHOW REPORT 12OTM 2019 - POST SHOW REPORT11

OTM is a genuine travel show for real business. Last year we had good number of travellers from India. This year we are focussing on the wedding market and film tourism. With OTM conducting programmes like Cine Locales for film tourism, open new avenues for us. We also met few wedding planners and had serious discussions with them. Ismail A Hamid Amer Egyptian Tourism Counselor and Regional Director, Egypt Tourism

Testimonials

OTM has always been very kind to Macao Tourism. We come here every year and have had a great experience. The footfall has been absolutely incredible this year. It has helped us to get a much more targeted audience for Macao. When it comes to OTM, the crowd is filtered so, it helps us to target the right people. Zaal Choksi Executive- Marketing, Public Relations, Macao Government Tourism Office

This is our first time at OTM. It is a wonderful show. Many travel agents are interested in selling Japan as a destination. I would like to thank the organisers for this wonderful opportunity and surely we will be back next year. Mika Kubota Assistant Manager - Tourist Promotion Dept, Tokyo Convention & Visitors Bureau

OTM is always nice and many travellers come to our booth. OTM provides us an opportunity to network with all of them. I would like to thank the organisers for this wonderful opportunity and look forward to participate next year as well. Yuji Ueno Deputy Director - Delhi Office, Japan National Tourist Organisation

OTM is a big travel fair, one of the four top travel shows in the world which Bangkok considers to participate. We have come here to promote the city and are very happy with the response we received here. We are looking at participating in OTM next year as well. Chao Perijit Tourism Development Office, Bangkok

We have been coming to OTM every year and with each passing year this show is getting better and better. OTM is a platform where we can not only draw tourists from India but also from other countries as there is participation from many different countries. I appreciate the organisers’ good customer care skills. Congratulations and keep up the good work. Joe Sendwa Acting Tourism Services Manager, Tanzania Tourist Board


This is our first time at OTM. I can see that Indians are interested in coming to our destination. Overall, OTM is a great travel trade show. We will participate again next year as there are many people who are interested and looking for new destinations. Akylbekov Kalibek Adilbekuly Deputy Head of the Tourism and Foreign Affairs, Department of Almaty, Kazakhstan

It is a tradition for us to participate in OTM. OTM is a very interesting fair and it was a very nice experience for us. We had a lot of queries and we are very happy with the footfall. Daniela Elena Prelipcean PhD., Head of Department, Marketing & External Representation, Ministry of Tourism, Government of Romania

We are participating in OTM after a long time and this is a great start. This is my first time here at OTM and the people who visited were quality buyers. Our partners present here had fruitful three days and lot of their expectations were met. Overall I must say it is a very well organised trade show. Thoyyib Mohamed Managing Director, Maldives Marketing & PR Corporation

This is the second time for Palestine at OTM. We received many visitors from different backgrounds who are interested to explore our country. OTM has been a fantastic experience for us. I hope in the coming days, we have more people travelling from India to Palestine. OTM has given us the best service and the follow-ups are perfect. We are sure of participating next year in OTM. Majed Ishaq Director General - Marketing Department, State of Palestine, Ministry of Tourism & Antiquities

Over the years OTM has helped Thailand in receiving many Indian tourists and I would like to thank the OTM organisers for providing such a platform. We hope to share our packages to many travel agents this year. We have about 1.6 million Indian tourists coming to Thailand. Klissada Ratanapruk Executive Director, ASEAN South Asia and South Pacific Region, Tourism Authority of Thailand

OTM is a great show. All the three days were very busy days and we had excellent meetings with the travel agencies and the tour operators from India as well as from the greater Asian region. We had a total of 10 companies represented here from Kenya and they were all busy during the three-days doing business, meeting travel agencies and introducing their offers.

Jacinta Nzioka-Mbithi Director of Market Development, Kenya Tourism Board

We are very happy to be participating again at OTM and we are very enthusiastic about promoting Philippines to India. We have been getting a lot of interests from the Indian market. We are also looking forward to more participation in the future. We are very thankful to the organisers for giving us this opportunity. Nerissa D. Del Fierro-Juan Division Chief – Europe, Africa, Middle East and India Division International Promotions Department, Tourism Promotions Board, Philippines


OTM was very good as we managed to get a very good number of footfalls and met a lot of new agents as well. The interactions with agents were really good and fruitful. The organisers have done a great job and I hope they continue this good work. Sunil Pal Sales Manager – Mumbai & Western India, Kuwait Airways

This year’s OTM was phenomenal and in fact the honourable tourism minister has given due credits to OTM for its year-on-year success. OTM is an event which we can never miss. The buyers are all well educated, they know their products, and they are looking for new innovations and for better deals. This is where OTM gives us a platform to reach out to them and explain to them the new innovations, the value for money and the safety standards that we follow, so that everybody leaves with happy memories.

Gavin Dias General Manager (Hotel, Marketing & Cruises), Goa Tourism Development Corporation Ltd

We have been associated with OTM for a very long time. It’s a great show and we have seen the show grow tremendously over the years. For companies like us, B2B players, OTM is a good platform to connect with new partners as well as connect with our existing partners. Overall, OTM is a great show.

Pankaj Nagpal Managing Director, Travstarz Global Group

This is our first time at OTM. We were able to do good networking and meet prime customers and I am hoping that next time when we come, OTM will get bigger and better as always.

Geetu KauraGeneral Manager, Empyrean Skyview Projects

OTM is a fantastic platform that I have come across. This is for the second time that we are showcasing our product here. Last OTM was an amazing experience for us and it encouraged us to participate this year and we came here five times bigger than last year. OTM is a platform where we are able to improvise us services, educate our agents. OTM is a platform which brings customers, agents, vendors everyone under one roof where we can socialise and take our business to next level. Navjot Bhasin Director, JustClickKaro.com

This is my first time at OTM and the response we received here is very good. The footfall here at OTM is beyond my expectation. OTM is a great platform for travel agents and we are able to get into deeper roots where we find good business. This platform is great for us as well as small travel agents.

Neshadh Massey Senior Manager - Sales, Bonton Holidays

We are here at OTM after a gap of few years and I must say that this year our experience was great. We have received a really good response and because we want to project our destination as a national destination, there was interest from people not just from Maharashtra but other regions of the country as well. OTM is the only opportunity to meet people who have exposure nationally. All our expectations from OTM have been far exceeded in terms of footfall and business we have closed. We look forward to participating next year as well. Reveendra Singh AVP - Marketing & Strategic Planning, ADLABS Entertainment Ltd

We have been participating in OTM for many years now as it is a great show and it is fun to be here. We enjoy collecting more and more connections in the industry which helps us in developing the business. We will always participate in OTM and we are looking at being a part of BLTM from next year.

Ramesh Patnaik General Manager, Discovery Travel Dubai


Buyer-Seller Speed Networking

OTM 2019 organised an hour-long speed networking session where exhibitors exclusively met more than

800 top buyers on-the-spot to build and grow their network. Designed to facilitate onsite meeting appointments among the buyers and sellers, the Buyer-Seller Speed Networking session was a huge success.

Handpicked from all over India and abroad, more than 800 top buyers were given special hosting privileges.

OTM is the only travel show in the

A HUGE SUCCESS AT OTM

Handpicked from India and abroad, 800+ top buyerswere hosted. OTM is the only travel show in the country to have participation from marquee buyers on such a grand scale.

country to have the participation from marquee buyers on such a grand scale. Keeping in mind the business prospects, an easy-to-use online meeting diary to fix appointment between buyers and sellers was scheduled this year as well. More than 18,000 meetings were scheduled through the online meeting diary.

The participants made full use of networking opportunities which not only saved their time but also assisted them in reaching out to the right travel brands.

Cine Locales, co-located at OTM, is India's premier marketplace connecting film, television and advertising production houses

to global destinations.Over the course of 3 days, Cine Locales

provided a unique opportunity for International destinations and Indian states to showcase their locations, film commission initiatives, incentives, and production services to the world’s largest filmmaking community.

23rd Jan: Cine Tourism Workshop: A two hour session was conducted with nodal officers from Indian States to explore avenues of growth in Cine Tourism in their respective States.

Commissioned by Globe Hoppers & Fairfest Media, with Producers Guild of India and Film Facilitation Office as Knowledge Partners, the “CineTourism Report – Filming in India” was prepared by Ernst & Young. Hon’ble Tourism Minister of India Shri K J Alphons released the Report in presence of Anil Kumarsingh Gayan, the

Hon’ble Tourism Minister of Mauritius and Satpal Maharaj, Hon’ble Tourism Minister of Uttarakhand. The report provides insights with each state scheme and incentives for film shoots.

24th Jan & 25th Jan: Cine Locales Lounge: Film Production Houses and Institutions engaged with Domestic and International Tourism Boards over short meetings to collect information on locations, finance schemes and different initiatives for Cine Tourism promotion.

12 International Tourism Boards and 9 Indian States participated in Cinelocales and engaged with Film Producers and Institutions Hon’ble Tourism Minister inaugurated the same and FFO gave detailed presentations to all attendees.

Participating production houses included Dharma, Yash Raj, Reliance Ent, Viacom, Rajshree, Zee, Producers Guild of India, WIFPA, South, Marathi and East Indian Producers.

Cine Locales

For the third time in a row, we were associated with OTM as Producers

Guild and with the help of platform like OTM we get to address the

issues related to film tourism and solve them as well. OTM helped us in getting the target audiences for the presentation. It is always good

to see so many States and Countries under the same roof and I would like to wish Fairfest Media good luck or

their upcoming projects.

CEO, The Film and Television Producers Guild of India Limited

KULMEET MAKKAR


DESTINATION WEDDINGS HAVE BEEN AT THE TOP OF THE POPULARITY CHARTS IN THE INDIAN WEDDING MARKET

Destination Weddings

A panel discussion on Destination Weddings: How New Locations/Hotels Can Tap New Markets, was

conceptualised by WeddingSutra and hosted by Mauritius at OTM 2019. With a key focus on Mauritius as a wedding destination, the session was a face-to-face interaction between industry experts and wedding planners on destination weddings.

Industry stakeholders interacted and networked with 30+ marquee wedding planners.


Special knowledge sessions organised in association with respective tourism boards and embassies.

Cox & Kings, the Knowledge Partner of OTM, organised destination workshops and dedicated presentations by experts for the benefit of the agent fraternity in travel. Cox & Kings’ robust supplier network made the most of the knowledge sessions and launch of Greece, Morocco, Czech Republic and Turkey. The information-packed

assemblies were administered by the respective representatives of Embassy of Republic of Morocco, Tourism Board of Czech Republic, Embassy of Greece and Consulate of Turkey.

Speaking at the three-day travel trade show, Karan Anand, Head, Relationships, Cox & Kings said, “Our partnership with Fairfest Media for OTM is in line with our mission to educate the trade fraternity with the latest of the most exotic destinations. We understand the changing dynamics of

Indian outbound tourism and we want our committed suppliers to leverage upon our vast experience. We are thankful to the embassies and the respective tourism boards for partnering with us. These partnerships enable us to offer the best and unfiltered experiences to our customers.”

Cox & Kings also announced exclusively curated packages and addressed any destination related queries raised by those present.

Cox & Kings LAUNCHES GREECE, MOROCCO

CZECH REPUBLIC AND TURKEY AT OTM 2019

Arvind Bundhun MTPA

Pawan MirchandaniFounder, Horizon WIE

Parthip ThyagarajanCEO, WeddingSutra.com

PANELLISTS

MODERATOR


OTM ForumOTM Forum 2019 was a knowledge-sharing initiative aimed at bringing together India and Asia’s most influential travel leaders on one stage. The Forum witnessed panel discussions, masterclasses and workshops conducted by top-level executives from industry leaders like Jet Airways, Thomas Cook, MakeMyTrip, Facebook, Emirates, Cox & Kings and AirAsia.

KEY SESSIONS

Day 1 began with an insightful panel discussion on India’s Outbound Potential-What’s Different in 2019. The session took place between Mahendra Vakharia, President, OTOAI and Peter Brun, Chief Communications Officer, VFS Global and was moderated by Manoj Gursahani, Chairman, US India Investors Forum.

Moderated by Daksh Sharma, Managing Partner, TravHQ, a panel discussion on How Millennials Will Travel in 2019 had industry experts like Naveen Perla, COO, JetSetGo; Ruchi Lahoti, Area Manager-India, Booking.com; Maitrayee Das Banerjee, Head of Marketing, Keys Hotels and Todor Gerovski, COO, 15toGO discuss the changing taste of the millennial travellers and their expectations from the travel industry.

DAY1

Another interesting panel discussion took place on The Rise of Experiential Travel. Moderated by Nisha B., Founder, Elevated Consultancy Singapore, the discussion saw key players in the field of immersive travel like Vijay Nair, Country Head, National Geographic Expeditions; Aditya Bhat, Head, Jio Studios and Vikram Ahuja, Founder, Byond Travel talked of curated experiences and their influence on today’s travellers.

Decoding the Use Cases of AR-VR in Travel brought together Daksh Sharma, Managing Partner, TravHQ; Aditya Bhat, Head, Jio Studios and Vikram Ahuja, Founder, Byond Travel on one stage, discussing the much-hyped use cases of AR/VR in travel. From busting myths to exploring the fast-changing landscape of technology in travel, the last session of the day was a powerhouse of knowledge.

The panel discussion on Re-envisioning the Future of Hotel Distribution was moderated by Joerg Esser, former Group Director, Thomas Cook Group. Eminent panellists Karan Anand, Head-Relationships & Supplier Management, Cox & Kings; Ankush Nijhawan, MD, Travel Boutique Online and Joseph Xia, Founder, Yearth Group discussed their views on the future of hotels bookings.


DAY2Day 2 was no exception in bringing the best minds of the industry on one platform to discuss travel. Influencer Marketing and its Role in the Travel Path to Purchase, moderated by Hitesh Rajwani, CEO, Social Samosa was an eclectic mix of various stakeholders. Leading travel influencers with millions of followers like Sharanya Iyer, Priyanka Chandola and Varun Vagish along with Ajay Awtaney, Founder & Editor, LivefromALounge talked of the role of a travel influencer in inspiring travellers to take a trip.

Opportunities in Indian Aviation: Making it Big in the World’s Most Challenging Aviation Market had eminent panellists from top aviation companies like Rajkumar Paranthaman, Head of Marketing - India – AirAsia; Raj Sivakumar, Senior Vice President - Network & Revenue Management - Jet Airways; Nitin Sethi, Vice President - Digital - Indigo Airlines and Salim Khan, Chief Security Officer - India – Emirates engage in a panel discussion about the changing facets of the aviation industry and its implication for the travel business.

The Future of Travel Content Marketing, moderated by Daksh Sharma, Managing Partner, TravHQ had the best minds of travel trade including Sesh Seshadri, General Manager, Lonely Planet India; Bhawna Grover, Head of Content, GoIbibo; Daniel Cheng, Founder & President - Redefine Tourism Mixer and Abraham Alapatt, President & Group Head - Marketing - Thomas Cook India discuss the metamorphosis of content from traditional to UGC and its impact on the travel industry.

Digital Marketing and Social Media in Travel - Hear from the Giants was a panel discussion that had industry biggies from Facebook, Kayak, Twitter and Uber converse on the changing needs of today’s customers and the demand for tailoring every service to their needs in a highly competitive landscape.

Day 2 began with a masterclass on Strategic Partnerships in Travel. Joerg Esser, former Group Director, Thomas Cook Group advised travel businesses on how to build strong and sustainable partnerships.

User-Generated Content (UGC) and the Future of Content Marketing, hosted by Bhawna Grover Bagai, Head of Content, GoIbibo followed. The concept of UGC and its influence on brand image and business conversions was discussed.

MasterclassWith the aim of bringing participants up-to-speed with the trends and best practices of the travel industry, a series of masterclasses were conducted at the OTM Forum.

Day 1 began with a masterclass on Creative and Strategic Engagement with Your Audience in a Travel Show. Nisha B., Founder - Elevated Consultancy Singapore took an engaging and informative class on how to connect with an audience, make business conversions and build a relationship.


Fcebook partnered with OTM Forum in a knowledge-sharing initiative aimed at bringing together India and Asia’s most

influential travel leaders on one stage. Facebook, in association with OTM

conducted an interactive workshop on digital marketing for travel companies. The workshop was aimed at introducing various stakeholders in the travel industry to the 360 degree digital marketing solutions and opportunities that a platform like Facebook can provide.

An informative panel discussion on the utility of social media in travel took place between Saurav Chakraborty, Industry Manager (Travel), Facebook India and leaders from industry giants like Kayak and Uber. Saurav answered questions on the effectiveness and reach of Facebook’s newest digital offerings like Facebook360 and IGTV.

Facebook also exhibited it’s Virtual Reality product - Oculus Go. Oculus offered all attendees a one-of-its-kind VR experience at OTM Forum 2019. In addition to visitors and exhibitors, industry leaders, senior officials from tourism boards and even tourism ministers tried Oculus Go to understand the use cases of VR in travel marketing.

Facebook Knowledge Partner of OTM Forum


Great event! We just gave a one and half hour workshop. The interest was tremendous. Even after the session, the questions were not stopping.- Saurav Chakraborty, Industry Manager (Travel), Facebook India

The Speakers

Top-level executives from leading travel brands from sectors as diverse as aviation, technology, hospitality and content spoke at OTM Forum 2019. Exhibitors, Partners and Sponsors connected with decision-makers and C-level executives from

the biggest travel brands and the media. Abraham Alapatt, President and Group Head of Marketing at Thomas

Cook India said “I think it’s a fantastic forum, a very large platform for everybody in the travel ecosystem to come together.”


Glimpses of the Show


Glimpses of the Show

SOME OF OUR PARTNERS AND SUPPORTING ORGANISATIONS

Brought to you by India’s oldest and the leading travel trade show organiser.

Feature Countries

DMC Pa�nerKnowledge Pa�ner TV Pa�nerOfficial AirlinePa�ner Airline Pa�ner Hotel

Pa�ner CountriesPremium Pa�ner

Media Pa�ners

Online B2B Pa�ners

Official PublicationSuppo�ed by

Partner States

Feature Countries Feature States

Host StatePartner Countries

Supported by

Partner City Bangkok Digital Studio PartnerFeature States Forum Knowledge PartnerDestination Partner

SOME OF OUR PARTNERS AND SUPPORTING ORGANISATIONS

03, 04 & 05FEBRUARY 2020BOMBAY EXHIBITION CENTRE, MUMBAIPartner City

New DelhiTel | +91 11 2686 6874 / 75

Fax | +91 11 2686 8073 Address | 3216 A/1, Gautam Nagar,

Gulmohar Park, New Delhi - 110 049

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