23 Startling Social Media Statistics
Gartner predicts that by year’s end, more than 60% of Fortune 500 companies will “actively engage” customers with Facebook marketing, up from 20% in the fourth quarter of 2011
of the world’s online population is reached by social networking sites,
representing 1.2 billion users around the world
(Source: comScore)
82%
LinkedIn boasts more than 150 million
members, including executives from all 2011 Fortune 500 companies
(Source: LinkedIn)
Twitter has 140 million active users, who post a
total of 340 million tweets every day
(Source: The Next Web)
Nearly 1 in every 5 minutes spent online around the world is now
spent on social networking sites (Source: ComScore)
Only 25% of business-run social media accounts aredefined by meaningfulcustomer engagement and consistent content distribution (Altimeter Study)
of customers have used social media in the past year to get a customer service response17%
Of the seventeen percent:50%- Seek a response from a company to help you with a service issue48%- Praise a company for a great service experience 47%- Share information about your service experience with a broader audience46%- Vent frustration with a bad customer service experience43%- Ask questions of other users about how to get better service35%- Seek rec. from others about great service establishments33%- Praise an individual for providing a great service experience
(American Express 2012 Customer Barometer)
Most companies that use social
media use Facebook or
Twitter(Source: JD Power and Associates Study)
Customers who engage with companies over social media spend 20% to 40%
more money with those companies than other customers.(Bain & Company Report)
40% of the consumers who click the “like” button on a company’s Facebook
page do not think that their action should give that company the right to
market to them via their News Feed
An average of 460,000 new Twitter accounts are created
every day
Over a third of online respondents who interact with brands on the
internet do so to complain
17%
39%19%
5%
20%
Customers on Twitter
directly requesting assistance
voicing general discontent
voicing general praise
voicing a possible request for assistance
posting for other reasons
(Source: CSI/YouGov/Brandwatch Study)
of consumers use social media to seek information or to find
deals or recommendations
More than 20%
(Source: JD Power and Associates Study)
For customers the most widely adopted
type of social media is social network sites.
Facebook has the highest adoption rate, followed by LinkedIn.
(Source: JD Power and Associates Study)
Half of companies surveyed respond to
comments, regardless of whether they’re
positive, negative, or neutral
(Source: JD Power and Associates Study)
More than 25 % of global
companies have a closed wall on
Facebook(Source: SocialBakers Study)
55% of businesses
customer feedback provided over social
media
I-G-N-O-R-E
(Source: Satmetrix Study)
60% of customers feel companies have generally improved their response times
over social media channels
(Source: American Express 2012 Customer Barometer)
Global corporations are struggling to
manage an
business-related social media accounts
average of 178
(Source: Altimeter Study)
Facebook has over 845 million monthly active
users(Source: Facebook)
79% of European
86% of U.S.
online adults engage with social media
(Source: Forrester)
68% of customers in the UK and 61% of customers in France believe that
customer service departments should be responsible for social customer
service(Source: Eptica Study)
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