Date post: | 19-Jan-2016 |
Category: |
Documents |
Upload: | deasia-frisbie |
View: | 218 times |
Download: | 0 times |
23/06/2006
SoftHoriZon
Presents
« MobiBlog »
05/31/2006 Amir Haddad/Sungani Samo
Our team
CEO/CFO Amir Haddad
CTO Sungani Samo
05/31/2006 Amir Haddad/Sungani Samo
Education: Ecole Polytechnique Federale de Lausanne - Switzerland – July 2006 Double Masters in Management of Technology & Entrepreneurship
American University in Cairo - Graduated June 2001 Bachelor of Science in Mechanical Engineering
Specialization in Design & Industrial Engineering
Work Experience: EXXONMOBIL EGYPT (October 2001 – October 2005)Terminal Supervisor (Mar 05 – Oct 05)Projects Engineer (Oct 01 – Mar 05)
PECHINEY ALUMINUM OF FRANCEMechanical Engineer (Trainee)Pechiney Cast Plate Facility, Los Angeles, California 90058 USA. June 2000- Sept.2000
Amir Haddad - CEO/CFO
05/31/2006 Amir Haddad/Sungani Samo
Education: Ecole Polytechnique Federale de Lausanne - Switzerland – July 2006 Double Masters in Management of Technology & Entrepreneurship
Eurecom Institute (France) - July 2000 Masters degree in Communications Systems
Work Experience: Condris Technologies (August 2004 – july 2005)Communication systems Engineer (WIFI security)Lausanne
Orange communications SA (January 2000-October 2003)Technical Projects Engineer Lausanne
Sungani Samo - CTO
05/31/2006 Amir Haddad/Sungani Samo
Agenda Vision Introduction Solution Value Chain Opportunity Market Analysis Business Model Financial Plan
05/31/2006 Amir Haddad/Sungani Samo
Vision
“ Imagine if blogs become real-time so that everyone can receive or send information on/from his mobile phone and communicate data with his peers instantaneously”
“ Our goal is to offer the best blog service that ever existed”
05/31/2006 Amir Haddad/Sungani Samo
Introduction The use of blogs has substantially increased during the last three years.
12 millions blogs around the world in 2006
Blogs untill recently consisted mainly of exchange of text (or text files) between member users in realtime.
Blogs’ features include video and podcasts exchanges now: Video Blog.
Blogs’ main purposes: Entertainment (teens’ main use) Teaching (interactive online courses) Collaborative work News
Why wouldn’t video blogs go mobile?
05/31/2006 Amir Haddad/Sungani Samo
Normal versus Mobile Video posting Normal video posting requires:
Recording the video with a DV recorder Transfering the video to your PC Cutting out the clip Converting it into web-friendly format Making a frame grab what the video is
about Upload it to video freindly server
Mobile video posting is more straightforward
It only requires: Shooting the video with your mobile
handset Post it directly from your phone to the
web using a mobile video blog software
05/31/2006 Amir Haddad/Sungani Samo
Motivations for a Mobile video blog solution. 2.5G (GPRS, EDGE) and 3G (UMTS) technologies allow now a
faster transfer of big multimedia files (video, podcasts) over wireless networks.
Improvement of the quality of pictures taken with mobile handsets
Availability of more cutting-edge video and podcasts reading softwares
Benefit to the mobile operator: Increase in data transfers, thus in revenues
Benefit to the mobile subscribers: More flexibility and quicker access to information
05/31/2006 Amir Haddad/Sungani Samo
Value chain
Reshuffle of the mobile communications industry’s value chain
Technology Platform
Developers
Infranstructure Vendors
Standards Bodies
(3G-Forum)
Handset vendors
Contentsuppliers
Content Aggregator
Wireless Application
Service Providers
Mobile Network
Operators
WirelessPortals
(operators)Customers
SoftHorizon Business
05/31/2006 Amir Haddad/Sungani Samo
What do our solution offer? MobiBlog includes the following basic features:
Creation of blog sites Posting of text, video and podcasts into your blog site Posting multiple items at the same time while adding captions to them advertising your posts to whom ever you like
MobiBlog includes the following optional features: Receiving alerts about updates on other blog sites (pre-selected ones) Receiving text, video and podcasts from other blogs (pre-selected ones) Receiving text, video and podcasts on demand Configuring the time of the day and how often you want to receive posts Receiving pre-selected or on demand adds
05/31/2006 Amir Haddad/Sungani Samo
A client-server platform
• The customer needs only to download the MobiBlog client software.
05/31/2006 Amir Haddad/Sungani Samo
Technical characteristics MobiBlog works seamlessly with the most popular 2.5 G and 3G
mobile handsets
MobiBlog can work on either frontal or background mode.
MobiBlog relies on: Emails for posting blogs push options for receiving blogs
MobiBlog interoperates with most of the multimedia content players such as Quicktime, Mediaplayer and Realplayer.
MobiBlog supports not only ‘.3gpp’ format but the most popular video and audio formats such as ‘.mp3’.
05/31/2006 Amir Haddad/Sungani Samo
Market AnalysisThreat of substitutes
(Moderate):•Normal video and podcasts posting solutions
•Other mobile video blogs solutions
Barganing power Of customers
(High):•Mobile infrastructure
•High leverage(value added services)
Rivalry within the industry(Low):
•New technology •Niche market•Small players
•Early mover advantage
Threat of new entrants(Moderate):
•Low entry barriers(needs for either patents or
copyright protections)
•Killer application
Barganing power Of suppliers
(low):•Software programming tools
providers•Content providers
05/31/2006 Amir Haddad/Sungani Samo
Substitutes
Solution Pros Cons
LifeBlog Easy video and podcasts postingMultiple postings with the possibility to add captionsWorks seamlessly with different media players
One way solution (doesn’t permit to receive blogs on your handset)Blogs are conveyed on costly SMS or MMS.
Mobile Podcast Solution (of XAND M@AIL)
Easy video and podcasts receptionWorks seamlessly with different media players and mobile handsets
One way solution (doesn’t permit to post blogs from your handset)Blogs are conveyed on costly SMS or MMS.
05/31/2006 Amir Haddad/Sungani Samo
Competitive advantage Mobiblog encompasses and enhances most of its direct
competitors’ functionalities. Direct competitors offer only one way service (posting or reception) MobiBlog offers both blogs posting and reception.
Few development required for both integration and maintenance in a mobile network.
Less costly since blogs are conveyed through emails and push features rather than SMS or MMS.
Less demandig in terms of radio ressource consumption
05/31/2006 Amir Haddad/Sungani Samo
Who is our customer ?
Advantages for mobile operatorsNew service to customersIncentive for customers to switch to 3GIncrease of SMS traffic and phone callsGood image
All mobile operators
05/31/2006 Amir Haddad/Sungani Samo
Revenue model
We have two main revenue streams: Subscription
5 CHF
Advertisement
05/31/2006 Amir Haddad/Sungani Samo
ResourcesPeople
Financial Management (CFO)
Application designer (CTO)
Software developers (3 employees)
Advertisement (Outsourced)
Capital Investment
CHF 1 M for the 1st year
05/31/2006 Amir Haddad/Sungani Samo
Milestones
Project start Aug 2006
Design of application & functions
Sep 2006
Software ready for testing Dec 2006
File for Patent Dec 2006
Presentation to the first target mobile customer
Jan 2007
First contract Mar 2007
05/31/2006 Amir Haddad/Sungani Samo
Financial Plan
Service Expected # of
subscribers
Average Price (CHF)
Revenue per month
(CHF)
Revenue per year
(CHF)
Expenses (CHF)
EBITDA (CHF)
1 M - 1 M
2007 10,000 5 50 K 0.6 M 0.6 M 0 M
2008 50,000 5 250 K 3 M 1.5 M 1.5 M
2009 300,000 5 1.5 M 18 M 15 M 3 M
2010 2,000,000 5 10 M 120 M 100 M 20 M
2011 5,000,000 5 25 M 250 M 200 M 50 M
05/31/2006 Amir Haddad/Sungani Samo
Financial Plan
Break even in 18 to 22 month
EARNINGS
-10
0
10
20
30
40
50
60
EBITDA
M CHF
Earnings -1 0 1.5 3 20 50
2006 2007 2008 2009 2010 2011
Exit Strategy
IPO in 2011
05/31/2006 Amir Haddad/Sungani Samo
FinancingPlan to give a 25 % stake for 1 M CHF
05/31/2006 Amir Haddad/Sungani Samo
Please feel free to as questions
THANK YOU