THE NEW BLACK VIEW2340 Frederick Douglass Blvd

New York, NY 10027212-932-7400

amsterdamnews.com

Our HistoryThe New York Amsterdam News was started more than a century ago, with a $10 investment. It has gone on to become one of the most important Black newspapers in the country and today remains one of the most influential Black-owned and -operated media businesses in the nation, if not the world.

On Dec. 4, 1909, James H. Anderson put out the first edition of the Amsterdam News with six sheets of paper, a lead pencil, a dressmaker’s table and that $10 investment. The Amsterdam News was one of only 50 Black newspapers in the country at that time. Copies were sold for two-cents a piece from his home at 132 W. 65th St. in Manhattan. The paper was named after the avenue where Anderson lived in New York’s San Juan Hill section of Manhattan. By 1910, as Blacks began the Great Exodus from the South, moving into big cities like Chicago, Philadelphia and New York’s Village of Harlem, so grew the success of the Amsterdam News, so much so that Anderson soon moved the paper uptown to 17 W. 135th St. Still growing, the AmNews moved again in 1916 to2293 Seventh Ave. The next move came in 1938 to 2271 Seventh Avenue until, in the early 1940s, it relocated to its present address at 2340 Frederick Douglass Blvd. in Harlem.

In 1926, publisher Edward Warren’s wife, Sadie, purchased the paper. It struggled for survival until 1935, when it was bought by two of the nation’s foremost Black entrepreneurs, Dr. Cielan Bethan Powell and Dr. Phillip M.H. Savory of the Powell Savory Corporation. Powell assumed the role of publisher.

During Powell’s tenure, the Amsterdam News expanded its reach, reporting not only on local stories that were important to the Black community, but national news stories as well. The AmNews reported on the fight for equality during the Jim Crow era, the events of the Civil Rights Movement, the Montgomery Bus Boycott and the Freedom Riders, among other stories, making it by far the most influential and most frequently-cited Black weekly in the country.

The Amsterdam News was one of the first publications to focus its attention on Malcolm X and began publishing his column, “God’s Angry Man.” A host of the most influential Black leaders in the nation who have appeared in the Amsterdam News include scholar W.E.B. DuBois, activist Roy Wilkins, Rep. Adam Clayton Powell, NAACP President Ben Jealous and Rep. Charles Rangel.

In 1963, the New York Times credited the Amsterdam News with inspiring a crackdown on the drug and crime epidemics that gripped Harlem, saying, “The Amsterdam News has always had a great deal of persuasive power in Harlem and other Black communities.”

WHOWEARE

Wilbert Tatum died on Feb. 26, 2009.

The Amsterdam News has enjoyed significant accomplishments. In October of 1930, it became the second Black newspaper to be admitted to the Audit Bureau of Circulation. In 1936, it became the first and remains the only Black newspaper to be unionized in all departments by the Newspaper Guild of New York Local 3.

While the Amsterdam News is “The New Black View,” it remains keenly aware and respectful of the fact that it serves an increasingly multi-racial and multi-ethnic community in New York and beyond. Today, the New York Amsterdam News remains the voice of one of the largest and most influential Black communities in the country and the world.

On May 1, 1971, Powell announced his retirement and sold the paper to the Amnews Corporation, which currently retains ownership. In August of 1982, Wilbert A. Tatum, who was chairman of the board of the Amews Corporation and publisher, broadened its reach still further by extending the editorial perspective into international affairs. This wider scope resulted in increased interest and readership within local, national and international communities. In July 1996, Tatum gained complete ownership of the Amsterdam News. The future of the storied publication was now solely in the hands of the Tatum family. A year later, Tatum stepped down, handing the reigns of publisher and editor-in-chief to his then-26-year-old daughter, Elinor Ruth Tatum, who retains those positions to date.

WHOWEARE

Special Sections

Politics Noir: Politics Noir is one of the premiere locations for political news from the Black community’s perspective. It was influential in the election of Andrew Cuomo in 2011 and has since become a go-to place during elections, times of political change, and more. Politics Noir is located on Page 4 of the New York Amsterdam News.

Union Matters: The Amsterdam News’ union page, in partnership with various national and local unions, gives voice to New York’s unions. The page allows each union we partner with to voice their opinions to a wider audience while also re-enforcing their ties to the Black community. Union Matters is located on page 10 of the New York Amsterdam News.

Opinion: The opinion page of the New York Amsterdam news has become a place for people of all rank and status to speak directly to the Black community. Along with the highly read editorials written by Editor in Chief, Elinor Tatum, the opinion page has been host to columns by Andrew Cuomo, Charles Rangel, Al Sharpton, representatives from almost every community center in Harlem, and many more.

Health Care: Our health care page highlights the Black community’s unique relationship with health, bringing to light both prospective changes and possibilities as well as the transitive effects of political and social changes in the health care system on our communities. Health care is located on page 30.

Religion: Religion can be one of the most unifying aspects of any community, and in Black communities, it many times takes on a whole nother level of importance. The Amsterdam News’ religion page highlights religious news, events, and profiles specific religious centers that are producing change within Black communities.

Education: This subject is at the heart of progress and change within our communities and at a time when education is itself changing. The New York Amsterdam News has dedicated space for discussion and news specifically on this topic.

Arts and Entertainment: This is a 5-10 page section in the paper that hosts subsections Fashion Trends, Recipes & Reviews, Resorts & Travel, and more. This section serves as a go-to place for fun and entertainment within the Black community and has profiled must see events as well as Black talent across the country.

Sports: The sports section, found at the back of the paper, covers local, regional and national sports from high school to professional sports.

Travel: A weekly section of the paper highlighting destination here and abroad, with reviews and accomodations recommendations, travel tips and reviews.

The Amsterdam News prides itself on its various special sections, where we hone in on the specific

aspects of our communities that have the biggest effects on readers’ lives. In print, each section is a

page within the newspaper and online each has its own URL. Ad placement is available for each of

these sections (and all sections of the paper) both in print and online. See specs and ad placement

for more details.

WHOWEARE

CirculationThe Amsterdam News is proud to serve its readership; a circulation that grows with each weekly paper.

Print CirculationWHOWEREACH

New York State 96%

Harlem 15%

Bronx 14%

Manhattan 37%

Brooklyn 29%

Queens 11%

New Jersey 4%

Penda Howell amsterdamnews.com212-932-7498 Direct212-932-7497 FaxPenda.howell@amsterdamnews.com

WHOWEREACHIn The Classroom

Amsterdam News in the Classroom is our Newspapers in Education Program (NIE) which provides sponsored copies of the newspaper each week to more than 6,500 students in Manhattan, Brooklyn, The Bronx, and Queens. Students use the newspaper as a real learning tool to enhance their classroom experience.

Black history is celebrated throughout the school year as Amsterdam News in the Classroom focuses on the history and accomplishments of people of African descent as well as key historic and timely events. Each lesson features coordinated activities and a recap of important events in Black History for that week.

Newspapers are provided thanks to generous gifts from our sponsors and readers. Sponsorships are available in varying amounts and include sponsor logo placement on the NIE page.For more information on Amsterdam News in the Classroom or for sponsorship details contact:

WHATWEOFFER

All ad inquiresPenda Howell, Vice President, Advertising, Sales, Marketing

New York Amsterdam News2340 Frederick Douglass BlvdNew York, NY 10027

amsterdamnews.com212-932-7498 Direct212-932-7497 FaxPenda.Howell@amsterdamnews.com

Investing in our ad space connects you to our unique and engaged audience.Print Ads

National Rates at $65.60 per inch

Unit Size Inches Rate Color Premium

Full Pg. 69 $4,519.50

+ $750

Junior Pg.

46 $3,013.00

+ $750

Half Pg. 34.5 $2,259.75

+ $500

Quarter Pg.

17.25 $1,116.12

+ $350

Eighth Pg.

8.34 $546.27 + $200

Retail Rates at $46.50 per inch

Unit Size Inches Rate Color Premium

Full Pg. 69 $3,208.50

+ $750

Junior Pg.

46 $2,139.00

+ $750

Half Pg. 34.5 $1,604.25

+ $500

Quarter Pg.

17.25 $792.36 + $350

Eighth Pg.

8.34 $387.81 + $200

Political Rates at $71.40 per inch

Unit Size Inches Rate Color Premium

Full Pg. 69 $4,926.60

+ $750

Junior Pg.

46 $3,284.40

+ $750

Half Pg. 34.5 $2,463.30

+ $500

Quarter Pg.

17.25 $1,216.65

+ $350

Eighth Pg.

8.34 $595.47 + $200Insertion Rates (Net)

Two-Page $70.00 per thousand

Four-Page $75.00 per thousand

Eight-Page $80.00 per thousand

Twelve-Page $90.00 per thousand

Front Page Sticky Note $60.00 per thousand

* Minimum quantity – 25 K

* Allow 1-week lead time for inserting

Position ChargesTwenty-five (25) premium for guaranteed position

Web Ads WHATWEOFFER

1. Run-of-Site: your ad appears in rotation through every page of the amsterdamnews.com. Very broad and effective exposure.

2. Section Specific: your ad appears in rotation though one section of your choice on amsterdamnews.com. Very focused and high frequency exposure.

Your choice of two powerful ad campaigns

All ad inquiriesPenda HowellVice PresidentAdvertisingSalesMarketing

New York Amsterdam News2340 Frederick Douglass BlvdNew York, NY 10027

amsterdamnews.com212-932-7498 Direct212-932-7497 FaxPenda.Howell@amsterdamnews.com

Ad Type Ad Size Rate

Peel Page 300 x 250 $1,600/Month

Post It Ad 300 x 250 $1,600/Month

Run of Site (ROS) or Section Specific – 12 Months

Top Leaderboard 728 x 90 $667.00

Mid Leaderboard 728 x 90 $533.00

Bottom Leaderboard

728 x 90 $400.00

Box Ad 300 x 250 $533.00

Skyscraper 160 x 600 $400.00

Run of Site (ROS) or Section Specific – 6 Months

Top Leaderboard 728 x 90 $800.00

Mid Leaderboard 728 x 90 $667.00

Bottom Leaderboard

728 x 90 $533.00

Box Ad 300 x 250 $667.00

Skyscraper 160 x 600 $533.00

Weather Sponsorship

120 x 120 $600.00/Month

Stock Sponsorship 120 x 120 $400.00/Month

Leaderboard Package: $1,200/Month

Top Leaderboard 728 x 90

Mid Leaderboard 728 x 90

Bottom Leaderboard

728 x 90

Total Visibility Package: $1,200/Month

Top Leaderboard 728 x 90

Box Ad 300 x 250

Skyscraper 160 x 600

*All online ad units must be 72 DPI for website

Ad Submission DetailsCommission & Cash Discount

15% agency commission on retail and general rates. No cash discount. All bills payable 30 days net from date of insertion. No claim for agency commission after 30 days.

General Information & Rate Policy Weekly paper published every Thursday Sixty (60) days notice given of rate revision Alcoholic beverage advertising accepted Claims for credit, full or partial, must be written within seven (7) days after date of insertion. Credit for errors in advertisements awarded for insertion only. Publisher’s liability for errors in printed advertisements limited to space in advertisements occupied by the error.

Contracts Space must be used within one (1) year.

Space may not be bought by two or more advertisers in combination to earn a lower rate.

If full amount of contract is not used within a specified time, the advertiser shall pay the higher rate for the amount of space used as per schedule rates in the New York Amsterdam News rate card.

The publisher reserves the right to refuse advertisements that it deems not acceptable.

The forwarding of copy within the date specified to run is constituted as an order and acceptance of all rates and conditions under which advertising space is at the time sold by the New York Amsterdam News.

Failure to make an order corresponding with price and rules stated in this rate card is regarded as a clerical error and publication will be made and changed for without further notification.

Advertisers’ printing material will be held for thirty (30) days only after publication, unless otherwise specified.

No retroactive contract over thirty (30) days.

Closing and Cancelation Dates Reservation closes Friday, 5:00 PMMaterial closes Tuesday, 12 NoonCancellation deadline, Monday, 5:00 PM

WHATWEOFFER