2014 Holiday Shopping TrendsBusinesses Can Profit From
The busiest shopping season of the year is about to begin! People who celebrate Christmas, Kwanzaa or Hanukkah will spend an average of $804.42, up nearly 5 percent, over last years $767.27
Are you ready to grab a few of those dollars? These stats and tips will inspire you to step up your marketing efforts
Online Shopping47% of consumers say that the internet is their favorite shopping destination
The average shopper will do 44% of their holiday shopping onlineOnline ShoppingFREE SHIPPING is the second most important factor for shoppers when purchasing online
Takeaway: Use a marketing campaign to offer a free-shipping code Online Shopping74% of shoppers will search online to inspire holiday wish lists
2 in 5 consumers will spend time researching online in order to find a good dealOnline Shopping44% of consumers want the ability to buy online and pick up their purchases in store
Takeaway: Build a marketing campaign with a discount offer that motivates customers to place an order immediately and allows them to pick up their items from your store.Social MediaIn the last 12 months, 30% of consumers have made a purchase based on their engagement with a social network
Social Media59% of consumers say an exclusive discount (only for members of a social network) would influence them to complete a purchase on a social networking site (Facebook, Twitter, etc.) this holiday season
Takeaway: Host an action-gated marketing campaign on your preferred social networks; ask for an email address in exchange for the exclusive offer.Social Media58% of consumers say that rewards/loyalty points would influence them to complete a purchase on a social networking site
52% of consumers say that access to exclusive products would influence them to complete a purchase on a social networking siteSocial Media56% of consumers say that a daily deal would influence them to complete a purchase on a social networking site, this holiday season
Takeaway: Create a marketing campaign based on an advent calendar offering a new deal during a certain shopping period.Mobile84% of store visitors use their mobile devices before or during a shopping trip
69% said that they would use their smartphone for holiday shoppingMobile1 in 3 consumers use their smartphones to find information they need rather than asking an employee
Mobile commerce will account for 33% of U.S. online holiday salesMobileNearly ONE THIRD of consumers say theyd receive holiday deals via their mobile device
Takeaway: Design a marketing campaign with a discount offer thats only accessible on mobile devices.Mobile25% of shoppers say easy-to-use mobile websites is an important factor in their decision to shop with a specific retailer
Takeaway: Use a marketing campaign builder that delivers mobile-ready couponsShopping Behavior and SpendingNearly 50% of consumers plan to keep track of retailers promotions and sales through advertising circulars.
28% of consumers plan to spend more than 50% of their total holiday shopping budgets November 28-December 1 (AKA Black Friday Weekend)Shopping Behavior and Spending80% of online shoppers and 71% of in-store shoppers say email offers influence them to buy
Takeaway: Host a sweepstakes campaign and collect email addresses from all entrants so you can market to them throughout the yearsShopping Behavior and Spending44% of consumers say they would like recommendations via a retailers email which they have signed up for
For the eighth year in a row gift cards are the most requested gift item among those celebrating the holidaysConsumers SayHelpful, knowledgable customer service (30.3%)Convenient Locations (47.9 %)Low Prices (41.2%)Sales or Price Discounts (74.7%)
Also play a role in their decision to shop at a particular retailer
Download these stats as an InfographicDid you like this information?Start building holiday campaigns for free!
SourcesStats from National Retail Federation, Yahoo and Splashscore.
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