Home >Social Media >25 Holiday Shopping Trends that Businesses Can Profit From

25 Holiday Shopping Trends that Businesses Can Profit From

Date post:13-Jul-2015
Category:
View:691 times
Download:1 times
Share this document with a friend
Transcript:

PowerPoint Presentation

2014 Holiday Shopping TrendsBusinesses Can Profit From

The busiest shopping season of the year is about to begin! People who celebrate Christmas, Kwanzaa or Hanukkah will spend an average of $804.42, up nearly 5 percent, over last years $767.27

Are you ready to grab a few of those dollars? These stats and tips will inspire you to step up your marketing efforts

Online Shopping47% of consumers say that the internet is their favorite shopping destination

The average shopper will do 44% of their holiday shopping onlineOnline ShoppingFREE SHIPPING is the second most important factor for shoppers when purchasing online

Takeaway: Use a marketing campaign to offer a free-shipping code Online Shopping74% of shoppers will search online to inspire holiday wish lists

2 in 5 consumers will spend time researching online in order to find a good dealOnline Shopping44% of consumers want the ability to buy online and pick up their purchases in store

Takeaway: Build a marketing campaign with a discount offer that motivates customers to place an order immediately and allows them to pick up their items from your store.Social MediaIn the last 12 months, 30% of consumers have made a purchase based on their engagement with a social network

Social Media59% of consumers say an exclusive discount (only for members of a social network) would influence them to complete a purchase on a social networking site (Facebook, Twitter, etc.) this holiday season

Takeaway: Host an action-gated marketing campaign on your preferred social networks; ask for an email address in exchange for the exclusive offer.Social Media58% of consumers say that rewards/loyalty points would influence them to complete a purchase on a social networking site

52% of consumers say that access to exclusive products would influence them to complete a purchase on a social networking siteSocial Media56% of consumers say that a daily deal would influence them to complete a purchase on a social networking site, this holiday season

Takeaway: Create a marketing campaign based on an advent calendar offering a new deal during a certain shopping period.Mobile84% of store visitors use their mobile devices before or during a shopping trip

69% said that they would use their smartphone for holiday shoppingMobile1 in 3 consumers use their smartphones to find information they need rather than asking an employee

Mobile commerce will account for 33% of U.S. online holiday salesMobileNearly ONE THIRD of consumers say theyd receive holiday deals via their mobile device

Takeaway: Design a marketing campaign with a discount offer thats only accessible on mobile devices.Mobile25% of shoppers say easy-to-use mobile websites is an important factor in their decision to shop with a specific retailer

Takeaway: Use a marketing campaign builder that delivers mobile-ready couponsShopping Behavior and SpendingNearly 50% of consumers plan to keep track of retailers promotions and sales through advertising circulars.

28% of consumers plan to spend more than 50% of their total holiday shopping budgets November 28-December 1 (AKA Black Friday Weekend)Shopping Behavior and Spending80% of online shoppers and 71% of in-store shoppers say email offers influence them to buy

Takeaway: Host a sweepstakes campaign and collect email addresses from all entrants so you can market to them throughout the yearsShopping Behavior and Spending44% of consumers say they would like recommendations via a retailers email which they have signed up for

For the eighth year in a row gift cards are the most requested gift item among those celebrating the holidaysConsumers SayHelpful, knowledgable customer service (30.3%)Convenient Locations (47.9 %)Low Prices (41.2%)Sales or Price Discounts (74.7%)

Also play a role in their decision to shop at a particular retailer

Download these stats as an InfographicDid you like this information?Start building holiday campaigns for free!

SourcesStats from National Retail Federation, Yahoo and Splashscore.

http://www.slideshare.net/Shopatron/5-ecommerce-stats-that-will-define-your-holiday-strategy

http://www.allinclusivemarketing.com/2014-holiday-shopping-numbers/

http://marketingland.com/86-percent-online-retailers-expect-holiday-sales-growth-2014-100632

http://www.slideshare.net/HubSpot/47-stats-for-remarkable-holiday-marketing

http://www.retailtouchpoints.com/topics/shopper-experience/34-of-consumers-plan-to-spend-more-this-holiday-season

http://marketingland.com/survey-90-shoppers-will-buy-online-holiday-season-105775

http://marketingland.com/survey-social-media-influence-half-holiday-shoppers-103605

Popular Tags:

Click here to load reader

Reader Image
Embed Size (px)
Recommended