crowdfunding
with a cause
Noland Hoshino, High Five Media
how i got started
2006 Heifer International (Portland Chapter) Volunteer
2007 Won “What Gives” trip to Las Vegas
2007 Founded Bcause Media, 2014 Co-Founded, High Five Media
2014 Leadership Clark County Project “Give More 24”
crowdfunding
crowd fund ingnoun [kroud-fuhn-ding]
the practice of soliciting financial contributions
from a large number of people especially from
the online community
Source Webster Dictionary
crowdfunding
Using a crowd to help fund some
type of project
• Donation-based crowdfunding
• Reward-based Crowdfunding
• Equity-based crowdfunding
• Debt-based crowdfunding
why online?
o Fast
o Greater audience
o Ease to share with friends
o Interactive
o Cheap (er)
o Nimble
examples
o Giving Tuesday $116.7M (2015)
o Give Local America $53M (2014)
o Give More 24 $696,311 (2015)
choose a platform
• Check your projects eligibility
• Select your major strategies
• Determine cultural and personality fit
• Look for credibility display opportunities
• Evaluate platform costs
• Consider the individual platforms minor features
websites
Crowdrise, Donors Choose, kiva, Give Forward, Causes, Fundrazr, Razzo,
25
crowdfunding
tips
clearly define
your goals
let’s get started
fund a need
tell a great
story
let’s get started
show proof
let’s get started
demonstrate
impact
let’s get started
tell your
story with a
short video
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build your
social
community
before you
launch
let’s get started
identify your
champions
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be creative
let’s get startedcombine
crowdfunding
with
traditional
fundraising
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simplify your
donation
entry point
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salt the jar
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give
incentives to
give
let’s get started
show progress
let’s get started
media kit and
FAQ page
let’s get started
shorter
campaigns
are more
successful
let’s get started
choose the
right social
channels
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create a
campaign
hashtag
let’s get started
schedule
your social
media and
emails posts
let’s get started
buy social
ads
let’s get started
create
content
calendar
let’s get started
start early
with
sponsorships
and be
flexible
let’s get started
keep your
community
updated after
campaign
let’s get started
track results
and refine
content
let’s get started
thank your
donors
“You are
defined by
what you give.”
Noland Hoshino