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25 DIGITAL MARKETING TRENDS YOU MUST KNOW IN 2017

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66% OF SMALL BUSINESS OWNERS SAY THAT FINDING NEW CUSTOMERS IS A TOP CONCERN.

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LESS THAN 8% OF TOTAL B2B PRODUCT SALES ARE CLOSED DIRECTLY THROUGH THE INTERNET, VERSUS 15% FOR B2C PRODUCTS.

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STUDIES SHOW THAT BETWEEN70-80% OF PEOPLE RESEARCH A COMPANY. ONLINE BEFORE VISITING THE SMALL BUSINESS OR MAKING A PURCHASE WITH THEM.

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28% OF SMBS SAY WORD OF MOUTH IS THE MOST EFFECTIVE WAY TO ATTRACT NEW CUSTOMERS, AND 20% SAY SEO IS.

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40% OF SMALL BUSINESS OWNERS SAY THAT RETAINING CUSTOMERS IS A PRIORITY.

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43% OF SMBS SAYS THAT IMPROVING CUSTOMER EXPERIENCE AND RETENTION IS THEIR TOP STRATEGY TO IMPROVE REVENUE GROWTH.

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30% SAY THAT KEEPING UP WITH TECHNOLOGY ADVANCES IS A MAJOR CONCERN OF SMALL BUSINESS OWNERS.

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32% OF SMALL BUSINESSES INVEST IN SOCIAL MEDIA MARKETING.25% OF SMALL BUSINESSES INVEST IN ONLINE MARKETING.17% ARE INVESTING IN SEO

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96% OF SMBS SAY THEY USE SOCIAL MEDIA IN THEIR MARKETING STRATEGY.

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32% OF SMALL BUSINESSES INVEST IN SOCIAL MEDIA MARKETING.

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17% ARE INVESTING IN SEARCH ENGINE OPTIMIZATION (SEO).

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26% ARE INVESTING IN EMAIL MARKETING.

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50% OF SMALL BUSINESS OWNERS USE 2 OR FEWER SOFTWARE PLATFORMS OR APPLICATIONS IN THEIR MARKETING.

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EMAIL, WEBSITE, AND SOCIAL MEDIA ARE THE TOP THREE MARKETING TOOLS USED BY SMALL BUSINESSES:54% EMAIL51% WEBSITE 48% SOCIAL MEDIA

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LESS THAN 30% OF SMALL BUSINESSES USE WEB SITE ANALYTICS, CALL TRACKING, OR COUPON CODES. 18% OF SMALL BUSINESSES ADMIT TO NOT TRACKING ANYTHING.

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56% OF THOSE WITH A WEBSITE SAY THEIR WEBSITE HAS A RESPONSIVE DESIGN.

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APPROXIMATELY 50% OF SMBS HAVE INVESTED IN A WEBSITE. 30% OF SMALL BUSINESSES WITHOUT A WEBSITE, CITE COST AS THE MAIN FACTOR

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1 IN 10 SMBS DON’T INVEST IN ANY KIND OF MARKETING.

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50% OF SMBS DO NOT HAVE A WEBSITE, AND OF THOSE, 30% CITE COST AS THE REASON WHY.

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50% OF SMBS SPEND LESS THAN $300 PER MONTH ON ONLINE MARKETING.

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62% OF SMALL BUSINESSES ARE INVESTING 4% OR MORE OF THEIR REVENUE ON MARKETING.

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37% OF SMALL BUSINESSES PLAN TO INCREASE THEIR DIGITAL MARKETING SPEND IN THE NEXT 12 MONTHS.

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WE’VE HELPED MORE THAN 200 SMALL BUSINESSES TAKE THE NEXT STEP TO SIGNIFICANTLY GROW THEIR BUSINESS.

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