How effective is the combination of your main product and ancillary

texts?

By Lucy Norton

Logos

I have two logos for my production company and distribution company. They both fit well will by brand image, the dragon in space shows sci-fi, horror and fantasy themes and the one with the girl shows independent power.

How did I maintained continuity of brand across all of your products?

I have used the same typography in each one of my products, so my audience will recognize the font and see that they are all referring to the same film. I have also done this with using my two logo’s on two of the products.

How did I maintained continuity of brand across all of your products?

I Also used the same colour scheme in every one of my products. I used blue and red mainly and some green and white. I used these colours as they are all iconic to sci-fi films. This helps the my audience know it’s a sci-fi film and makes them know that all of these products all referring to the same film.

How did I maintained continuity of brand across all of your products?

Holly, who is the main character in I Found Them, is on every one of my products, so that my target audience will know she's the main character in the film and they will recognize her on each product, so they will know they all referring to the same film.

How did I maintained continuity of brand across all of your products?

With all my products I have a sci-fi theme, by using a colour scheme, images/shots of stars, space, planet Earth, spaceship and Alien writing. This helps brand my film so it has a iconic look, helping maintaining continuity of brand across all my products.

How did I maintained continuity of brand across all of your products?

I have used similar techniques to Jurassic Park to maintained continuity, by using the same logos, colour scheme and images across all products

What kind of media institution might distribute your media products?

As my film is a sci-fi film I will need a high budget for costumes, CGI, explosions, special effects etc. So an independent company like Warp would not be able to fund my film. Also I would want my film to be distributed all over the world to maximize my audience and profit. This means I will need to spend a lot of money of advising which again an independent company would not be able to afford. So I need a larger company with more money like Paramount Pictures, which is one of the top-grossing movie studios. They will be able to fund and distribute my film, posters and magazine in a world wide release.

Why is brand image important to this industry?

A brand shows the industry and audiences your corporate identity. The name and logo of your company should tell people something about you. Brands can be strong enough to convey a message and a feeling. As I small business people judge you on your logo and might make a decision based on what they think of your logo. I think my logos look professional and from my audience feedback I know my target audience like them. “Lucy Camera Action” and “Spyrona Pictures” do tell audiences they have something to do with the film industry because of the choice of words “camera” and “pictures”.