2__

Sprache. Kultur. Deutschland.

BASIC PRINCIPLES OF LAYOUT AND DESIGN.CORPORATE DESIGN MANUAL.


The essentials at a glance:

1. The logo characterises our image. It is used boldly and prominently.

2. Our corporate font is Goethe FF Clan. High-impact, self-confident typography characterises our corporate design.

Our alternative corporate font for on-screen applications is Verdana.

3. Our key corporate colour is Goethe Green. 4. Our visual language communicates precisely and to the

point mood and subject matter. We employ powerful and expressive photography.

Page 2

Basic principles

Goethe-Institut design and layout principles, April 2011


IDENTITY.....04

LOGO AND SLOGAN.....07

TYPOGRAPHY.....22

COLOUR.....27

VISUAL LANGUAGE.....34 PRINT MEDIA.....40

ADVERTISEMENTS.....56

STATIONERY/FORMS.....60

EXHIBITION AND INFORMATION STANDS.....67 SIGNAGE.....71

JOINT VENTURES.....73 ELECTRONIC MEDIA/PRESENTATIONS.....80 PROMOTIONAL ARTICLES.....83

TEMPLATES.....88

Page 3

Contents

Page 4


IDENTITY.....04

LOGO AND SLOGAN.....07 TYPOGRAPHY.....22 COLOUR.....27



STATIONERY/FORMS.....60 EXHIBITION AND INFORMATION STANDS.....67 SIGNAGE.....71 JOINT VENTURES.....73 ELECTRONIC MEDIA/PRESENTATIONS.....80 PROMOTIONAL ARTICLES.....83

TEMPLATES.....88

Page 5

IdentityBasic principles


WHO WE ARE.The positioning statement explains the mission and the activities of the Goethe-Institut.

Positioning statement:

As the cultural institution of the Federal Republic of Germany, the Goethe-Institut promotes exchange as a means to forge links between cultures.

The Goethe-Institut initiates and acts as an agency for a wide range of modern linguistic and cultural activities that reveal and illustrate the diversity and cosmopolitan attitudes of today’s Germany. The Goethe-Institut is a dedicated player and a dependable partner, and is committed to excellence in the advancement of its cultural and sociopolitical mission.

Page 6

IdentityBasic principles


WHO WE ARE.Our brand model describes the identity of the Goethe-Institut. In this, it employs a combination of brand values and descriptive images.

The positioning statement and the brand model are brand management tools. Their origins lie in the organisation itself: the opinions and thoughts of the people who work at the Goethe-Institut were discussed in the course of workshops, questionnaires and brand conferences, and have been subsequently integrated into these identity-determining tools.

DEPENDABLE: EFFICIENT, AMBITIOUS, PROFICIENT

CULTURALLY COMMITTED: CONNECTIVE, HONEST, COSMOPOLITAN

INITIATIVE: INQUISITIVE, DIVERSIFIED, EXCITING

The brand model

Page 7


IDENTITY.....04





TEMPLATES.....88


OUR LOGO.The logo combines a graphic element and a word mark – either vertically or horizontally. The graphic element is an abstract derivation from the initials of the Goethe-Institut. Here, five concentric, broken circles depict a capital letter ‘G’ and the dot of the letter ‘i’ is located in the open segment. The circular form is reminiscent of planet Earth, and the five circles symbolise the five continents. The graphic element has been employed by the Goethe-Institut for many years: it was developed in the 1960s, shortly after the foundation of the Goethe-Institut.

The current word mark was designed in 2011 and is based on the corporate font ‘Goethe FF Clan’. As opposed to the usual syntax employed in copy, ‘Goethe-Institut’, the word mark, does not feature the hyphen. The name of the institute must not be translated in either the word mark or in copy.

We always employ original logo files, and the logo may not be altered in any way. The logo is always set in a single colour.

Page 8

Logo and sloganLogo

Vertical logo (default)

Horizontal logo

Page 9

Logo and sloganOpen logo


THE PRINCIPLE OF THE OPEN LOGO The logo is the most important element of our corporate design and clearly identifies the originator. We are proud of what we do, and that is why our logo is displayed large and prominently.

We can also open the elements of our logo. In this way, we establish a communicative framework for the content displayed. The graphic element is set in the upper-right corner and serves as a beacon, while the communicative content is terminated by the word mark displayed at the bottom. The space in the middle is reserved for the content. A coherent concept that lends us an unmistakable and characteristic visual identity.

Open logo



Page 10

Logo and sloganOpen logo


OPEN LOGOWe can employ the logo in either the open form or as a composite entity. The open form is used by preference: graphic element at the top right, word mark at the bottom right. This establishes the desired communicative framework.

The composite version is employed in the following cases:– If the lower part of the medium is obscured

or attracts less attention: e.g. on pylons or websites

– For joint ventures and on giveaways– If we require a large logo and want to make

best possible use of the available space: wall signs, moving images, etc.

The type of media determines whether the logo is placed at the left, right or centre:– Print: logo at the right– Website: logo at the left– Architecture, signage, exhibitions: centred or at the right– For moving images, promotional articles and window lettering, the composite logo may be placed in any position

Open logo Composite logo


Sprache. Kultur. Deutschland.Sprache. Kultur. Deutschland.Sprache. Kultur. Deutschland.Sprache. Kultur. Deutschland.

OFFSET BETWEEN THE LOGO AND FORMAT EDGESThe standard offset corresponds to the diameter of the small circle in the graphic element. The precise positioning of the logo is determined by the offset. In this case, the slogan is considered to be a part of the word mark.

High-visibility media – such as wall signs or flags – require the largest possible logo size. This ensures that they can be recognised at extreme distances. Maximum logo size can be achieved by reducing the standard offset to 70%.

Page 11

LogoOffset


X

Reduced offset

X = circle height = 0.37 × logo width

0.7 X0.

7 X


X = circle diameter = 0.37 × logo width

X

XStandard offset

X

www.goethe.de

Presentation titlePresentation titlePresentation

title

Page 12

LogoExample of logo placement

Print, portrait format:Standard offset

Print, landscape format:Standard offset

Website:Left, reduced offset if required

PowerPoint:Standard offset

Promotional articles:Centred

Advertisements:Standard offset

Wall sign:Reduced offset, centred

Flag:Reduced offset,centred

Pylon:Standard offset


EXAMPLE OF LOGO PLACEMENT

Exhibition/information stands:Reduced offset, centred

Compact disc:Centred

Page 13

LogoSize


LOGO SIzEThe logo size depends on the format. Sizes have been specified for the most frequently used DIN formats. Other formats (e.g. US letter) use the logo size of the most similar DIN format. If the format is larger than DIN A2, the logo format from DIN A4 is scaled up proportionally.

The sizes shown in the table apply for print media; the proportions are different for correspondence and signage.

The minimum logo size is universal; the logo may not be used in smaller sizes. The slogan is omitted if the logo width is less than 28 mm.

Format Graphic element diameter

Minimum size 8 mmDIN A6, portrait/landscape 28 mmDIN long, portrait/landscape 28 mmDIN A5, portrait/landscape 31 mmDIN A4/letter, portrait/landscape 34 mmDIN A3, portrait/landscape 48 mmDIN A2, portrait/landscape 67 mmMinimum size, screen 50 px

Minimum size with slogan


Minimum size without slogan

Graphic element diameter

Graphic element diameter

GI_Logo_vertical_white.eps

GI_Logo_vertical_white.png

GI_Logo_horizontal_white.eps

GI_Logo_horizontal_white.png

GI_Logo_vertical_green.eps

GI_Logo_vertical_green.png

GI_Logo_vertical_black.eps

GI_Logo_vertical_black.png

GI_Logo_vertical_grey.eps

GI_Logo_vertical_grey.png

GI_Logo_horizontal_green.eps

GI_Logo_horizontal_green.png

GI_Logo_horizontal_black.eps

GI_Logo_horizontal_black.png

GI_Logo_horizontal_grey.eps

GI_Logo_horizontal_grey.png

Page 14

Logo and sloganLogo files


THE RIGHT LOGO FILE FOR EVERY PURPOSE: The logo is available in a choice of four colours: white, Goethe Green, black and Goethe Grey. We usually set the white logo on dark backgrounds. This may be a coloured area or a picture. The background must always provide optimum contrast for the logo. If the background colour in a picture is incompatible, e.g. too light or too busy, this can be remedied by retouching.

The green and grey logo versions are predominantly used on white backgrounds, e.g. on stationery and notepads and when partners are involved (joint ventures, etc.). The black version replaces the colour version when the use of colour is not possible or not required, e.g. for faxes or memos.

The graphic element and the word mark are always displayed in the same colour. In exceptional cases, the word mark and the graphic element may be used alone.

Template files with logos can be downloaded from the Goethe extranet.

Vertical logo

Horizontal logo

Page 15

Logo and sloganDos and don’ts


DOS AND DON’TSThe logo must always be used in its original and unaltered form: no 3-D effects, drop shadows, gradients, distortions, etc. We do not use any additional boxes, graphic elements or busy backgrounds.

No 3-D effects No drop shadows No gradients No indistinct contrasts

No additional boxes No busy backgroundsNo distortion No rotation


Page 16

Logo and sloganSlogan


OUR SLOGANWhat we do. Our slogan explains what we do in a nutshell in three simple words. The slogan is always written in German and is never translated.

POSITIONThe slogan is always located below the word mark. It is set in mixed-type Goethe FF Clan Regular, and its position and size are precisely specified (shown on the right).

USEThe slogan is always set in conjunction with the logo. Exceptions: it is not displayed together with the logo when legibility is not guaranteed.– The slogan is omitted if the logo width is less

than 28 mm. – The logo is also displayed without the

slogan when partners are involved (e.g. joint ventures).

– The slogan is only used to a limited extent on promotional articles. It may be employed as a standalone element without any direct relationship to the word mark.

Our slogan


Logo width = slogan width

X

X

X = cap height of word mark = 0.2 × logo width

X = cap height of word mark = 0.2 × logo width

Special case Max Mueller Bhavan

Position and size of the slogan

GI_Prüfungszentrum.eps

GI_Prüfungszentrum.png

GI_Zentrum.eps

GI_Zentrum.png

GI_Akkreditiert.eps

GI_Akkreditiert.png

GI_AKUB.eps

GI_AKUB.png

GI_MMB_vertical.eps

GI_MMB_vertical.png

GI_MMB_horizontal.eps

GI_MMB_horizontal.png

GI_VK_horizontal.eps

GI_VK_horizontal.png

GI_VK_vertical.eps

GI_VK_vertical.png

PRüFUNGSzENTRUMGOETHE-INSTITUT

GOETHE-zENTRUM KOOPERATIONSPARTNER

ABTEILUNG KULTUR UND BILDUNG Generalkonsulat derBundesrepublik Deutschland Shanghai

SPRACHKURS- KOOPERATIONSPARTNER

AKKREDITIERT

Page 17

LogoSpecial logo vari-ations


SPECIAL LOGO VARIATIONSExamination centres licensed by the Goethe-Institut are provided with their own version of the composite logo derived from the Goethe-Institut logo. Goethe centres also use their own composite logo with the suffix ‘Kooperationspartner’. The suffix must not be translated.

The logo for Goethe-Instituts in India bears the suffix ‘Max Mueller Bhavan’.

Names of cities and countries are no longer displayed with the logo. The only integrative addition to the logo is the slogan.

Template files with special logo variations can be downloaded from the Goethe extranet.

Files

Centro Cultural Brasil-Alemanha

Goethe-Institut e. V.Centro Cultural Brasil-Alemanha123, Any StreetAnytown A123 N45PO box 190419Anytown A123 N45

Joe BloggsDepartment XHead of departmentT. +49 (0)89 159 210F. +49 (0)89 1592 [email protected]

Account details A Account no. 12 345 678Sort code 000 000 00IBANDE123456789012345678 90

Account details BAccount no. 12 345 678Sort code 000 000 00IBANDE123456789012345678 90

Account details CAccount no. 12 345 678Sort code 000 000 00IBANDE12345678901234567890

VAT ID no. DE 129516430

www.goethe.de

12.12.2012Subject:

Ladies and Gentlemen,

Olorrum si con core volectam, sit qui aturi voluptatis res voluptam, estis estrum fugia corro et exerund igendae. Endant fugitio sapici blabora simaior eculparumqui volorepuda idunt ipidendae nihil int omnitasperum int.Nam, volessi tinciisit ulparci delesent, et, quidus aditatur? Quissit atiamus ent.Nullaut parchic aborerum volorro quamet lautempossi blaceptionem soluptatati con est venihitis quatur?Icaborerum natem reriber rumquam erist que omnimol uptibus, es diorest, et magnatur sunt eatum quam nonsed estistorum doluptate solorit qui dolor alitatet, qui audi nihit, sequam event il endiscietur auditas picipsunt hilis arum ut pratam qui as.us aut atemqui incto volor as dolesto remquo temqui des nos etur, serferunt fac-erferum ulluptaquid magnis aud quae nam aut qui con con res vollibusdae ra verit aligendit fugiaer iossequibus rem experiorepe eicimus amusapienis cus doloreh.

Yours sincerely,

Organisation XFrank X. Sample:123, Another StreetAnothertown AN123 Y45Exampleland

Goethe-Institut e.V. Centro Cultural Brasil-Alemanha . 123, Any Street Anothertown AN123 Y45

BeispielorganisationBernd BeispielBeispielstraße 12312345 BeispielstadtBeispielland

Goethe-Institut e.V. Centro Cultural Brasil-Alemanha . Beispielstraße 123 . 12345 Beispielstadt

Goethe-Institut e. V.Centro Cultural Brasil-Alemanha123 Any StreetAnytown A123 N45PO box 190419Anytown A123 N45

Max MustermannMusterabteilungMusterfunktionT +49 89 1 59 21-0F +49 89 1 59 [email protected]

Bankverbindung A Konto 12 345 678BLZ 000 000 00IBANDE123456789012345678 90

Bankverbindung BKonto 12 345 678BLZ 000 000 00IBANDE123456789012345678 90

Bankverbindung CKonto 12 345 678BLZ 000 000 00IBANDE12345678901234567890

USt-ID-Nr. DE 129516430

Page 18

LogoNational-language suffix

NATIONAL-LANGUAGESUFFIXIn many countries, a suffix is added to the basic Goethe-Institut name. For example, in Sao Paulo, the full name is: ‘Goethe-Institut Centro Cultural Brasil-Alemanha’.

The name suffix is integrated in close proximity to the logo and in the ad-dresser field, but is never considered to be a part of the logo.

Use with the logo Use with stationery/templates for internal use:



1x

1/2x

Page 19



NATIONAL-LANGUAGESUFFIXAs a suffix to the logo, the font size is determined by the cap height of the Goethe-Institut logo. It is 1/2x.In terms of vertical alignment, the suffix should not extend beyond the width of the logo.

The minimum distance between the Goethe-Institut logo and the national-language suffix is 1.5x on all sides.

Use with the logo

Minimum distance 1.5x





LOREM IPSUM DOLOR SED NUMQUAMIS


Page 20



NATIONAL-LANGUAGESUFFIXIf the suffix is placed close to the logo, a minimum distance of 1.5x must be maintained on all sides. If insufficient space is available, the suf-fix may be set on two lines.

Use in close proximity to the logo, for example: brochure cover Font size table for NLS


Format Font size

DIN A6 7.5 pt

DIN long 7.5 pt

DIN A5 8.3 pt

DIN A4 9 pt

Goethe-Institut e. V.Centro Cultural Brasil-Alemanha 13, Any Street Anytown A123 N45

Tel.: +49 (0)123 456 788 Fax: +49 (0)123 456 789 Mobile: +49 (0)123 456 789

[email protected] www.goethe.de

JOE BLOGGSFunction

Goethe-Institut e. V.Centro Cultural Brasil-Alemanha123, Any StreetAnothertown AN123 Y45PO box 190419Anothertown AN123 Y45

Joe BloggsDepartment XHead of departmentT. +49 (0)89 159 210F. +49 (0)89 1592 [email protected]

Account details A Account no. 12 345 678Sort code 000 000 00IBANDE123456789012345678 90

Account details BAccount no. 12 345 678Sort code 000 000 00IBANDE123456789012345678 90

Account details CAccount no. 12 345 678Sort code 000 000 00IBANDE12345678901234567890

VAT ID no. DE 129516430

www.goethe.de

12.12.2012Subject:

Ladies and Gentlemen,

Olorrum si con core volectam, sit qui aturi voluptatis res voluptam, estis estrum fugia corro et exerund igendae. Endant fugitio sapici blabora simaior eculparumqui volorepuda idunt ipidendae nihil int omnitasperum int.Nam, volessi tinciisit ulparci delesent, et, quidus aditatur? Quissit atiamus ent.Nullaut parchic aborerum volorro quamet lautempossi blaceptionem soluptatati con est venihitis quatur?Icaborerum natem reriber rumquam erist que omnimol uptibus, es diorest, et magnatur sunt eatum quam nonsed estistorum doluptate solorit qui dolor alitatet, qui audi nihit, sequam event il endiscietur auditas picipsunt hilis arum ut pratam qui as.us aut atemqui incto volor as dolesto remquo temqui des nos etur, serferunt fac-erferum ulluptaquid magnis aud quae nam aut qui con con res vollibusdae ra verit aligendit fugiaer iossequibus rem experiorepe eicimus amusapienis cus doloreh.

Yours sincerely,

Organisation XFrank X. Sample:123, Another StreetAnothertown AN123 Y45Exampleland

Goethe-Institut e.V. Centro Cultural Brasil-Alemanha . 123, Any Street Anytown AN123 Y45


Goethe-Institut e.V. Centro Cultural Brasil-Alemanha . Beispielstraße 123 . 12345 Beispielstadt

Goethe-Institut e. V.Centro Cultural Brasil-Alemanha123, Any StreetAnothertown AN123 Y45PO box 190419Anothertown AN123 Y45





USt-ID-Nr. DE 129516430

Page 21



NATIONAL-LANGUAGESUFFIX Example: letter paper and business card.In this case, the suffix is integrated into the body copy.

Use with stationery/templates for internal use:

Page 22


IDENTITY.....04





TEMPLATES.....88

Goethe FF Clan Bold abcdefghijklmnopqrstuvwxyz1234567890!?&%,.

Goethe FF Clan Regular abcdefghijklmnopqrstuvwxyz1234567890!?&%,.

Abc

Abc

Page 23

TypographyCorporate font


CORPORATE FONTOur corporate font is Goethe FF Clan. We employ the font styles Bold and Regular.

Both font styles offer complete character sets for the CE language region (throughout Europe), as well as Greek and Cyrillic alphabets.

Verdana Bold abcdefghijklmnopqrstuvwxyz1234567890!?&%,.

Verdana Regular abcdefghijklmnopqrstuvwxyz1234567890!?&%,.

abc

Abc

Page 24

TypographyAlternative font


ALTERNATIVE FONT, VERDANA The system font Verdana is used for all editable text on the Internet, in email correspondence and in PowerPoint presentations.

A further exception: only a few European fonts feature Asian and Arabic characters; Goethe FF Clan is not one of them. For these regions, we recommend the use of Nimbus Sans, as this font covers all alphabets.

Page 25

TypographyHeadlines


HEADLINES Clear specifications for the style of headlines make them unique and eye-catching. This establishes them as a typographic recognition factor for the Goethe-Institut.

All headlines are set in Goethe FF Clan Bold. The characters are set exclusively in caps, the line spacing is compressed (font size = line spacing), and the text is left-justified. Headlines are always set in large type, particularly when employed on covers (guideline: the width of the text block must extend over at least half of the format width). Individual elements of headlines may be emphasised with rich colours if desired.

If a headline is unable to contain all the information, additional information may be provided in a subheadline. The type for subheadlines is noticeably smaller and comes directly below the headline after one blank line. The formatting of the blank line is identical to that of the subheadline. Subheadlines are also set in bold caps, compressed and left-justified.

EXAMPLE OF A LONGERHEADLINEEXAMPLE OF A LONGERSUBHEADLINE

Titles, headlines, subheadlines

Headlines:– Goethe FF Clan Bold– Caps, multi-line, left-justified– Large font – guideline: Text block width > half format width – Line spacing compressed: Line spacing = font size

Subheadlines:– Goethe FF Clan Bold– Caps, multi-line, left-justified– Large font – guideline: Text block width > half format width – Line spacing compressed: Line spacing = font size

INTERMEDIATE HEADLINES As in the case of headlines, intermediate headlines are also set in Goethe FF Clan Bold. The characters are set exclusively in caps, the line spacing is compressed (font size = line spacing), and the text is left-jus-tified. The font size corresponds to the line spacing of the body copy. This also allows the anchoring of intermediate headlines to the baseline grid.

BODY COPY Body copy should be easy and comfortable to read. It is set in mixed-type Goethe FF Clan Regular as left-justified ragged text.

Classical font sizes for printed matter:– Intermediate headline: FS 12 pt/LS 12 pt – Body copy: FS 8.5 pt/LS 12 pt

In editorial media, the integrated emphasis in body copy gains a particular significance when set in italics. Italic styles may be used to a reasonable extent in editorial media.

Page 26

TypographyIntermediate headlines and body copy



Copy

EXAMPLE OF AN INTERMEDIATE HEADLINEBody copy, me quius stra, no. Mentis. mo cem, cre, nostra sus omperis fuis ina, vive, senterfectus audeferracie tentiam erit. Serisquo erbi senatiam in restrum sena pere terfina timuntem est Catuam efacess erfendicipio co escrius, me conumente, que et, quemper esciptemquem milin tus popublissil vid pore num, coneriorum meniuro auctam diiEbatant, qui ponsultori eo, sus inte mus et

Intermediate headlines:– Goethe FF Clan Bold– Caps, left-justified– Line spacing compressed: Line spacing = font size– Font size = body copy line spacing

Body copy:– Goethe FF Clan Regular – Mixed type, left-justified

Page 27


IDENTITY.....04





TEMPLATES.....88


USE OF THE CORPORATE COLOUROur key corporate colour is Goethe Green. This fresh, precisely defined shade of green indicates that this is the Goethe-Institut speaking.

The dominance of the brand colour in use differs depending on whether it is being used inthe context of linguistic or cultural activities.

Page 28

ColourCorporate colour

Goethe Green (brand colour)

Coated paper Pantone 376 C

CMYK (IsoCV 2) 45/0/100/0

Uncoated paper Pantone 382 U

CMYK (IsoUncoated) 45/0/100/0

Screen sRGB: 160/200/20

Architecture NCS S 1075 – G40Y1

Lettering In-house film2

General reference colour Pantone 376 C

To 1: RAL 6018 may be used in exceptional cases.

To 2: Avery 900 Super Cast Pantone 368 C may be used in exceptional cases.


ADDITIONAL LAYOUT COLOURSThere are eight further layout colours in addition to Goethe Green. This bright colour spectrum particularly expresses the values of cosmopolitanism, diversity and excitement inherent in our brand model and translates them into elements of our corporate design.

Four-colour printing, Pantone, RGB colours and NCS values: the most important colour values are predefined. Pantone shades are to be used as a reference when using other colour systems.

Page 29

ColourLayout colours

Goethe Orange

Pantone 7578 C

CMYK(IsoCV 2) 0/70/100/0

sRGB 235/100/0

NCS S 2070 – Y50R

Goethe Dark Green

Pantone 5747 C

CMYK(IsoCV 2) 50/25/100/75

sRGB 55/65/5

NCS S 6530 – G50Y

Goethe Violet

Pantone 242 C

CMYK (IsoCV 2) 35/100/0/35

sRGB 130/5/95

NCS S 3055 – R30B

Goethe Dark Blue

Pantone 2955 C

CMYK(IsoCV 2) 100/53/0/53

sRGB 0/57/105

NCS S 5540 – R90B

Goethe Light Blue

Pantone 2915 C

CMYK(IsoCV 2) 60/0/0/0

sRGB 90/200/245

NCS S 1050 – B

Goethe Beige

Pantone 4525 C

CMYK (IsoCV 2) 10/10/45/15

sRGB 200/185/135

NCS S 3020 – Y

Goethe Grey

Pantone 430 C

CMYK(IsoCV 2) 15/0/0/60

sRGB 120/130/135

NCS S 4005 – B20G

Goethe Brown

Pantone 4625 C

CMYK (IsoCV 2) 32/77/95/71

sRGB 80/35/0

NCS S 7020 – Y60R

CULTUREPROGRAMMELONDON SEPTEMBER TO APRIL 2011


GERMAN LITERATUREIN ITALY SEPTEMBER TO APRIL 2011


LAN-GUAGE COURSESLEARNING GERMAN IS FUN


Page 30

ColourUse


THE USE OF COLOUR IN MEDIA FOR LINGUISTIC AND CULTURAL ACTIVITIESLinguistic and cultural activities differ in content. This is why we employ the same colour palette, but use the colours in different ways.

Goethe Green is the recognition factor for media relating to linguistic activities, while communication measures relating to cultural activities may use any colours from the predefined spectrum. On the whole, we differentiate the use of colour in layouts for four different areas:– Brand/institute: Goethe Green clearly predominates.

– Linguistic activities: Goethe Green indicates every communicative measure.

No other colour may occupy more space than Goethe Green.

– Linguistic/cultural activities, mixed: The entire palette of specified colours may be used

as desired. Discreet green elements should create a connection to the brand.

– Cultural activities: The entire palette of specified colours may be used

as desired. The brand colour is optional, not mandatory. We welcome the use of format-filling image material.

We use a large proportion of brand colour – the brand colour is mandatory. We use the layout colours – the brand colour is optional.

Brand/institute (e.g. pylons) Linguistic activities (e.g. brochures) Language/culture, mixed (e.g. yearbook) Cultural activities (e.g. exhibition flyers)

Page 31

ColourBrand environment


Individual objects form a marketing conceptWall sign Pylon Greetings card

BRAND ENVIRONMENTOur key corporate colour is green. This is why Goethe Green is the most important colour when the Goethe-Institut appears as an umbrella brand. No other colour may occupy more space than the brand colour.

Brand media may be set completely in Goethe Green. The green may be livened up by colour highlights, but must remain the clearly dominant colour.

Marketing concepts often comprise several individual components. In such cases, we consider them to be one single composite medium and employ the colour sys-tem appropriately for this medium. This can be clearly

seen in the case of several promotional articles that are considered to be a single medium: at least one article is finished in green, and others may be finished in any of the other layout colours. This ensures that no other layout colour is used more prominently than Goethe Green.

Further examples of marketing concepts comprising several individual components: – Exhibition stand – the exhibition stand has one dominant

green component, but not all components of the exhibi-tion stand must be in green.

– Signage.– PowerPoint presentations, etc.

SPRACH-KURSEDEUTSCH LERNEN MACHT SPASS



SPRACH-KURSE DEUTSCH LERNEN MACHT SPASS



Sprache. Kultur. Deutschland. Sprache. Kultur. Deutschland.

Page 32

ColourLinguistic activities


For maximum branding effect – e.g. in classical marketing media – the entire background canvas is filled with Goethe Green.

Brand colour, alone Brand colour and layout colour Minimum use of the brand colour

LINGUISTIC ACTIVITIES The objective here is to create a recall factor for our customers: Layout and design is executed distinctively in Goethe Green. We also use the layout colours. Goethe Green is the colour signifying the brand and is therefore always the predominant colour – no other colour may occupy more space than the brand colour.

All media layouts published in connection with linguistic activities feature at least one green element. For example, the cover headline may be set in green when format-filling images are employed – this would be the minimum amount of Goethe Green required to ensure that the identification effect of the brand colour is maintained. If the brand green is used in a restrained manner, all other layout colours must be used in a subtler manner or omitted completely.

KUNSTWELTWEIT


KUNSTWELTWEIT


KULTUR-PROGRAMMLONDONSEPTEMBER BIS JANUAR 2011


GEDENKSTäTTEBERLIN


KULTUR-PROGRAMMLONDONSEPTEMBER BIS JANUAR 2011

Sprache. Kultur. Deutschland. Sprache. Kultur. Deutschland.

DEUTSCHE LITERATURIN ITALIENSEPTEMBER BIS JANUAR 2011

Page 33

ColourCultural activities


Picture without colourOne or more lines of title in colour Single colour With monochrome picture With monochrome picture With monochrome picture

CULTURAL ACTIVITIES The colour world must always hit the right note. Goethe Green is the recognition factor for media relating to linguistic activities, while communication measures relating to cultural activities may use any colours from the predefined spectrum. The cultural activities of the Goethe-Institut are characterised by diversity: one project is charged with vitality and is loud and bright, whereas another occasion may be more contemplative, quiet and sober. At the same time, the Goethe-Institut also takes the stage at official occasions. We welcome the use of image material here. We can liven up the title line with a colour. If no appropriate, high-quality image material is available, we employ backgrounds in a single colour that may be livened up with a monochrome image (please refer to the Visual Language section). Additional colours that harmonise with the colour spectrum may be employed if the colour required for particular projects is not available in the predefined spectrum.

Page 34


IDENTITY.....04





TEMPLATES.....88


close empathy and trust. The atmosphere is happy, friendly and informal. The essential aspect is the mutual experience – while learning and in their free time. Language students at the Goethe-Institut are an ethnic mix and embrace a wide range of ages. One important focus is on teenagers and young adults.

We particularly welcome authentic photography shot in the classrooms of a Goethe-Institut. Viewers are given some hints as to the location by means of promotional articles placed as if by chance: pencils, jotters, mugs, etc. In fact, the mere presence of our brand colour can be sufficient to create the required connection.

CULTURAL INSTITUTEOur cultural activities cover a wide range of content: dance, theatre, art, music, film, exhibitions and much more. The choice of subject matter is equally diverse: portraits, photojournalism, works, people, architecture, etc. The subjects are appropriate to the respective projects.

MONOCHROME IMAGE MATERIALThere is a free choice of subject matter. We use silhouetted subjects in most cases, and the images employed frequently illustrate some aspect of the title text.

VISUAL LANGUAGE Linguistic and cultural activities – at the Goethe-Institut, these enhance and complement one another under one roof. The different areas of activity have different photographic demands – from subject matter to pictorial style. Linguistic and cultural activities, therefore, employ different visual vocabularies.

In the case of linguistic activities, the appearance is stringent and commercial, while for cultural activities the focus is on creativity and diversity. As an alternative to classical photography, we may also employ colour-filled spaces and monochrome images. We use this option for linguistic and cultural activities.

LINGUISTIC ACTIVITIESThe most important subject matter here is the depiction of people taking part in language courses. We show them at the Goethe-Institut, for instance with teachers during courses, in the library, in seminars and conferences, or in more urban settings, in group situations, e. g. in cafés, on public transport, in the cultural environment or against a backdrop of interesting architecture.

The language course students are shown learning, actively taking part in the courses, in discussions and working in groups and pairs. We see them in conversation, pouring over books, writing or in situations with modern media – for example, using computers. Eye contact with the viewer generates

Page 35

Visual languageGeneral

Page 36

Visual languageLinguistic activities


VISUAL LANGUAGE, LINGUISTIC ACTIVITIES The characteristic visual language for linguistic activities is strictly defined. The uniform and consistent visual style of photographs is defined by the following criteria: light backgrounds, extreme differences in depth of focus, high-contrast compositions, and unusual perspectives and angles. Close-up, out-of-focus objects combined

with distant objects with extreme depth of focus create a feeling of being very close to the subject – a feeling of being part of the scene. The bright and happy colour spectrum of the Goethe-Institut is reiterated in selected highlights such as clothing or books. The background offers a large proportion of white to provide contrast. The focus in the field of linguistic activities is on subjects relating to language education.

Page 37

Visual languageCultural activities


VISUAL LANGUAGE, CULTURAL ACTIVITIES The visual language for cultural topics is left open to interpretation to ensure a fertile foundation for editorial activities. The sole condition: the photography is authentic and of high quality. Photography for the field of culture must capture and communicate the spirit of the respective project. Its character may

therefore differ widely. We choose extremely expressive details, abstain from using boring snapshots and use professional image processing and retouching options. Our creativity creates a platform for the message.

Page 38

Visual languageMonochrome image material


MONOCHROME IMAGE MATERIALHigh-quality photography of appropriate subjects is not always available. The alternatives: colour-filled spaces; simple, monochrome background images are also welcome. An extra benefit: some subjects appear dull or worn out in classical colour photography, but can gain a whole new lease of life when converted into monochrome background illustrations.

This method can also be used to enhance low-cost or qualitatively poor images.

The colour fill of the canvas and the monochrome background image are oriented on our colour system (refer to the Colour section). A list of recommended combinations is shown on the following page.

Page 39

Visual languageMonochrome image material


1. Original material 2. Convert to greyscale image 3. Remove undesirable portions, and increase contrast if required. Save file in JPEG or TIFF format

4. Greyscale image imported to InDesign

A SHORT DIGRESSION: HOW TO CREATE A MONOCHROME BACKGROUND IMAGE.A simple way to work with colour-filled canvasses and monochrome image material: we import a greyscale image to an InDesign file and colourise it in the layout program. If required, the same effect is possible with other image-processing software – e.g. Adobe Photoshop.

Some colour combinations do not harmonise ideally. We choose combinations that are pleasing to the eye or are appropriate to the topic. In many cases, the use of one single colour makes it possible to use images that would otherwise have been unsuitable for the Goethe-Institut.

5. Final colourised image

Recommended colour combinations

Page 40


IDENTITY.....04





TEMPLATES.....88

Page 41

Print productsMedia definitions


AN OVERVIEW OF DEFINED FORMATSThe formats shown here have been successfully used in practice and can be downloaded as template files in InDesign format.

DIN A6DIN longDIN A5DIN A4 Letter format

Page 42

Print productsLayout principle


LAYOUT PRINCIPLEOur print products are all constructed on the basis of a common layout principle. At the same time, the basic concept of the communicative framework derived from the open logo is transferred to the layout. This in turn creates a characteristic and unmistakable visual identity for our print products.

The use of this distinctive layout principle permits the derivation of numerous other applications (e.g. posters and ads) without the need for specific guidelines.

Page 43

Print productsLayout grid


ONE GRID FOR ALLAs a matter of principle, all applications use the same layout grid. This defines the layout and the use of typography for both the covers and the inside pages of multi-page publications.

6 7KolumnentitelKolumnentitel 2. Zeile optional farbig

7

Nam rest aut volupta aliquo et quo ipsam, officaerunt ad eserit estissi moloratate con porae sam etur? Gendebis quibusam es demporis dolupta temperu ndia-tes consequaes qui cus estiis que atecus asperum quidebit ut qui v

Page 44

Print productsUse of typography


USE OF TYPOGRAPHYA clearly defined system of different font styles and weightings regulates the use of fonts in our typography.

Regardless of whether it concerns brochures, headlines, subheadlines, chapter headers, introductory headlines or intermediate headlines, these are all set in caps and compressed (font size = line spacing) in Goethe FF Clan Bold.

Body copy is set in Goethe FF Clan Regular. The rule here is: line spacing = font size × 1.4. These values are maintained for applications with a specified baseline grid.

Marginalia and captions are set in Goethe FF Clan Bold. The rule here is:line spacing = font size × 1.2.

Font sizes and font colours may be freely selected.

Headlines and subheadlines

Introductory copy and chapter headers

Intermediate headlines and body copy Marginalia

INTRODUCTORY COPY INTRODUCES READERS TO A TOPIC AND LEADS THEM INTO THE CONTENT IN A CONCISE AND PRECISE MANNER. ITS FORMAL CRITERIA ARE BASED ON THE GUIDELINES FOR HEADLINE USE.

THIS IS A HEADLINE. PROMINENT AND IN CAPS.A SUBHEADLINE MAY BE PLACED HERE.

THIS IS AN INTERMEDIATE HEADLINE. Nam rest aut volupta aliquo et quo ipsam, offi-caerunt ad eserit estissi moloratate con porae sam etur? Gendebis quibusam es demporis do-lupta temperu ndiates consequaes qui cus estiis que atecus asperum quidebit ut qui velia nus, namus, sundi officias ilit pelia aces dolorrum sunt lantia dolupta alis aut omnime pressimpore aspelli quates modis et. Esequatiis nis qui id minuscipsa ipsum num quibus core volupt ur rem atemolo ribuscia ipsus molo venis sunt ut aut vere.la ne sectur, non coreper Chillam lab il est, culparum del inctus alibus, simenimus, quos quiditis exceruptas modi cum ex eos restio in estecabo. Cation nonse et moluptaercit porem

pora nam quaspedi nihilissit que as doluptas squias eaque volum. Nihil et eturi consenet offic torepel itatquas aut minis. Doloribust dellam as dollitiae venia veri utate nem essi blam ipsum etur? Qui ut eum et occulparum rerae ellaut doluptatur?

QUI VEL MOLORE QUI RE ALITIVvidel inctemolut imus acerit aut praepel incia voluptat videssumvenitiost volupti deles dolupic atiunt que am sim non et liquosa ndiore eumque vero magnistrum quis maximpedis et assiti-andae occum ilita nobitas natur apid molorpo rpossimos re prati autem lacereped et fugiatur aut repelles debis a sit velisquas estrum volupta

HIER STEHT DIE üBERSCHRIFT. PROMINENT UND VERSAL.

HIER STEHT DIEüBERSCHRIFT. PROMINENT UND VERSAL.

Page 45

Print productsCovers


COVERSWe take a liberal approach for the layout of covers. This may be a full-page, expressive picture or a rich, colour-filled canvas. A key element on covers is the prominently placed headline that lends our print products their own special character and originality.

Template files in InDesign format can be downloaded from the Goethe extranet.

Page 46

Print productsBack covers


BACK COVERS Back covers display our originator details. These are written and placed as shown on the right. Here, the address block is built up from bottom to top. This means that the last line is always located at the bottom end of the type space. The standard font size may be increased, particularly in the case of larger formats. For DIN A4 format, we recommend a font size of 11 pt at 15.5 pt line spacing (please refer to the example on the right).

Back covers may be colour filled and plain or may include images.

Our logo is no longer displayed on back covers.


Goethe-Institut e. V.ZentraleDachauer Straße 12280637 MünchenDeutschland

Telefon +49 (0) 89 159 [email protected]

Goethe-Institut e. V.ZentraleDachauer Straße 12280637 MünchenDeutschland

Telefon +49 (0) 89 159 [email protected]

HIER STEHT EINE KAPITELüBERSCHRIFT.LEADTEXTE BILDEN DEN EINSTIEG IN EINEN TEXT UND FüHREN KURz UND PRäzISE IN DEN INHALT EIN. IHR FORMALER UMGANG RICHTET SICH NACH DEN REGELN DES HEADLINEVERHALTENS.

HIER STEHT EINE zWISCHENüBERSCHRIFT. SIE SOLLTE MÖGLICHST KURz GEHALTEN WERDEN, DAMIT UNNÖTIGE TEXTLüCKEN VERMIEDEN WERDEN. Nam rest aut volupta aliquo et quo ipsam, offi caerunt ad eserit estissi moloratate con porae sam etur? Gendebis quibusam es demporis dolupta temperu ndiates consequaes qui cus estiis que atecus asperum quidebit ut qui velia nus, namus, sundi offi cias ilit pelia aces dolorrum sunt lantia dolupta alis aut omnime pres-simpore aspelli quates modis et. Esequatiis nis qui id minuscipsa ipsum num quibus core volupt ur rem atemolo ribuscia ipsus molo venis sunt ut aut vere.la ne sectur, non coreper Chillam lab il est, culparum del inctus alibus, simenimus, quos quiditis exceruptas modi cum ex eos restio in estecabo. Cation nonse et moluptaercit porempora nam quaspedi nihilissit que as dolup-tas squias eaque volum. Nihil et eturi consenet offi c torepel itat-quas aut minis. Doloribust dellam as dollitiae venia veri utate nem essi blam ipsum etur? Qui ut eum et occulparum rerae ellaut doluptatur?

QUI VEL MOLORE QUI RE ALITI INULC.Vvidel inctemolut imus acerit aut praepel incia voluptat vides-sumvenitiost volupti deles dolupic atiunt que am sim non et liquosa ndiore eumque vero magnistrum quis maximpedis et assitiandae occum ilita nobitas natur apid molorpo rpossimos re prati autem lacereped et fugiatur aut repelles debis a sit velis-quas estrum volupta tiaepero idis aut hariaturit quunt. Res mi, que perumquatis sae non cus volectotate ne dolupis aut eos sam dolenis et volorer spernat volorer orerum acea comnis core. sunt, odiciam. qui vel eni cum nulluptatur? Esta lorum pina dororum inusiret dolorum sumes trawaj.

Et facereiciae. Otaque volupis cipient volupti remporecerro dist, quo quo bea amus apitio et utas dolorrum santiun daesti culliqu atissecea sum lacerchit labore est faccab idelliqui consequia dem-peli squidi repro maio. Rae nim ipicipsae aut que ab ium faccusda

iminullendi dent, tem fugiaeperes adi cus idignimpe comniet es voluptas estrumendi dolor adipsum quid endenim agnihit quunti dolorpo sapiet ut omnisci ium lacerum volecae. Epellorio. Et aut periorem fuga. Nequi ducidia nis ea dis molorit alit aliquisciati in perori offi cabore quatess itaquuntet liquis ut omnihil latiumet volene eum repediosam quo voluptate doluptintem facium dunt endendunt laborit poresequam, cus same nectur? Quidunt, nos-simo ditiatur? Quis rest que milis rempost, unt que vel molup-tati occuptas aliquis sit re, et reperum velecte abo. Piet rerum in cum fugiat qui doluptam hil eossitam nos aute repudi consequi-sit arum hic tem idi blab int et atem aut faceaqui diande entem everaec eatur, non comnien imenist, in nam repel invelent. Nullo-reprati blaut lam eum eum, cuptam, con enditat quo bla conesed maio te nos voluptaqui unt.

SUST, OFFICIMINT, ID ET AM REICAM.Te nia dolo quae eatiur, consere ptasit volendu ciatiundit identur, ab inia doluptaest harchil ianimus, im ent eaquam, quias am fugi-tiassunt ut antur? Quis veriosa nihitae voluptisqui consequi to es at as magnis explatem voluptatio veliquide doluptio. Nem rem faciasimil milit posseque sedi tessi saniatiis ducia voluptati omnis parunt. Et preium, utemporiam inum facest fugia aliquis iducia-tur, eum ea sitat quis aceptiunti net es coremod quae iderem et pe cus accullat ut quuntiam sequi undit ut omnime sinctis verum repuda volorrum, sus venimolores magniat mo blaut omnis eius eaqui anihit, quae netus. Quatem. Faccus, assit ditio. Uta con prem que siminctem faccusam renit ut ipienihicat quo et aut rer-ores dio qui ut quodis alit odiscip sandebit ellore planduntio. Et litates eatus cum nes rerit expla volupta teniandem sitaepelles abore poreiunt volum etus. Apit offi cipsae velent ut quidia alita-tur, il ius, que et offi ci ommollit voloriatur, comnihictur?

El magnimin re voluptaspel et volecta ecuptam, alit, etur rem andaeptatur acium quis maio to doluptate arum faccum auta con es volo tem quo blaccaborum ra dolorum nonsentius, optaspis quis iscit.

6

Bildunterschriften werden in der Clan Narrow LF Bold gesetzt. Gendebis quibusam es demporis lupta temperu ndiates consequaes qui cus estiis que atecus. Gendebis quibusam es demporis lupta temperu ndiates consequaes qui cus estiis que atecus.

7KolumnentitelKolumnentitel 2. Zeile optional farbig

Page 47

Print productsInside pages


INSIDE PAGESInside pages reflect the brand profile of the Goethe-Institut in typography, visual language and use of colour. The print space is the framework for layout elements. Column headers and page numbers are located outside the print space. Please use the upper edge of the grid for orientation, as shown on the right.



HIER STEHT EINE zWISCHENüBERSCHRIFT. SIE SOLLTE MÖGLICHST KURz GEHALTEN WERDEN, UM UNNÖTIGE TEXTLüCKEN zU VERMEIDEN. Nam rest aut volupta aliquo et quo ipsam, offi caerunt ad eserit estissi moloratate con porae sam etur? Gendebis quibusam es demporis dolupta temperu ndiates consequaes qui cus estiis que atecus asperum quidebit ut qui velia nus, namus, sundi offi cias ilit pelia aces dolorrum sunt lantia dolupta alis aut omnime pres-simpore aspelli quates modis et. Esequatiis nis qui id minuscipsa ipsum num quibus core volupt ur rem atemolo ribuscia ipsus molo venis sunt ut aut vere.la ne sectur, non coreper Chillam lab il est, culparum del inctus alibus, simenimus, quos quiditis exceruptas modi cum ex eos restio in estecabo. Cation nonse et moluptaercit porempora nam quaspedi nihilissit que as dolup-tas squias eaque volum. Nihil et eturi consenet offi c torepel itat-quas aut minis. Doloribust dellam as dollitiae venia veri utate nem essi blam ipsum etur? Qui ut eum et occulparum rerae ellaut doluptatur?

QUI VEL MOLORE QUI RE ALITI INULC.Vvidel inctemolut imus acerit aut praepel incia voluptat vides-sumvenitiost volupti deles dolupic atiunt que am sim non et liquosa ndiore eumque vero magnistrum quis maximpedis et assitiandae occum ilita nobitas natur apid molorpo rpossimos re prati autem lacereped et fugiatur aut repelles debis a sit velis-quas estrum volupta tiaepero idis aut hariaturit quunt. Res mi, que perumquatis sae non cus volectotate ne dolupis aut eos sam dolenis et volorer spernat volorer orerum acea comnis core. sunt, odiciam. qui vel eni cum nulluptatur? Esta lorum pina dororum inusiret dolorum sumes trawaj.


iminullendi dent, tem fugiaeperes adi cus idignimpe comniet es voluptas estrumendi dolor adipsum quid endenim agnihit quunti dolorpo sapiet ut omnisci ium lacerum volecae. Epellorio. Et aut periorem fuga. Nequi ducidia nis ea dis molorit alit aliquisciati in perori offi cabore quatess itaquuntet liquis ut omnihil latiumet volene eum repediosam quo voluptate doluptintem facium dunt endendunt laborit poresequam, cus same nectur? Quidunt, nos-simo ditiatur? Quis rest que milis rempost, unt que vel molup-tati occuptas aliquis sit re, et reperum velecte abo. Piet rerum in cum fugiat qui doluptam hil eossitam nos aute repudi consequi-sit arum hic tem idi blab int et atem aut faceaqui diande entem everaec eatur, non comnien imenist, in nam repel invelent. Nullo-reprati blaut lam eum eum, cuptam, con enditat quo bla conesed maio te nos voluptaqui unt.

SUST, OFFICIMINT, ID ET AM REICAM.Te nia dolo quae eatiur, consere ptasit volendu ciatiundit identur, ab inia doluptaest harchil ianimus, im ent eaquam, quias am fugi-tiassunt ut antur? Quis veriosa nihitae voluptisqui consequi to es at as magnis explatem voluptatio veliquide doluptio. Nem rem faciasimil milit posseque sedi tessi saniatiis ducia voluptati omnis parunt. Et preium, utemporiam inum facest fugia aliquis iducia-tur, eum ea sitat quis aceptiunti net es coremod quae iderem et pe cus accullat ut quuntiam sequi undit ut omnime sinctis verum repuda volorrum, sus venimolores magniat mo blaut omnis eius eaqui anihit, quae netus. Quatem. Faccus, assit ditio. Uta con prem que siminctem faccusam renit ut ipienihicat quo et aut rer-ores dio qui ut quodis alit odiscip sandebit ellore planduntio. Et litates eatus cum nes rerit expla volupta teniandem sitaepelles abore poreiunt volum etus. Apit offi cipsae velent ut quidia alita-tur, il ius, que et offi ci ommollit voloriatur, comnihictur?

El magnimin re voluptaspel et volecta ecuptam, alit, etur rem andaeptatur acium quis maio to doluptate arum faccum auta con es volo tem quo blaccaborum ra dolorum nonsentius, optaspis quis iscit.

13


14

HIER STEHT DIE üBERSCHRIFT.PROMINENT UND VERSAL.HIER KANN EINE UNTER-üBERSCHRIFT STEHEN.


8

ALIS AUDICREPTATQUE VIDEBIS EX EVENIS.Velibusanis exceatur ad qui dempores voloreptae sint quatur Raturis ma que nonsequiat Bearum ius rerro blatat omniminia earchiti commo quia consed magnis simporibus vollor ad que volut ut aut optas eata quiam, eum, sit, quid et porenihic tessime eumquid elluptat eum ut qui abo.

Edi resequid ullorerum que sam, utem archit untem lit fuga. Itat-quid utat volorum ad maiossequate sunt eossit rerum eatiandicae reius, consectures venimpe rehent omnimoditas aut lab ilique nos consediatur, tem sitiam si volo del millo ium as quist alibus esti-busamus ipiendanit eum sum nihil ipsapel luptium et rehenihita num volupti orporpos maxime vendae. Itatem nonsequ atibus et provita turisqui ut rent moluptae comnit lam ipitis endent dolor ad eum vel iditae sitatur? Ad excea net occuptur? Ut optur, cum exeruptas ditias rehendam eium volorrovid maxim ipsapel impo-rem. Nam res apicat.

Gia voluptia voluptaerum fugitatus dolendebis ut atur maio. Occus et, utatati umenis veruptatur aut lab ipictio reruntist omni-enimi, exceriandem quiste voluptatest endam, ut perit dolor se soluptatiunt aut ventiusam estius, eatur, sundita turerumquat fugia es aut ut ut resed que ommolupiet omni cuptia cone volo-reribus, id ut voloruptam fugitissiti as et libus sum isciden ihicipi derrovid quiam labore nis dis alia consequide vernati consequunt lam, occate nus pa conse sam ilibusam, consequam, sae everfer oreici conest excepro mos magnient optur atam abo.

Et odi quo et voluptaquam volor aped quia non con nimiliciae porrum vite ium aperum resti reiume latureictat ut ad et ventur, alit aut pedis incturerrunt ipit, net acerum faccus nos de inciendi-tiam facesti uribus sant voluptatem ra comnimpores debit apien-dae dunt essunt volorep erumendest dolorescium ut labori voles-sim et voluptam fugitam, occabo. Nem res denet, simagnis adis reperep edipsam, que vel il et od qui blabore volupta ecuptatur adio berum, saeraepta volore consequae. As ditiore ipitaturnon estis cusanda ersperro beaquis eos alitatium res dolum lam evel-lisque et aut apernamus aditatus rescipsam sime magnissi cupta non nimin rempos pa nonsequi tem recae pel et quo ilitatis vit estia sed quo volupta temqui ommoles dolorat emporunt ea quias eum natibus sunt.

Bildunterschriften werden in der Clan Narrow LF Bold gesetzt. Gendebis quibusam es demporis lupta temperu ndiates consequaes qui cus estiis que atecus. Gendebis quibusam es demporis lupta temperu ndiates con-sequaes qui cus estiis que atecus.



10

HIER STEHT EINE KAPITELHEADLINE.LEADTEXTE BILDEN DEN EINSTIEG IN EINEN TEXT UND FüHREN KURz UND PRäzISE IN DEN INHALT EIN. IHR FORMALER UMGANG RICHTET SICH NACH DEN REGELN DES HEADLINEVERHALTENS.

Nam rest aut volupta aliquo et quo ipsam, offi caerunt ad eserit estissi moloratate con porae sam etur? Gendebis quibu-sam es demporis dolupta temperu ndia-tes consequaes qui cus estiis que atecus asperum quidebit ut qui velia nus, namus, sundi offi cias ilit pelia aces dolorrum sunt lantia dolupta alis aut omnime pressim-pore aspelli quates modis et. Esequatiis nis qui id minuscipsa ipsum num quibus core volupt ur rem atemolo ribuscia ipsus molo venis sunt ut aut vere.la ne sectur, non coreper Chillam lab il est, culparum del inctus alibus, simenimus, quos qui-ditis exceruptas modi cum ex eos restio in estecabo. Cation nonse et moluptaer-cit porempora nam quaspedi nihilissit que as doluptas squias eaque volum. Nihil et eturi consenet offi c torepel itatquas aut

minis. Doloribust dellam as dollitiae venia veri utate nem essi blam ipsum etur? Qui ut eum et occulparum rerae ellaut doluptatur?

offi cabore quatess itaquuntet liquis ut omnihil latiumet volene eum repedio-sam quo voluptate doluptintem facium dunt endendunt laborit poresequam, cus same nectur? Quidunt, nossimo ditiatur? Quis rest que milis rempost, unt que vel moluptati occuptas aliquis sit re, et repe-rum velecte abo. Piet rerum in cum fugiat qui doluptam hil eossitam nos aute repudi consequisit arum hic tem idi blab int et atem aut faceaqui diande entem everaec eatur, non comnien imenist, in nam repel invelent. Nulloreprati blaut lam eum eum, cuptam, con enditat quo.

Bildunterschriften werden in der Clan Narrow LF Bold gesetzt. Gendebis quibusam es dempo-ris lupta temperu ndiates consequaes qui cus estiis que atecus. Gendebis quibusam es dem-poris lupta temperu ndiates consequaes qui cus estiis que atecus.


Goethe-Institut e. V.ggf. AbteilungMusterstraße 12312345 MusterstadtMusterland

T +49 89 1 23 45-0F + 49 89 1 23 [email protected]


HIER STEHT DIEüBERSCHRIFT. PROMINENT UND VERSAL.



Page 48

Print productsDIN A4 brochure


PAGE LAYOUT FOR A DIN A4 BROCHUREThe overview on the right shows an example of the page sequence for a DIN A4 brochure.

A template in InDesign format can be downloaded from the Goethe extranet.

Cover/back cover

Inside pages










HIER STEHT EINE zWISCHENüBERSCHRIFT. SIE SOLLTE MÖGLICHST KURz GEHALTEN WERDEN, UM UNNÖTIGE TEXTLüCKEN zU VERMEIDEN. Nam rest aut volupta aliquo et quo ipsam, offi caerunt ad eserit estissi moloratate con porae sam etur? Gendebis quibusam es dem-poris dolupta temperu ndiates consequaes qui cus estiis que atecus asperum quidebit ut qui velia nus, namus, sundi offi cias ilit pelia aces dolorrum sunt lantia dolupta alis aut omnime pressimpore aspelli quates modis et. Esequatiis nis qui id minuscipsa ipsum num quibus core volupt ur rem atemolo ribuscia ipsus molo venis sunt ut aut vere.la ne sectur, non coreper Chillam lab il est, culparum del inctus alibus, simenimus, quos quiditis exceruptas modi cum ex eos restio in estecabo. Cation nonse et moluptaercit porempora nam quaspedi nihilissit que as doluptas squias eaque volum. Nihil et eturi consenet offi c torepel itatquas aut minis. Doloribust dellam as dollitiae venia veri utate nem essi blam ipsum etur? Qui ut eum et occulparum rerae ellaut doluptatur?

QUI VEL MOLORE QUI RE ALITI INULC.Vvidel inctemolut imus acerit aut praepel incia voluptat videssum-venitiost volupti deles dolupic atiunt que am sim non et liquosa ndiore eumque vero magnistrum quis maximpedis et assitiandae occum ilita nobitas natur apid molorpo rpossimos re prati autem lacereped et fugiatur aut repelles debis a sit velisquas estrum volupta tiaepero idis aut hariaturit quunt. Res mi, que perumquatis sae non cus volectotate ne dolupis aut eos sam dolenis et volorer spernat volorer orerum acea comnis core. sunt, odiciam. qui vel eni cum nulluptatur? Esta lorum pina dororum inusiret dolorum sumes trawaj.


iminullendi dent, tem fugiaeperes adi cus idignimpe comniet es voluptas estrumendi dolor adipsum quid endenim agnihit quunti dolorpo sapiet ut omnisci ium lacerum volecae. Epellorio. Et aut periorem fuga. Nequi ducidia nis ea dis molorit alit aliquisciati in perori offi cabore quatess itaquuntet liquis ut omnihil latiumet volene eum repediosam quo voluptate doluptintem facium dunt endendunt laborit poresequam, cus same nectur? Quidunt, nossimo ditiatur? Quis rest que milis rempost, unt que vel moluptati occup-tas aliquis sit re, et reperum velecte abo. Piet rerum in cum fugiat qui doluptam hil eossitam nos aute repudi consequisit arum hic tem idi blab int et atem aut faceaqui diande entem everaec eatur, non comnien imenist, in nam repel invelent. Nulloreprati blaut lam eum eum, cuptam, con enditat quo bla conesed maio te nos voluptaqui unt.

SUST, OFFICIMINT, ID ET AM REICAM.Te nia dolo quae eatiur, consere ptasit volendu ciatiundit identur, ab inia doluptaest harchil ianimus, im ent eaquam, quias am fugitias-sunt ut antur? Quis veriosa nihitae voluptisqui consequi to es at as magnis explatem voluptatio veliquide doluptio. Nem rem faciasi-mil milit posseque sedi tessi saniatiis ducia voluptati omnis parunt. Et preium, utemporiam inum facest fugia aliquis iduciatur, eum ea sitat quis aceptiunti net es coremod quae iderem et pe cus accullat ut quuntiam sequi undit ut omnime sinctis verum repuda volorrum, sus venimolores magniat mo blaut omnis eius eaqui anihit, quae netus. Quatem. Faccus, assit ditio. Uta con prem que siminctem fac-cusam renit ut ipienihicat quo et aut rerores dio qui ut quodis alit odiscip sandebit ellore planduntio. Et litates eatus cum nes rerit expla volupta teniandem sitaepelles abore poreiunt volum etus. Apit offi cipsae velent ut quidia alitatur, il ius, que et offi ci ommollit volo-riatur, comnihictur?

El magnimin re voluptaspel et volecta ecuptam, alit, etur rem andaeptatur acium quis maio to doluptate arum faccum auta.

6



8

ALIS AUDICREPTATQUE VIDEBIS EX EVENIS.Velibusanis exceatur ad qui dempores voloreptae sint quatur Raturis ma que nonsequiat Bearum ius rerro bla-tat omniminia earchiti commo quia consed magnis sim-poribus vollor ad que volut ut aut optas eata quiam, eum, sit, quid et porenihic tessime eumquid elluptat eum qui abo.

Edi resequid ullorerum que sam, utem archit untem lit fuga. Itatquid utat volorum ad maiossequate sunt eos-sit rerum eatiandicae reius, consectures venimpe rehent omnimoditas aut lab ilique nos consediatur, tem sitiam si volo del millo ium as quist alibus estibusamus ipi-endanit eum sum nihil ipsapel luptium et rehenihita num volupti orporpos maxime vendae. Itatem nonsequ atibus et provita turisqui ut rent moluptae comnit lam ipitis endent dolor ad eum vel iditae sitatur? Ad excea net occuptur? Ut optur, cum exeruptas ditias rehen-dam eium volorrovid maxim ipsapel imporem. Nam res apicat.

Gia voluptia voluptaerum fugitatus dolendebis ut atur maio. Occus et, utatati umenis veruptatur aut lab ipic-tio reruntist omnienimi, exceriandem quiste volupta-test endam, ut perit dolor se soluptatiunt aut ventiu-sam estius, eatur, sundita turerumquat fugia es aut ut ut resed que ommolupiet omni cuptia cone voloreribus, id ut voloruptam fugitissiti as et libus sum isciden ihicipi derrovid quiam labore nis dis alia consequide vernati consequunt lam, occate nus pa conse sam ilibusam, con-sequam, sae everfer oreici conest excepro mos magni-ent atam abo.

Bildunterschriften werden in der Clan Narrow LF Bold gesetzt. Gendebis quibusam es demporis lupta temperu ndiates con-sequaes qui cus estiis que atecus. Gendebis quibusam es dem-poris lupta temperu ndiates consequaes qui cus estiis que atecus.



10

HIER STEHT EINE KAPITELHEADLINE.LEADTEXTE BILDEN DEN EINSTIEG IN EINEN TEXT UND FüHREN KURz UND PRäzISE IN DEN INHALT EIN. IHR FORMALER UMGANG RICHTET SICH NACH DEN REGELN DES HEADLINEVERHALTENS.

Nam rest aut volupta aliquo et quo ipsam, offi caerunt ad eserit estissi moloratate con porae sam etur? Gendebis quibusam es demporis dolupta temperu ndiates conse-quaes qui cus estiis que atecus asperum qui-debit ut qui velia nus, namus, sundi offi cias ilit pelia aces dolorrum sunt lantia dolupta alis aut omnime pressimpore aspelli quates modis et. Esequatiis nis qui id minuscipsa ipsum num quibus core volupt ur rem ate-molo ribuscia ipsus molo venis sunt ut aut vere.la ne sectur, non coreper Chillam lab il est, culparum del inctus alibus, simenimus, quos quiditis exceruptas modi cum ex eos restio in estecabo. Cation nonse et molup-taercit porempora nam quaspedi nihilissit que as doluptas squias eaque volum. Nihil et eturi consenet offi c torepel itatquas aut minis. Doloribust dellam as dollitiae venia

veri utate nem essi blam ipsum etur? Qui ut eum et occulparum rerae ellaut doluptatur?

offi cabore quatess itaquuntet liquis ut omni-hil latiumet volene eum repediosam quo voluptate doluptintem facium dunt endend-unt laborit poresequam, cus same nectur? Quidunt, nossimo ditiatur? Quis rest que milis rempost, unt que vel moluptati occup-tas aliquis sit re, et reperum velecte abo. Piet rerum in cum fugiat qui doluptam hil eossitam nos aute repudi consequisit arum hic tem idi blab int et atem aut faceaqui diande entem everaec eatur, non comnien imenist, in nam repel invelent. Nulloreprati blaut lam eum eum, cuptam, con enditat quo.



Page 49

Print productsBrochure in letter format


PAGE LAYOUT FOR A BROCHURE IN LETTER FORMATThe overview on the right shows an example of the page sequence for a brochure in letter format.


Cover/back cover

Inside pages



HIER STEHT DIE üBERSCHRIFT.PROMINENT UND VERSAL.

HIER STEHT DIE üBERSCHRIFT.PROMINENT UND VERSAL.HIER KANN EINE UNTERüBERSCHRIFT STEHEN.


8

ALIS AUDICREPTATQUE VIDE-BIS EX EVENIS.Velibusanis exceatur ad qui dempores voloreptae sint quatur Raturis ma que non-sequiat Bearum ius rerro blatat omniminia earchiti commo quia consed magnis simpo-ribus vollor ad que volut ut aut optas eata quiam, eum, sit, quid et porenihic tessime eumquid elluptat eum ut qui abo.

Edi resequid ullorerum que sam, utem archit untem lit fuga. Itatquid utat volorum ad maiossequate sunt eossit rerum eatian-dicae reius, consectures venimpe rehent omnimoditas aut lab ilique nos consediatur, tem sitiam si volo del millo ium as quist alibus estibusamus ipiendanit eum sum nihil ipsapel luptium et rehenihita num.

Bildunterschriften werden in der Clan Narrow LF Bold gesetzt. Gendebis quibusam es dempo-ris lupta temperu ndiates consequaes qui cus estiis que atecus. Gendebis quibusam es dem-poris lupta temperu ndiates consequaes qui cus estiis que atecus.



10

HIER STEHT EINE KAPITELHEADLINE.

Nam rest aut volupta aliquo et quo ipsam, offi caerunt ad eserit estissi moloratate con porae sam etur? Gendebis quibu-sam es demporis dolupta temperu ndia-tes consequaes qui cus estiis que atecus asperum quidebit ut qui velia nus, namus, sundi offi cias ilit pelia aces dolorrum sunt lantia dolupta alis aut omnime pressim-pore aspelli quates modis et. Esequatiis nis qui id minuscipsa ipsum num quibus core volupt ur rem atemolo ribuscia ipsus molo venis sunt ut aut vere.la ne sectur, non coreper Chillam lab il est, culparum

del inctus alibus, simenimus, quos qui-ditis exceruptas modi cum ex eos restio in estecabo. Cation nonse et moluptaer-cit porempora nam quaspedi nihilissit que as doluptas squias eaque volum. Nihil et eturi consenet offi c torepel itatquas aut minis. Doloribust dellam as dollitiae venia veri utate nem essi blam ipsum etur? Qui ut eum et occulparum rerae ellaut dolupta-tur? Offi cabore quatess itaquuntet liquis ut omnihil latiumet volene eum repediosam quo voluptate doluptintem facium dunt endendunt laborit poresequam.


HIER STEHT EINE KAPITELüBERSCHRIFT.LEADTEXTE BILDEN DEN EIN-STIEG IN EINEN TEXT UND FüHREN KURz UND PRä zISE IN DEN INHALT EIN. IHR FORMALER UMGANG RICH-TET SICH NACH DEN REGELN DES HEADLINEVERHALTENS.

6

HIER STEHT EINE zWISCHEN-HEADLINE. SIE SOLLTE MÖG-LICHST KURz GEHALTEN WERDEN, UM UNNÖTIGE TEXTLüCKEN zU VERMEIDEN. Nam rest aut volupta aliquo et quo ipsam, offi caerunt ad eserit estissi moloratate con porae sam etur? Gendebis quibu-sam es demporis dolupta temperu ndia-tes consequaes qui cus estiis que atecus asperum quidebit ut qui velia nus, namus, sundi offi cias ilit pelia aces dolorrum sunt lantia dolupta alis aut omnime pressim-pore aspelli quates modis et. Esequatiis nis qui id minuscipsa ipsum num quibus core volupt ur rem atemolo ribuscia ipsus molo venis sunt ut aut vere.la ne sectur, non coreper Chillam lab il est, culparum del inc-tus alibus, simenimus, quos quiditis exce-ruptas modi cum ex eos restio in estecabo.

QUI VEL MOLORE QUI RE.Vvidel inctemolut imus acerit aut praepel incia voluptat videssumvenitiost volupti deles dolupic atiunt que am sim non et liquosa ndiore eumque vero magnistrum quis maximpedis et assitiandae occum ilita nobitas natur apid molorpo rpossimos re prati autem lacereped et fugiatur aut repel-les debis a sit velisquas estrum volupta tiaepero idis aut hariaturit quunt. Res mi,

que perumquatis sae non cus volectotate ne dolupis aut eos sam dolenis et volorer spernat volorer orerum acea comnis core. sunt, odiciam. qui vel eni cum nulluptatur? Esta lorum pina dororum in quasiret dolo-rum sumes trawaj.

Et facereiciae. Otaque volupis cipient volupti remporecerro dist, quo quo bea amus apitio et utas dolorrum santiun daesti culliqu atissecea sum lacerchit labore est faccab idelliqui consequia dempeli squidi repro maio. Rae nim ipicipsae aut que ab ium faccusda iminullendi dent, tem fugi-aeperes adi cus idignimpe comniet es voluptas estrumendi dolor adipsum quid endenim agnihit quunti dolorpo sapiet ut omnisci ium lacerum volecae. Epellorio. Et aut periorem fuga. Nequi ducidia nis ea dis molorit alit aliquisciati in perori offi cabore quatess itaquuntet liquis ut omnihil latiu-met volene eum repediosam quo voluptate doluptintem facium dunt endendunt labo-rit poresequam, cus same nectur? Quidunt, nossimo ditiatur? Quis rest que milis rem-post, unt que vel moluptati occuptas aliquis sit re, et reperum velecte abo. Piet rerum in cum fugiat qui doluptam hil eossitam nos aute repudi. Nequi ducidia nis ea dis molorit alit aliquisciati in perori offi cabore quatess itaquuntet liquis ut.





Page 50

Print productsDIN A5 brochure


PAGE LAYOUT FOR A DIN A5 BROCHUREThe overview on the right shows an example of the page sequence for a DIN A5 brochure.


Cover/back cover

Inside pages









Bildunterschriften werden in der Clan Narrow LF Bold gesetzt. Gendebis quibusam es demporis lupta temperu ndiates conse-quaes qui cus estiis que atecus. Gendebis quibusam es demporis lupta temperu ndiates consequaes qui cus estiis que atecus.

8

HIER STEHT EINE zWISCHENHEADLINE. SIE SOLLTE MÖGLICHST KURz GEHALTEN WERDEN, UM UNNÖTIGE TEXTLüCKEN zU VERMEIDEN.Nam rest aut volupta aliquo et quo ipsam, offi caerunt ad eserit estissi moloratate con porae sam etur? Gendebis qui-busam es demporis dolupta temperu ndiates consequaes qui cus estiis que atecus asperum quidebit ut qui velia nus, namus, sundi offi cias ilit pelia aces dolorrum sunt lantia dolupta alis aut omnime pressimpore aspelli quates modis et. Esequatiis nis qui id minuscipsa ipsum num quibus core volupt ur rem atemolo ribuscia ipsus molo venis sunt ut aut vere.la ne sectur, non coreper Chillam lab il est, culparum del inctus alibus, simenimus, quos quiditis exceruptas modi cum ex eos restio in estecabo.

QUI VEL MOLORE QUI RE.Vvidel inctemolut imus acerit aut praepel incia volup-tat videssumvenitiost volupti deles dolupic atiunt que am sim non et liquosa ndiore eumque vero magnistrum quis maximpedis et assitiandae occum ilita nobitas natur apid molorpo rpossimos re prati autem lacereped et fugiatur aut repelles debis a sit velisquas estrum volupta tiaepero idis aut hariaturit quunt. Res mi, que perumquatis sae non cus volectotate ne dolupis aut eos sam dolenis et volorer sper-nat volorer orerum acea comnis core. sunt, odiciam. qui vel eni cum nulluptatur? Esta lorum pina dororum in quasiret dolorum sumes trawaj.

Et facereiciae. Otaque volupis cipient volupti remporecerro dist, quo quo bea amus apitio et utas dolorrum santiun daesti culliqu atissecea sum lacerchit labore est facca.


HIER STEHT EINE KAPITELüBERSCHRIFT.EINFüHRUNGSTEXTE BIL-DEN DEN EINSTIEG IN EINEN TEXT UND FüHREN KURz UND PRäzISE IN DEN INHALT EIN. IHR FORMA-LER UMGANG RICHTET SICH NACH DEN REGELN DES HEADLINEVERHALTENS.

6

HIER STEHT EINE zWISCHENHEADLINE. SIE SOLLTE MÖGLICHST KURz GEHALTEN WERDEN, DAMIT UNNÖTIGE TEXTLü-CKEN VERMIEDEN WERDEN.Nam rest aut volupta aliquo et quo ipsam, offi caerunt ad eserit estissi moloratate con porae sam etur? Gendebis qui-busam es demporis dolupta temperu ndiates consequaes qui cus estiis que atecus asperum quidebit ut qui velia nus, namus, sundi offi cias ilit pelia aces dolorrum sunt lantia dolupta alis aut omnime pressimpore aspelli quates modis et. Esequatiis nis qui id minuscipsa ipsum num quibus core volupt ur rem atemolo ribuscia ipsus molo venis sunt ut aut vere.la ne sectur, non coreper Chillam lab il est, culparum del inctus alibus, simenimus, quos quiditis exceruptas modi cum ex eos restio in estecabo.

QUI VEL MOLORE QUI RE.Vvidel inctemolut imus acerit aut praepel incia volup-tat videssumvenitiost volupti deles dolupic atiunt que am sim non et liquosa ndiore eumque vero magnistrum quis maximpedis et assitiandae occum ilita nobitas natur apid molorpo rpossimos re prati autem lacereped et fugiatur aut repelles debis a sit velisquas estrum volupta tiaepero idis aut hariaturit quunt. Res mi, que perumquatis sae non cus volectotate ne dolupis aut eos sam dolenis et volorer sper-nat volorer orerum acea comnis core. sunt, odiciam. qui vel eni cum nulluptatur? Esta lorum pina dororum in quasiret dolorum sumes trawaj.

Et facereiciae. Otaque volupis cipient volupti remporecerro dist, quo quo bea amus apitio et utas dolorrum santiun daesti culliqu atissecea sum lacerchit labore est facca.


Page 51

Print productsDIN long brochure


PAGE LAYOUT FOR A DIN LONG BROCHUREThe overview on the right shows an example of the page sequence for a DIN long brochure.

The practical DIN long format is an ideal complement to brochures in DIN A4.


Cover/back cover

Inside pages

HIER STEHT DIE üBERSCHRIFT. PROMINENT UND VERSAL.HIER KANN EINE UNTER-üBERSCHRIFT STEHEN.

ALIS AUDICREPTATQUE VIDEBIS EX EVENIS.Velibusanis exceatur ad qui dempores voloreptae sint quatur Ratu-ris ma que nonsequiat Bearum ius rerro blatat omniminia earchiti commo quia consed magnis simporibus vollor ad que volut ut aut optas eata quiam, eum, sit, quid et porenihic tessime eumquid elluptat eum ut qui abo.

Edi resequid ullorerum que sam, utem archit untem lit fuga. Itatquid utat volorum ad maiossequate sunt eossit rerum eatiandicae reius, consectures venimpe rehent omnimoditas aut lab ilique nos con-sediatur, tem sitiam si volo del millo ium as quist alibus estibusa-mus ipiendanit eum sum nihil ipsapel luptium et rehenihita num.

QUI VEL MOLORE QUI RE.Vvidel inctemolut imus acerit aut praepel incia voluptat videssum-venitiost volupti deles dolupic atiunt que am sim non et liquosa ndiore eumque vero magnistrum quis maximpedis et assitiandae occum ilita nobitas natur apid molorpo rpossimos re prati autem lacereped et fugiatur aut repelles debis a sit velisquas estrum.

Goethe-Institut e.V.ggf. AbteilungMusterstraße 12312345 MusterstadtMusterland



Page 52

Print productsDIN long brochure


PAGE LAYOUT FOR A DIN LONG FLYER IN LANDSCAPE FORMATThe overview on the right shows an example of the page sequence for a DIN long flyer in landscape format.

Column headers and page numbers are omitted due to the extreme landscape format.


Cover/back cover

Inside pages





ALIS AUDICREPTATQUE VIDEBIS EX.Velibusanis exceatur ad qui dempores voloreptae sint quatur Raturis ma que nonsequiat Bearum ius rerro blatat omniminia earchiti commo quia consed magnis simporibus vollor ad que volut ut aut optas eata quiam, eum, sit, quid et porenihic tes-sime eumquid elluptat eum ut qui abo.

Edi resequid ullorerum que sam, utem archit untem lit fuga. Itatquid utat volorum ad maiossequate sunt eossit rerum eati-andicae reius, consectures venimpe rehent omnimoditas aut lab ilique nos consediatur, tem sitiam si volo del millo ium as quist alibus estibusamus ipiendanit eum sum nihil ipsapel luptium et rehenihita num.

VELIBUSANIS EXCEATUR AD QUI.Voloreptae sint quatur Raturis ma que nonsequiat Bearum ius rerro blatat omniminia earchiti commo quia consed magnis simporibus vollor ad que volut ut aut optas eata quiam, eum, sit, quid et porenihic tessime eumquid elluptat eum ut qui abo.

Voloreptae sint quatur Raturis ma que nonsequiat Bearum ius rerro blatat omniminia earchiti commo quia consed magnis simporibus vollor ad que volut ut aut optas eata quiam, eum, sit, quid et porenihic tessime eumquid elluptat eum ut qui abo.

ALIS AUDICREPTATQUE VIDEBIS EX.Velibusanis exceatur ad qui dempores voloreptae sint quatur Raturis ma que nonsequiat Bearum ius rerro blatat omniminia earchiti commo quia consed magnis simporibus vollor ad que volut ut aut optas eata quiam, eum, sit, quid et porenihic tes-sime eumquid elluptat eum ut qui abo.

Edi resequid ullorerum que sam, utem archit untem lit fuga. Itatquid utat volorum ad maiossequate sunt eossit rerum eati-andicae reius, consectures venimpe rehent omnimoditas aut lab ilique nos consediatur.

ALIS AUDICREPTATQUE VIDEBIS EX.Velibusanis exceatur ad qui dempores voloreptae sint quatur Raturis ma que nonsequiat Bearum ius rerro blatat omniminia earchiti commo quia consed magnis simporibus vollor ad que volut ut aut optas eata quiam, eum, sit, quid et porenihic tes-sime eumquid elluptat eum ut qui abo. Bearum ius rerro blatat omniminia earchiti commo quia.

Page 53

Print productsDIN A6 Flyer


PAGE LAYOUT FOR DIN A6 FLYERS IN PORTRAIT AND LANDSCAPE FORMAT The overview on the right shows an example of the page sequence for DIN A6 flyers in portrait and landscape format.

Column headers and page numbers are omitted due to the limited format size.


Cover Back cover

Cover Back cover


Compact disc

COMPACT DISC TITLEIN CAPS AND PROMINENT.



TITEL DER COMPACT DISC.VERSAL UND PROMINENT.

TITEL DER COMPACT DISC.VERSAL UND PROMINENT.

Goethe-Institut e. V.Dept. if applicable 123, Any Street Anytown AN12 Y34 Exampleland

T. +49 (0)89 123 450 F. +49 (0)89 123 450 [email protected]

COM

PA

CT DISC TITLE.

COM

PA

CT D

ISC

TITL

E.

Compact disc inlay front/back

Goethe-Institut e. V.Dept. if applicable 123, Any Street Anytown AN12 Y34 Exampleland

T. +49 (0)89 123 450 F. +49 (0)89 123 450 [email protected]

COM

PA

CT DISC TITLE.

COM

PA

CT D

ISC

TITL

E.

Compact disc booklet

Compact disc booklet


Hier kann erklärender Text zum Inhalt der Compact Disc stehen.

Ovidell acerspe lluptam lab idebis plicae et as reped quo volest, quiatur ra necto berrovid et asi sequiae es aut laccuptia verum eum net rerions equodignim vero de peratam quia volore dolore sunt eos vellor seque volupta tiberum essi am eiumqua mustis dolestis de nonsecum voluptas rehenet umenime nus quo tem ese-quibus, to te del int ad eos sant eturitis int.eictotasped quam faccum auta volore nullaborero odiorent, comnim labore plamus, quost odi tectes.

Page 54

Print productsCompact disc

PAGE LAYOUT COMPACT DISC The overview on the right shows an exam-ple of the page layout for a compact disc and its packaging elements.Either a picture or colour fill may be used.



Page 55

Print productsTypes of paper

TYPES OF PAPERThe feel of the paper employed has a significant influence on the first impression of printed products. Depending on the content, intended use and type of brochures, we can choose between coated and uncoated papers. We have defined essential properties for both types of paper to provide orientation in the selection of papers.

Coated paperBasic properties: coated surface, silk-matt finish, clear white colour, regular to high volume.Suggestion: LumiSilk is an example of a paper type that possesses all the defined properties. We choose a higher grammage, e.g. 300 g, for covers; a lower grammage, e.g. 150 g, may be used for inside pages.

Uncoated paperBasic properties: uncoated surface, high surface roughness, clear white colour and high volume.Suggestion: PlanoArt is an example of a paper type that possesses all the defined properties. We choose a higher grammage, e.g. 300 g, for covers; a lower grammage, e.g. 130 g, may be used for inside pages.

Page 56


IDENTITY.....04





TEMPLATES.....88

Page 57

AdvertisementsPrinciples


LAYOUT PRINCIPLES FOR ADVERTISEMENTSThe layout and design of advertisements is oriented on the typical layout guidelines of the print product concept. No matter whether it concerns image ads or recruitment ads, the emphasis on the communicative framework is also prioritised in the case of marketing applications.

All elements relating to the brand image may be placed anywhere within the content space.

CONTENT SPACE

CONTENT SPACE

KULTUR:VERBINDET.Nam rest aut volupta aliquo et quo ipsam, offi caerunt ad eserit estissi moloratate con porae sam etur? Gendebis quibusam es demporis dolupta temperu ndiates consequaes qui cus estiis que atecus asperum quidebit ut qui velia nus, namus, sundi offi cias ilit pelia aces dolorrum sunt lantia dolupta alis aut omnime ressimpore aspelli quates modis et.

www.goethe.de

HIER STEHT DIE üBERSCHRIFT.TEILE KÖNNEN SICH FARBLICH ABSETzEN.Nam rest aut volupta aliquo et quo ipsam, offi caerunt ad eserit estissi moloratate con porae sam etur? Gendebis quibusam es dempo-ris dolupta temperu ndiates consequaes qui cus estiis que atecus asperum quidebit ut qui velia nus, namus, sundi offi cias ilit pelia aces dolorrum sunt lantia dolupta alis aut omnime ressimpore aspelli quates modis et.

www.goethe.de

Page 58

AdvertisementsImage ads


EXAMPLES OF IMAGE ADSThe overview on the right shows various examples of image ads.


SPRACHE. KULTUR.DEUTSCHLAND.Text zur Selbstdarstellung Nam rest aut volupta aliquo et quo ipsam, offi caerunt ad eserit estissi moloratate con porae sam etur? Gendebis quibusam es demporis dolupta temperu ndiates consequaes qui cus estiis que atecus asperum quidebit ut qui velia nus, namus, sun-di offi cias ilit pelia aces dolorrum sunt lantia dolupta alis aut omnime pressimpore aspelli quates modis et.

Zum nächstmöglichen Zeitpunkt suchen wir einen/eine

DEUTSCHLEHRER/-INMit uns nam rest aut volupta aliquo et quo ipsam, offi caerunt ad eserit estissi moloratate con porae sam etur? Gendebis quibusam es demporis dolupta temperu ndiates consequaes qui cus estiis que atecus asperum quidebit ut qui velia nus, namus, sundi offi cias ilit pelia aces dolor-rum sunt lantia dolupta alis aut omnime pressimpore aspelli quates modis et.

Ihre Chancen nam rest aut volupta aliquo et quo ipsam, offi caerunt ad eserit estissi molorata-te con porae sam etur? Gendebis quibusam es demporis dolupta temperu ndiates consequaes qui cus estiis que atecus asperum quidebit ut qui velia nus, namus, sundi offi cias ilit pelia aces dolorrum sunt lantia dolupta alis aut omnime pressimpore aspelli quates modis et.

Ihre Bewerbung senden Sie bitte an:Goethe-Institut e. V., ggf. Abteilung, Musterstraße 123, 12345 Musterstadt

Page 59

AdvertisementsRecruitment ad


EXAMPLE OF A RECRUITMENT ADThe example on the right shows the layout of a recruitment ad.

Page 60


IDENTITY.....04





TEMPLATES.....88

Goethe-Institut e. V.Sample Street 1312345 Sample Town

Tel.: +49 12 345-6788Fax: +49 12 345-6789Mobile: +49 123 456789

[email protected]

MAX MUSTERMANNJob Title

Goethe-Institut e. V.Beispielstraße 1312345 Beispielstadt

Tel.: +49 12 345-6788Fax: +49 12 345-6789Mobil: +49 0123 456789

[email protected]

MAX MUSTERMANNBerufsbezeichnung


Tel.: +49 12 345-6788Fax: +49 12 345-6789Mobil: +49 0123 456789

[email protected]

MAX MUSTERMANNBerufsbezeichnung

BUSINESS CARDSBusiness cards are the first step when initiating personal contact. We must be seen to be sincere, straightforward and transparent, but with a certain degree of fascination.

The name is highlighted in any of the eight layout colours – with the exception of Goethe Grey.A mobile phone number may be included if required – if not, this line may be omitted.

For staff members in international working environments, the back may be printed with a version in a different language. The green back with the white logo element is optional.

A template in InDesign format for the business card can be downloaded from the Goethe extranet.


Page 61

Stationery/formsBusiness cards

Business cards

International version

Front Back

www.goethe.de

GREETINGS CARDGreetings cards always contain a message handwritten by their addresser. A friendly and personal gesture to the addressee. They do not display any particular address and can be used throughout the world in this form.

A template in InDesign format for the greetings card can be downloaded from the Goethe extranet.

Greetings card


Page 62

Stationery/formsGreetings card

www.goethe.deGoethe-Institut e. V.Beispielstraße 12312345 BeispielstadtPostfach 19041912345 Beispielstadt





USt-ID-Nr. DE 129516430

www.goethe.de

12.12.2012Betreff:

Sehr geehrte Damen und Herren,

Olorrum si con core volectam, sit qui aturi voluptatis res voluptam, estis estrum fugia corro et exerund igendae. Endant fugitio sapici blabora simaior eculparumqui volorepuda idunt ipidendae nihil int omnitasperum int.Nam, volessi tinciisit ulparci delesent, et, quidus aditatur? Quissit atiamus ent.Nullaut parchic aborerum volorro quamet lautempossi blaceptionem soluptatati con est venihitis quatur?Icaborerum natem reriber rumquam erist que omnimol uptibus, es diorest, et magnatur sunt eatum quam nonsed estistorum doluptate solorit qui dolor alitatet, qui audi nihit, sequam event il endiscietur auditas picipsunt hilis arum ut pratam qui as.us aut atemqui incto volor as dolesto remquo temqui des nos etur, serferunt facer-ferum ulluptaquid magnis aud quae nam aut qui con con res vollibusdae ra verit aligendit fugiaer iossequibus rem experiorepe eicimus amusapienis cus doloreh.

Mit freundlichen Grüßen


Goethe-Institut e.V. Beispielstraße 123 . 12345 Beispielstadt

STATIONERYThe aim of a letter is to communicate information. Stationery with a clear and distinctive layout supports this aim. The logo size used on stationery is smaller than on other print products.

Each preprinted sheet displays the logo, folding marks and the URL, is standardised for worldwide use and is produced by commercial printers. All additional information required (addresser, address, banking details, etc.) are printed by each employee on in-house office printers together with the letter content. All employees receive an MS Word template that they can personalise with their own details.

A template in InDesign format for the stationery and a template in MS Word format for the personalised details can be downloaded from the Goethe extranet.


Page 63

Stationery/formsStationery

Stationery with personalised information Preprinted sheet

www.goethe.de


Olorrum si con core volectam, sit qui aturi voluptatis res voluptam, estis estrum

fugia corro et exerund igendae. Endant fugitio sapici blabora simaior eculparumqui

volorepuda idunt ipidendae nihil int omnitasperum int.Nam, volessi tinciisit ulparci delesent, et, quidus aditatur? Quissit atiamus ent.

Nullaut parchic aborerum volorro quamet lautempossi blaceptionem soluptatati

con est venihitis quatur?Icaborerum natem reriber rumquam erist que omnimol uptibus, es diorest, et

magnatur sunt eatum quam nonsed estistorum doluptate solorit qui dolor alitatet,

qui audi nihit, sequam event il endiscietur auditas picipsunt hilis arum ut pratam

qui as.us aut atemqui incto volor as dolesto remquo temqui des nos etur, serferunt facer-

ferum ulluptaquid magnis aud quae nam aut qui con con res vollibusdae ra verit

aligendit fugiaer iossequibus rem experiorepe eicimus amusapienis cus doloreh.




FAXAn: Beispielorganisation, Bernd BeispielDatum: 12.12.2012Fax: +49 (0) 89 12345 - 6789Seiten: Seitenanzahl inklusive DeckblattAbsender: Max MustermannBetreff:

www.goethe.de


Olorrum si con core volectam, sit qui aturi voluptatis res voluptam, estis estrum fugia corro et exerund igendae. Endant fugitio sapici blabora simaior eculparumqui volorepuda idunt ipidendae nihil int omnitasperum int.Nam, volessi tinciisit ulparci delesent, et, quidus aditatur? Quissit atiamus ent.Nullaut parchic aborerum volorro quamet lautempossi blaceptionem soluptatati con est venihitis quatur?Icaborerum natem reriber rumquam erist que omnimol uptibus, es diorest, et magnatur sunt eatum quam nonsed estistorum doluptate solorit qui dolor alitatet, qui audi nihit, sequam event il endiscietur auditas picipsunt hilis arum ut pratam qui as.us aut atemqui incto volor as dolesto remquo temqui des nos etur, serferunt facer-ferum ulluptaquid magnis aud quae nam aut qui con con res vollibusdae ra verit aligendit fugiaer iossequibus rem experiorepe eicimus amusapienis cus doloreh.


MEMO

An: Beispielorganisation, Bernd BeispielDatum: 12.12.2012Absender: Max MustermannBetreff:



FORMSThe layout of the forms is always uniform. The font and logo sizes are equivalent to those used for stationery. In the templates, all fields have fixed positions, and the content can be edited by all users as they see fit.

We use our corporate font, Goethe FF Clan.

Template files in MS Word format for forms can be downloaded from the Goethe extranet.


Page 64

Stationery/formsForms

Forms

Seite 1, Automatische Wiederholung des TitelsHier steHt eine üBersCHriftRiliquate molorperos ero dolorpero et venim vel euipit nulputatue dolobore er susto commodolore conse

commy nulput vel er si nit wis at lor adignibh eliscipis atumsan vulput utem doloborer inibh ex et iusto euipit

prat, quam, quamcon sequip exerit del doloreet, conse eraestis amconum init num quat. Ut amconulla consed

del ullam, commodo lestincilla at.Onsequam doloreet, commy nim irit lor alit venisse molum veros nim alit lobore facil euguercin hendrem zzri-

ure veratin vel utat la feugait ad dit vercil doluptatis aliquissenim veliquam, sectem dolorpero et, conullan

ulput ad dolortio conse commodipsum vel dolore vel eugue commolor se facip eros ad magnis nosto ex er sus-

cip exercip erit, volor il ex ea aliquipUd estis dignit la amet ametumm odolorer iureet, quissendreet num euis

num dolore magna facin henibh ea faciliq uiscilit ad tet lam delis duisi.

Liquat nulla alisim quam, vel ut iureraesenim aciliquis augue mincidu ismolore erostio ex ea feugue feu feui

blaore exerostin ulputat, vel elit, vent lutat alis non veros nullut alis do do et utem delese enis eum ing exera-

esto cor si blamet ad do ea amet wisi bla alit lore feuguer ad ex et, commodi onsecte dolor ip elit, volortincing

exer sim do core do ea feugiatet euip esto con veril dolobore mod min henit laor sequam dolobortio od tem

nullutpat. Ut nulluptat adiam, vel ulla fHier steHt eine ZwisCHenüBersCHrift

Acipiscidunt alit vulla feu feuipis sequat alit augait luptate feuisse dolut ad magna ad tat nit accum exeros nul-

lummy nulla conum nos et, vullut wissect etueriure commy nim iriliquipis acidunt at luptatetue tem dolorer

sequiss ectet, vel delit am qui blamcon senibh et veliqui blan eummy nonsecte core vel el dit wissim atem vel

irilis niamet acinci el ulla am, coreraessi el ulla conseni amconse min ulla consectet autpatuer Equat nim ilit

lutpatuer sequam do eu facing ex et, velissi.

oreetum acipism olorerilit lore facidunt alisi ercipsumsan ullaortisl eugait, sequi esecte feugiatem nulla faccum

irit wis dolor irit lum irit utpat vulput alit alit ipsusto dolor in ulla am quipsum vendio eugiam esse min ulput

lut ulla feugait alit, sis delit at. Ver iureet, vullaore cor iurerci psummod eugiam iustrud dolore tatem volut

num zzrit veliquipit ad modiat. Os nos nummodi psustis cilit, quat veraestin hent venismolut wismolor aliquat

nim zzrit aut niate minci esed do essi tie tat lut lumsan velessissi.

Modolenim velit num diat lum vel euisit ulla feugait vendrer alit ut amcon essit wisl ulla feu feum nibh el iure

venim duis dio dolore dolenibh eum dolor sim dolobore exerit augait ullaore euisci te feugiam dion vero enisl

ex eugait, summod molor in utpat.Uptatie modoluptatum accum accum iriure verostrud tie magnis Equamcore

erat. Lutpat, veratue consenim exer sed ea feum ipit praesenit, quipis et eugait vel iure veraess ismodolorem

illa facin ulla feum esectet iure dignim do ex exercing et am, consequamet, sectetu ercidunt incilla ndreratin

vel eugait, commodolut wis nulla faccum duipsusto con henis exerci essi essequam do consed tet lor inisisi.

Acip ex etum dolor aut prat. Ure corper suscin vel eu feugue eugue molor am in henibh eugiamconse consed

modit la feui bla feugait num dolum dolore er iustiss equisl utpat vent loboreet augait luptatum nim atue mag-

nit vel iriureet luptat ver sum vercincilla facilis molorem dolobor adio eugiam doloboreet pratummy nonse-

quisi blam, si bla corem ip et irit, quipsum dolorem nulluptate molorem nullan henit ute commy nim velis ex

eugiatue conullan hent wis nulla feu feuloborpero elit ut landre do commy nulpute feu facin heniam at dit vul-

lamet, quat lum dio od ting ercilit lumsandip Hier steHt eine ZwisCHenüBersCHrift

ming exeUtpat ipit la con henit ad dit praessed ex enim vent ute del etum vent at. Erci tetummodolor sum

verilit, quisl erIquam in venit am nonsed dio exeros ad ting ex eum eugait alisisi ex ex etue velendi piscips

uscinim dolore te dolore velesto doltum vent at. Erci tetummodolor sum verilit, quisl erIquam in venit am

nonsed dio exeros et utetuerate modiat. Ut ilit lan henit et aut la feum adio odit luptat lam qui euiscidunt pr

ming exeUtpat ipit la con henit ad dit praat lam qui euiscidunt pr ute del etum vent at. Erci tetummodolor sum

verilit, xeros ad tinmodolor sum vrate modiat. Ut ilit lan henit et aut.

Seite 1, Automatische Wiederholung des Titels

Seite 1, Automatische Wiederholung des TitelsHier steHt eine üBersCHriftRiliquate molorperos ero dolorpero et venim vel euipit nulputatue dolobore er susto commodolore conse







num dolore magna facin henibh ea faciliq uiscilit ad tet lam delis duisi.

Liquat nulla alisim quam, vel ut iureraesenim aciliquis augue mincidu ismolore erostio ex ea feugue feu feui




nullutpat. Ut nulluptat adiam, vel ulla fHier steHt eine ZwisCHenüBersCHrift Acipiscidunt alit vulla feu feuipis sequat alit augait luptate feuisse dolut ad magna ad tat nit accum exeros nul-




lutpatuer sequam do eu facing ex et, velissi.oreetum acipism olorerilit lore facidunt alisi ercipsumsan ullaortisl eugait, sequi esecte feugiatem nulla faccum




nim zzrit aut niate minci esed do essi tie tat lut lumsan velessissi.

Modolenim velit num diat lum vel euisit ulla feugait vendrer alit ut amcon essit wisl ulla feu feum nibh el iure











lamet, quat lum dio od ting ercilit lumsandip Hier steHt eine ZwisCHenüBersCHrift ming exeUtpat ipit la con henit ad dit praessed ex enim vent ute del etum vent at. Erci tetummodolor sum








Hier steHt eine üBersCHriftRiliquate molorperos ero dolorpero et venim vel euipit nulputatue dolobore er susto commodolore conse







num dolore magna facin henibh ea faciliq uiscilit ad tet lam delis duisi.Liquat nulla alisim quam, vel ut iureraesenim aciliquis augue mincidu ismolore erostio ex ea feugue feu feui




nullutpat. Ut nulluptat adiam, vel ulla fHier steHt eine ZwisCHenüBersCHrift Acipiscidunt alit vulla feu feuipis sequat alit augait luptate feuisse dolut ad magna ad tat nit accum exeros nul-




lutpatuer sequam do eu facing ex et, velissi.oreetum acipism olorerilit lore facidunt alisi ercipsumsan ullaortisl eugait, sequi esecte feugiatem nulla faccum




nim zzrit aut niate minci esed do essi tie tat lut lumsan velessissi.Modolenim velit num diat lum vel euisit ulla feugait vendrer alit ut amcon essit wisl ulla feu feum nibh el iure











lamet, quat lum dio od ting ercilit lumsandip Hier steHt eine ZwisCHenüBersCHrift ming exeUtpat ipit la con henit ad dit praessed ex enim vent ute del etum vent at. Erci tetummodolor sum







Hier steHt eine etwas längere titelZeile, Prominent und versal.Hier ist PlatZ für einen oPtionalen untertitel.

DOCUMENTSIn addition to the form templates, you can also download an extra template in MS Word format for larger amounts of text. The document template has its own title page and offers additional space for larger amounts of text on the subsequent pages. Project descriptions, concepts, etc.

If required, documents can also be bound in book form to lend them a dignified appearance.

A template in MS Word format for documents can be downloaded from the Goethe extranet.


Page 65

Stationery/formsDocuments

Document

GOETH

E-IN

STITUT

Any Street XY80339 Anytown

Any Street XY80339 Anytown

GI_Stamp_vertical.eps

GI_Stamp_horizontal.eps

GI_Stamp_vertical_address.eps GI_Seal.eps

GI_Stamp_horizontal_address.eps

THE STAMPThe Goethe-Institut stamp is of the logo, and an address may be added if required.

Template files for the stamp and seal can be downloaded from the Goethe extranet.


Page 66

Stationery/formsForms

Vertical stamp Seal

Horizontal stamp

Page 67


IDENTITY.....04





TEMPLATES.....88

Example of an exhibition/information stand

Page 68

Exhibition and information standsGeneral


EXHIBITION/INFORMATION STANDThe construction and layout of exhibition and information stands is determined by the general layout and design guidelines. We employ the logo, the Goethe colour system, the Goethe corporate font and the Goethe visual language as described in the manual.

Page 69

Exhibition and information standsChecklist


CHECKLISTOn the basis of this checklist, we can determine whether our exhibition and information stands are fully compliant with our design and layout criteria.

1. PresenceAn enormous number of people know and appreciate the Goethe-Institut. They want to find our exhibition/information stand quickly and easily without having to search for it. Therefore, we must always check the following:

Is our stand easily recognisable and easy to find?

– Highly visible and prominent logo– Brand colour green– Visible from a distance and at close range

2. IdentityThe Goethe-Institut has a rather special sphere of activity: the provision of linguistic and cultural activities for Germany. We enjoy an excellent reputation and have earned enormous respect. We are dedicated to consolidating and expanding our reputation, so we always ask ourselves:

Does the atmosphere of our stand (design/construction) communicate the character of the Goethe-Institut?

– Our core values are initiative, responsibility to our culture, and trustworthiness– We may be small, but we are good

3. Design and layout guidelinesThe Goethe-Institut makes every effort to maintain a transparent and consistent image. A uniform layout and design concept helps us in this: our logo, brand colour, corporate font and visual language.

Does our information/exhibition stand comply with our design guidelines?

– Current logo in white against a coloured background– Brand colour – Correct use of the brand colour and the layout colours– All headlines and copy in our corporate font

2011PROGRAMM11.11.2011 um 13 Uhr

Lesung Max Mustermann12.11.2011 um 13 Uhr

Beispielthema Diskussion13.11.2011 um 13 Uhr

Konzert Musterband14.11.2011 um 13 Uhr

Lesung Bernd Beispiel

Icipsum quodipi demperf erspercias doluptatia quis moluptatas repe excest, voloribus perisque laccatus, illeces totat. Et aliti rerem ea corempore volendus estincipi.


Ebitatus aspieni ipsam ut voluptur? Ro volorerunt harcill aboreptae quo dolloresed min nis et auda quia sentur sim alitas ipitate nobiti id ute velecumet audi officipsa vellabor rehenda epremposa dolupta dit que molupta tquunto eaquis dolorest, consequi ut es as peliat parchi-citi unt est ium sinissequam dunt de commodis vollamu sdandit iustiatur, ullupiduciam volore namusda imporib usdamuscias utem inti conserumque est volupis aut ad qui dignis etur, vollab iligent harcim volupis dolent.Piet laniend aessit il iunt, optatquiat.

Turecest quaerspelia qui alibus et re non rem ut alis minvelignam, accaesequo temporepro etur? Qui aut utempor aspel iunt odis dita sendis sus inim adicae pro ea quias etur? Qui blabore mporupta vendusa-pidia nonsequam landebis inctate nonseque et, tem faceariore init, sit.

LOREM IPSUM DOLOR IN CORPORE DESPIXIT. SINE TREESTRAM MUNDI OBLIVAREMUS.

Lorem ipsum Doloremquetas

1. Lorem ipsum

2. Dolorem

3. In corpore

4. Paxitas

5. Nolem doloresque

6. Multotudine

7. Virtumes

8. Eliquibat (Exaltit)

9. Terresat

10. Moltor

Hallenplan

EINLADUNG zUR

BEISPIEL-

VERANSTALTUNG

201111.11.2011 – 16.11.2011

BEISPIELSTADT

MAXIMILIAN MUSTERMANNBeispielfunktion

BESUCHEN SIE UNS AUF DERBEISPIEL- VERANSTALTUNG201111.11.2011 – 16.11.2011 BEISPIELSTADT

Page 70

Exhibition and information standsPrint products


Badge

Info flyer

Postcard

Poster

PRINT PRODUCTS FOR EXHIBITIONS AND CONGRESSESThe assortment ranges from badges to large-format posters. The layout and design observes the general principles (please refer to print formats).

IDENTITY.....04





TEMPLATES.....88

Page 71


EMPFANGINFORMATION

Page 72

Signage

SIGNAGE The indoor and outdoor guidance system provides orientation for our visitors. Thanks to compliance with our general guidelines (logo use, colour, typography and visual language), we are able to harmoniously integrate the identity of our organisation, the Goethe-Institut, into our premises.

The logo and our green brand colour play an essential role in this. The signage must be quickly and easily comprehensible from a great distance. This is why we employ the highly legible font Goethe FF Clan Bold in capital letters and display our logo in a size that expresses absolute confidence. The precise size depends on the objects to which the signage is attached and the available space.

You can find more information about signage in the Building and Construction Manual.


IDENTITY.....04





TEMPLATES.....88

Page 73


JOINT VENTURESJoint ventures are those in which the Goethe-Institut appears together with other institutions.

The relationship of the brands to one another differs according to the partner involved and the type of joint venture. This brand relationship must be fundamentally reflected in the design of the communicative media.

We differentiate between three kind of brand relationships:1. Goethe-Institut as host2. Goethe-Institut as guest3. Appearance as equal partners

The Goethe-Institut acts as host and offers another brand space to be represented in a subordinate role in its communicative media. Our design and layout follows the Goethe-Institut guidelines and integrates the partner brand.

The Goethe-Institut as a guest brand in the partner’s communicative media. The medium follows the partner’s design and layout guidelines, and the Goethe-Institut is integrated as the subordinate brand.

The Goethe-Institut and the partner make an appearance as equal partners. In this case, a completely new appearance is designed that is quite independent of the existing corporate design guidelines of both partners.

1. Goethe-Institut as host

Goethe-Institut

Partner

2. Goethe-Institut as guest 3. Appearance as equal partners

Page 74

Joint venturesPrinciple


Page 75

Joint venturesLayout


CREATIVE REALISATION

Our design and layout follows the Goethe-Institut corporate design guidelines and integrates the partner’s logo at the bottom left. The partner’s logo should be set in a neutral colour wherever possible. In our function as a host, we employ our logo complete with the slogan – as usual.

The layout and design is compliant with the partner’s corporate design criteria. The Goethe-Institut logo is integrated into the layout: The Goethe-Institut logo should be set in a neutral colour wherever possible. Our slogan is omitted when we appear as a guest.

For an appearance as equal partners, we create an entirely new and unique appearance and do not combine or mix the corporate design criteria of either partner. The layout and design of a neutral appearance is a special alternative that involves increased time and effort. We use this alternative only in exceptional cases.

1. Goethe-Institut as host 2. Goethe-Institut as guest 3. Appearance as equal partners


In cooperation with

PARTNER

GOETHE-INSTITUT CORPORATE DESIGN

Specially designed, neutral look

PARTNER

PARTNER’S CORPORATE

DESIGN

PARTNER

In cooperation with

HOSTOur design and layout follows the Goethe-Institut corporate design guidelines when we appear as the host.

To simplify the integration of the partner, we use only the partner’s logo and display it in a neutral colour if possible. It is essential that the partner’s brand mark is not displayed more prominently than the Goethe-Institut logo. The partner’s logo is never displayed in close proximity to our logo. It is always placed in a special location with a tag line that describes the role of the partner. This tag line varies according to the form of joint venture: ‘In cooperation with’, ‘In collaboration with’, etc.

The tag line is set in Goethe FF Clan Bold. The font size employed is derived from the font size of the slogan displayed – ‘Kultur. Sprache. Deutschland.’ – and is therefore applicable for any format. A minimum distance of 1 X from the partner logo must be maintained. It is always set left-justified.

The combination of the tag line and the partner’s logo is aligned with the Goethe-Institut logo.

Page 76

Joint venturesHost


In cooperation with

PARTNER


In cooperation with

PARTNER

GOETHE-INSTITUT CORPORATEDESIGN

X

X

GUESTThe design and layout is determined by the partner’s corporate design guidelines when the Goethe-Institut appears as a guest.

To simplify the integration, only the Goethe-Institut logo is displayed in the partner’s layout. The placement of the Goethe-Institut logo is clearly separate from the host’s logo, and the slogan is omitted. It may be displayed in the horizontal or vertical form as needed. The tag line varies according to the form of joint activity: ‘In cooperation with’, ‘In collaboration with’, etc. The tag line is set in the partner’s corporate font.

Logo placement, horizontal

Logo placement, vertical

Page 77

Joint venturesGuest


The placement of the Goethe-Institut logo is clearly separate from the host’s logo.

In collaboration with

In collaboration with

In cooperation with

PARTNER’S CORPORATE

DESIGN.

PARTNER

KONzERT-TAGEGOSLAR


In cooperation with

PARTNER

LESuNG mIT mARTIN WALSER

BuCHLADEN KÖNIG SONNENALLE 23, BERLIN

In Zusammenarbeit mit

PARTNER

Zweite internationale FilmfestspieleDie Internationalen Filmfestspiele Berlin, die Deutsche Filmakademie und German Films haben ein gemeinsa-mes Projekt: Ab 2011 hat die Berlinale-Reihe German Cinema eine neue Form. Ihr Programm besteht aus den Filmen, die von den Kommissionen der Deutschen Filmakademie zwischen November 2011 und Januar 2011 für die Nominierung zum Deutschen Filmpreis vorausgewählt wurden.

3. Appearance as equal partners

The Goethe-Institut appears as the host. The partner’s logo is integrated, and our corporate design guidelines apply.

Both appear as equal partners. The partners come together in an individually defined layout and are represented only by their respective logos.

The Goethe-Institut as the guest of a partner.

1. Goethe-Institut as host 2. Goethe-Institut as guest

Page 78

Joint venturesExamples


EXAMPLES OF USE

PARTNER

Due to the many different aspects to be considered in terms of content, there is no uniform layout and design solution for use with several partners. If several partners with equal status are to be displayed, the Goethe-Institut logo may be shifted towards the top to allow the insertion of a sponsor bar. This has a maximum height of 1x. The distance between the slogan and the sponsor bar is always 1y.

1. If there is insufficient space for the partner logos in the designated location, the Goethe-Institut logo may be shifted towards the top by a distance of 1y to create a partner/sponsor bar.

2. In the case of double-sided media, partner/sponsoring logos may be placed on the back.

1. Single-sided print media 2. Print media with cover/back

Page 79

Joint venturesExamples


EXAMPLES OF USE WITH SEVERAL SPONSORS/PARTNERS

KONzERT-TAGEGOSLAR

In Kooperation mit




max. 1x


1x1y1y

Recreated PMS

Recreated PMS

IDENTITY.....04





TEMPLATES.....88

Page 80


WEBThe Internet presence of the Goethe-Institut follows the general corporate design guidelines.

We employ the logo in its horizontal form. Here, too, Goethe Green is the key colour, and it is supported by images in accordance with the visual language guidelines.

The system font Verdana is employed for all editable text used on the Web.


Page 81

Electronic mediaWeb

Typical layout and design

titel Der PrÄsentationort, DatUM

Vielen DanK FÜr iHre aUFMerKsaMKeit

1 erstes KaPitel 1.1 Unterkapitel 1.2 Unterkapitel

2 ZWeites KaPitel 2.1 Unterkapitel 2.2 Unterkapitel

3 Drittes KaPitel 3.1 Unterkapitel 3.2 Unterkapitel

aGenDa seite XY Goethe-Institut für Thema

12.12.2012

KaPiteltrenner: Hier steHt Die KaPitelÜBersCHriFt

seite XY Goethe-Institut für Thema

12.12.2012

ZWisCHenÜBersCHriFtSolor assenis sitis doluptatia nonsedi doluptatios rernatum dolut a volor rat faccaest omnis mi, cuptaectat.Uptibea rchit, velit eum commo mint.

Bildunterschrift, sequatem late non nonseque velliti onsedios exeri dolores

eine seHr lanGe ÜBersCHriFt, Bei BeDarF aUCH DreiZeiliG

seite XY seite XY Goethe-Institut für Thema

12.12.2012

ZWisCHenÜBersCHriFt- Aufzählungspunkt A, tem eos vid estis earum exerit- Aufzählungspunkt B, lorem ipsum dolorem sed numquam- Aufzählungspunkt C, neque nem rempern aturibust lant et apellan iscider nam int harionserum

ZWisCHenÜBersCHriFt- Aufzählungspunkt A, tem eos vid estis earum exerit- Aufzählungspunkt B, lorem ipsum dolorem sed numquam

lÄnGere ÜBersCHriFt, Z. B. ZWeiZeiliG

ZWisCHenÜBersCHriFtSolor assenis sitis doluptatia nonsedi doluptatios rernatum dolut a volor rat faccaest omnis mi, cuptaectat.Uptibea rchit, velit eum commo mint.

Bildunterschrift, sequatem late non nonseque velliti onsedios exeri dolores

eine seHr lanGe ÜBersCHriFt, Bei BeDarF aUCH DreiZeiliG


12.12.2012KaPiteltrenner Des ZWeiten KaPitels. JeDes KaPitel WirD DUrCH eine eiGene FarBe GeKennZeiCHnet.

seite XY KaPiteltrenner Des ZWeiten KaPitels. JeDes KaPitel WirD DUrCH eine eiGene FarBe GeKennZeiCHnet.


12.12.2012

POWERPOINTPresentations are an essential tool for our work.

A master document ensures a consistent layout and design in this particular medium. Basic design and layout information are provided as content in the master document.We employ the system font Verdana for PowerPoint presentations.

A PowerPoint presentation template can be downloaded from the Goethe extranet.


Page 82

Electronic mediaPowerPoint

IDENTITY.....04





TEMPLATES.....88

Page 83


Page 84

Promotional articlesSelection


SELECTIONThe articles relate as far as possible to the activities of the Goethe-Institut or directly address the target group.

For linguistic activities, all kinds of office accessories that every language student needs during courses are ideal: e.g. pencils and jotters. Other useful things that are suitable are also very popular with the target group: for example, coffee mugs, umbrellas or lanyards.

Articles with inappropriate connotations should be avoided, e.g. elitist golf accessories or shot glasses.

LOOKThe promotional articles are characterised by a clear-cut and simple design. Their shapes are neutral, e.g. square or round.

Selection of promotional articles

Look and form of promotional articles (stress ball as an example)

Page 85

Promotional articlesBranding


HOW DO WE BRAND PROMOTIONAL ARTICLES?We observe the basic guidelines described in the sections Logo, Typography and Colour. Normally, promotional articles are decorated only with the Goethe-Institut logo without the slogan: the slogan may be employed as a standalone element without any direct connection to the logo. We prefer to set the composite logo version in white on coloured promotional articles. As an alternative, we can also use a green or grey logo, preferably set on a white background – this option is particularly suitable for articles such as jotters or notepads. The logo may also be displayed on high-quality, tasteful promotional articles in the same colour as the article when it is engraved or embossed, for example.

The logo is normally centred horizontally and vertically on the promotional article. Should the article demand a different placement, we can be flexible (e.g. for T-shirts and jotters). The open logo may be used on promotional articles that show great similarity to classical print products, such as jotters and notepads.

Example of coffee mugs

Example of jotter

Page 86

Promotional articlesLogo


THE LOGO SIzE IS NOT STRICTLY SPECIFIED We take the type, purpose and dimensions of the promotional articles into account when determining the appropriate size. We choose a size that displays self-confidence, rather than a flashy, format-filling size.

We always use the composite logo version on promotional articles. A special exception is made in the case of very small promotional articles: for instance, we decorate pencils with the word mark only, due to lack of space.

Example of logo size

Exception – word mark only

Page 87

Promotional articlesExamples


EXAMPLES OF POPULAR SCATTER ITEMS AND PROMOTIONAL ARTICLES– Cotton bag– Bag– Mouse pad– Jotter– Paper bag– T-shirt– Luggage strap– Ballpoint pen– Pin/badge– Umbrella– Key chain– Mug– USB memory stick– Cap– Jotter

Page 88


IDENTITY.....04





TEMPLATES.....88

Templates for external use

Brochures/flyers

GI_Brochure_DINA4_CMYK.indd

GI_Brochure_Letter_CMYK.indd

GI_Brochure_DINA5_CMYK.indd

GI_Brochure_DINlang_landscape_CMYK.indd

GI_Brochure_DINlang_portrait_CMYK.indd

GI_Postcard_Flyer_DINA6_landscape_CMYK.indd

GI_Postcard_Flyer_DINA6_portrait_CMYK.indd

GI_Compact_Disc_CMYK.indd

Advertisements

GI_Ads_DINA4_A3_CMYK.indd

Stationery

GI_Letterhead_A4_CMYK.indd

GI_Businesscard_CMYK.indd

GI_ComplimentCard_CMYK.indd

Templates for internal use

PowerPoint presentation

GI_PowerPoint.ppt

Letter templates

GI_Brief_mitLogo_A4.doc

GI_Brief_ohneLogo_A4.doc

GI_Praesidentenbrief_mitLogo_A4.doc

GI_Praesidentenbrief_ohneLogo_A4.doc

General correspondence

GI_Fax_A4.doc

GI_Memo_A4.doc

GI_Protokoll_A4.doc

GI_Information.doc

GI_Rundschreiben_A4.doc

GI_Tagesordnung_A4.doc

GI_Mitteilung_A4.doc

GI_Vorlage_A4.doc

GI_Schriftstueck_A4.doc

Page 89

Templates

TEMPLATES MAKE OUR WORK EASIERTemplates are available for correspondence, presentations, ads, postcards, flyers and all the typical brochure formats.

The in-house templates are used by staff members at the Goethe-Institut: stationery templates, presentation templates, etc. These are available in MS Word or PowerPoint formats.

The templates for external use are used by service providers, e.g. advertising agencies: InDesign CS3 templates for business stationery, brochures and ads.

The templates can be downloaded from the Goethe extranet.

Goethe-Institut e. V. Zentrale Stabsbereich Marketing und Vertrieb

Dachauer Str. 122 80637 München Deutschland

[email protected]

Date post:	03-Apr-2016
Category:	Documents
Upload:	danijela-purgar
View:	250 times
Download:	8 times