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26 CUSTOMER FOCUS ON SUPPLY CHAIN MANAGEMENT IN PONLAIT

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  • For more Project visit techshristi.comCUSTOMER FOCUS ON SUPPLY CHAIN

    MANAGEMENT IN PONLAIT, PUDUCHERRYSUMMER PROJECT REPORT

    Submitted byR.NITHYAN

    REGISTER NO: 27348326

    Under the Guidance ofMrs. R.HEMALATHA, M.B.A.,

    Faculty, Department of Management Studies

    in partial fullfilment for the award of the degreeof

    MASTER OF BUSINESS ADMINISTRATION

    DEPARTMENT OF MANAGEMENT STUDIESSRI MANAKULA VINAYAGAR ENGINEERING COLLEGE

    PONDICHERRY UNIVERSITYPUDUCHERRY

    SEPTEMBER- 2007

  • For more Project visit techshristi.comSRI MANAKULA VINAYAGAR ENGINEERING COLLEGE

    MADAGADIPET, PUDUCHERRY

    DEPARTMENT OF MANAGEMENT STUDIES

    BONAFIDE CERTIFICATE

    This to certify that the project work entitled CUSTOMER FOCUS ON SUPPLYCHAIN MANAGEMENT is a bonafide work done by R.NITHYAN [REGISTER NO:27348326] in partial fulfilment of the requirement for the award of Master of BusinessAdministration by Pondicherry University during the academic year 2007 2008.

    GUIDE HEAD OF DEPARTMENT

    Submitted for Viva-Voce Examination held on

    EXTERNAL EXAMINER

  • For more Project visit techshristi.comACKNOWLEDGEMENT

    First and foremost, I thank the God for his substantial blessing and mercy at all stagesin the completion of the project.

    I take this opportunity to express my deep sense of gratitude toShri. N. KESAVAN, Founder Chairman, Shri. M . DHANASEKARAN, ManagingDirector and Shri. S .V . SUGUMARAN, Vice-Chairman of our college for their goodwishes for this project.

    I express my immense gratitude to our PrincipalDr.V.S.K.VENKATACHALAPATHY for his support and encouragement for thecompletion of my project.

    I extend the immense gratitude to the Head of the Department Mr. S.JAYAKUMARfor his motivation, inspiration, and encouragement for the completion for my project.

    The valuable and unflinching requital support in this EndeavorMr.D.SARAVANAN my internal guide, Department of Management Studies whoseassistance was immeasurable to the completion of this project.

    I am sincerely thankful to Mr.P. GUNASEKARAN, Deputy Marketing Manager,who is my External Guide.

    I would also like to thank all the staff of the organization for helping me directly andindirectly to conclude this work. Last, but not the least, my heart felt gratitude to my parents,relatives and my friends for their constant encouragement, support, help and valuable adviceto make this project a success.

  • ABSTRACT

    The Project has been done in The Pondicherry Co-operative Milk Producer UnionLtd. The title of the project is Customer Focus on Supply Chain Management.The study starts with an Companys profile and also the need for study, review ofliterature and objectives are set out for the study. Research methodology, Data analysis &Interpretation, Findings and Suggestions of the study follow.

    One of the main areas of the project is the analysis part, where the data areanalyzed & interpreted, to find out the Supplier Performance. Some of the tools usedin Supply Chain analysis are regarding to:

    Percentage Method.And then conclusions, limitations & scope for further study were discussed.

  • CONTENTS

    CHAPTER TITLES PAGE NO.LIST OF TABLESLIST OF CHARTS

    IINTRODUCTIONPROFILE OF THE COMPANYNEED FOR THE STUDY

    129

    II REVIEW OF LITERATURE 10III OBJECTIVES OF THE STUDY 21IV RESEARCH METHODOLOGY 22V DATA ANALYSIS AND INTERPRETATION 24

    VI FINDINGS OF THE STUDY,SUGGESTION AND RECOMMENDATIONS

    3941

    VII CONCLUSION 42

    VIII LIMITATIONS OF THE STUDYSCOPE FOR THE FUTHER STUDY

    4344

    QUESTIONNAIREBIBILIOGRAPHY

    4547

  • LIST OF TABLES

    TABLE NO. NAME OF THE TABLE PAGE NO.5.1.1 SEX OF THE RESPONDENTS 245.1.2 OCCUPATION OF THE RESPONDENTS 255.1.3 CONSUME PONLAIT MILK 265.1.4 HOW FREQUENT DO CONSUME 275.1.5 MILK CONSUMPTION 285.1.6 PURCHASE MILK MADE FROM 295.1.7 LEADING SUPPLIER IN MILK 305.1.8 PRICE OF PRODUCT 315.1.9 OTHER THAN MILK WHICH PRODUCT DO YOU 325.1.10 RESPONDENTS PREFERENCE 335.1.11 PONLAIT IS AVAILABLE SUFFICENT IN MARKET 345.1.12 SATIFACTION LEVEL 355.1.13 PREFERENCE OTHER THAN THE PONLAIT 365.1.14 DEFECTS IN PONLAIT MILK 375.1.15 ANALYSIS BY CORRELATION 38

  • LIST OF CHARTS

    CHART NO. NAME OF THE CHART PAGE NO5.1.1 SEX OF THE RESPONDENTS 245.1.2 OCCUPATION OF THE RESPONDENTS 255.1.3 CONSUME PONLAIT MILK 265.1.4 HOW FREQUENT DO CONSUME 275.1.5 MILK CONSUMPTION 285.1.6 PURCHASE MILK MADE FROM 295.1.7 LEADING SUPPLIER IN MILK 305.1.8 PRICE OF PRODUCT 315.1.9 OTHER THAN MILK WHICH PRODUCT DO YOU 325.1.10 RESPONDENTS PREFERENCE 335.1.11 PONLAIT IS AVAILABLE SUFFICENT IN MARKET 345.1.12 SATIFACTION LEVEL 355.1.13 PREFERENCE OTHER THAN THE PONLAIT 365.1.14 DEFECTS IN PONLAIT MILK 37

  • CHAPTER- I

    INTRODUCTION

    SUPPLY CHAIN MANAGEMENT

    Supply chain management (SCM) is the process of planning, implementing, andcontrolling the operations of the supply chain as efficiently as possible. Supply ChainManagement spans all movement and storage of raw materials, work-in-processinventory, and finished goods from point-of-origin to point-of-consumption.

    Supply Chain Management encompasses the planning and management of allactivities involved in sourcing, procurement, conversion, and logistics managementactivities. Importantly, it also includes coordination and collaboration with channelpartners, which can be suppliers, intermediaries, third-party service providers, andcustomers.

    In essence, Supply Chain Management integrates supply and demandmanagement within and across companies.

  • 1.1 PROFILE OF THE COMPANY1.1.1 ORIGIN AND GROWTH History tells us that Ponlait came to existence as Pondicherry Milk Supply Society

    registered as 1st Co-operative Society in the Union Territory of Pondicherry on07-02-1955. Started in a tiny shed its primary objective and focus was to supplymilk to the urban consumers

    As time passed the supply society has diversified its activity from consumer toproducers, and concentrated in increasing the milk production by giving variousassistance / incentives to the milk-producing farmers.

    The Union started procuring milk from the village producers on quality basis from1970 onwards. To keep pace with the milk production, the Milk Union has alsoset up a Dairy Plant with 10,000 ltrs capacity for processing on 12.04.1971.

    During the year 1973 the supply society was converted to co-operative milkproducers Union with objective of shifting its focus on the milk producingcommunity and its welfare.

    With the success of the Amul, the National Dairy Development Board hasprogrammed to replicate the Anand pattern (collecting the quality milk from themembers and payment of remunerative price in cash regularly and providing milkproduction enhancement) all over the nation. The Pondicherry Co- operative MilkProducers Union has also taken up the worlds largest Dairy ExpansionProgramme, the Operation Flood during the year 1982-1985. With thelaunching of Operation flood Programme the Dairy Plant was expanded to 50,000ltrs capacity per day. All the milk primary co-operative societies were convertedto Anand pattern societies.

    Ponlait has entered the MNEMONIC club conceived, implemented, promoted andpopularized by the NDDB for the entire Dairy Co-operative of the Nation, witheffect from 30.03.2002.

    Thus Ponlait was committed to improve the economic and social uplift of therural farming / milk producing community and supplying the urban consumerswith good quality milk

  • The only institution in Pondicherry is extending more than a crore every month torural economy in cash for the benefit of farming community, by way of MilkPurchase.

    1.1.2 ACTIVITES OF DIFFERENT UNITS OF THE MILK UNION

    A. MILK PROCURMENT AND INPUT WING

    Ponlait is operating in the Pondicherry Region with 99 affiliated functional DairyCo-operative Societies.

    There are 34798 Cattle owners who became members in the Dairy Co-operativeSocieties at villages and supplying milk to Ponlait.

    Milk Supplying members are paid fortnightly in cash with remunerative milkprice and inputs in kind.

    The Primary responsibility of procurement and input section is to procure cleanand quality milk from the village cattle owners and carryout milk productionenhancement services.

    To achieve this objective, the procurement & Input wing is conducting variousprogrammes like Clean Milk Production and Quality Milk Procurement at DairyCo-operative Societies.

    Besides the main activity, the milk-supplying members milch animals are alsoproviding with cattle feed, green fodder and artificial insemination.

    B. MILK PROCESSING The present handling capacity of the Dairy plant is 50,000 ltrs per day. However

    with prudent technical manpower and top managements support an average of80,000 ltrs of milk is handled per day and 93,000 ltrs of milk handled in peak.

    3 varieties of milk namely Tonned Milk, Standardised Milk & Premium Milk areproduced as per the consumer requirements. The daily consumer demand is metfully. Present demand is 62,000 to 65,000 liters per day.

  • From the August 2002, the Dairy is supplying 15,000 liters of standardised milkto school children in the morning under Sri Rajiv Gandhi School Children Breakfast scheme, 1st of its kind in the nation organized by the government ofpondicherry. Besides at present the union is 28,500 liters if milk supplying to thestudents both in the morning and evening. The Evening milk supply effected from20-10-2005 as desired by the government of pondicherry.

    Besides milk processing and grading, the Dairy is equipped to produce 15 MTS of

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