26

QUOTES FROM

CANNES LIONS

2015

“ADVERTISING

IS A MIRROR OF

A COUNTRY’S

CULTURE.”

Kentaro Kimura, Hakuhodo Kettle

#1

“TRADITION IS A

SUCCESSION OF

INNOVATIONS.

TRADITION MUST

INNOVATE

CONTINUOUSLY

TO SURVIVE.”

Kentaro Kimura, Hakuhodo Kettle

#2

“FIND THE PERFECT

MISMATCH FOR A

BREAKTHROUGH &

CHALLENGE THE

DIGNITY OF YOUR

BRAND.”

Kentaro Kimura, Hakuhodo Kettle

#3

“PESSIMISTS

NEVER

WIN.”

Durk Dehner, Tom of Finland Foundation

#4

“DON’T

CHANGE

PEOPLE.

CHANGE THE

WAY PEOPLE SEE

THEMSELVES.”

Durk Dehner, Tom of Finland Foundation

#5

“IN A MAN’S LIFE,

THERE’S THE

BUILDING AGE,

THE DARK AGE (OF

WOMEN & BEER) &

THERE’S THE BUILD

AGAIN AGE.”

Peter Espersen, Lego

#6

“WE ARE FACED

WITH IDEA

TYRANNY. WE

GET 20 000

UNSOLICITED

IDEAS/YEAR.”

Peter Espersen, Lego

#7

“I GREW UP IN A

NEIGHBOURHOOD

WHERE, IF YOU

CAMOUFLAGED,

YOU GOT LOST.”

Pharell Williams

#8

“IT’S NOT

CONFIDENCE,

IT’S SOMETHING

LIKE A BLIND

DELUSIONAL

AMBITION.”

Pharell Williams

#9

“THE PUB IS

THE MOST

DEMOCRATIC

PLACE IN THE

WORLD.”

Jamie Oliver

#10

Jamie Oliver

“WE REDEFINED

COOKING,

FROM BEING

FOR GIRLS, TO

GETTING YOU

GIRLS.”

Jamie Oliver

#11

“WE PUT THE

END AT THE

BEGINNING, FOR

MEN TO KNOW

WHAT THEY’RE

DOING.”

Jamie Oliver

#12

Jamie Oliver

“LAST YEAR, FOR THE

FIRST TIME, MORE

PEOPLE DIED WORLD

WIDE FROM EATING

TOO MUCH OF THE

WRONG SHIT, THAN

FROM NOT HAVING

ACCESS TO FOOD AT

ALL.”

Jamie Oliver

#13

Jamie Oliver

“THE MOST

EFFECTIVE WAY TO

KILL PEOPLE

TODAY, ON THIS

PLANET, IS BY

GIVING THEM BAD

FOOD & NO

CHOICE.”

Jamie Oliver

#14

“IT’S NOT

ABOUT WHAT

YOU SAY, IT’S

ABOUT WHAT

OTHER PEOPLE

HEAR.”

Simon Wells, Acacia 17

#15

“LEARN SOMETHING

FROM MATH: PROVE

HYPOTHESES BY

TRYING TO DISPROVE

THEM INSTEAD OF

PROVING THEM.”

Simon Wells, Acacia 17

#16

“ACTIVE

LISTENING IS

ALREADY

VERY

PERSUASIVE.”

Simon Wells, Acacia 17

#17

“STOP ASKING

THE WRONG

QUESTIONS.

STOP PUSHING

THE “PULL”

DOOR.”

Simon Wells, Acacia 17

#18

“PLANNING &

PREPARING. WE DO THEM

FOR EVERYTHING, EXCEPT

FOR COMMUNICATIONS.

WE NEED MORE

CONSCIOUS AWARENESS

OF WHAT WE ARE

DOING.”

Simon Wells, Acacia 17

#19

“HOW

DIFFERENT

WILL

PLANNING BE?

JUST LOOK AT

THE PAST.”

Paul Feldwick, Author

#20

“ALL MODELS

ARE WRONG,

BUT SOME

ARE USEFUL.”

Mark Holden, PHD

#21

“THE PLANNER IS

THE DESIGNATED

DRIVER. NOBODY

CRASHES, BUT THE

TEAM STILL GETS

TO HAVE A FEW

BEERS AND GET

WASTED.”

Mark Holden, PHD

#22

“PLANNERS, YOU

SHOULD EITHER SCORE

OR DRIBBLE THE BALL.

OTHERWISE, YOU’RE

JUST RUNNING

AROUND IN THE

MIDDLE.”

Mark Holden, PHD

#23

“IN POLITICS,

WHAT’S NOT

BEING SAID IS

OFTEN MORE

INTERESTING THAN

WHAT IS BEING

SAID.”

Julia Louis Dreyfus

#24

“THINK OF AI THAT IS NOT

WALKING AROUND ON THE

STREETS LOOKING LIKE A

HUMANOID ROBOT. THINK OF

PROGRAMS & SOFTWARE MADE

BY CORPORATIONS. THE RED

LINE SHOULD BE NOT GIVING AI

THE SAME RIGHTS AS HUMANS.

BUT WE JUST GAVE

CORPORATIONS THE SAME

RIGHTS AS HUMANS.

SO, THAT SHIP HAS ALREADY

SAILED.”

#25

Sir Tim Berners-Lee

“SOMETIMES YOU JUST

HAVE TO GO: REALLY,

REALLY, TRUST ME, TRUST

ME! AND THAT IS A SIDE

EFFECT OF TRYING TO DO

SOMETHING DIFFERENT,

THAT NOT EVERYONE

WILL AGREE.”

Pharell Williams

#26